40
NPS
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Sony is ranked #29 in Media and Entertainment Brands
Sony is ranked #29 in Media and Entertainment Brands
About Sony's Brand
The company is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony’s brand is ranked #218 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Sony. When compared to other organizations within the Media and Entertainment industry, Sony is ranked #29. Among its major competitors, Sony is ranked in 4th place for NPS while Apple is 1st, and Huawei is 2nd.Their current market cap is $76.24B
Brand at a Glance
80%
Customer Loyalty
4.3/5
Product Quality
4/5
Pricing
4/5
Customer Service
Sony CMO
Sony Ranking
- #29 in Media and Entertainment
- #3 / 4 of its competitors
Sony NPS
Sony's Net Promoter Score (NPS) is a 40 with 58% Promoters, 24% Passives, and 18% Detractors. Net Promoter Score tracks whether Sony's customers would recommend using the product based on a scale of -100 to 100.
Sony Overall NPS
| 58% | Promoters |
|---|---|
| 24% | Passives |
| 18% | Detractors |
Sony NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2021 42 | Aug 2021 | 42 |
Sep 2021 40 | Sep 2021 | 40 |
Oct 2021 39 | Oct 2021 | 39 |
Nov 2021 38 | Nov 2021 | 38 |
Dec 2021 38 | Dec 2021 | 38 |
Jan 2022 39 | Jan 2022 | 39 |
Feb 2022 39 | Feb 2022 | 39 |
Mar 2022 40 | Mar 2022 | 40 |
Apr 2022 38 | Apr 2022 | 38 |
May 2022 39 | May 2022 | 39 |
Jun 2022 39 | Jun 2022 | 39 |
Jul 2022 41 | Jul 2022 | 41 |
How Other Brands Compare
Sony is ranked third for NPS among its competitors. Apple and Microsoft come in first and second, with Philips coming in at #4. Among those competitors, it is the third most valued company behind Apple.
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What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Sony NPS by Gender
Male customers rated Sony's NPS 21 points higher than Female customers.
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Male
62
Sony's NPS was rated 62 by Male customers on Comparably.
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73%
Promoters
16%
Passives
11%
Detractors
Female
41
Sony's NPS was rated 41 by Female customers on Comparably.
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58%
Promoters
25%
Passives
17%
Detractors
Sony NPS by Ethnicity
Sony's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 57 | Caucasian | 57 |
Hispanic or Latino 61 | Hispanic or Latino | 61 |
African American/Black 53 | African American/Black | 53 |
Asian or Pacific Islander 46 | Asian or Pacific Islander | 46 |
Other 70 | Other | 70 |
Sony NPS by Age
Sony's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
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Sony NPS by Usage
Sony's NPS was rated the highest by customers who have used Sony's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 43 | Less than 1 Year | 43 |
1 to 2 Years 36 | 1 to 2 Years | 36 |
2 to 5 Years 43 | 2 to 5 Years | 43 |
5 to 10 Years 62 | 5 to 10 Years | 62 |
Over 10 Years 63 | Over 10 Years | 63 |
Sony NPS vs. Competitors
Compared to its competitors, Sony's NPS is rated right above Qualcomm, and is preceded by Microsoft.
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Sony NPS vs Companies in Media and Entertainment
In the Media and Entertainment industry, Sony's NPS is rated right above Instagram, and is preceded by The Walt Disney Company.
| COMPANY | NPS Score | |
|---|---|---|
 | Nintendo | 59 |
 | Spotify | 55 |
| Apple | 54 |
 | Netflix | 51 |
 | ROBLOX | 46 |
 | Rockstar Games | 45 |
 | The Walt Disney Company | 42 |
| Sony | 40 |
 | 39 | |
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Sony Customer Reviews
Out of the 52 Sony customer reviews 46 were positive and 6 were constructive. Sony customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Sony Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Sony users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Sony Customer Loyalty Score by Gender
Male customers rated Sony's Customer Loyalty score 4% higher than Female customers.
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Male
83%
Yes
Female
79%
Yes
Sony Customer Loyalty Score by Ethnicity
Sony's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Sony.
79
out of 100
Caucasian
66
out of 100
Hispanic or Latino
78
out of 100
African American/Black
83
out of 100
Asian or Pacific Islander
80
out of 100
Other
Sony Customer Loyalty Score by Age
Sony's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 81% | 18-25 | 81% |
26-30 78% | 26-30 | 78% |
31-35 95% | 31-35 | 95% |
36-40 72% | 36-40 | 72% |
41-45 70% | 41-45 | 70% |
46-50 85% | 46-50 | 85% |
51-55 100% | 51-55 | 100% |
66+ 78% | 66+ | 78% |
Sony Customer Loyalty Score by Usage
Sony's Customer Loyalty score was rated the highest by customers who have used Sony's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Sony Customer Loyalty Score by Industry
Sony's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Hospitality industry customers.
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Sony Customer Loyalty vs. Competitors
Compared to its competitors, Sony's Customer Loyalty score is rated right above Samsung, and is preceded by Huawei.
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Customer Loyalty for Other Media and Entertainment Brands
In the Media and Entertainment industry, Sony's Customer Loyalty score is rated right below The Walt Disney Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| ROBLOX | 90% |
| Nintendo | 90% |
| Netflix | 88% |
| Apple | 87% |
| Spotify | 86% |
| 86% | |
| Rockstar Games | 84% |
| The Walt Disney Company | 83% |
| Sony | 80% |
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Sony Product Quality
4.3/5
Sony has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Sony Product Information
Sony’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Sony's product the highest. Reviewers from the Arts and Entertainment industry rated Sony the lowest at 4.6.
- Website
- http://www.sony.net/
- Company Size
- 10,000+ Employees
Industry
Tech
Content
Hardware and Devices
Media
SaaS
Sports & Entertainment
Virtual Reality
Quick Insights into Sony Product Quality
Sony's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked Sony Product Quality the Highest
Ranked Sony Product Quality the Lowest
Sony Product Quality Score by Gender
Male customers rated Sony's Product Quality score 0.2 stars higher than Female customers.
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Male
4.5/5
Female
4.3/5
Sony Product Quality Score by Ethnicity
Sony's Product Quality score was rated the highest by Other customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.6 | Other | 4.6 |
Sony Product Quality Score by Age
Sony's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4.2 | 31-35 | 4.2 |
36-40 3.9 | 36-40 | 3.9 |
41-45 4 | 41-45 | 4 |
46-50 4.1 | 46-50 | 4.1 |
51-55 4.6 | 51-55 | 4.6 |
66+ 4.5 | 66+ | 4.5 |
Sony Product Quality Score by Usage
Sony's Product Quality score was rated the highest by customers who have used Sony's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Sony Product Quality Score by Industry
Sony's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Aerospace and Aviation industry customers.
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Sony Product Quality vs. Competitors
Compared to its competitors, Sony's Product Quality score is rated right above Huawei, and is preceded by Apple.
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Product Quality for Other Media and Entertainment Brands
In the Media and Entertainment industry, Sony's Product Quality score is rated right above The Walt Disney Company, and is preceded by Spotify.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nintendo | 4.4/5 |
| Apple | 4.4/5 |
| Netflix | 4.3/5 |
| Spotify | 4.3/5 |
| Sony | 4.3/5 |
| The Walt Disney Company | 4.2/5 |
| Rockstar Games | 4.2/5 |
| ROBLOX | 4.1/5 |
| 4/5 |
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Sony Pricing
Sony ROI & Value For Money
4/5
Sony has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Sony Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Manufacturing and Machinery industry. The users from the Education industry think that they had the lowest ROI from Sony.
Quick Insights into Sony ROI
Sony's ROI score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by customers from the Education industry.
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Ranked Sony ROI the Highest
Ranked Sony ROI the Lowest
Sony ROI Score by Gender
Male customers rated Sony's ROI score 0.2 stars higher than Female customers.
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Male
4.1/5
Female
3.9/5
Sony ROI Score by Ethnicity
Sony's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.1 | Other | 4.1 |
Sony ROI Score by Age
Sony's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3.8 | 46-50 | 3.8 |
51-55 4.3 | 51-55 | 4.3 |
66+ 3.7 | 66+ | 3.7 |
Sony ROI Score by Usage
Sony's ROI score was rated the highest by customers who have used Sony's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Sony ROI Score by Industry
Sony's ROI score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Education industry customers.
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Sony Pricing vs. Competitors
Compared to its competitors, Sony's ROI score is rated right above Qualcomm, and is preceded by Microsoft.
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ROI for Other Media and Entertainment Brands
In the Media and Entertainment industry, Sony's ROI score is rated right above Netflix, and is preceded by Nintendo.
| COMPANY | Pricing Score | |
|---|---|---|
| Spotify | 4.1/5 |
| Apple | 4.1/5 |
| Nintendo | 4.1/5 |
| Sony | 4/5 |
| Netflix | 4/5 |
| Rockstar Games | 4/5 |
| ROBLOX | 3.9/5 |
| 3.8/5 | |
| The Walt Disney Company | 3.7/5 |
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Sony Customer Satisfaction (CSAT)
Sony Customer Satisfaction (CSAT) Score
85 / 100
Sony has an overall Customer Satisfaction score of 85 rated by its users and customers.
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Very Satisfied
47%
Satisfied
38%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
2%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Sony Customer Satisfaction
Sony's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by customers from the Education industry.
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Ranked Sony Customer Satisfaction the Highest
Ranked Sony Customer Satisfaction the Lowest
Sony Customer Satisfaction Score by Gender
Female customers rated Sony's Customer Satisfaction score 3 points higher than Male customers.
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91 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 41% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 1% | |
Very Dissatisfied | 4% |
94 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 44% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 0% | |
Very Dissatisfied | 2% |
Sony Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Sony's Customer Satisfaction (CSAT) score was rated 88% according to Caucasian users and customers.
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88 / 100
Very Satisfied
44%
Satisfied
44%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
3%
Very Dissatisfied
6%
CSAT according to Hispanic or Latino
Sony's Customer Satisfaction (CSAT) score was rated 88% according to Hispanic or Latino users and customers.
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88 / 100
Very Satisfied
50%
Satisfied
38%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Sony's Customer Satisfaction (CSAT) score was rated 95% according to African American/Black users and customers.
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95 / 100
Very Satisfied
57%
Satisfied
38%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
5%
CSAT according to Asian or Pacific Islander
Sony's Customer Satisfaction (CSAT) score was rated 94% according to Asian or Pacific Islander users and customers.
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94 / 100
Very Satisfied
52%
Satisfied
42%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
0%
Very Dissatisfied
4%
CSAT according to Other
Sony's Customer Satisfaction (CSAT) score was rated 90% according to Other users and customers.
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90 / 100
Very Satisfied
50%
Satisfied
40%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
0%
Very Dissatisfied
5%
Sony Customer Satisfaction Score by Age
Sony's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 97% | |||||||||||||||
| 26-30 | 86% | |||||||||||||||
| 31-35 | 93% | |||||||||||||||
| 36-40 | 60% | |||||||||||||||
| 41-45 | 60% | |||||||||||||||
| 46-50 | 100% |
Sony Customer Satisfaction Score by Usage
Sony's Customer Satisfaction score was rated the highest by customers who have used Sony's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Sony Customer Satisfaction Score by Industry
Sony's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Education industry customers.
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}Sony Customer Satisfaction vs. Competitors
Compared to its competitors, Sony's Customer Satisfaction score is rated right above Microsoft, and is preceded by Huawei.
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Customer Satisfaction for Other Media and Entertainment Brands
In the Media and Entertainment industry, Sony's Customer Satisfaction score is rated right above Rockstar Games, and is preceded by Apple.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nintendo | 93% |
| Netflix | 87% |
| Spotify | 87% |
| Apple | 86% |
| Sony | 85% |
| Rockstar Games | 78% |
| ROBLOX | 75% |
| The Walt Disney Company | 73% |
| 63% |
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Sony Customer Service
4/5
Sony has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Sony's Customer Service
Address
2207 Bridgepointe Pkwy, San Mateo, CA 64404
Website
http://www.sony.net/
Phone Number
81-3-6748-2111
Quick Insights into Sony Customer Service
Sony's Customer Service score was rated highest by customers ages 51-55, and rated lowest by customers from the Hospitality industry.
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Ranked Sony Customer Service the Highest
Ranked Sony Customer Service the Lowest
Sony Customer Service Score by Gender
Sony's Customer Service score was rated 4 by both Female and Male customers on Comparably.
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Male
4/5
Female
4/5
Sony Customer Service Score by Ethnicity
Sony's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4.1 | Other | 4.1 |
Sony Customer Service Score by Age
Sony's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4 | 26-30 | 4 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.5 | 41-45 | 3.5 |
46-50 4.1 | 46-50 | 4.1 |
51-55 4.6 | 51-55 | 4.6 |
66+ 3.4 | 66+ | 3.4 |
Sony Customer Service Score by Usage
Sony's Customer Service score was rated the highest by customers who have used Sony's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Sony Customer Service Score by Industry
Sony's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Hospitality industry customers.
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Sony Customer Service vs. Competitors
Compared to its competitors, Sony's Customer Service score is rated right above Qualcomm, and is preceded by Huawei.
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Customer Service for Other Media and Entertainment Brands
In the Media and Entertainment industry, Sony's Customer Service score is rated right above Rockstar Games, and is preceded by Nintendo.
| COMPANY | Customer Service Score | |
|---|---|---|
| Apple | 4.2/5 |
| The Walt Disney Company | 4.1/5 |
| Netflix | 4.1/5 |
| Spotify | 4.1/5 |
| Nintendo | 4.1/5 |
| Sony | 4/5 |
| Rockstar Games | 3.9/5 |
| ROBLOX | 3.7/5 |
| 3.6/5 |
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Sony as an Employer
3.7/5
Sony has a 3.7/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Sony scored a 40 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of Sony would recommend the brand to a friend. ENPS measures how likely Sony employees would recommend working at Sony to a friend.
Net Promoter Score
40
NPS Score
| 58% | Promoters |
|---|---|
| 24% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
11
eNPS Score
| 44% | Promoters |
|---|---|
| 23% | Passive |
| 33% | Detractors |
Global Ranking Snapshot
Sony is ranked #218 in the Global Top 100 Brands. It ranks just behind Ingram Micro and just ahead of Grammarly.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
216 |  | Genentech |  | Alexander Hardy | Health and Wellness |
217 |  | Ingram Micro |  | Alain Monié | Tech |
218 | | Sony | | Kenichiro Yoshida | Media and Entertainment |
219 |  | Grammarly |  | Brad Hoover | Business and Consumer Services |
220 |  | Beachbody |  | Carl Daikeler | Health and Wellness |
221 |  | Zumiez |  | Rick Brooks | Retail |
222 |  | Alaska Air Group |  | Bradley Tilden | Travel and Hospitality |
Media and Entertainment Ranking Snapshot
Sony is ranked #29 in the Media and Entertainment Industry. It ranks just behind Universal Studios and just ahead of Grammarly.
| RANK | COMPANY | Location | |
|---|---|---|---|
27 |  | Activision | Santa Monica, CA |
28 |  | Universal Studios | Universal City, CA |
29 | | Sony | San Mateo, CA |
30 | | Grammarly | San Francisco, CA |
31 | | Beachbody | Santa Monica, CA |
32 |  | HubSpot | Cambridge, MA |
33 |  | Discovery Communications | Silver Spring, MD |
