Learn More about Brand Intelligence Solutions

Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry

Thank you for inquiring about Comparably's Brand Intelligence Solutions

A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions

Activision is

Ranked

#27

Media and Entertainment Brands

Brand Page

Activision

Marketing or Exec? Claim Your Free Account

Activision

Rate this Brand

Activision is ranked #27 in Media and Entertainment Brands

About Activision's Brand

At Activision, we strive to connect and engage our global player community through entertainment. Our success comes from the passionate, talented and diverse team of people behind our world-class franchises. Ensuring Activision is an inclusive workplace where everyone can thrive will help us deliver a new era of epic entertainment for our players. Activision’s brand is ranked #157 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Activision. When compared to other organizations within the Media and Entertainment industry, Activision is ranked #27. Among its major competitors, Activision is ranked in 4th place for NPS while Naughty Dog is 1st, and Bandai Namco is 2nd. Overall, Activision has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $74.02B

Brand at a Glance

85%

Customer Loyalty

3.2/5

Product Quality

2.8/5

Pricing

2.7/5

Customer Service

Activision CMO

Tim Ellis

Tim Ellis serves as the EVP Chief Marketing Officer of Activision. Tim started at Activision in June of 2011. Tim currently resides in the Greater New York City Area.

Activision Ranking

Activision NPS

Activision's Net Promoter Score (NPS) is a -7 with 39% Promoters, 15% Passives, and 46% Detractors. Net Promoter Score tracks whether Activision's customers would recommend using the product based on a scale of -100 to 100.

Activision Overall NPS

-7

NPS

39%	Promoters
15%	Passives
46%	Detractors

Activision NPS Trend

-100

-50

100

Summary	Date	Score
Dec 2023 15	Dec 2023	15
Jan 2024 9	Jan 2024	9
Feb 2024 8	Feb 2024	8
Mar 2024 5	Mar 2024	5
Apr 2024 3	Apr 2024	3
May 2024 1	May 2024	1
Jun 2024 0	Jun 2024	0
Jul 2024 0	Jul 2024	0
Dec 2024 -3	Dec 2024	-3
May 2025 -5	May 2025	-5
Sep 2025 -5	Sep 2025	-5
Oct 2025 -7	Oct 2025	-7

How Other Brands Compare

Activision is ranked #4 for NPS among its competitors. Naughty Dog and Bandai Namco come in first and second, with Ubisoft coming in at third. Among those competitors, it is the lowest valued company.

	Activision	Ubisoft	Naughty Dog	Bandai Namco
Global Ranking	#157	#80	#736	#-
NPS	-7	13	60	50
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	$74.02B	-	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Activision NPS by Gender

Male customers rated Activision's NPS 19 points higher than Female customers.

Male

-31

Activision's NPS was rated -31 by Male customers on Comparably.

31%

Promoters

Passives

62%

Detractors

Female

-50

Activision's NPS was rated -50 by Female customers on Comparably.

Promoters

50%

Passives

50%

Detractors

Activision NPS by Ethnicity

Activision's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -52	Caucasian	-52
Hispanic or Latino -50	Hispanic or Latino	-50

Activision NPS by Age

Activision's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

100

Summary

Age

Promoters

Passives

Detractors

18-25

29%

21%

50%

26-30

33%

34%

33%

36-40

20%

80%

41-45

100%

Activision NPS by Usage

Activision's NPS was rated the highest by customers who have used Activision's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
1 to 2 Years -34	1 to 2 Years	-34
2 to 5 Years 75	2 to 5 Years	75
5 to 10 Years -28	5 to 10 Years	-28
Over 10 Years -79	Over 10 Years	-79

Activision NPS vs. Competitors

Compared to its competitors, Activision's NPS is rated right above Konami Digital Entertainment, and is preceded by Ubisoft.

COMPANY		NPS Score
	Naughty Dog	60
	Bandai Namco	50
	Ubisoft	13
	Activision	-7
	Konami Digital Entertainment	-34

Activision NPS vs Companies in Media and Entertainment

In the Media and Entertainment industry, Activision's NPS is rated right below Instagram.

COMPANY		NPS Score
	Nintendo	53
	Spotify	49
	Apple	46
	Netflix	43
	The Walt Disney Company	38
	ROBLOX	38
	Rockstar Games	38
	Instagram	21
	Activision	-7

Activision Customer Reviews

Out of the 4 Activision customer reviews 0 were positive and 4 were constructive. Activision customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.

Activision Customer Loyalty

85%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

85% of Activision users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

85%

15%

Activision Customer Loyalty Score by Gender

Male customers rated Activision's Customer Loyalty score 10% higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Activision.

Male

88%

Yes

Female

78%

Yes

Activision Customer Loyalty Score by Ethnicity

Activision's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Activision.

out of 100

Caucasian

100

out of 100

Hispanic or Latino

Activision Customer Loyalty Score by Age

Activision's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Activision.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 81%	18-25	81%
26-30 100%	26-30	100%
36-40 82%	36-40	82%
41-45 100%	41-45	100%

Activision Customer Loyalty Score by Usage

Activision's Customer Loyalty score was rated the highest by customers who have used Activision's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

1 to 2 Years	100%
2 to 5 Years	100%
5 to 10 Years	84%
Over 10 Years	94%

Activision Customer Loyalty Score by Industry

Activision's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	93%
Education	78%
Healthcare, Hospitals and Medicine	70%

Activision Customer Loyalty vs. Competitors

Compared to its competitors, Activision's Customer Loyalty score is rated right above Bandai Namco, and is preceded by Naughty Dog.

COMPANY		Customer Loyalty Score
	Naughty Dog	90%
	Activision	85%
	Bandai Namco	83%
	Ubisoft	75%
	Konami Digital Entertainment	10%

Unlock Activision Customer Loyalty vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Activision Customer Loyalty vs. Competitors data and gain insights into your customers today.

Customer Loyalty for Other Media and Entertainment Brands

In the Media and Entertainment industry, Activision's Customer Loyalty score is rated right above Instagram, and is preceded by Apple.

COMPANY		Customer Loyalty Score
	ROBLOX	89%
	Nintendo	89%
	Netflix	87%
	Spotify	87%
	Apple	86%
	Activision	85%
	Instagram	84%
	Rockstar Games	84%
	The Walt Disney Company	83%

Unlock Activision Customer Loyalty vs. Companies in Media and Entertainment Data

Sign Up for Brand Profile PRO to get the full Activision Customer Loyalty vs. Companies in Media and Entertainment data and gain insights into your customers today.

Activision Product Quality

3.2/5

Activision has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.

Sign Up to unlock Activision's overall Product Quality score rated by its users and customers.

Activision Product Information

Activision’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Activision's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Activision the lowest at 1.5.

Website: http://www.activision.com

Company Size: 1,001-5,000 Employees

Industry

Tech

Gaming

Media

Sports & Entertainment

Quick Insights into Activision Product Quality

Activision's Product Quality score was rated highest by customers who have used Activision's products/services for 2 to 5 Years, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

Sign Up to unlock insights into how customers have ranked Activision's Product Quality.

Ranked Activision Product Quality the Highest

2 to 5 Years	5
Education	5
18-25	3.6

Ranked Activision Product Quality the Lowest

Over 10 Years	1.8
41-45	1.5
Healthcare, Hospitals and Medicine	1.5

Activision Product Quality Score by Gender

Female customers rated Activision's Product Quality score 0.9 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Activision.

Male

2.6/5

Female

3.5/5

Activision Product Quality Score by Ethnicity

Activision's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Activision.

Summary	Ethnicity	Score
Caucasian 2	Caucasian	2
Hispanic or Latino 2.1	Hispanic or Latino	2.1

Activision Product Quality Score by Age

Activision's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Activision.

Summary	Age	Score
18-25 3.6	18-25	3.6
26-30 3.5	26-30	3.5
36-40 1.6	36-40	1.6
41-45 1.5	41-45	1.5

Activision Product Quality Score by Usage

Activision's Product Quality score was rated the highest by customers who have used Activision's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

1 to 2 Years	2.6
2 to 5 Years	5
5 to 10 Years	2.8
Over 10 Years	1.8

Activision Product Quality Score by Industry

Activision's Product Quality score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech	3
Education	5
Healthcare, Hospitals and Medicine	1.5

Activision Product Quality vs. Competitors

Compared to its competitors, Activision's Product Quality score is rated right below Bandai Namco.

COMPANY		Product Quality Score
	Naughty Dog	4.5/5
	Konami Digital Entertainment	3.7/5
	Ubisoft	3.7/5
	Bandai Namco	3.5/5
	Activision	3.2/5

Unlock Activision Product Quality vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Activision Product Quality vs. Competitors data and gain insights into your customers today.

Product Quality for Other Media and Entertainment Brands

In the Media and Entertainment industry, Activision's Product Quality score is rated right below Instagram.

COMPANY		Product Quality Score
	Nintendo	4.4/5
	Apple	4.3/5
	Netflix	4.2/5
	Spotify	4.2/5
	The Walt Disney Company	4.1/5
	Rockstar Games	4.1/5
	ROBLOX	4/5
	Instagram	3.7/5
	Activision	3.2/5

Unlock Activision Product Quality vs. Companies in Media and Entertainment Data

Sign Up for Brand Profile PRO to get the full Activision Product Quality vs. Companies in Media and Entertainment data and gain insights into your customers today.

Activision Pricing

Activision ROI & Value For Money

2.8/5

Activision has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.

Sign Up to unlock Activision's overall ROI score rated by its users and customers.

Activision Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Activision.

Quick Insights into Activision ROI

Activision's ROI score was rated highest by customers from the Education industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

Sign Up to unlock insights into how customers have ranked Activision's ROI score.

Ranked Activision ROI the Highest

Education	4.4
2 to 5 Years	3.7
26-30	3

Ranked Activision ROI the Lowest

Hispanic or Latino	1.6
41-45	1.5
Healthcare, Hospitals and Medicine	1.5

Activision ROI Score by Gender

Male customers rated Activision's ROI score 0.3 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Activision.

Male

2.3/5

Female

2/5

Activision ROI Score by Ethnicity

Activision's ROI score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Activision.

Summary	Ethnicity	Score
Caucasian 1.8	Caucasian	1.8
Hispanic or Latino 1.6	Hispanic or Latino	1.6

Activision ROI Score by Age

Activision's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Activision.

Summary	Age	Score
18-25 2.9	18-25	2.9
26-30 3	26-30	3
36-40 1.5	36-40	1.5
41-45 1.5	41-45	1.5

Activision ROI Score by Usage

Activision's ROI score was rated the highest by customers who have used Activision's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

1 to 2 Years	2.3
2 to 5 Years	3.7
5 to 10 Years	2.2
Over 10 Years	1.7

Activision ROI Score by Industry

Activision's ROI score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech	2.7
Education	4.4
Healthcare, Hospitals and Medicine	1.5

Activision Pricing vs. Competitors

Compared to its competitors, Activision's ROI score is rated right below Bandai Namco.

COMPANY		Pricing Score
	Konami Digital Entertainment	5/5
	Naughty Dog	4.2/5
	Ubisoft	3.4/5
	Bandai Namco	3.4/5
	Activision	2.8/5

Unlock Activision ROI vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Activision ROI vs. Competitors data and gain insights into your customers today.

ROI for Other Media and Entertainment Brands

In the Media and Entertainment industry, Activision's ROI score is rated right below Instagram.

COMPANY		Pricing Score
	Spotify	4/5
	Netflix	4/5
	Apple	4/5
	Nintendo	4/5
	Rockstar Games	3.8/5
	ROBLOX	3.8/5
	The Walt Disney Company	3.7/5
	Instagram	3.4/5
	Activision	2.8/5

Unlock Activision ROI vs. Companies in Media and Entertainment Data

Sign Up for Brand Profile PRO to get the full Activision ROI vs. Companies in Media and Entertainment data and gain insights into your customers today.

Activision Customer Satisfaction (CSAT)

Activision Customer Satisfaction (CSAT) Score

29 / 100

Activision has an overall Customer Satisfaction score of 29 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	24%
Satisfied	5%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	12%
Very Dissatisfied	56%

Very Satisfied

24%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

12%

Very Dissatisfied

56%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Activision Customer Satisfaction

Activision's Customer Satisfaction score was rated highest by customers from the Education industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

Sign Up to unlock insights into how customers have ranked Activision's Customer Satisfaction.

Ranked Activision Customer Satisfaction the Highest

Education	100%
Hispanic or Latino	25%
18-25	24%

Ranked Activision Customer Satisfaction the Lowest

Caucasian	7%
41-45	0%
Healthcare, Hospitals and Medicine	0%

Activision Customer Satisfaction Score by Gender

Activision's Customer Satisfaction score was rated 20 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Activision.

20 / 100

Male

	Very Satisfied	15%
	Satisfied	5%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	20%
	Very Dissatisfied	60%

Activision Customer Satisfaction Score by Ethnicity

Caucasian
7%
Hispanic or Latino
25%

CSAT according to Caucasian

Activision's Customer Satisfaction (CSAT) score was rated 7% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Activision.

7 / 100

Very Satisfied	7%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	20%
Very Dissatisfied	73%

Very Satisfied

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

20%

Very Dissatisfied

73%

CSAT according to Hispanic or Latino

Activision's Customer Satisfaction (CSAT) score was rated 25% according to Hispanic or Latino users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Activision.

25 / 100

Very Satisfied	25%
Satisfied	0%
Neither Satisfied nor Dissatisfied	25%
Dissatisfied	0%
Very Dissatisfied	50%

Very Satisfied

25%

Satisfied

Neither Satisfied nor Dissatisfied

25%

Dissatisfied

Very Dissatisfied

50%

Activision Customer Satisfaction Score by Age

Activision's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Activision.

100

Breakdown

Age

Score

18-25

24%

36-40

41-45

Activision Customer Satisfaction Score by Usage

Activision's Customer Satisfaction score was rated the highest by customers who have used Activision's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

5 to 10 Years	17
Over 10 Years	9

Activision Customer Satisfaction Score by Industry

Activision's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "Activision Customer Satisfaction Score by Industry",
	"text": "Activision's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 14,
			"stars": 0,
			"csatScore": 14,
			"text": "Activision's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 14
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Activision's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Activision's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		}
	]
}

Tech	14
Education	100
Healthcare, Hospitals and Medicine	0

Activision Customer Satisfaction vs. Competitors

Compared to its competitors, Activision's Customer Satisfaction score is rated right below Ubisoft.

COMPANY		Customer Satisfaction (CSAT) Score
	Konami Digital Entertainment	100%
	Naughty Dog	86%
	Bandai Namco	75%
	Ubisoft	68%
	Activision	29%

Unlock Activision Customer Satisfaction vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Activision Customer Satisfaction vs. Competitors data and gain insights into your customers today.

Customer Satisfaction for Other Media and Entertainment Brands

In the Media and Entertainment industry, Activision's Customer Satisfaction score is rated right below Instagram.

COMPANY		Customer Satisfaction (CSAT) Score
	Nintendo	88%
	Netflix	85%
	Apple	85%
	Spotify	85%
	The Walt Disney Company	77%
	Rockstar Games	76%
	ROBLOX	73%
	Instagram	61%
	Activision	29%

Unlock Activision Customer Satisfaction vs. Companies in Media and Entertainment Data

Sign Up for Brand Profile PRO to get the full Activision Customer Satisfaction vs. Companies in Media and Entertainment data and gain insights into your customers today.

Activision Customer Service

2.7/5

Activision has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.

Sign Up to unlock Activision's overall Customer Service score rated by its users and customers.

About Activision's Customer Service

Address

3100 Ocean Park Boulevard, Santa Monica, CA 90405

Website

http://www.activision.com

Phone Number

301-255-2000

Activision's Social Links

Quick Insights into Activision Customer Service

Activision's Customer Service score was rated highest by customers who have used Activision's products/services for 2 to 5 Years, and rated lowest by customers who have used Activision's products/services for Over 10 Years.

Sign Up to unlock insights into how customers have ranked Activision's Customer Service score.

Ranked Activision Customer Service the Highest

2 to 5 Years	4.2
Education	3.9
26-30	3

Ranked Activision Customer Service the Lowest

41-45	1.5
Healthcare, Hospitals and Medicine	1.5
Over 10 Years	1.5

Activision Customer Service Score by Gender

Female customers rated Activision's Customer Service score 0.8 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Activision.

Male

2.2/5

Female

3/5

Activision Customer Service Score by Ethnicity

Activision's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Activision.

100

Summary	Ethnicity	Customer Service Score
Caucasian 1.6	Caucasian	1.6
Hispanic or Latino 2.7	Hispanic or Latino	2.7

Activision Customer Service Score by Age

Activision's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Activision.

100

Summary	Age	Customer Service Score
18-25 2.9	18-25	2.9
26-30 3	26-30	3
36-40 1.7	36-40	1.7
41-45 1.5	41-45	1.5

Activision Customer Service Score by Usage

Activision's Customer Service score was rated the highest by customers who have used Activision's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

1 to 2 Years	2
2 to 5 Years	4.2
5 to 10 Years	2.5
Over 10 Years	1.5

Activision Customer Service Score by Industry

Activision's Customer Service score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech	2.4
Education	3.9
Healthcare, Hospitals and Medicine	1.5

Activision Customer Service vs. Competitors

Compared to its competitors, Activision's Customer Service score is rated right below Ubisoft.

COMPANY		Customer Service Score
	Konami Digital Entertainment	5/5
	Naughty Dog	4.2/5
	Bandai Namco	3.9/5
	Ubisoft	3.4/5
	Activision	2.7/5

Unlock Activision Customer Service vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Activision Customer Service vs. Competitors data and gain insights into your customers today.

Customer Service for Other Media and Entertainment Brands

In the Media and Entertainment industry, Activision's Customer Service score is rated right below Instagram.

COMPANY		Customer Service Score
	Apple	4.2/5
	The Walt Disney Company	4.1/5
	Nintendo	4/5
	Netflix	4/5
	Spotify	4/5
	Rockstar Games	3.7/5
	ROBLOX	3.6/5
	Instagram	3.3/5
	Activision	2.7/5

Unlock Activision Customer Service vs. Companies in Media and Entertainment Data

Sign Up for Brand Profile PRO to get the full Activision Customer Service vs. Companies in Media and Entertainment data and gain insights into your customers today.

Activision as an Employer

3.7/5

Activision has a 3.7/5 stars for its overall company culture rated by their employees

bottom

20%

CEO of Activision

Bobby Kotick

In the Bottom 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Activision scored a -7 for Net Promoter Score and a -22 for Employee Net Promoter Score. NPS gauges how likely a customer of Activision would recommend the brand to a friend. ENPS measures how likely Activision employees would recommend working at Activision to a friend.

Net Promoter Score

-7

NPS Score

39%	Promoters
15%	Passive
46%	Detractors

Employee Net Promoter Score

-22

eNPS Score

22%	Promoters
34%	Passive
44%	Detractors

Global Ranking Snapshot

Activision is ranked #157 in the Global Top 100 Brands. It ranks just behind Wynn Resorts and just ahead of Harley-Davidson.

RANK			INDUSTRY
155	DoorDash	Tony Xu	Tech
156	Wynn Resorts	Matthew Maddox	Travel and Hospitality
157	Activision	Bobby Kotick	Media and Entertainment
158	Harley-Davidson	Matthew Levatich	Automotive and Transportation
159	Chevron Corporation	Michael Wirth	Energy and Manufacturing
160	Universal Studios	Ronald Meyer	Media and Entertainment
161	Sonos	Patrick Spence	Consumer Goods

Media and Entertainment Ranking Snapshot

Activision is ranked #27 in the Media and Entertainment Industry. It ranks just behind Sony Pictures Entertainment and just ahead of Universal Studios.

RANK		Location
25	Pixar Animation Studios
26	Sony Pictures Entertainment	Culver City, CA
27	Activision	Santa Monica, CA
28	Universal Studios	Universal City, CA
29	Sony	San Mateo, CA
30	Grammarly	California City, CA
31	Beachbody	Santa Monica, CA