17
NPS
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Ranked
#67
Banking and Financial Services Brands
Brand Page
FirstBank
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FirstBank is ranked #67 in Banking and Financial Services Brands
FirstBank is ranked #67 in Banking and Financial Services Brands
About FirstBank's Brand
FirstBank serves more than 650,000 customers and operates more than 115 locations in Colorado, Arizona, and California. FirstBank’s brand is ranked #864 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of FirstBank. When compared to other organizations within the Banking and Financial Services industry, FirstBank is ranked #67. Among its major competitors, FirstBank is ranked in 1st place for NPS while First Citizens Bank is 2nd, and SpiritBank is 3rd.Their current market cap is $136.39M
Brand at a Glance
89%
Customer Loyalty
3.9/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service
FirstBank Ranking
- #67 in Banking and Financial Services
- #1 / 4 of its competitors
FirstBank NPS
FirstBank's Net Promoter Score (NPS) is a 17 with 50% Promoters, 17% Passives, and 33% Detractors. Net Promoter Score tracks whether FirstBank's customers would recommend using the product based on a scale of -100 to 100.
FirstBank Overall NPS
| 50% | Promoters |
|---|---|
| 17% | Passives |
| 33% | Detractors |
FirstBank NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 20 | Feb 2024 | 20 |
Mar 2024 21 | Mar 2024 | 21 |
Apr 2024 19 | Apr 2024 | 19 |
May 2024 19 | May 2024 | 19 |
Jul 2024 17 | Jul 2024 | 17 |
Aug 2024 17 | Aug 2024 | 17 |
Oct 2024 17 | Oct 2024 | 17 |
Jan 2025 15 | Jan 2025 | 15 |
Mar 2025 17 | Mar 2025 | 17 |
Apr 2025 17 | Apr 2025 | 17 |
Jun 2025 17 | Jun 2025 | 17 |
Dec 2025 17 | Dec 2025 | 17 |
How Other Brands Compare
FirstBank is ranked first for NPS among its competitors. First Citizens Bank and SpiritBank come in second and third, with Croghan Colonial Bank coming in at #4. Among those competitors, it is the most valued company.
FirstBank |  First Citizens Bank |  SpiritBank |  Croghan Colonial Bank | |
| Global Ranking | #864 | #- | #- | #- |
| NPS | 17 | -13 | -100 | - |
| Valuation Updated every 24 hours for public companies | $136.39M | - | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
FirstBank NPS by Gender
Female customers rated FirstBank's NPS 14 points higher than Male customers.
Male
-4
FirstBank's NPS was rated -4 by Male customers on Comparably.
44%
Promoters
8%
Passives
48%
Detractors
Female
10
FirstBank's NPS was rated 10 by Female customers on Comparably.
48%
Promoters
14%
Passives
38%
Detractors
FirstBank NPS by Ethnicity
FirstBank's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -24 | Caucasian | -24 |
African American/Black 7 | African American/Black | 7 |
Asian or Pacific Islander -34 | Asian or Pacific Islander | -34 |
Other 34 | Other | 34 |
FirstBank NPS by Age
FirstBank's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
FirstBank NPS by Usage
FirstBank's NPS was rated the highest by customers who have used FirstBank's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -40 | Less than 1 Year | -40 |
1 to 2 Years -60 | 1 to 2 Years | -60 |
2 to 5 Years 23 | 2 to 5 Years | 23 |
5 to 10 Years 42 | 5 to 10 Years | 42 |
Over 10 Years 0 | Over 10 Years | 0 |
FirstBank NPS vs. Competitors
Compared to its competitors, FirstBank's NPS is rated right above First Citizens Bank.
| COMPANY | NPS Score | |
|---|---|---|
| FirstBank | 17 |
| First Citizens Bank | -13 |
| SpiritBank | -100 |
FirstBank NPS vs Companies in Banking and Financial Services
In the Banking and Financial Services industry, FirstBank's NPS is rated right above PayPal, and is preceded by American Express.
| COMPANY | NPS Score | |
|---|---|---|
 | Visa | 32 |
 | JPMorgan Chase & Co | 31 |
 | Mastercard | 27 |
 | Stripe | 26 |
 | Block | 25 |
 | American Express | 18 |
| FirstBank | 17 |
 | PayPal | 9 |
 | USAA | 7 |
FirstBank Customer Reviews
Out of the 10 FirstBank customer reviews 6 were positive and 4 were constructive. FirstBank customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
FirstBank Customer Loyalty
89%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
89% of FirstBank users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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FirstBank Customer Loyalty Score by Gender
Female customers rated FirstBank's Customer Loyalty score 10% higher than Male customers.
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Male
78%
Yes
Female
88%
Yes
FirstBank Customer Loyalty Score by Ethnicity
FirstBank's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of FirstBank.
84
out of 100
Caucasian
87
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
80
out of 100
Other
FirstBank Customer Loyalty Score by Age
FirstBank's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 92% | 26-30 | 92% |
31-35 70% | 31-35 | 70% |
36-40 74% | 36-40 | 74% |
41-45 100% | 41-45 | 100% |
61-65 78% | 61-65 | 78% |
66+ 82% | 66+ | 82% |
FirstBank Customer Loyalty Score by Usage
FirstBank's Customer Loyalty score was rated the highest by customers who have used FirstBank's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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FirstBank Customer Loyalty Score by Industry
FirstBank's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.
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FirstBank Customer Loyalty vs. Competitors
Compared to its competitors, FirstBank's Customer Loyalty score is rated right above First Citizens Bank.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| FirstBank | 89% |
| First Citizens Bank | 72% |
| SpiritBank | 10% |
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Customer Loyalty for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, FirstBank's Customer Loyalty score is rated right above USAA.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| FirstBank | 89% |
| USAA | 87% |
| American Express | 85% |
| Visa | 84% |
| JPMorgan Chase & Co | 83% |
| PayPal | 79% |
| Mastercard | 78% |
| Stripe | 77% |
| Block | 76% |
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FirstBank Product Quality
3.9/5
FirstBank has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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FirstBank Product Information
FirstBank’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated FirstBank's product the highest. Reviewers from the Education industry rated FirstBank the lowest at 3.1.
- Website
- https://www.firstbanks.com/
- Company Size
- 1,001-5,000 Employees
Quick Insights into FirstBank Product Quality
FirstBank's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by Asian or Pacific Islander customers.
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Ranked FirstBank Product Quality the Highest
Ranked FirstBank Product Quality the Lowest
FirstBank Product Quality Score by Gender
Female customers rated FirstBank's Product Quality score 0.3 stars higher than Male customers.
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Male
3.5/5
Female
3.8/5
FirstBank Product Quality Score by Ethnicity
FirstBank's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 2 | Asian or Pacific Islander | 2 |
Other 4.3 | Other | 4.3 |
FirstBank Product Quality Score by Age
FirstBank's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4.5 | 26-30 | 4.5 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.4 | 36-40 | 3.4 |
41-45 4 | 41-45 | 4 |
61-65 3.2 | 61-65 | 3.2 |
66+ 2.3 | 66+ | 2.3 |
FirstBank Product Quality Score by Usage
FirstBank's Product Quality score was rated the highest by customers who have used FirstBank's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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FirstBank Product Quality Score by Industry
FirstBank's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Education industry customers.
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FirstBank Product Quality vs. Competitors
Compared to its competitors, FirstBank's Product Quality score is rated right above First Citizens Bank.
| COMPANY | Product Quality Score | |
|---|---|---|
| FirstBank | 3.9/5 |
| First Citizens Bank | 2.8/5 |
| SpiritBank | 1.5/5 |
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Product Quality for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, FirstBank's Product Quality score is rated right above Stripe, and is preceded by Mastercard.
| COMPANY | Product Quality Score | |
|---|---|---|
| Visa | 4.1/5 |
| JPMorgan Chase & Co | 4/5 |
| Mastercard | 4/5 |
| FirstBank | 3.9/5 |
| Stripe | 3.8/5 |
| Block | 3.6/5 |
| American Express | 3.5/5 |
| PayPal | 3.5/5 |
| USAA | 3.3/5 |
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FirstBank Pricing
FirstBank ROI & Value For Money
3.5/5
FirstBank has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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FirstBank Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Accounting industry think that they had the lowest ROI from FirstBank.
Quick Insights into FirstBank ROI
FirstBank's ROI score was rated highest by customers ages 31-35, and rated lowest by Asian or Pacific Islander customers.
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Ranked FirstBank ROI the Highest
Ranked FirstBank ROI the Lowest
FirstBank ROI Score by Gender
FirstBank's ROI score was rated 3.2 by both Female and Male customers on Comparably.
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Male
3.2/5
Female
3.2/5
FirstBank ROI Score by Ethnicity
FirstBank's ROI score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 2 | Asian or Pacific Islander | 2 |
Other 3.8 | Other | 3.8 |
FirstBank ROI Score by Age
FirstBank's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
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| Summary | Age | Score |
|---|---|---|
18-25 2.7 | 18-25 | 2.7 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.3 | 36-40 | 3.3 |
41-45 3.5 | 41-45 | 3.5 |
61-65 2.7 | 61-65 | 2.7 |
66+ 2.3 | 66+ | 2.3 |
FirstBank ROI Score by Usage
FirstBank's ROI score was rated the highest by customers who have used FirstBank's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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FirstBank ROI Score by Industry
FirstBank's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Education industry customers.
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FirstBank Pricing vs. Competitors
Compared to its competitors, FirstBank's ROI score is rated right above First Citizens Bank.
| COMPANY | Pricing Score | |
|---|---|---|
| FirstBank | 3.5/5 |
| First Citizens Bank | 2.9/5 |
| SpiritBank | 1.5/5 |
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ROI for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, FirstBank's ROI score is rated right above PayPal, and is preceded by Block.
| COMPANY | Pricing Score | |
|---|---|---|
| Visa | 3.9/5 |
| JPMorgan Chase & Co | 3.9/5 |
| Mastercard | 3.9/5 |
| Stripe | 3.7/5 |
| Block | 3.6/5 |
| FirstBank | 3.5/5 |
| PayPal | 3.4/5 |
| American Express | 3.3/5 |
| USAA | 3.2/5 |
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FirstBank Customer Satisfaction (CSAT)
FirstBank Customer Satisfaction (CSAT) Score
76 / 100
FirstBank has an overall Customer Satisfaction score of 76 rated by its users and customers.
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Very Satisfied
36%
Satisfied
40%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
2%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into FirstBank Customer Satisfaction
FirstBank's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by Asian or Pacific Islander customers.
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Ranked FirstBank Customer Satisfaction the Highest
Ranked FirstBank Customer Satisfaction the Lowest
FirstBank Customer Satisfaction Score by Gender
Female customers rated FirstBank's Customer Satisfaction score 2 points higher than Male customers.
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70 / 100
MaleVery Satisfied | 30% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
72 / 100
FemaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 0% | |
Very Dissatisfied | 21% |
FirstBank Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
FirstBank's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
44%
CSAT according to African American/Black
FirstBank's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
38%
Satisfied
62%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
FirstBank's Customer Satisfaction (CSAT) score was rated 33% according to Asian or Pacific Islander users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Other
FirstBank's Customer Satisfaction (CSAT) score was rated 74% according to Other users and customers.
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74 / 100
Very Satisfied
47%
Satisfied
27%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
6%
FirstBank Customer Satisfaction Score by Age
FirstBank's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 83% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 40% | |||||||||||||||
| 41-45 | 71% | |||||||||||||||
| 61-65 | 67% | |||||||||||||||
| 66+ | 44% |
FirstBank Customer Satisfaction Score by Usage
FirstBank's Customer Satisfaction score was rated the highest by customers who have used FirstBank's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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FirstBank Customer Satisfaction Score by Industry
FirstBank's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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{
"title": "FirstBank Customer Satisfaction Score by Industry",
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}FirstBank Customer Satisfaction vs. Competitors
Compared to its competitors, FirstBank's Customer Satisfaction score is rated right above First Citizens Bank.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| FirstBank | 76% |
| First Citizens Bank | 40% |
| SpiritBank | 0% |
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Customer Satisfaction for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, FirstBank's Customer Satisfaction score is rated right above Stripe, and is preceded by JPMorgan Chase & Co.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Visa | 82% |
| Mastercard | 79% |
| JPMorgan Chase & Co | 77% |
| FirstBank | 76% |
| Stripe | 68% |
| PayPal | 64% |
| Block | 63% |
| American Express | 62% |
| USAA | 30% |
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FirstBank Customer Service
3.6/5
FirstBank has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About FirstBank's Customer Service
Address
10403 West Colfax Avenue, Denver, CO
Website
https://www.firstbanks.com/
Phone Number
303-237-5000
Quick Insights into FirstBank Customer Service
FirstBank's Customer Service score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by Asian or Pacific Islander customers.
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Ranked FirstBank Customer Service the Highest
Ranked FirstBank Customer Service the Lowest
FirstBank Customer Service Score by Gender
Female customers rated FirstBank's Customer Service score 0.1 stars higher than Male customers.
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Male
3.4/5
Female
3.5/5
FirstBank Customer Service Score by Ethnicity
FirstBank's Customer Service score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 2 | Asian or Pacific Islander | 2 |
Other 4 | Other | 4 |
FirstBank Customer Service Score by Age
FirstBank's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.3 | 36-40 | 3.3 |
41-45 3.5 | 41-45 | 3.5 |
61-65 3.9 | 61-65 | 3.9 |
66+ 2.5 | 66+ | 2.5 |
FirstBank Customer Service Score by Usage
FirstBank's Customer Service score was rated the highest by customers who have used FirstBank's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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FirstBank Customer Service Score by Industry
FirstBank's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Education industry customers.
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FirstBank Customer Service vs. Competitors
Compared to its competitors, FirstBank's Customer Service score is rated right above First Citizens Bank.
| COMPANY | Customer Service Score | |
|---|---|---|
| FirstBank | 3.6/5 |
| First Citizens Bank | 2.7/5 |
| SpiritBank | 1.5/5 |
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Customer Service for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, FirstBank's Customer Service score is rated right above Stripe, and is preceded by Mastercard.
| COMPANY | Customer Service Score | |
|---|---|---|
| Visa | 4/5 |
| JPMorgan Chase & Co | 4/5 |
| Mastercard | 3.9/5 |
| FirstBank | 3.6/5 |
| Stripe | 3.6/5 |
| Block | 3.4/5 |
| American Express | 3.4/5 |
| USAA | 3.3/5 |
| PayPal | 3.3/5 |
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FirstBank as an Employer
4.5/5
FirstBank has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
FirstBank scored a 17 for Net Promoter Score and a 49 for Employee Net Promoter Score. NPS gauges how likely a customer of FirstBank would recommend the brand to a friend. ENPS measures how likely FirstBank employees would recommend working at FirstBank to a friend.
Net Promoter Score
17
NPS Score
| 50% | Promoters |
|---|---|
| 17% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
49
eNPS Score
| 65% | Promoters |
|---|---|
| 19% | Passive |
| 16% | Detractors |
Global Ranking Snapshot
FirstBank is ranked #864 in the Global Top 100 Brands. It ranks just behind Champion and just ahead of FHI 360.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
862 |  | Orangetheory Fitness |  | Dave Long | Health and Wellness |
863 |  | Champion |  | Michael Sullivan | Fashion and Beauty |
864 | | FirstBank | | Jim Reuter | Banking and Financial Services |
865 |  | FHI 360 |  | Patrick Fine | Business and Consumer Services |
866 |  | Formlabs |  | Maxim Lobovsky | Consumer Goods |
867 |  | Whiting-Turner |  | Timothy Regan | Business and Consumer Services |
868 |  | Volvo Trucks |  | Martin Lundstedt | Automotive and Transportation |
Banking and Financial Services Ranking Snapshot
FirstBank is ranked #67 in the Banking and Financial Services Industry. It ranks just behind FactSet and just ahead of Macquarie Group.
| RANK | COMPANY | Location | |
|---|---|---|---|
65 |  | Betterment | New York City, NY |
66 |  | FactSet | Norwalk, CT |
67 | | FirstBank | Denver, CO |
68 |  | Macquarie Group | |
69 |  | William Blair | Chicago, IL |
70 |  | Primerica | Duluth, GA |
71 |  | Rbc | Toronto, KS |
