38
NPS
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Ranked
#65
Banking and Financial Services Brands
Brand Page
Betterment
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Betterment is ranked #65 in Banking and Financial Services Brands
Betterment is ranked #65 in Banking and Financial Services Brands
About Betterment's Brand
Betterment’s brand is ranked #830 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Betterment. When compared to other organizations within the Banking and Financial Services industry, Betterment is ranked #65. Among its major competitors, Betterment is ranked in 1st place for NPS while Financial Engines is 2nd, and Robinhood is 3rd.Their current valuation is $800.00M
Brand at a Glance
76%
Customer Loyalty
3.9/5
Product Quality
3.8/5
Pricing
4/5
Customer Service
Betterment Ranking
- #65 in Banking and Financial Services
- #1 / 4 of its competitors
Betterment NPS
Betterment's Net Promoter Score (NPS) is a 38 with 60% Promoters, 18% Passives, and 22% Detractors. Net Promoter Score tracks whether Betterment's customers would recommend using the product based on a scale of -100 to 100.
Betterment Overall NPS
| 60% | Promoters |
|---|---|
| 18% | Passives |
| 22% | Detractors |
Betterment NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2022 44 | Jan 2022 | 44 |
Mar 2022 43 | Mar 2022 | 43 |
Sep 2022 42 | Sep 2022 | 42 |
Feb 2023 39 | Feb 2023 | 39 |
Aug 2023 42 | Aug 2023 | 42 |
Nov 2023 40 | Nov 2023 | 40 |
Mar 2024 42 | Mar 2024 | 42 |
Oct 2024 40 | Oct 2024 | 40 |
Jan 2025 38 | Jan 2025 | 38 |
Mar 2025 39 | Mar 2025 | 39 |
Sep 2025 41 | Sep 2025 | 41 |
Oct 2025 38 | Oct 2025 | 38 |
How Other Brands Compare
Betterment is ranked first for NPS among its competitors. Robinhood and Personal Capital come in second and third, with SigFig coming in at #4. Among those competitors, it is the second most valued company behind Robinhood.
Betterment |  Robinhood |  Personal Capital |  SigFig | |
| Global Ranking | #830 | #403 | #970 | #- |
| NPS | 38 | 18 | -1 | -24 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $800.00M | $8.00B | - | $300.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Betterment NPS by Gender
Female customers rated Betterment's NPS 63 points higher than Male customers.
Male
-1
Betterment's NPS was rated -1 by Male customers on Comparably.
37%
Promoters
25%
Passives
38%
Detractors
Female
62
Betterment's NPS was rated 62 by Female customers on Comparably.
62%
Promoters
38%
Passives
0%
Detractors
Betterment NPS by Ethnicity
Betterment's NPS was rated -16 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -16 | Caucasian | -16 |
Betterment NPS by Usage
Betterment's NPS was rated the highest by customers who have used Betterment's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 60 | Less than 1 Year | 60 |
1 to 2 Years 49 | 1 to 2 Years | 49 |
Betterment NPS vs. Competitors
Compared to its competitors, Betterment's NPS is rated right above Financial Engines.
| COMPANY | NPS Score | |
|---|---|---|
| Betterment | 38 |
 | Financial Engines | 28 |
| Robinhood | 18 |
| Personal Capital | -1 |
| SigFig | -24 |
Betterment NPS vs Companies in Banking and Financial Services
In the Banking and Financial Services industry, Betterment's NPS is rated right above Visa.
| COMPANY | NPS Score | |
|---|---|---|
| Betterment | 38 |
 | Visa | 33 |
 | JPMorgan Chase & Co | 31 |
 | Mastercard | 27 |
 | Stripe | 26 |
 | Block | 25 |
 | American Express | 18 |
 | PayPal | 9 |
 | USAA | 7 |
Betterment Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Betterment users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Betterment Customer Loyalty Score by Gender
Female customers rated Betterment's Customer Loyalty score 12% higher than Male customers.
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Male
66%
Yes
Female
78%
Yes
Betterment Customer Loyalty Score by Ethnicity
Betterment's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
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70
out of 100
Caucasian
Betterment Customer Loyalty Score by Usage
Betterment's Customer Loyalty score was rated the highest by customers who have used Betterment's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Betterment Customer Loyalty Score by Industry
Betterment's Customer Loyalty score was rated 60% by Tech industry customers.
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Betterment Customer Loyalty vs. Competitors
Compared to its competitors, Betterment's Customer Loyalty score is rated right above SigFig, and is preceded by Personal Capital.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Personal Capital | 78% |
| Betterment | 76% |
| SigFig | 75% |
| Robinhood | 71% |
| Financial Engines | 64% |
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Customer Loyalty for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, Betterment's Customer Loyalty score is rated right above Block, and is preceded by Stripe.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| USAA | 87% |
| American Express | 85% |
| Visa | 84% |
| JPMorgan Chase & Co | 83% |
| PayPal | 79% |
| Mastercard | 78% |
| Stripe | 77% |
| Betterment | 76% |
| Block | 76% |
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Betterment Product Quality
3.9/5
Betterment has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Betterment Product Information
Betterment’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Betterment's product the highest.
- Website
- https://www.betterment.com/
- Company Size
- 51-200 Employees
Industry
Banking and Financial Services
Quick Insights into Betterment Product Quality
Betterment's Product Quality score was rated highest by customers who have used Betterment's products/services for 1 to 2 Years, and rated lowest by Male customers.
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Ranked Betterment Product Quality the Highest
Ranked Betterment Product Quality the Lowest
Betterment Product Quality Score by Gender
Female customers rated Betterment's Product Quality score 0.4 stars higher than Male customers.
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Male
3.8/5
Female
4.2/5
Betterment Product Quality Score by Ethnicity
Betterment's Product Quality score was rated 3.1 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Betterment Product Quality Score by Usage
Betterment's Product Quality score was rated 4.4 stars by customers who have used Betterment's products/services for 1 to 2 Years, and by customers with Less than 1 Year of usage.
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Betterment Product Quality Score by Industry
Betterment's Product Quality score was rated 4 stars by Tech industry customers.
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Betterment Product Quality vs. Competitors
Compared to its competitors, Betterment's Product Quality score is rated right above Financial Engines.
| COMPANY | Product Quality Score | |
|---|---|---|
| Betterment | 3.9/5 |
| Financial Engines | 3.6/5 |
| Robinhood | 3.6/5 |
| Personal Capital | 3.4/5 |
| SigFig | 3/5 |
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Product Quality for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, Betterment's Product Quality score is rated right above Stripe, and is preceded by Mastercard.
| COMPANY | Product Quality Score | |
|---|---|---|
| Visa | 4.1/5 |
| JPMorgan Chase & Co | 4/5 |
| Mastercard | 4/5 |
| Betterment | 3.9/5 |
| Stripe | 3.8/5 |
| Block | 3.6/5 |
| American Express | 3.5/5 |
| PayPal | 3.5/5 |
| USAA | 3.3/5 |
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Betterment Pricing
Betterment ROI & Value For Money
3.8/5
Betterment has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Betterment Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Betterment ROI
Betterment's ROI score was rated highest by customers who have used Betterment's products/services for 1 to 2 Years, and rated lowest by customers who have used Betterment's products/services for Less than 1 Year.
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Ranked Betterment ROI the Highest
Ranked Betterment ROI the Lowest
Betterment ROI Score by Gender
Male customers rated Betterment's ROI score 0.4 stars higher than Female customers.
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Male
4.2/5
Female
3.8/5
Betterment ROI Score by Ethnicity
Betterment's ROI score was rated 3.3 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Betterment ROI Score by Usage
Betterment's ROI score was rated the highest by customers who have used Betterment's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Betterment ROI Score by Industry
Betterment's ROI score was rated 3.7 stars by Tech industry customers.
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Betterment Pricing vs. Competitors
Compared to its competitors, Betterment's ROI score is rated right above Robinhood.
| COMPANY | Pricing Score | |
|---|---|---|
| Betterment | 3.8/5 |
| Robinhood | 3.6/5 |
| Personal Capital | 3.5/5 |
| Financial Engines | 3.2/5 |
| SigFig | 2.9/5 |
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ROI for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, Betterment's ROI score is rated right above Stripe, and is preceded by Mastercard.
| COMPANY | Pricing Score | |
|---|---|---|
| Visa | 3.9/5 |
| JPMorgan Chase & Co | 3.9/5 |
| Mastercard | 3.9/5 |
| Betterment | 3.8/5 |
| Stripe | 3.7/5 |
| Block | 3.6/5 |
| PayPal | 3.4/5 |
| American Express | 3.3/5 |
| USAA | 3.2/5 |
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Betterment Customer Satisfaction (CSAT)
Betterment Customer Satisfaction (CSAT) Score
87 / 100
Betterment has an overall Customer Satisfaction score of 87 rated by its users and customers.
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Very Satisfied
20%
Satisfied
67%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Betterment Customer Satisfaction
Betterment's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Betterment Customer Satisfaction the Highest
Betterment Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Betterment's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
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100 / 100
Very Satisfied
20%
Satisfied
80%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Betterment Customer Satisfaction vs. Competitors
Compared to its competitors, Betterment's Customer Satisfaction score is rated right above Robinhood.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Betterment | 87% |
| Robinhood | 71% |
| Financial Engines | 67% |
| Personal Capital | 58% |
| SigFig | 43% |
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Customer Satisfaction for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, Betterment's Customer Satisfaction score is rated right above Visa.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Betterment | 87% |
| Visa | 82% |
| Mastercard | 79% |
| JPMorgan Chase & Co | 77% |
| Stripe | 68% |
| PayPal | 64% |
| Block | 63% |
| American Express | 61% |
| USAA | 30% |
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Betterment Customer Service
4/5
Betterment has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Betterment's Customer Service
Address
61 West 23rd Street, New York City, NY 10010
Website
https://www.betterment.com/
Phone Number
888-428-9482
Betterment's Social Links
Quick Insights into Betterment Customer Service
Betterment's Customer Service score was rated highest by customers who have used Betterment's products/services for 1 to 2 Years, and rated lowest by Male customers.
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Ranked Betterment Customer Service the Highest
Ranked Betterment Customer Service the Lowest
Betterment Customer Service Score by Gender
Female customers rated Betterment's Customer Service score 0.7 stars higher than Male customers.
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Male
3.7/5
Female
4.4/5
Betterment Customer Service Score by Ethnicity
Betterment's Customer Service score was rated 3.3 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Betterment Customer Service Score by Usage
Betterment's Customer Service score was rated the highest by customers who have used Betterment's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Betterment Customer Service Score by Industry
Betterment's Customer Service score was rated 4 stars by Tech industry customers.
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Betterment Customer Service vs. Competitors
Compared to its competitors, Betterment's Customer Service score is rated right above Personal Capital.
| COMPANY | Customer Service Score | |
|---|---|---|
| Betterment | 4/5 |
| Personal Capital | 3.5/5 |
| Robinhood | 3.4/5 |
| Financial Engines | 3.2/5 |
| SigFig | 3.1/5 |
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Customer Service for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, Betterment's Customer Service score is rated right above Visa.
| COMPANY | Customer Service Score | |
|---|---|---|
| Betterment | 4/5 |
| Visa | 4/5 |
| JPMorgan Chase & Co | 4/5 |
| Mastercard | 3.9/5 |
| Stripe | 3.6/5 |
| Block | 3.4/5 |
| American Express | 3.4/5 |
| USAA | 3.3/5 |
| PayPal | 3.3/5 |
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Betterment as an Employer
3.4/5
Betterment has a 3.4/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
Betterment scored a 38 for Net Promoter Score and a 26 for Employee Net Promoter Score. NPS gauges how likely a customer of Betterment would recommend the brand to a friend. ENPS measures how likely Betterment employees would recommend working at Betterment to a friend.
Net Promoter Score
38
NPS Score
| 60% | Promoters |
|---|---|
| 18% | Passive |
| 22% | Detractors |
Employee Net Promoter Score
26
eNPS Score
| 53% | Promoters |
|---|---|
| 20% | Passive |
| 27% | Detractors |
Global Ranking Snapshot
Betterment is ranked #830 in the Global Top 100 Brands. It ranks just behind Burns & McDonnell and just ahead of Converse.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
828 |  | Amway Corporation |  | Milind Pant | Consumer Goods |
829 |  | Burns & McDonnell |  | Ray Kowalik | Tech |
830 | | Betterment | | Jonathan Stein | Banking and Financial Services |
831 |  | Converse |  | G. Scott Uzzell | Fashion and Beauty |
832 |  | Betches |  | Aleen Kuperman | Media and Entertainment |
833 |  | Heineken |  | Ronald Elzen | Food and Beverages |
834 |  | Zenoti |  | Sudheer Koneru | Tech |
Banking and Financial Services Ranking Snapshot
Betterment is ranked #65 in the Banking and Financial Services Industry. It ranks just behind Flywire and just ahead of FactSet.
| RANK | COMPANY | Location | |
|---|---|---|---|
63 |  | Better | New York City, NY |
64 |  | Flywire | Boston, MA |
65 | | Betterment | New York City, NY |
66 |  | FactSet | Norwalk, CT |
67 |  | FirstBank | Denver, CO |
68 |  | Macquarie Group | |
69 |  | William Blair | Chicago, IL |
