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Universal Studios is

Ranked

#28

Media and Entertainment Brands

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Universal Studios

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Universal Studios

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Universal Studios is ranked #28 in Media and Entertainment Brands

About Universal Studios' Brand

Universal Studios is a film studio and theme park in the Universal City community of the San Fernando Valley region. Universal Studios’s brand is ranked #160 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Universal Studios. When compared to other organizations within the Media and Entertainment industry, Universal Studios is ranked #28. Among its major competitors, Universal Studios is ranked in 2nd place for NPS while Cedar Fair is 1st.Their current valuation is $1.45B

Brand at a Glance

81%

Customer Loyalty

4/5

Product Quality

3.7/5

Pricing

4/5

Customer Service

Universal Studios CMO

Michael Moses

Universal Studios Ranking

^#28 in Media and Entertainment
^#2 / 2 of its competitors

Universal Studios NPS

Universal Studios's Net Promoter Score (NPS) is a 36 with 61% Promoters, 14% Passives, and 25% Detractors. Net Promoter Score tracks whether Universal Studios's customers would recommend using the product based on a scale of -100 to 100.

Universal Studios Overall NPS

NPS

61%	Promoters
14%	Passives
25%	Detractors

Universal Studios NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 35	Feb 2025	35
Mar 2025 35	Mar 2025	35
Apr 2025 37	Apr 2025	37
May 2025 35	May 2025	35
Jun 2025 35	Jun 2025	35
Jul 2025 37	Jul 2025	37
Aug 2025 35	Aug 2025	35
Sep 2025 35	Sep 2025	35
Oct 2025 37	Oct 2025	37
Nov 2025 36	Nov 2025	36
Dec 2025 35	Dec 2025	35
Jan 2026 35	Jan 2026	35

How Other Brands Compare

Universal Studios is ranked second for NPS among its competitors. Cedar Fair comes in first. Among those competitors, it is the second most valued company behind Cedar Fair.

	Universal Studios	Cedar Fair
Global Ranking	#160	#-
NPS	36	44
Valuation Updated every 24 hours for public companies	$1.45B	$2.82B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Universal Studios NPS by Gender

Male customers rated Universal Studios's NPS 13 points higher than Female customers.

Male

Universal Studios's NPS was rated 41 by Male customers on Comparably.

63%

Promoters

15%

Passives

22%

Detractors

Female

Universal Studios's NPS was rated 28 by Female customers on Comparably.

57%

Promoters

14%

Passives

29%

Detractors

Universal Studios NPS by Ethnicity

Universal Studios's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 21	Caucasian	21
Hispanic or Latino 52	Hispanic or Latino	52
African American/Black 41	African American/Black	41
Asian or Pacific Islander 50	Asian or Pacific Islander	50
Other 0	Other	0

Universal Studios NPS by Age

Universal Studios's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

18-25

68%

14%

18%

26-30

73%

27%

31-35

62%

13%

25%

36-40

43%

21%

36%

41-45

62%

38%

46-50

50%

20%

30%

51-55

50%

56-60

49%

38%

13%

61-65

33%

17%

50%

66+

40%

60%

Universal Studios NPS by Usage

Universal Studios's NPS was rated the highest by customers who have used Universal Studios's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 20	Less than 1 Year	20
1 to 2 Years 55	1 to 2 Years	55
2 to 5 Years 56	2 to 5 Years	56
5 to 10 Years 52	5 to 10 Years	52
Over 10 Years 26	Over 10 Years	26

Universal Studios NPS vs. Competitors

Compared to its competitors, Universal Studios's NPS is rated right below Cedar Fair.

COMPANY		NPS Score
	Cedar Fair	44
	Universal Studios	36

Universal Studios NPS vs Companies in Media and Entertainment

In the Media and Entertainment industry, Universal Studios's NPS is rated right above Instagram, and is preceded by Rockstar Games.

COMPANY		NPS Score
	Nintendo	55
	Spotify	49
	Apple	48
	Netflix	43
	The Walt Disney Company	38
	ROBLOX	38
	Rockstar Games	38
	Universal Studios	36
	Instagram	21

Universal Studios Customer Reviews

Out of the 39 Universal Studios customer reviews 29 were positive and 10 were constructive. Universal Studios customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Universal Studios Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of Universal Studios users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

81%

19%

Universal Studios Customer Loyalty Score by Gender

Male customers rated Universal Studios's Customer Loyalty score 8% higher than Female customers.

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Male

86%

Yes

Female

78%

Yes

Universal Studios Customer Loyalty Score by Ethnicity

Universal Studios's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Universal Studios.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Universal Studios Customer Loyalty Score by Age

Universal Studios's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Universal Studios.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 84%	18-25	84%
26-30 76%	26-30	76%
31-35 94%	31-35	94%
36-40 74%	36-40	74%
41-45 79%	41-45	79%
46-50 73%	46-50	73%
51-55 91%	51-55	91%
56-60 89%	56-60	89%
61-65 85%	61-65	85%
66+ 64%	66+	64%

Universal Studios Customer Loyalty Score by Usage

Universal Studios's Customer Loyalty score was rated the highest by customers who have used Universal Studios's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	66%
1 to 2 Years	80%
2 to 5 Years	84%
5 to 10 Years	86%
Over 10 Years	89%

Universal Studios Customer Loyalty Score by Industry

Universal Studios's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.

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Tech	68%
Accounting	92%
Aerospace and Aviation	100%
Architecture and Planning	87%
Arts and Entertainment	84%
Banking and Financial Services	70%
Business and Consumer Services	75%
Business Supplies and Equipment	100%
Consumer Services	100%
Education	87%
Healthcare, Hospitals and Medicine	78%
Hospitality	100%
Travel and Hospitality	100%
Manufacturing and Machinery	78%
Marketing, Advertising and Research	78%
Media and Entertainment	78%
Retail	70%

Universal Studios Customer Loyalty vs. Competitors

Compared to its competitors, Universal Studios's Customer Loyalty score is rated right above Cedar Fair.

COMPANY		Customer Loyalty Score
	Universal Studios	81%
	Cedar Fair	76%

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Customer Loyalty for Other Media and Entertainment Brands

In the Media and Entertainment industry, Universal Studios's Customer Loyalty score is rated right below The Walt Disney Company.

COMPANY		Customer Loyalty Score
	ROBLOX	89%
	Nintendo	89%
	Netflix	87%
	Spotify	87%
	Apple	86%
	Instagram	84%
	Rockstar Games	84%
	The Walt Disney Company	83%
	Universal Studios	81%

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Universal Studios Product Quality

4/5

Universal Studios has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Universal Studios Product Information

Universal Studios’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated Universal Studios's product the highest. Reviewers from the Accounting industry rated Universal Studios the lowest at 4.1.

Website: http://www.universalstudios.com

Company Size: 10,000+ Employees

Industry

Media

Sports & Entertainment

Travel

Quick Insights into Universal Studios Product Quality

Universal Studios's Product Quality score was rated highest by customers from the Hospitality industry, and rated lowest by customers ages 66+.

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Ranked Universal Studios Product Quality the Highest

Hospitality	4.7
26-30	4.5
1 to 2 Years	4.3

Ranked Universal Studios Product Quality the Lowest

Less than 1 Year	3.5
Healthcare, Hospitals and Medicine	2.7
66+	2.1

Universal Studios Product Quality Score by Gender

Male customers rated Universal Studios's Product Quality score 0.1 stars higher than Female customers.

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Male

3.9/5

Female

3.8/5

Universal Studios Product Quality Score by Ethnicity

Universal Studios's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.5	Caucasian	3.5
Hispanic or Latino 4	Hispanic or Latino	4
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Other 4	Other	4

Universal Studios Product Quality Score by Age

Universal Studios's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 4.5	26-30	4.5
31-35 3.5	31-35	3.5
36-40 3.4	36-40	3.4
41-45 3.9	41-45	3.9
46-50 3.9	46-50	3.9
51-55 3	51-55	3
56-60 3.9	56-60	3.9
61-65 3.1	61-65	3.1
66+ 2.1	66+	2.1

Universal Studios Product Quality Score by Usage

Universal Studios's Product Quality score was rated the highest by customers who have used Universal Studios's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.5
1 to 2 Years	4.3
2 to 5 Years	4.3
5 to 10 Years	4.1
Over 10 Years	3.7

Universal Studios Product Quality Score by Industry

Universal Studios's Product Quality score was rated the highest by Hospitality industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	3.3
Accounting	4.1
Aerospace and Aviation	4.1
Architecture and Planning	4
Arts and Entertainment	4.3
Banking and Financial Services	4.6
Business and Consumer Services	3.9
Business Supplies and Equipment	4.6
Consumer Services	3.6
Education	4.4
Healthcare, Hospitals and Medicine	2.7
Hospitality	4.7
Travel and Hospitality	4.1
Manufacturing and Machinery	4.4
Marketing, Advertising and Research	3.7
Media and Entertainment	4.7
Retail	4

Universal Studios Product Quality vs. Competitors

Compared to its competitors, Universal Studios's Product Quality score is rated right above Cedar Fair.

COMPANY		Product Quality Score
	Universal Studios	4/5
	Cedar Fair	3.5/5

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Product Quality for Other Media and Entertainment Brands

In the Media and Entertainment industry, Universal Studios's Product Quality score is rated right above ROBLOX, and is preceded by Rockstar Games.

COMPANY		Product Quality Score
	Nintendo	4.4/5
	Apple	4.3/5
	Netflix	4.2/5
	Spotify	4.2/5
	The Walt Disney Company	4.1/5
	Rockstar Games	4.1/5
	Universal Studios	4/5
	ROBLOX	4/5
	Instagram	3.7/5

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Universal Studios Pricing

Universal Studios ROI & Value For Money

3.7/5

Universal Studios has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Universal Studios Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Universal Studios.

Quick Insights into Universal Studios ROI

Universal Studios's ROI score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers ages 66+.

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Ranked Universal Studios ROI the Highest

Architecture and Planning	4.5
1 to 2 Years	4.3
26-30	4.3

Ranked Universal Studios ROI the Lowest

Caucasian	3.1
Healthcare, Hospitals and Medicine	2.5
66+	1.7

Universal Studios ROI Score by Gender

Male customers rated Universal Studios's ROI score 0.2 stars higher than Female customers.

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Male

3.6/5

Female

3.4/5

Universal Studios ROI Score by Ethnicity

Universal Studios's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.1	Caucasian	3.1
Hispanic or Latino 3.9	Hispanic or Latino	3.9
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Other 3.2	Other	3.2

Universal Studios ROI Score by Age

Universal Studios's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4	18-25	4
26-30 4.3	26-30	4.3
31-35 3.2	31-35	3.2
36-40 3.2	36-40	3.2
41-45 3.6	41-45	3.6
46-50 2.8	46-50	2.8
51-55 2.8	51-55	2.8
56-60 3.4	56-60	3.4
61-65 2.7	61-65	2.7
66+ 1.7	66+	1.7

Universal Studios ROI Score by Usage

Universal Studios's ROI score was rated the highest by customers who have used Universal Studios's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.2
1 to 2 Years	4.3
2 to 5 Years	4.1
5 to 10 Years	3.8
Over 10 Years	3.2

Universal Studios ROI Score by Industry

Universal Studios's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	3.3
Accounting	3.6
Aerospace and Aviation	3.5
Architecture and Planning	4.5
Arts and Entertainment	4
Banking and Financial Services	2.8
Business and Consumer Services	3.8
Business Supplies and Equipment	4.5
Consumer Services	4.2
Education	3.8
Healthcare, Hospitals and Medicine	2.5
Hospitality	4.3
Travel and Hospitality	4.1
Manufacturing and Machinery	2.9
Marketing, Advertising and Research	3.5
Media and Entertainment	4.1
Retail	3.3

Universal Studios Pricing vs. Competitors

Compared to its competitors, Universal Studios's ROI score is rated right above Cedar Fair.

COMPANY		Pricing Score
	Universal Studios	3.7/5
	Cedar Fair	3.7/5

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ROI for Other Media and Entertainment Brands

In the Media and Entertainment industry, Universal Studios's ROI score is rated right above The Walt Disney Company, and is preceded by ROBLOX.

COMPANY		Pricing Score
	Spotify	4/5
	Nintendo	4/5
	Netflix	4/5
	Apple	4/5
	Rockstar Games	3.8/5
	ROBLOX	3.8/5
	Universal Studios	3.7/5
	The Walt Disney Company	3.7/5
	Instagram	3.5/5

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Universal Studios Customer Satisfaction (CSAT)

Universal Studios Customer Satisfaction (CSAT) Score

76 / 100

Universal Studios has an overall Customer Satisfaction score of 76 rated by its users and customers.

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Very Satisfied	47%
Satisfied	29%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	2%
Very Dissatisfied	14%

Very Satisfied

47%

Satisfied

29%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

14%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Universal Studios Customer Satisfaction

Universal Studios's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers ages 66+.

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Ranked Universal Studios Customer Satisfaction the Highest

26-30	100%
Architecture and Planning	100%
Asian or Pacific Islander	100%

Ranked Universal Studios Customer Satisfaction the Lowest

Over 10 Years	64%
Healthcare, Hospitals and Medicine	50%
66+	25%

Universal Studios Customer Satisfaction Score by Gender

Male customers rated Universal Studios's Customer Satisfaction score 3 points higher than Female customers.

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74 / 100

Male

	Very Satisfied	49%
	Satisfied	25%
	Neither Satisfied nor Dissatisfied	2%
	Dissatisfied	4%
	Very Dissatisfied	20%

71 / 100

Female

	Very Satisfied	44%
	Satisfied	27%
	Neither Satisfied nor Dissatisfied	3%
	Dissatisfied	5%
	Very Dissatisfied	21%

Universal Studios Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Universal Studios' Customer Satisfaction (CSAT) score was rated 65% according to Caucasian users and customers.

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65 / 100

Very Satisfied	38%
Satisfied	27%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	5%
Very Dissatisfied	30%

Very Satisfied

38%

Satisfied

27%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

30%

CSAT according to Hispanic or Latino

Universal Studios' Customer Satisfaction (CSAT) score was rated 78% according to Hispanic or Latino users and customers.

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78 / 100

Very Satisfied	57%
Satisfied	21%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	4%
Very Dissatisfied	14%

Very Satisfied

57%

Satisfied

21%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

14%

CSAT according to African American/Black

Universal Studios' Customer Satisfaction (CSAT) score was rated 82% according to African American/Black users and customers.

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82 / 100

Very Satisfied	46%
Satisfied	36%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	9%
Very Dissatisfied	9%

Very Satisfied

46%

Satisfied

36%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Universal Studios' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100

Very Satisfied	38%
Satisfied	62%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

38%

Satisfied

62%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

Universal Studios' Customer Satisfaction (CSAT) score was rated 72% according to Other users and customers.

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72 / 100

Very Satisfied	51%
Satisfied	21%
Neither Satisfied nor Dissatisfied	21%
Dissatisfied	0%
Very Dissatisfied	7%

Very Satisfied

51%

Satisfied

21%

Neither Satisfied nor Dissatisfied

21%

Dissatisfied

Very Dissatisfied

Universal Studios Customer Satisfaction Score by Age

Universal Studios's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

94%

26-30

100%

31-35

69%

36-40

42%

41-45

55%

46-50

63%

51-55

63%

56-60

75%

61-65

50%

66+

25%

Universal Studios Customer Satisfaction Score by Usage

Universal Studios's Customer Satisfaction score was rated the highest by customers who have used Universal Studios's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	71
1 to 2 Years	82
2 to 5 Years	94
5 to 10 Years	73
Over 10 Years	64

Universal Studios Customer Satisfaction Score by Industry

Universal Studios's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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			"text": "Universal Studios's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
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			"label": "Hospitality",
			"groupId": 523,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Universal Studios's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Travel and Hospitality",
			"groupId": 530,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Universal Studios's Customer Satisfaction score is  rated by Travel and Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
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		{
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			"groupId": 533,
			"score": 100,
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			"csatScore": 100,
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			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
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			"scoreClassName": "",
			"scoreLabel": 75
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	]
}

Tech	67
Accounting	76
Architecture and Planning	100
Arts and Entertainment	79
Business and Consumer Services	76
Consumer Services	75
Education	90
Healthcare, Hospitals and Medicine	50
Hospitality	100
Travel and Hospitality	67
Manufacturing and Machinery	100
Marketing, Advertising and Research	75

Universal Studios Customer Satisfaction vs. Competitors

Compared to its competitors, Universal Studios's Customer Satisfaction score is rated right above Cedar Fair.

COMPANY		Customer Satisfaction (CSAT) Score
	Universal Studios	76%
	Cedar Fair	69%

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Customer Satisfaction for Other Media and Entertainment Brands

In the Media and Entertainment industry, Universal Studios's Customer Satisfaction score is rated right above Rockstar Games, and is preceded by The Walt Disney Company.

COMPANY		Customer Satisfaction (CSAT) Score
	Nintendo	88%
	Netflix	85%
	Apple	85%
	Spotify	85%
	The Walt Disney Company	77%
	Universal Studios	76%
	Rockstar Games	76%
	ROBLOX	73%
	Instagram	61%

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Universal Studios Customer Service

4/5

Universal Studios has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Universal Studios's Customer Service

Address

Universal City, CA

Website

http://www.universalstudios.com

Quick Insights into Universal Studios Customer Service

Universal Studios's Customer Service score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Universal Studios Customer Service the Highest

Hospitality	4.7
26-30	4.4
African American/Black	4.4

Ranked Universal Studios Customer Service the Lowest

Caucasian	3.2
51-55	2.7
Healthcare, Hospitals and Medicine	2.4

Universal Studios Customer Service Score by Gender

Male customers rated Universal Studios's Customer Service score 0.1 stars higher than Female customers.

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Male

3.8/5

Female

3.7/5

Universal Studios Customer Service Score by Ethnicity

Universal Studios's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.2	Caucasian	3.2
Hispanic or Latino 3.8	Hispanic or Latino	3.8
African American/Black 4.4	African American/Black	4.4
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Other 3.9	Other	3.9

Universal Studios Customer Service Score by Age

Universal Studios's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.

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100

Summary	Age	Customer Service Score
18-25 4.2	18-25	4.2
26-30 4.4	26-30	4.4
31-35 3.6	31-35	3.6
36-40 3.2	36-40	3.2
41-45 3.6	41-45	3.6
46-50 2.8	46-50	2.8
51-55 2.7	51-55	2.7
56-60 3.5	56-60	3.5
61-65 2.9	61-65	2.9
66+ 2.9	66+	2.9

Universal Studios Customer Service Score by Usage

Universal Studios's Customer Service score was rated the highest by customers who have used Universal Studios's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.5
1 to 2 Years	4.2
2 to 5 Years	4.3
5 to 10 Years	3.8
Over 10 Years	3.4

Universal Studios Customer Service Score by Industry

Universal Studios's Customer Service score was rated the highest by Hospitality industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	3.3
Accounting	4
Aerospace and Aviation	4
Architecture and Planning	4.5
Arts and Entertainment	4
Banking and Financial Services	2.8
Business and Consumer Services	4.2
Business Supplies and Equipment	4.3
Consumer Services	3.5
Education	3.9
Healthcare, Hospitals and Medicine	2.4
Hospitality	4.7
Travel and Hospitality	4.1
Manufacturing and Machinery	3.6
Marketing, Advertising and Research	3.6
Media and Entertainment	4.6
Retail	3.5

Universal Studios Customer Service vs. Competitors

Compared to its competitors, Universal Studios's Customer Service score is rated right above Cedar Fair.

COMPANY		Customer Service Score
	Universal Studios	4/5
	Cedar Fair	3.6/5

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Customer Service for Other Media and Entertainment Brands

In the Media and Entertainment industry, Universal Studios's Customer Service score is rated right above Netflix, and is preceded by Nintendo.

COMPANY		Customer Service Score
	Apple	4.2/5
	The Walt Disney Company	4.1/5
	Nintendo	4/5
	Universal Studios	4/5
	Netflix	4/5
	Spotify	4/5
	Rockstar Games	3.7/5
	ROBLOX	3.6/5
	Instagram	3.3/5

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Universal Studios as an Employer

4.1/5

Universal Studios has a 4.1/5 stars for its overall company culture rated by their employees

top

20%

CEO of Universal Studios

Ronald Meyer

In the Top 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Universal Studios scored a 36 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of Universal Studios would recommend the brand to a friend. ENPS measures how likely Universal Studios employees would recommend working at Universal Studios to a friend.

Net Promoter Score

NPS Score

61%	Promoters
14%	Passive
25%	Detractors

Employee Net Promoter Score

eNPS Score

47%	Promoters
22%	Passive
31%	Detractors

Global Ranking Snapshot

Universal Studios is ranked #160 in the Global Top 100 Brands. It ranks just behind Chevron Corporation and just ahead of Sonos.

RANK			INDUSTRY
158	Harley-Davidson	Matthew Levatich	Automotive and Transportation
159	Chevron Corporation	Michael Wirth	Energy and Manufacturing
160	Universal Studios	Ronald Meyer	Media and Entertainment
161	Sonos	Patrick Spence	Consumer Goods
162	Fidelity Investments	Abigail Johnson	Banking and Financial Services
163	Patagonia	Rose Marcario	Retail
164	Chevrolet	Mary Barra	Automotive and Transportation

Media and Entertainment Ranking Snapshot

Universal Studios is ranked #28 in the Media and Entertainment Industry. It ranks just behind Activision and just ahead of Sony.

RANK		Location
26	Sony Pictures Entertainment	Culver City, CA
27	Activision	Santa Monica, CA
28	Universal Studios	Universal City, CA
29	Sony	San Mateo, CA
30	Grammarly	California City, CA
31	Beachbody	Santa Monica, CA
32	HubSpot	Cambridge, MA