-51
NPS
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Vista Outdoor
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About Vista Outdoor's Brand
Vista Outdoor Inc. is a leading global designer, manufacturer and marketer of outdoor recreation and shooting sports products. We are passionate about our purpose, vision and commitments. We tirelessly evolve our products in ways that match the drive of the people who put them to work in the field, on the course, in the wild and on the battlefield. We’re not just a name on the door — we’re the people crafting the products that help inspire you to attain the impossible.
Brand at a Glance
89%
Customer Loyalty
3.8/5
Product Quality
2.6/5
Pricing
2.6/5
Customer Service
Vista Outdoor NPS
Vista Outdoor's Net Promoter Score (NPS) is a -51 with 16% Promoters, 17% Passives, and 67% Detractors. Net Promoter Score tracks whether Vista Outdoor's customers would recommend using the product based on a scale of -100 to 100.
Vista Outdoor Overall NPS
| 16% | Promoters |
|---|---|
| 17% | Passives |
| 67% | Detractors |
Vista Outdoor NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2021 100 | Apr 2021 | 100 |
Apr 2023 50 | Apr 2023 | 50 |
Jul 2023 0 | Jul 2023 | 0 |
Sep 2023 -25 | Sep 2023 | -25 |
Aug 2024 -40 | Aug 2024 | -40 |
Dec 2025 -51 | Dec 2025 | -51 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Vista Outdoor NPS by Gender
Vista Outdoor's NPS was rated 0 by Male customers on Comparably.
Male
0
Vista Outdoor's NPS was rated by Male customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
Female
N/A
Vista Outdoor's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Vista Outdoor Customer Loyalty
89%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
89% of Vista Outdoor users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Vista Outdoor Customer Loyalty Score by Gender
Vista Outdoor's Customer Loyalty score was rated 100 by Male customers on Comparably.
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Male
100%
Yes
Female
N/A
Yes
Vista Outdoor Product Quality
3.8/5
Vista Outdoor has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Vista Outdoor Product Information
Vista Outdoor’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- http://www.vistaoutdoor.com/
- Company Size
- 5,001-10,000 Employees
Industry
Consumer Goods
Quick Insights into Vista Outdoor Product Quality
Vista Outdoor's Product Quality score was rated highest by Male customers.
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Ranked Vista Outdoor Product Quality the Highest
Vista Outdoor Product Quality Score by Gender
Vista Outdoor's Product Quality score was rated 4.3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Vista Outdoor.
Male
4.3/5
Female
N/A
Vista Outdoor Pricing
Vista Outdoor ROI & Value For Money
2.6/5
Vista Outdoor has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.
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Quick Insights into Vista Outdoor ROI
Vista Outdoor's ROI score was rated highest by Male customers.
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Ranked Vista Outdoor ROI the Highest
Vista Outdoor ROI Score by Gender
Vista Outdoor's ROI score was rated 3.3 by Male customers on Comparably.
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Male
3.3/5
Female
N/A
Vista Outdoor Customer Satisfaction (CSAT)
Vista Outdoor Customer Satisfaction (CSAT) Score
60 / 100
Vista Outdoor has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Vista Outdoor Customer Service
2.6/5
Vista Outdoor has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
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About Vista Outdoor's Customer Service
Address
1 Vista Way, Anoka, MN 55303
Website
http://www.vistaoutdoor.com/
Phone Number
7634331063
Quick Insights into Vista Outdoor Customer Service
Vista Outdoor's Customer Service score was rated highest by Male customers.
Sign Up to unlock insights into how customers have ranked Vista Outdoor's Customer Service score.
Ranked Vista Outdoor Customer Service the Highest
Vista Outdoor Customer Service Score by Gender
Vista Outdoor's Customer Service score was rated 3.3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Vista Outdoor.
Male
3.3/5
Female
N/A
Vista Outdoor as an Employer
3.4/5
Vista Outdoor has a 3.4/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Vista Outdoor scored a -51 for Net Promoter Score and a -27 for Employee Net Promoter Score. NPS gauges how likely a customer of Vista Outdoor would recommend the brand to a friend. ENPS measures how likely Vista Outdoor employees would recommend working at Vista Outdoor to a friend.
Net Promoter Score
-51
NPS Score
| 16% | Promoters |
|---|---|
| 17% | Passive |
| 67% | Detractors |
Employee Net Promoter Score
-27
eNPS Score
| 31% | Promoters |
|---|---|
| 11% | Passive |
| 58% | Detractors |
