

Panasonic Corporation is one of the largest electronic product manufacturers in the world, comprised of over 634 companies. Panasonic’s brand is ranked #826 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Panasonic. When compared to other organizations within the Energy and Manufacturing industry, Panasonic is ranked #72. Among its major competitors, Panasonic is ranked in 1st place for NPS while HARMAN International is 2nd, and Nikon is 3rd.Their current market cap is $17.40B
Panasonic's Net Promoter Score (NPS) is a 32 with 57% Promoters, 18% Passives, and 25% Detractors. Net Promoter Score tracks whether Panasonic's customers would recommend using the product based on a scale of -100 to 100.
| 57% | Promoters |
|---|---|
| 18% | Passives |
| 25% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 31 | Jan 2025 | 31 |
Feb 2025 31 | Feb 2025 | 31 |
Mar 2025 30 | Mar 2025 | 30 |
Apr 2025 30 | Apr 2025 | 30 |
Jun 2025 30 | Jun 2025 | 30 |
Jul 2025 30 | Jul 2025 | 30 |
Aug 2025 30 | Aug 2025 | 30 |
Sep 2025 30 | Sep 2025 | 30 |
Oct 2025 30 | Oct 2025 | 30 |
Nov 2025 30 | Nov 2025 | 30 |
Dec 2025 30 | Dec 2025 | 30 |
Jan 2026 30 | Jan 2026 | 30 |
Panasonic is ranked first for NPS among its competitors. GoPro and Samsung come in second and third, with LG coming in at #4. Among those competitors, it is the second most valued company behind Samsung.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Panasonic's NPS 5 points higher than Male customers.
Panasonic's NPS was rated 37 by Male customers on Comparably.
Panasonic's NPS was rated 42 by Female customers on Comparably.
Panasonic's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -33 | Caucasian | -33 |
African American/Black 20 | African American/Black | 20 |
Asian or Pacific Islander 27 | Asian or Pacific Islander | 27 |
Other 57 | Other | 57 |
Panasonic's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
Panasonic's NPS was rated the highest by customers who have used Panasonic's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 25 | Less than 1 Year | 25 |
1 to 2 Years 21 | 1 to 2 Years | 21 |
2 to 5 Years 40 | 2 to 5 Years | 40 |
5 to 10 Years 32 | 5 to 10 Years | 32 |
Over 10 Years 58 | Over 10 Years | 58 |
Compared to its competitors, Panasonic's NPS is rated right above HARMAN International.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Panasonic | 32 |
![]() | HARMAN International | 29 |
![]() | Nikon | 24 |
![]() | GoPro | 21 |
![]() | Samsung | 14 |
![]() | Canon USA | 12 |
![]() | LG | 10 |
![]() | Philips Research | -20 |
![]() | Digital Paper | -100 |
In the Energy and Manufacturing industry, Panasonic's NPS is rated right above Tesla, and is preceded by Audi.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Toyota | 43 |
![]() | Mercedes-Benz USA | 39 |
![]() | Honda | 37 |
![]() | Audi | 34 |
![]() | Panasonic | 32 |
![]() | Tesla | 29 |
![]() | 3M | 22 |
![]() | Stanley Black & Decker | 22 |
![]() | Ford Motor Company | 13 |
Out of the 19 Panasonic customer reviews 14 were positive and 5 were constructive. Panasonic customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Panasonic users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Panasonic's Customer Loyalty score 2% higher than Female customers.
Panasonic's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Panasonic's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 79% | 18-25 | 79% |
26-30 86% | 26-30 | 86% |
31-35 87% | 31-35 | 87% |
36-40 78% | 36-40 | 78% |
41-45 70% | 41-45 | 70% |
46-50 70% | 46-50 | 70% |
51-55 85% | 51-55 | 85% |
56-60 100% | 56-60 | 100% |
66+ 64% | 66+ | 64% |
Panasonic's Customer Loyalty score was rated the highest by customers who have used Panasonic's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Panasonic's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Panasonic's Customer Loyalty score is rated right above HARMAN International, and is preceded by Samsung.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Nikon | 84% |
![]() | Samsung | 82% |
![]() | Panasonic | 79% |
![]() | HARMAN International | 79% |
![]() | LG | 77% |
![]() | Philips Research | 73% |
![]() | Canon USA | 72% |
![]() | GoPro | 69% |
![]() | Digital Paper | N/A |
In the Energy and Manufacturing industry, Panasonic's Customer Loyalty score is rated right above Tesla, and is preceded by Ford Motor Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Honda | 86% |
![]() | Audi | 84% |
![]() | Mercedes-Benz USA | 84% |
![]() | Toyota | 83% |
![]() | Stanley Black & Decker | 82% |
![]() | 3M | 80% |
![]() | Ford Motor Company | 80% |
![]() | Panasonic | 79% |
![]() | Tesla | 77% |
Panasonic has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Panasonic’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Consumer Electronics industry rated Panasonic's product the highest. Reviewers from the Education industry rated Panasonic the lowest at 3.7.
Panasonic's Product Quality score was rated highest by customers ages 46-50, and rated lowest by Caucasian customers.
Female customers rated Panasonic's Product Quality score 0.3 stars higher than Male customers.
Panasonic's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 4.4 | Other | 4.4 |
Panasonic's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4 | 26-30 | 4 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4.9 | 36-40 | 4.9 |
41-45 4.1 | 41-45 | 4.1 |
46-50 5 | 46-50 | 5 |
51-55 4.6 | 51-55 | 4.6 |
56-60 3.5 | 56-60 | 3.5 |
66+ 3.2 | 66+ | 3.2 |
Panasonic's Product Quality score was rated the highest by customers who have used Panasonic's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Panasonic's Product Quality score was rated the highest by Consumer Electronics industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Panasonic's Product Quality score is rated right above HARMAN International.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Panasonic | 4.1/5 |
![]() | HARMAN International | 4/5 |
![]() | Nikon | 3.9/5 |
![]() | GoPro | 3.7/5 |
![]() | Samsung | 3.6/5 |
![]() | LG | 3.5/5 |
![]() | Philips Research | 3.3/5 |
![]() | Canon USA | 3.3/5 |
![]() | Digital Paper | N/A |
In the Energy and Manufacturing industry, Panasonic's Product Quality score is rated right above Honda, and is preceded by Mercedes-Benz USA.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Mercedes-Benz USA | 4.2/5 |
![]() | Panasonic | 4.1/5 |
![]() | Honda | 4.1/5 |
![]() | Toyota | 4.1/5 |
![]() | Tesla | 3.9/5 |
![]() | 3M | 3.9/5 |
![]() | Audi | 3.9/5 |
![]() | Stanley Black & Decker | 3.8/5 |
![]() | Ford Motor Company | 3.5/5 |
Panasonic has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Electronics industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Panasonic.
Panasonic's ROI score was rated highest by customers from the Consumer Electronics industry, and rated lowest by Caucasian customers.
Female customers rated Panasonic's ROI score 0.2 stars higher than Male customers.
Panasonic's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4.1 | Other | 4.1 |
Panasonic's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4 | 26-30 | 4 |
31-35 3.5 | 31-35 | 3.5 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4.6 | 41-45 | 4.6 |
46-50 4.5 | 46-50 | 4.5 |
51-55 4.3 | 51-55 | 4.3 |
56-60 3.1 | 56-60 | 3.1 |
66+ 2.8 | 66+ | 2.8 |
Panasonic's ROI score was rated the highest by customers who have used Panasonic's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Panasonic's ROI score was rated the highest by Consumer Electronics industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, Panasonic's ROI score is rated right above HARMAN International.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Panasonic | 3.9/5 |
![]() | HARMAN International | 3.8/5 |
![]() | Nikon | 3.7/5 |
![]() | Samsung | 3.5/5 |
![]() | GoPro | 3.3/5 |
![]() | LG | 3.3/5 |
![]() | Canon USA | 3.2/5 |
![]() | Philips Research | 2.6/5 |
![]() | Digital Paper | N/A |
In the Energy and Manufacturing industry, Panasonic's ROI score is rated right above Tesla, and is preceded by Honda.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Toyota | 4/5 |
![]() | Mercedes-Benz USA | 4/5 |
![]() | Honda | 3.9/5 |
![]() | Panasonic | 3.9/5 |
![]() | Tesla | 3.9/5 |
![]() | 3M | 3.8/5 |
![]() | Audi | 3.8/5 |
![]() | Stanley Black & Decker | 3.7/5 |
![]() | Ford Motor Company | 3.4/5 |
Panasonic has an overall Customer Satisfaction score of 79 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Panasonic's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by Caucasian customers.
Female customers rated Panasonic's Customer Satisfaction score 9 points higher than Male customers.
Very Satisfied | 48% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 2% | |
Very Dissatisfied | 12% |
Very Satisfied | 40% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 0% | |
Very Dissatisfied | 7% |
Panasonic's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
Panasonic's Customer Satisfaction (CSAT) score was rated 40% according to African American/Black users and customers.
Panasonic's Customer Satisfaction (CSAT) score was rated 89% according to Asian or Pacific Islander users and customers.
Panasonic's Customer Satisfaction (CSAT) score was rated 92% according to Other users and customers.
Panasonic's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 92% | |||||||||||||||
| 26-30 | 78% | |||||||||||||||
| 31-35 | 73% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 66+ | 60% |
Panasonic's Customer Satisfaction score was rated the highest by customers who have used Panasonic's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Panasonic's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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}Compared to its competitors, Panasonic's Customer Satisfaction score is rated right above HARMAN International.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Panasonic | 79% |
![]() | HARMAN International | 79% |
![]() | Nikon | 75% |
![]() | Philips Research | 75% |
![]() | GoPro | 70% |
![]() | Samsung | 69% |
![]() | LG | 69% |
![]() | Canon USA | 44% |
![]() | Digital Paper | 0% |
In the Energy and Manufacturing industry, Panasonic's Customer Satisfaction score is rated right above 3M, and is preceded by Mercedes-Benz USA.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Toyota | 82% |
![]() | Honda | 81% |
![]() | Mercedes-Benz USA | 80% |
![]() | Panasonic | 79% |
![]() | 3M | 75% |
![]() | Tesla | 74% |
![]() | Audi | 74% |
![]() | Stanley Black & Decker | 70% |
![]() | Ford Motor Company | 61% |
Panasonic has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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1006, Oaza Kadoma, Kadoma-shi, Osage, OK 571-8501 Japan
http://shop.panasonic.com
81-66-908-1121
Panasonic's Customer Service score was rated highest by customers ages 41-45, and rated lowest by Caucasian customers.
Female customers rated Panasonic's Customer Service score 0.2 stars higher than Male customers.
Panasonic's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 4.2 | Other | 4.2 |
Panasonic's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4 | 26-30 | 4 |
31-35 3.5 | 31-35 | 3.5 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4.8 | 41-45 | 4.8 |
46-50 4.3 | 46-50 | 4.3 |
51-55 4.1 | 51-55 | 4.1 |
56-60 3.1 | 56-60 | 3.1 |
66+ 2.8 | 66+ | 2.8 |
Panasonic's Customer Service score was rated the highest by customers who have used Panasonic's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Panasonic's Customer Service score was rated the highest by Consumer Electronics industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Panasonic's Customer Service score is rated right above HARMAN International.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Panasonic | 3.9/5 |
![]() | HARMAN International | 3.7/5 |
![]() | Canon USA | 3.6/5 |
![]() | Nikon | 3.5/5 |
![]() | Samsung | 3.5/5 |
![]() | GoPro | 3.4/5 |
![]() | LG | 3.2/5 |
![]() | Philips Research | 2.7/5 |
![]() | Digital Paper | N/A |
In the Energy and Manufacturing industry, Panasonic's Customer Service score is rated right above Tesla, and is preceded by Honda.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Mercedes-Benz USA | 4.1/5 |
![]() | Toyota | 4/5 |
![]() | Honda | 4/5 |
![]() | Panasonic | 3.9/5 |
![]() | Tesla | 3.8/5 |
![]() | Audi | 3.8/5 |
![]() | Stanley Black & Decker | 3.8/5 |
![]() | 3M | 3.8/5 |
![]() | Ford Motor Company | 3.4/5 |
Panasonic has a 3.5/5 stars for its overall company culture rated by their employees

Panasonic scored a 32 for Net Promoter Score and a 5 for Employee Net Promoter Score. NPS gauges how likely a customer of Panasonic would recommend the brand to a friend. ENPS measures how likely Panasonic employees would recommend working at Panasonic to a friend.
| 57% | Promoters |
|---|---|
| 18% | Passive |
| 25% | Detractors |
| 43% | Promoters |
|---|---|
| 19% | Passive |
| 38% | Detractors |
Panasonic is ranked #826 in the Global Top 100 Brands. It ranks just behind Barry-Wehmiller and just ahead of Esri.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
824 | ![]() | Arista Networks | ![]() | Jayshree Ullal | Tech |
825 | ![]() | Barry-Wehmiller | ![]() | Robert Chapman | Energy and Manufacturing |
826 | ![]() | Panasonic | ![]() | Yuki Kasumi | Energy and Manufacturing |
827 | ![]() | Esri | ![]() | Jack Dangermond | Tech |
828 | ![]() | Amway Corporation | ![]() | Milind Pant | Consumer Goods |
829 | ![]() | Burns & McDonnell | ![]() | Ray Kowalik | Tech |
830 | ![]() | Betterment | ![]() | Jonathan Stein | Banking and Financial Services |
Panasonic is ranked #72 in the Energy and Manufacturing Industry. It ranks just behind Barry-Wehmiller and just ahead of ASML.
| RANK | COMPANY | Location | |
|---|---|---|---|
70 | ![]() | DENTSPLY SIRONA | York, PA |
71 | ![]() | Barry-Wehmiller | Saint Louis, MO |
72 | ![]() | Panasonic | Osage, OK |
73 | ![]() | ASML | |
74 | ![]() | International Paper | Moscow, TN |
75 | ![]() | Entergy | New Orleans, LA |
76 | ![]() | Volvo Trucks |