24
NPS
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Nikon
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About Nikon's Brand
Nikon Corporation is engaged in the manufacture and sale of optics and imaging instruments. Among its major competitors, Nikon is ranked in 8th place for NPS while Leica Microsystems is 1st, and Leica is 2nd.Their current market cap is $3.29B
Brand at a Glance
84%
Customer Loyalty
3.9/5
Product Quality
3.7/5
Pricing
3.5/5
Customer Service
Nikon Ranking
- #4 / 4 of its competitors
Nikon NPS
Nikon's Net Promoter Score (NPS) is a 24 with 57% Promoters, 10% Passives, and 33% Detractors. Net Promoter Score tracks whether Nikon's customers would recommend using the product based on a scale of -100 to 100.
Nikon Overall NPS
| 57% | Promoters |
|---|---|
| 10% | Passives |
| 33% | Detractors |
Nikon NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 27 | Oct 2023 | 27 |
Nov 2023 29 | Nov 2023 | 29 |
Dec 2023 30 | Dec 2023 | 30 |
Jan 2024 28 | Jan 2024 | 28 |
Feb 2024 33 | Feb 2024 | 33 |
Mar 2024 33 | Mar 2024 | 33 |
Apr 2024 28 | Apr 2024 | 28 |
Oct 2024 24 | Oct 2024 | 24 |
Dec 2024 22 | Dec 2024 | 22 |
Jan 2025 25 | Jan 2025 | 25 |
Feb 2025 27 | Feb 2025 | 27 |
Jun 2025 25 | Jun 2025 | 25 |
How Other Brands Compare
Nikon is ranked #4 for NPS among its competitors. Sony and Panasonic come in first and second, with Canon coming in at third. Among those competitors, it is the lowest valued company behind Sony.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Nikon NPS by Gender
Male customers rated Nikon's NPS 5 points higher than Female customers.
Male
30
Nikon's NPS was rated 30 by Male customers on Comparably.
60%
Promoters
10%
Passives
30%
Detractors
Female
25
Nikon's NPS was rated 25 by Female customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
Nikon NPS by Ethnicity
Nikon's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 30 | Caucasian | 30 |
Asian or Pacific Islander 50 | Asian or Pacific Islander | 50 |
Nikon NPS by Age
Nikon's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
Nikon NPS by Usage
Nikon's NPS was rated the highest by customers who have used Nikon's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 83 | 2 to 5 Years | 83 |
5 to 10 Years 60 | 5 to 10 Years | 60 |
Over 10 Years -10 | Over 10 Years | -10 |
Nikon NPS vs. Competitors
Compared to its competitors, Nikon's NPS is rated right above Vista Outdoor, and is preceded by Canon.
| COMPANY | NPS Score | |
|---|---|---|
 | Leica Microsystems | 55 |
 | Leica | 52 |
 | Epson | 46 |
 | ASML | 42 |
 | Sony | 36 |
 | Panasonic | 32 |
 | Canon | 31 |
| Nikon | 24 |
 | Vista Outdoor | -51 |
 | Digital Paper | -100 |
Nikon Customer Reviews
Out of the 11 Nikon customer reviews 8 were positive and 3 were constructive. Nikon customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Nikon Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Nikon users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Nikon Customer Loyalty Score by Gender
Female customers rated Nikon's Customer Loyalty score 18% higher than Male customers.
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Male
82%
Yes
Female
100%
Yes
Nikon Customer Loyalty Score by Ethnicity
Nikon's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
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86
out of 100
Caucasian
78
out of 100
Asian or Pacific Islander
Nikon Customer Loyalty Score by Age
Nikon's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 85% | 18-25 | 85% |
46-50 100% | 46-50 | 100% |
66+ 100% | 66+ | 100% |
Nikon Customer Loyalty Score by Usage
Nikon's Customer Loyalty score was rated the highest by customers who have used Nikon's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Nikon Customer Loyalty Score by Industry
Nikon's Customer Loyalty score was rated 78% by Arts and Entertainment industry customers.
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Nikon Customer Loyalty vs. Competitors
Compared to its competitors, Nikon's Customer Loyalty score is rated right above Epson, and is preceded by Canon.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Leica Microsystems | 92% |
| Vista Outdoor | 89% |
| Leica | 88% |
| Canon | 85% |
| Nikon | 84% |
| Epson | 83% |
| ASML | 81% |
| Sony | 81% |
| Panasonic | 79% |
| Digital Paper | N/A |
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Nikon Product Quality
3.9/5
Nikon has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Nikon Product Information
Nikon’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Nikon's product the highest.
- Website
- http://www.nikon.com
- Company Size
- 10,000+ Employees
Industry
Tech
Consumer Services
Media
Sports & Entertainment
Quick Insights into Nikon Product Quality
Nikon's Product Quality score was rated highest by customers who have used Nikon's products/services for 2 to 5 Years, and rated lowest by customers who have used Nikon's products/services for Over 10 Years.
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Ranked Nikon Product Quality the Highest
Ranked Nikon Product Quality the Lowest
Nikon Product Quality Score by Gender
Male customers rated Nikon's Product Quality score 0.5 stars higher than Female customers.
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Male
4.1/5
Female
3.6/5
Nikon Product Quality Score by Ethnicity
Nikon's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Asian or Pacific Islander 4.7 | Asian or Pacific Islander | 4.7 |
Nikon Product Quality Score by Age
Nikon's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
46-50 3.5 | 46-50 | 3.5 |
66+ 4.1 | 66+ | 4.1 |
Nikon Product Quality Score by Usage
Nikon's Product Quality score was rated the highest by customers who have used Nikon's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Nikon Product Quality Score by Industry
Nikon's Product Quality score was rated 2.5 stars by Arts and Entertainment industry customers.
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Nikon Product Quality vs. Competitors
Compared to its competitors, Nikon's Product Quality score is rated right above Vista Outdoor, and is preceded by Leica.
| COMPANY | Product Quality Score | |
|---|---|---|
| Sony | 4.2/5 |
| Epson | 4.1/5 |
| Panasonic | 4.1/5 |
| Leica Microsystems | 4.1/5 |
| ASML | 4/5 |
| Canon | 4/5 |
| Leica | 3.9/5 |
| Nikon | 3.9/5 |
| Vista Outdoor | 3.8/5 |
| Digital Paper | N/A |
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Nikon Pricing
Nikon ROI & Value For Money
3.7/5
Nikon has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Nikon Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry.
Quick Insights into Nikon ROI
Nikon's ROI score was rated highest by customers ages 66+, and rated lowest by Female customers.
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Ranked Nikon ROI the Highest
Ranked Nikon ROI the Lowest
Nikon ROI Score by Gender
Male customers rated Nikon's ROI score 0.8 stars higher than Female customers.
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Male
3.9/5
Female
3.1/5
Nikon ROI Score by Ethnicity
Nikon's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Nikon ROI Score by Age
Nikon's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
46-50 3.3 | 46-50 | 3.3 |
66+ 4.5 | 66+ | 4.5 |
Nikon ROI Score by Usage
Nikon's ROI score was rated the highest by customers who have used Nikon's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Nikon ROI Score by Industry
Nikon's ROI score was rated 2.4 stars by Arts and Entertainment industry customers.
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Nikon Pricing vs. Competitors
Compared to its competitors, Nikon's ROI score is rated right above Vista Outdoor, and is preceded by Canon.
| COMPANY | Pricing Score | |
|---|---|---|
| ASML | 4.1/5 |
| Leica Microsystems | 4/5 |
| Epson | 4/5 |
| Sony | 4/5 |
| Panasonic | 3.9/5 |
| Leica | 3.8/5 |
| Canon | 3.8/5 |
| Nikon | 3.7/5 |
| Vista Outdoor | 2.6/5 |
| Digital Paper | N/A |
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Nikon Customer Satisfaction (CSAT)
Nikon Customer Satisfaction (CSAT) Score
75 / 100
Nikon has an overall Customer Satisfaction score of 75 rated by its users and customers.
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Very Satisfied
47%
Satisfied
28%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
11%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Nikon Customer Satisfaction
Nikon's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers who have used Nikon's products/services for Over 10 Years.
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Ranked Nikon Customer Satisfaction the Highest
Ranked Nikon Customer Satisfaction the Lowest
Nikon Customer Satisfaction Score by Gender
Male customers rated Nikon's Customer Satisfaction score 4 points higher than Female customers.
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70 / 100
MaleVery Satisfied | 41% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 18% | |
Very Dissatisfied | 12% |
66 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 34% |
Nikon Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Nikon's Customer Satisfaction (CSAT) score was rated 69% according to Caucasian users and customers.
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69 / 100
Very Satisfied
46%
Satisfied
23%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
23%
Very Dissatisfied
8%
CSAT according to Asian or Pacific Islander
Nikon's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
25%
Satisfied
75%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Nikon Customer Satisfaction Score by Age
Nikon's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 46-50 | 66% | |||||||||||||||
| 66+ | 60% |
Nikon Customer Satisfaction Score by Usage
Nikon's Customer Satisfaction score was rated the highest by customers who have used Nikon's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Nikon Customer Satisfaction Score by Industry
Nikon's Customer Satisfaction score was rated 50 points by Arts and Entertainment industry customers.
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"label": "Arts and Entertainment",
"groupId": 499,
"score": 50,
"stars": 0,
"csatScore": 50,
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}Nikon Customer Satisfaction vs. Competitors
Compared to its competitors, Nikon's Customer Satisfaction score is rated right above Vista Outdoor, and is preceded by Canon.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Leica | 87% |
| Epson | 85% |
| Sony | 83% |
| Leica Microsystems | 80% |
| ASML | 79% |
| Panasonic | 79% |
| Canon | 79% |
| Nikon | 75% |
| Vista Outdoor | 60% |
| Digital Paper | 0% |
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Nikon Customer Service
3.5/5
Nikon has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Nikon's Customer Service
Address
konan, Chicora, PA Japan
Website
http://www.nikon.com
Phone Number
(631) 547-4200
Quick Insights into Nikon Customer Service
Nikon's Customer Service score was rated highest by customers who have used Nikon's products/services for 1 to 2 Years, and rated lowest by customers who have used Nikon's products/services for Over 10 Years.
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Ranked Nikon Customer Service the Highest
Ranked Nikon Customer Service the Lowest
Nikon Customer Service Score by Gender
Nikon's Customer Service score was rated 3.5 by both Female and Male customers on Comparably.
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Male
3.5/5
Female
3.5/5
Nikon Customer Service Score by Ethnicity
Nikon's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Nikon Customer Service Score by Age
Nikon's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
46-50 3 | 46-50 | 3 |
66+ 3.5 | 66+ | 3.5 |
Nikon Customer Service Score by Usage
Nikon's Customer Service score was rated the highest by customers who have used Nikon's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Nikon Customer Service Score by Industry
Nikon's Customer Service score was rated 2.1 stars by Arts and Entertainment industry customers.
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Nikon Customer Service vs. Competitors
Compared to its competitors, Nikon's Customer Service score is rated right above Vista Outdoor, and is preceded by Leica.
| COMPANY | Customer Service Score | |
|---|---|---|
| ASML | 4.1/5 |
| Leica Microsystems | 4/5 |
| Epson | 4/5 |
| Sony | 4/5 |
| Panasonic | 3.9/5 |
| Canon | 3.9/5 |
| Leica | 3.6/5 |
| Nikon | 3.5/5 |
| Vista Outdoor | 2.6/5 |
| Digital Paper | N/A |
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Nikon as an Employer
3.0/5
Nikon has a 3.0/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Nikon scored a 24 for Net Promoter Score and a -51 for Employee Net Promoter Score. NPS gauges how likely a customer of Nikon would recommend the brand to a friend. ENPS measures how likely Nikon employees would recommend working at Nikon to a friend.
Net Promoter Score
24
NPS Score
| 57% | Promoters |
|---|---|
| 10% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
-51
eNPS Score
| 12% | Promoters |
|---|---|
| 25% | Passive |
| 63% | Detractors |
