
Sonos is a wireless multi-room music system enabling users to play music anywhere in the house and control it using a smartphone. Sonos’s brand is ranked #161 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Sonos. When compared to other organizations within the Consumer Goods industry, Sonos is ranked #25. Among its major competitors, Sonos is ranked in 5th place for NPS while Denon is 1st, and Bose is 2nd.Their current valuation is $4.41B
Sonos's Net Promoter Score (NPS) is a -43 with 25% Promoters, 7% Passives, and 68% Detractors. Net Promoter Score tracks whether Sonos's customers would recommend using the product based on a scale of -100 to 100.
| 25% | Promoters |
|---|---|
| 7% | Passives |
| 68% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2024 -43 | Aug 2024 | -43 |
Sep 2024 -43 | Sep 2024 | -43 |
Oct 2024 -43 | Oct 2024 | -43 |
Nov 2024 -43 | Nov 2024 | -43 |
Dec 2024 -42 | Dec 2024 | -42 |
Jan 2025 -43 | Jan 2025 | -43 |
Feb 2025 -43 | Feb 2025 | -43 |
Jun 2025 -43 | Jun 2025 | -43 |
Sep 2025 -43 | Sep 2025 | -43 |
Oct 2025 -43 | Oct 2025 | -43 |
Nov 2025 -43 | Nov 2025 | -43 |
Jan 2026 -43 | Jan 2026 | -43 |
Sonos is ranked #4 for NPS among its competitors. Denon and Bose come in first and second, with TDK coming in at third. Among those competitors, it is the lowest valued company behind TDK.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Sonos's NPS 60 points higher than Male customers.
Sonos's NPS was rated -75 by Male customers on Comparably.
Sonos's NPS was rated -15 by Female customers on Comparably.
Sonos's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -76 | Caucasian | -76 |
Hispanic or Latino -20 | Hispanic or Latino | -20 |
African American/Black 34 | African American/Black | 34 |
Asian or Pacific Islander -78 | Asian or Pacific Islander | -78 |
Other -66 | Other | -66 |
Sonos's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sonos's NPS was rated the highest by customers who have used Sonos's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -28 | Less than 1 Year | -28 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years -44 | 2 to 5 Years | -44 |
5 to 10 Years -77 | 5 to 10 Years | -77 |
Over 10 Years -83 | Over 10 Years | -83 |
In the Consumer Goods industry, Sonos's NPS is rated right below Tiffany & Co.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Lego Group | 54 |
![]() | Red Bull | 42 |
![]() | Bath & Body Works | 38 |
![]() | Colgate Palmolive | 36 |
![]() | Hershey Company | 35 |
![]() | Crocs | 34 |
![]() | Gucci | 31 |
![]() | Tiffany & Co | 31 |
![]() | Sonos | -43 |
Out of the 47 Sonos customer reviews 16 were positive and 31 were constructive. Sonos customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Sonos users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Sonos's Customer Loyalty score 5% higher than Male customers.
Sonos's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sonos's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 100% | 26-30 | 100% |
31-35 72% | 31-35 | 72% |
36-40 80% | 36-40 | 80% |
41-45 87% | 41-45 | 87% |
46-50 72% | 46-50 | 72% |
51-55 79% | 51-55 | 79% |
56-60 80% | 56-60 | 80% |
61-65 87% | 61-65 | 87% |
66+ 67% | 66+ | 67% |
Sonos's Customer Loyalty score was rated the highest by customers who have used Sonos's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Sonos's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Government and Public Policy industry customers.
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Compared to its competitors, Sonos's Customer Loyalty score is rated right above Denon, and is preceded by Bose.
In the Consumer Goods industry, Sonos's Customer Loyalty score is rated right above Crocs, and is preceded by Hershey Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Bath & Body Works | 87% |
![]() | Lego Group | 86% |
![]() | Colgate Palmolive | 85% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | Sonos | 80% |
![]() | Crocs | 79% |
![]() | Gucci | 76% |
![]() | Tiffany & Co | 73% |
Sonos has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.
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Sonos’s product quality score is a 2.2 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Sonos's product the highest. Reviewers from the Education industry rated Sonos the lowest at 2.1.
Sonos's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Professional Services industry.
Female customers rated Sonos's Product Quality score 1.4 stars higher than Male customers.
Sonos's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Hispanic or Latino 2.9 | Hispanic or Latino | 2.9 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Other 1.7 | Other | 1.7 |
Sonos's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
26-30 3.4 | 26-30 | 3.4 |
31-35 1.8 | 31-35 | 1.8 |
36-40 1.7 | 36-40 | 1.7 |
41-45 1.8 | 41-45 | 1.8 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.8 | 51-55 | 1.8 |
56-60 1.7 | 56-60 | 1.7 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Sonos's Product Quality score was rated the highest by customers who have used Sonos's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Sonos's Product Quality score was rated the highest by Retail industry customers, and the lowest by Professional Services industry customers.
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Compared to its competitors, Sonos's Product Quality score is rated right above Focusrite, and is preceded by Devialet.
In the Consumer Goods industry, Sonos's Product Quality score is rated right below Tiffany & Co.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Lego Group | 4.5/5 |
![]() | Red Bull | 4.2/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Crocs | 4.1/5 |
![]() | Tiffany & Co | 4/5 |
![]() | Sonos | 2.2/5 |
Sonos has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Sonos.
Sonos's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.
Female customers rated Sonos's ROI score 1.3 stars higher than Male customers.
Sonos's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 2.4 | Hispanic or Latino | 2.4 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 1.6 | Asian or Pacific Islander | 1.6 |
Other 1.5 | Other | 1.5 |
Sonos's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.1 | 26-30 | 3.1 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.6 | 36-40 | 1.6 |
41-45 1.6 | 41-45 | 1.6 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.7 | 51-55 | 1.7 |
56-60 1.8 | 56-60 | 1.8 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Sonos's ROI score was rated the highest by customers who have used Sonos's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Sonos's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Sonos's ROI score is rated right above Focusrite, and is preceded by Bose.
In the Consumer Goods industry, Sonos's ROI score is rated right below Tiffany & Co.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Colgate Palmolive | 4/5 |
![]() | Lego Group | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Gucci | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Crocs | 3.7/5 |
![]() | Tiffany & Co | 3.7/5 |
![]() | Sonos | 2/5 |
Sonos has an overall Customer Satisfaction score of 29 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Sonos's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Government and Public Policy industry.
Female customers rated Sonos's Customer Satisfaction score 33 points higher than Male customers.
Very Satisfied | 11% | |
|---|---|---|
Satisfied | 6% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 29% | |
Very Dissatisfied | 50% |
Very Satisfied | 43% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 7% | |
Very Dissatisfied | 29% |
Sonos' Customer Satisfaction (CSAT) score was rated 17% according to Caucasian users and customers.
Sonos' Customer Satisfaction (CSAT) score was rated 40% according to Hispanic or Latino users and customers.
Sonos' Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
Sonos' Customer Satisfaction (CSAT) score was rated 28% according to Asian or Pacific Islander users and customers.
Sonos' Customer Satisfaction (CSAT) score was rated 26% according to Other users and customers.
Sonos's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 50% | |||||||||||||||
| 31-35 | 12% | |||||||||||||||
| 36-40 | 14% | |||||||||||||||
| 41-45 | 28% | |||||||||||||||
| 46-50 | 15% | |||||||||||||||
| 51-55 | 24% | |||||||||||||||
| 56-60 | 11% | |||||||||||||||
| 61-65 | 10% | |||||||||||||||
| 66+ | 11% |
Sonos's Customer Satisfaction score was rated the highest by customers who have used Sonos's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Sonos's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Sonos Customer Satisfaction Score by Industry",
"text": "Sonos's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.",
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{
"label": "Construction",
"groupId": 510,
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"label": "Consulting",
"groupId": 511,
"score": 50,
"stars": 0,
"csatScore": 50,
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"groupId": 521,
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"groupId": 522,
"score": 25,
"stars": 0,
"csatScore": 25,
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{
"label": "Legal",
"groupId": 529,
"score": 25,
"stars": 0,
"csatScore": 25,
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"groupId": 535,
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]
}Compared to its competitors, Sonos's Customer Satisfaction score is rated right above Denon, and is preceded by Bose.
In the Consumer Goods industry, Sonos's Customer Satisfaction score is rated right below Tiffany & Co.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Lego Group | 89% |
![]() | Colgate Palmolive | 83% |
![]() | Red Bull | 82% |
![]() | Bath & Body Works | 81% |
![]() | Hershey Company | 80% |
![]() | Crocs | 79% |
![]() | Gucci | 79% |
![]() | Tiffany & Co | 72% |
![]() | Sonos | 29% |
Sonos has an overall Customer Service score of 1.9 out of 5 stars rated by its users and customers.
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223 E. De La Guerra, Santa Barbara, CA 93101
http://www.sonos.com/
805-965-3001
Sonos's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.
Female customers rated Sonos's Customer Service score 1.2 stars higher than Male customers.
Sonos's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 2.6 | Hispanic or Latino | 2.6 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Other 1.7 | Other | 1.7 |
Sonos's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 3.1 | 26-30 | 3.1 |
31-35 1.7 | 31-35 | 1.7 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.6 | 41-45 | 1.6 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.7 | 51-55 | 1.7 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Sonos's Customer Service score was rated the highest by customers who have used Sonos's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Sonos's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Sonos's Customer Service score is rated right above Focusrite, and is preceded by Devialet.
In the Consumer Goods industry, Sonos's Customer Service score is rated right below Tiffany & Co.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Lego Group | 4.2/5 |
![]() | Gucci | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Crocs | 3.8/5 |
![]() | Tiffany & Co | 3.8/5 |
![]() | Sonos | 1.9/5 |
Sonos has a 4.2/5 stars for its overall company culture rated by their employees

Sonos scored a -43 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Sonos would recommend the brand to a friend. ENPS measures how likely Sonos employees would recommend working at Sonos to a friend.
| 25% | Promoters |
|---|---|
| 7% | Passive |
| 68% | Detractors |
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |
Sonos is ranked #161 in the Global Top 100 Brands. It ranks just behind Universal Studios and just ahead of Fidelity Investments.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
159 | ![]() | Chevron Corporation | ![]() | Michael Wirth | Energy and Manufacturing |
160 | ![]() | Universal Studios | ![]() | Ronald Meyer | Media and Entertainment |
161 | ![]() | Sonos | ![]() | Patrick Spence | Consumer Goods |
162 | ![]() | Fidelity Investments | ![]() | Abigail Johnson | Banking and Financial Services |
163 | ![]() | Patagonia | ![]() | Rose Marcario | Retail |
164 | ![]() | Chevrolet | ![]() | Mary Barra | Automotive and Transportation |
165 | ![]() | WW (formally Weight Watchers) | ![]() | Mindy Grossman | Health and Wellness |
Sonos is ranked #25 in the Consumer Goods Industry. It ranks just behind Nestle USA and just ahead of Canon.
| RANK | COMPANY | Location | |
|---|---|---|---|
23 | ![]() | Stanley Black & Decker | New Britain, CT |
24 | ![]() | Nestle USA | Arlington, VA |
25 | ![]() | Sonos | Santa Barbara, CA |
26 | ![]() | Canon | Ho Ho Kus, NJ |
27 | ![]() | Western Digital Corporation | Irvine, CA |
28 | ![]() | Dyson | Chicago, IL |
29 | ![]() | Clorox | Oakland, CA |