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Canon is

Ranked

#26

Consumer Goods Brands

Brand Page

Canon

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Canon

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Canon is ranked #26 in Consumer Goods Brands

About Canon's Brand

Canon Europe is the European arm of Canon, a manufacturer of business and consumer imaging products worldwide. Canon’s brand is ranked #166 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Canon. When compared to other organizations within the Consumer Goods industry, Canon is ranked #26. Among its major competitors, Canon is ranked in 4th place for NPS while ARC Document Solutions is 1st, and Epson is 2nd.Their current market cap is $30.53B

Brand at a Glance

85%

Customer Loyalty

4/5

Product Quality

3.8/5

Pricing

3.9/5

Customer Service

Canon CMO

Elizabeth Halaki

Canon Ranking

^#26 in Consumer Goods
^#2 / 4 of its competitors

Canon NPS

Canon's Net Promoter Score (NPS) is a 31 with 54% Promoters, 23% Passives, and 23% Detractors. Net Promoter Score tracks whether Canon's customers would recommend using the product based on a scale of -100 to 100.

Canon Overall NPS

NPS

54%	Promoters
23%	Passives
23%	Detractors

Canon NPS Trend

-100

-50

100

Summary	Date	Score
Jul 2024 32	Jul 2024	32
Aug 2024 32	Aug 2024	32
Sep 2024 32	Sep 2024	32
Oct 2024 32	Oct 2024	32
Nov 2024 32	Nov 2024	32
Dec 2024 30	Dec 2024	30
Feb 2025 30	Feb 2025	30
Mar 2025 30	Mar 2025	30
May 2025 31	May 2025	31
Sep 2025 31	Sep 2025	31
Oct 2025 30	Oct 2025	30
Dec 2025 30	Dec 2025	30

How Other Brands Compare

Canon is ranked second for NPS among its competitors. Sony and Hewlett Packard Enterprise come in first and third, with Fitbit coming in at #4. Among those competitors, it is the second most valued company behind Sony.

	Canon	Sony	Hewlett Packard Enterprise	Fitbit
Global Ranking	#166	#218	#320	#375
NPS	31	36	2	-35
Social Sentiment Calculated by analyzing social media and other online mentions	-	-	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$30.53B	$76.24B	$20.43B	$1.72B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Canon NPS by Gender

Female customers rated Canon's NPS 15 points higher than Male customers.

Male

Canon's NPS was rated 28 by Male customers on Comparably.

51%

Promoters

26%

Passives

23%

Detractors

Female

Canon's NPS was rated 43 by Female customers on Comparably.

56%

Promoters

31%

Passives

13%

Detractors

Canon NPS by Ethnicity

Canon's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 40	Caucasian	40
Hispanic or Latino 50	Hispanic or Latino	50
African American/Black 27	African American/Black	27
Asian or Pacific Islander 40	Asian or Pacific Islander	40
Other 12	Other	12

Canon NPS by Age

Canon's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.

100

Summary

Age

Promoters

Passives

Detractors

18-25

63%

31%

26-30

40%

27%

33%

31-35

37%

38%

25%

36-40

57%

43%

41-45

100%

46-50

67%

33%

51-55

100%

56-60

67%

33%

61-65

67%

33%

Canon NPS by Usage

Canon's NPS was rated the highest by customers who have used Canon's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 34	Less than 1 Year	34
1 to 2 Years 23	1 to 2 Years	23
2 to 5 Years 34	2 to 5 Years	34
5 to 10 Years 46	5 to 10 Years	46
Over 10 Years 43	Over 10 Years	43

Canon NPS vs. Competitors

Compared to its competitors, Canon's NPS is rated right above Nikon, and is preceded by Sony.

COMPANY		NPS Score
	ARC Document Solutions	50
	Epson	46
	Sony	36
	Canon	31
	Nikon	24
	Hewlett Packard Enterprise	2
	Essendant	-33
	Fitbit	-35

Canon NPS vs Companies in Consumer Goods

In the Consumer Goods industry, Canon's NPS is rated right above Gucci, and is preceded by Crocs.

COMPANY		NPS Score
	Lego Group	54
	Red Bull	42
	Bath & Body Works	38
	Colgate Palmolive	36
	Hershey Company	35
	Crocs	34
	Canon	31
	Gucci	31
	Tiffany & Co	31

Canon Customer Reviews

Out of the 17 Canon customer reviews 14 were positive and 3 were constructive. Canon customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Canon Customer Loyalty

85%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

85% of Canon users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

85%

15%

Canon Customer Loyalty Score by Gender

Female customers rated Canon's Customer Loyalty score 6% higher than Male customers.

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Male

85%

Yes

Female

91%

Yes

Canon Customer Loyalty Score by Ethnicity

Canon's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

% who answered "Yes"

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out of 100

Caucasian

100

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Canon Customer Loyalty Score by Age

Canon's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Canon.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 92%	18-25	92%
26-30 82%	26-30	82%
31-35 89%	31-35	89%
36-40 87%	36-40	87%
41-45 70%	41-45	70%
46-50 70%	46-50	70%
51-55 100%	51-55	100%
56-60 100%	56-60	100%
61-65 100%	61-65	100%

Canon Customer Loyalty Score by Usage

Canon's Customer Loyalty score was rated the highest by customers who have used Canon's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	80%
1 to 2 Years	86%
2 to 5 Years	89%
5 to 10 Years	94%
Over 10 Years	91%

Canon Customer Loyalty Score by Industry

Canon's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech	89%
Accounting	100%
Aerospace and Aviation	78%
Arts and Entertainment	100%
Business and Consumer Services	100%
Education	100%
Healthcare, Hospitals and Medicine	100%
Marketing, Advertising and Research	100%
Media and Entertainment	100%

Canon Customer Loyalty vs. Competitors

Compared to its competitors, Canon's Customer Loyalty score is rated right above Nikon, and is preceded by Essendant.

COMPANY		Customer Loyalty Score
	Essendant	87%
	Canon	85%
	Nikon	84%
	Epson	83%
	Sony	81%
	Hewlett Packard Enterprise	76%
	Fitbit	74%
	ARC Document Solutions	68%

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Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, Canon's Customer Loyalty score is rated right above Colgate Palmolive, and is preceded by Lego Group.

COMPANY		Customer Loyalty Score
	Bath & Body Works	87%
	Lego Group	86%
	Canon	85%
	Colgate Palmolive	85%
	Red Bull	81%
	Hershey Company	81%
	Crocs	79%
	Gucci	76%
	Tiffany & Co	73%

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Canon Product Quality

4/5

Canon has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Canon Product Information

Canon’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Canon's product the highest. Reviewers from the Tech industry rated Canon the lowest at 3.9.

Website: http://www.canon.com

Company Size: 10,000+ Employees

Industry

AI, Big Data and Analytics

Hardware and Devices

SaaS

Quick Insights into Canon Product Quality

Canon's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers ages 61-65.

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Ranked Canon Product Quality the Highest

51-55	5
Business and Consumer Services	5
Hispanic or Latino	5

Ranked Canon Product Quality the Lowest

Tech	3.9
Less than 1 Year	3.5
61-65	2.6

Canon Product Quality Score by Gender

Female customers rated Canon's Product Quality score 0.4 stars higher than Male customers.

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Male

4/5

Female

4.4/5

Canon Product Quality Score by Ethnicity

Canon's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4.1	Caucasian	4.1
Hispanic or Latino 5	Hispanic or Latino	5
African American/Black 4	African American/Black	4
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2
Other 3.9	Other	3.9

Canon Product Quality Score by Age

Canon's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 4.5	18-25	4.5
26-30 3.8	26-30	3.8
31-35 4.4	31-35	4.4
36-40 4.5	36-40	4.5
41-45 4.6	41-45	4.6
46-50 3.5	46-50	3.5
51-55 5	51-55	5
56-60 3.5	56-60	3.5
61-65 2.6	61-65	2.6

Canon Product Quality Score by Usage

Canon's Product Quality score was rated the highest by customers who have used Canon's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.5
1 to 2 Years	4
2 to 5 Years	4.4
5 to 10 Years	4.3
Over 10 Years	4.3

Canon Product Quality Score by Industry

Canon's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.

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Tech	3.9
Accounting	4.4
Aerospace and Aviation	3.9
Arts and Entertainment	4.6
Business and Consumer Services	5
Education	4.4
Healthcare, Hospitals and Medicine	5
Marketing, Advertising and Research	4.3
Media and Entertainment	5

Canon Product Quality vs. Competitors

Compared to its competitors, Canon's Product Quality score is rated right above Nikon, and is preceded by Epson.

COMPANY		Product Quality Score
	Sony	4.2/5
	Epson	4.1/5
	Canon	4/5
	Nikon	3.9/5
	ARC Document Solutions	3.9/5
	Hewlett Packard Enterprise	3.2/5
	Essendant	2.7/5
	Fitbit	2.6/5

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Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, Canon's Product Quality score is rated right above Tiffany & Co, and is preceded by Crocs.

COMPANY		Product Quality Score
	Lego Group	4.5/5
	Red Bull	4.2/5
	Colgate Palmolive	4.2/5
	Gucci	4.2/5
	Bath & Body Works	4.1/5
	Hershey Company	4.1/5
	Crocs	4.1/5
	Canon	4/5
	Tiffany & Co	4/5

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Canon Pricing

Canon ROI & Value For Money

3.8/5

Canon has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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Canon Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Canon.

Quick Insights into Canon ROI

Canon's ROI score was rated highest by customers ages 41-45, and rated lowest by customers ages 56-60.

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Ranked Canon ROI the Highest

41-45	4.8
Business and Consumer Services	4.6
Hispanic or Latino	4.5

Ranked Canon ROI the Lowest

1 to 2 Years	3.6
Aerospace and Aviation	3.5
56-60	2.8

Canon ROI Score by Gender

Female customers rated Canon's ROI score 0.3 stars higher than Male customers.

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Male

3.7/5

Female

4/5

Canon ROI Score by Ethnicity

Canon's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.9	Caucasian	3.9
Hispanic or Latino 4.5	Hispanic or Latino	4.5
African American/Black 4	African American/Black	4
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Other 3.7	Other	3.7

Canon ROI Score by Age

Canon's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 4	18-25	4
26-30 3.8	26-30	3.8
31-35 3.9	31-35	3.9
36-40 4.1	36-40	4.1
41-45 4.8	41-45	4.8
46-50 3.6	46-50	3.6
51-55 4.5	51-55	4.5
56-60 2.8	56-60	2.8
61-65 3.5	61-65	3.5

Canon ROI Score by Usage

Canon's ROI score was rated the highest by customers who have used Canon's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4
1 to 2 Years	3.6
2 to 5 Years	3.9
5 to 10 Years	4.1
Over 10 Years	4

Canon ROI Score by Industry

Canon's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech	3.7
Accounting	4.2
Aerospace and Aviation	3.5
Arts and Entertainment	4
Business and Consumer Services	4.6
Education	4.1
Healthcare, Hospitals and Medicine	4.1
Marketing, Advertising and Research	4.3
Media and Entertainment	4

Canon Pricing vs. Competitors

Compared to its competitors, Canon's ROI score is rated right above Nikon, and is preceded by ARC Document Solutions.

COMPANY		Pricing Score
	Epson	4/5
	Sony	4/5
	ARC Document Solutions	3.8/5
	Canon	3.8/5
	Nikon	3.7/5
	Hewlett Packard Enterprise	3.4/5
	Essendant	2.6/5
	Fitbit	2.4/5

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ROI for Other Consumer Goods Brands

In the Consumer Goods industry, Canon's ROI score is rated right above Bath & Body Works, and is preceded by Gucci.

COMPANY		Pricing Score
	Colgate Palmolive	4/5
	Lego Group	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Gucci	3.8/5
	Canon	3.8/5
	Bath & Body Works	3.8/5
	Crocs	3.7/5
	Tiffany & Co	3.7/5

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Canon Customer Satisfaction (CSAT)

Canon Customer Satisfaction (CSAT) Score

80 / 100

Canon has an overall Customer Satisfaction score of 80 rated by its users and customers.

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Very Satisfied	41%
Satisfied	39%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	1%
Very Dissatisfied	9%

Very Satisfied

41%

Satisfied

39%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Canon Customer Satisfaction

Canon's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers from the Aerospace and Aviation industry.

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Ranked Canon Customer Satisfaction the Highest

31-35	100%
Arts and Entertainment	100%
Hispanic or Latino	100%

Ranked Canon Customer Satisfaction the Lowest

Male	69%
56-60	34%
Aerospace and Aviation	34%

Canon Customer Satisfaction Score by Gender

Female customers rated Canon's Customer Satisfaction score 22 points higher than Male customers.

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69 / 100

Male

	Very Satisfied	32%
	Satisfied	37%
	Neither Satisfied nor Dissatisfied	17%
	Dissatisfied	3%
	Very Dissatisfied	11%

91 / 100

Female

	Very Satisfied	38%
	Satisfied	53%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	3%
	Very Dissatisfied	6%

Canon Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Canon's Customer Satisfaction (CSAT) score was rated 82% according to Caucasian users and customers.

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82 / 100

Very Satisfied	41%
Satisfied	41%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	0%
Very Dissatisfied	9%

Very Satisfied

41%

Satisfied

41%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

Canon's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100

Very Satisfied	50%
Satisfied	50%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Canon's Customer Satisfaction (CSAT) score was rated 73% according to African American/Black users and customers.

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73 / 100

Very Satisfied	46%
Satisfied	27%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	9%
Very Dissatisfied	9%

Very Satisfied

46%

Satisfied

27%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Canon's Customer Satisfaction (CSAT) score was rated 76% according to Asian or Pacific Islander users and customers.

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76 / 100

Very Satisfied	29%
Satisfied	47%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	6%
Very Dissatisfied	12%

Very Satisfied

29%

Satisfied

47%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

12%

CSAT according to Other

Canon's Customer Satisfaction (CSAT) score was rated 81% according to Other users and customers.

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81 / 100

Very Satisfied	25%
Satisfied	56%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	0%
Very Dissatisfied	6%

Very Satisfied

25%

Satisfied

56%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

Very Dissatisfied

Canon Customer Satisfaction Score by Age

Canon's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.

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100

Breakdown

Age

Score

18-25

90%

26-30

62%

31-35

100%

36-40

100%

46-50

66%

56-60

34%

61-65

67%

Canon Customer Satisfaction Score by Usage

Canon's Customer Satisfaction score was rated the highest by customers who have used Canon's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	72
1 to 2 Years	73
2 to 5 Years	83
5 to 10 Years	80
Over 10 Years	84

Canon Customer Satisfaction Score by Industry

Canon's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.

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			"text": "Canon's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Media and Entertainment",
			"groupId": 537,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Canon's Customer Satisfaction score is  rated by Media and Entertainment customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		}
	]
}

Tech	67
Accounting	86
Aerospace and Aviation	34
Arts and Entertainment	100
Business and Consumer Services	100
Education	67
Healthcare, Hospitals and Medicine	100
Marketing, Advertising and Research	60
Media and Entertainment	100

Canon Customer Satisfaction vs. Competitors

Compared to its competitors, Canon's Customer Satisfaction score is rated right above Nikon, and is preceded by Sony.

COMPANY		Customer Satisfaction (CSAT) Score
	Epson	85%
	Sony	83%
	Canon	79%
	Nikon	75%
	ARC Document Solutions	66%
	Hewlett Packard Enterprise	61%
	Essendant	46%
	Fitbit	32%

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Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, Canon's Customer Satisfaction score is rated right above Crocs, and is preceded by Hershey Company.

COMPANY		Customer Satisfaction (CSAT) Score
	Lego Group	89%
	Colgate Palmolive	83%
	Red Bull	82%
	Bath & Body Works	81%
	Hershey Company	80%
	Canon	79%
	Crocs	79%
	Gucci	79%
	Tiffany & Co	72%

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Canon Customer Service

3.9/5

Canon has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About Canon's Customer Service

Address

Ho Ho Kus, NJ

Website

http://www.canon.com

Quick Insights into Canon Customer Service

Canon's Customer Service score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers ages 56-60.

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Ranked Canon Customer Service the Highest

Business and Consumer Services	4.9
41-45	4.8
Hispanic or Latino	4.5

Ranked Canon Customer Service the Lowest

1 to 2 Years	3.7
Other	3.6
56-60	2.6

Canon Customer Service Score by Gender

Female customers rated Canon's Customer Service score 0.2 stars higher than Male customers.

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Male

3.8/5

Female

4/5

Canon Customer Service Score by Ethnicity

Canon's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.8	Caucasian	3.8
Hispanic or Latino 4.5	Hispanic or Latino	4.5
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Other 3.6	Other	3.6

Canon Customer Service Score by Age

Canon's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.

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100

Summary	Age	Customer Service Score
18-25 4	18-25	4
26-30 4	26-30	4
31-35 4	31-35	4
36-40 3.8	36-40	3.8
41-45 4.8	41-45	4.8
46-50 3.4	46-50	3.4
51-55 4.6	51-55	4.6
56-60 2.6	56-60	2.6
61-65 3.5	61-65	3.5

Canon Customer Service Score by Usage

Canon's Customer Service score was rated the highest by customers who have used Canon's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4.1
1 to 2 Years	3.7
2 to 5 Years	3.8
5 to 10 Years	4.1
Over 10 Years	4

Canon Customer Service Score by Industry

Canon's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.

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Tech	3.8
Accounting	4.1
Aerospace and Aviation	3.9
Arts and Entertainment	3.9
Business and Consumer Services	4.9
Education	4.1
Healthcare, Hospitals and Medicine	4.4
Marketing, Advertising and Research	4
Media and Entertainment	4.3

Canon Customer Service vs. Competitors

Compared to its competitors, Canon's Customer Service score is rated right above Nikon, and is preceded by ARC Document Solutions.

COMPANY		Customer Service Score
	Epson	4/5
	Sony	4/5
	ARC Document Solutions	3.9/5
	Canon	3.9/5
	Nikon	3.5/5
	Hewlett Packard Enterprise	3.3/5
	Essendant	2.7/5
	Fitbit	2.2/5

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Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, Canon's Customer Service score is rated right above Hershey Company, and is preceded by Bath & Body Works.

COMPANY		Customer Service Score
	Lego Group	4.2/5
	Gucci	4/5
	Red Bull	4/5
	Colgate Palmolive	4/5
	Bath & Body Works	4/5
	Canon	3.9/5
	Hershey Company	3.9/5
	Crocs	3.8/5
	Tiffany & Co	3.8/5

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Canon as an Employer

3.2/5

Canon has a 3.2/5 stars for its overall company culture rated by their employees

top

50%

CEO of Canon

Fujio Mitarai

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Canon scored a 31 for Net Promoter Score and a -4 for Employee Net Promoter Score. NPS gauges how likely a customer of Canon would recommend the brand to a friend. ENPS measures how likely Canon employees would recommend working at Canon to a friend.

Net Promoter Score

NPS Score

54%	Promoters
23%	Passive
23%	Detractors

Employee Net Promoter Score

-4

eNPS Score

35%	Promoters
26%	Passive
39%	Detractors

Global Ranking Snapshot

Canon is ranked #166 in the Global Top 100 Brands. It ranks just behind WW (formally Weight Watchers) and just ahead of Western Digital Corporation.

RANK			INDUSTRY
164	Chevrolet	Mary Barra	Automotive and Transportation
165	WW (formally Weight Watchers)	Mindy Grossman	Health and Wellness
166	Canon	Fujio Mitarai	Consumer Goods
167	Western Digital Corporation	David Goeckeler	Consumer Goods
168	Abbott	Robert Ford	Health and Wellness
169	Xerox Corporation	John Visentin	Tech
170	Hyatt	Mark Hoplamazian	Travel and Hospitality

Consumer Goods Ranking Snapshot

Canon is ranked #26 in the Consumer Goods Industry. It ranks just behind Sonos and just ahead of Western Digital Corporation.

RANK		Location
24	Nestle USA	Arlington, VA
25	Sonos	Santa Barbara, CA
26	Canon	Ho Ho Kus, NJ
27	Western Digital Corporation	Irvine, CA
28	Dyson	Chicago, IL
29	Clorox	Oakland, CA
30	Clorox Company