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UBS is

Ranked

#19

Banking and Financial Services Brands

Brand Page

UBS

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UBS

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UBS is ranked #19 in Banking and Financial Services Brands

About UBS' Brand

UBS is a Swiss global financial services company that serves over 50 countries. UBS’s brand is ranked #245 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of UBS. When compared to other organizations within the Banking and Financial Services industry, UBS is ranked #19. Among its major competitors, UBS is ranked in 7th place for NPS while Goldman Sachs is 1st, and Rabobank is 2nd.Their current market cap is $59.89B

Brand at a Glance

70%

Customer Loyalty

3.5/5

Product Quality

3.4/5

Pricing

3.5/5

Customer Service

UBS Ranking

UBS NPS

UBS's Net Promoter Score (NPS) is a -6 with 39% Promoters, 16% Passives, and 45% Detractors. Net Promoter Score tracks whether UBS's customers would recommend using the product based on a scale of -100 to 100.

UBS Overall NPS

-6

NPS

39%	Promoters
16%	Passives
45%	Detractors

UBS NPS Trend

-100

-50

100

Summary	Date	Score
Aug 2024 -5	Aug 2024	-5
Sep 2024 -5	Sep 2024	-5
Oct 2024 -5	Oct 2024	-5
Nov 2024 -6	Nov 2024	-6
Dec 2024 -4	Dec 2024	-4
Feb 2025 -4	Feb 2025	-4
Apr 2025 -4	Apr 2025	-4
May 2025 -4	May 2025	-4
Jul 2025 -6	Jul 2025	-6
Aug 2025 -6	Aug 2025	-6
Oct 2025 -6	Oct 2025	-6
Jan 2026 -4	Jan 2026	-4

How Other Brands Compare

UBS is ranked #4 for NPS among its competitors. Goldman Sachs and Credit Suisse come in first and second, with HSBC coming in at third. Among those competitors, it is the third most valued company behind HSBC.

	UBS	Goldman Sachs	Credit Suisse	HSBC
Global Ranking	#245	#145	#401	#-
NPS	-6	27	15	8
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	$59.89B	$113.07B	$1.71B	$119.18B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

UBS NPS by Gender

Male customers rated UBS's NPS 21 points higher than Female customers.

Male

-11

UBS's NPS was rated -11 by Male customers on Comparably.

39%

Promoters

11%

Passives

50%

Detractors

Female

-32

UBS's NPS was rated -32 by Female customers on Comparably.

31%

Promoters

Passives

63%

Detractors

UBS NPS by Ethnicity

UBS's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -45	Caucasian	-45
Hispanic or Latino 43	Hispanic or Latino	43
Asian or Pacific Islander -20	Asian or Pacific Islander	-20
Other 9	Other	9

UBS NPS by Age

UBS's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.

100

Summary

Age

Promoters

Passives

Detractors

18-25

28%

43%

29%

26-30

40%

20%

40%

31-35

25%

75%

36-40

29%

71%

41-45

75%

25%

46-50

100%

51-55

17%

83%

66+

50%

UBS NPS by Usage

UBS's NPS was rated the highest by customers who have used UBS's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -13	Less than 1 Year	-13
1 to 2 Years 37	1 to 2 Years	37
2 to 5 Years -27	2 to 5 Years	-27
5 to 10 Years -50	5 to 10 Years	-50
Over 10 Years -28	Over 10 Years	-28

UBS NPS vs. Competitors

Compared to its competitors, UBS's NPS is rated right above CIT Group, and is preceded by Franklin Templeton Investments.

COMPANY		NPS Score
	Goldman Sachs	27
	Rabobank	25
	Credit Suisse	15
	HSBC	8
	Barclays	7
	Franklin Templeton Investments	2
	UBS	-6
	CIT Group	-53
	Loomis	-100

UBS NPS vs Companies in Banking and Financial Services

In the Banking and Financial Services industry, UBS's NPS is rated right below USAA.

COMPANY		NPS Score
	Visa	32
	JPMorgan Chase & Co	31
	Mastercard	27
	Stripe	26
	Block	25
	American Express	18
	PayPal	9
	USAA	7
	UBS	-6

UBS Customer Reviews

Out of the 9 UBS customer reviews 5 were positive and 4 were constructive. UBS customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

UBS Customer Loyalty

70%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

70% of UBS users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

70%

30%

UBS Customer Loyalty Score by Gender

Male customers rated UBS's Customer Loyalty score 7% higher than Female customers.

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Male

79%

Yes

Female

72%

Yes

UBS Customer Loyalty Score by Ethnicity

UBS's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

Asian or Pacific Islander

out of 100

Other

UBS Customer Loyalty Score by Age

UBS's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of UBS.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 74%	18-25	74%
26-30 73%	26-30	73%
31-35 78%	31-35	78%
36-40 74%	36-40	74%
41-45 100%	41-45	100%
46-50 70%	46-50	70%
51-55 70%	51-55	70%
66+ 82%	66+	82%

UBS Customer Loyalty Score by Usage

UBS's Customer Loyalty score was rated the highest by customers who have used UBS's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	78%
1 to 2 Years	78%
2 to 5 Years	58%
5 to 10 Years	100%
Over 10 Years	87%

UBS Customer Loyalty Score by Industry

UBS's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	91%
Accounting	61%
Aerospace and Aviation	100%
Architecture and Planning	40%
Arts and Entertainment	33%
Banking and Financial Services	78%

UBS Customer Loyalty vs. Competitors

Compared to its competitors, UBS's Customer Loyalty score is rated right above Goldman Sachs, and is preceded by Franklin Templeton Investments.

COMPANY		Customer Loyalty Score
	Loomis	100%
	Barclays	82%
	Credit Suisse	80%
	HSBC	78%
	Franklin Templeton Investments	71%
	UBS	70%
	Goldman Sachs	65%
	Rabobank	64%
	CIT Group	55%

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Customer Loyalty for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, UBS's Customer Loyalty score is rated right below Block.

COMPANY		Customer Loyalty Score
	USAA	87%
	American Express	85%
	Visa	84%
	JPMorgan Chase & Co	83%
	PayPal	79%
	Mastercard	78%
	Stripe	77%
	Block	76%
	UBS	70%

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UBS Product Quality

3.5/5

UBS has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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UBS Product Information

UBS’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated UBS's product the highest. Reviewers from the Tech industry rated UBS the lowest at 3.

Website: http://www.ubs.com

Company Size: 10,000+ Employees

Industry

Tech

FinTech

Quick Insights into UBS Product Quality

UBS's Product Quality score was rated highest by customers who have used UBS's products/services for 1 to 2 Years, and rated lowest by customers ages 46-50.

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Ranked UBS Product Quality the Highest

1 to 2 Years	4.3
18-25	4
Hispanic or Latino	4

Ranked UBS Product Quality the Lowest

Tech	3
Caucasian	2.9
46-50	1.5

UBS Product Quality Score by Gender

Male customers rated UBS's Product Quality score 0.1 stars higher than Female customers.

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Male

3.5/5

Female

3.4/5

UBS Product Quality Score by Ethnicity

UBS's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 2.9	Caucasian	2.9
Hispanic or Latino 4	Hispanic or Latino	4
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Other 3.8	Other	3.8

UBS Product Quality Score by Age

UBS's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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Summary	Age	Score
18-25 4	18-25	4
26-30 3.9	26-30	3.9
31-35 3.9	31-35	3.9
36-40 3.2	36-40	3.2
41-45 3.9	41-45	3.9
46-50 1.5	46-50	1.5
51-55 3.2	51-55	3.2
66+ 3.3	66+	3.3

UBS Product Quality Score by Usage

UBS's Product Quality score was rated the highest by customers who have used UBS's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.9
1 to 2 Years	4.3
2 to 5 Years	3.2
5 to 10 Years	3.2
Over 10 Years	3.2

UBS Product Quality Score by Industry

UBS's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.

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Tech	3
Accounting	3.5
Aerospace and Aviation	3.3
Architecture and Planning	3.3
Arts and Entertainment	3.5
Banking and Financial Services	3.6

UBS Product Quality vs. Competitors

Compared to its competitors, UBS's Product Quality score is rated right above Barclays, and is preceded by Goldman Sachs.

COMPANY		Product Quality Score
	Credit Suisse	3.8/5
	HSBC	3.6/5
	Rabobank	3.6/5
	Goldman Sachs	3.5/5
	UBS	3.5/5
	Barclays	3.5/5
	Franklin Templeton Investments	3.2/5
	CIT Group	2.4/5
	Loomis	2.2/5

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Product Quality for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, UBS's Product Quality score is rated right above American Express, and is preceded by Block.

COMPANY		Product Quality Score
	Visa	4.1/5
	JPMorgan Chase & Co	4/5
	Mastercard	4/5
	Stripe	3.8/5
	Block	3.6/5
	UBS	3.5/5
	American Express	3.5/5
	PayPal	3.5/5
	USAA	3.3/5

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UBS Pricing

UBS ROI & Value For Money

3.4/5

UBS has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

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UBS Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Architecture and Planning industry think that they had the lowest ROI from UBS.

Quick Insights into UBS ROI

UBS's ROI score was rated highest by customers who have used UBS's products/services for 1 to 2 Years, and rated lowest by customers ages 46-50.

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Ranked UBS ROI the Highest

1 to 2 Years	4.2
41-45	3.9
Aerospace and Aviation	3.8

Ranked UBS ROI the Lowest

Caucasian	2.7
Architecture and Planning	2.5
46-50	1.5

UBS ROI Score by Gender

Male customers rated UBS's ROI score 0.1 stars higher than Female customers.

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Male

3.2/5

Female

3.1/5

UBS ROI Score by Ethnicity

UBS's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 2.7	Caucasian	2.7
Hispanic or Latino 3.7	Hispanic or Latino	3.7
Asian or Pacific Islander 3.5	Asian or Pacific Islander	3.5
Other 3.7	Other	3.7

UBS ROI Score by Age

UBS's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.

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Summary	Age	Score
18-25 3.8	18-25	3.8
26-30 3.4	26-30	3.4
31-35 3.1	31-35	3.1
36-40 3	36-40	3
41-45 3.9	41-45	3.9
46-50 1.5	46-50	1.5
51-55 3.1	51-55	3.1
66+ 3.2	66+	3.2

UBS ROI Score by Usage

UBS's ROI score was rated the highest by customers who have used UBS's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	3.2
1 to 2 Years	4.2
2 to 5 Years	2.9
5 to 10 Years	3.1
Over 10 Years	3

UBS ROI Score by Industry

UBS's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Architecture and Planning industry customers.

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Tech	3
Accounting	3
Aerospace and Aviation	3.8
Architecture and Planning	2.5
Arts and Entertainment	3.1
Banking and Financial Services	3.4

UBS Pricing vs. Competitors

Compared to its competitors, UBS's ROI score is rated right above Barclays, and is preceded by Goldman Sachs.

COMPANY		Pricing Score
	Rabobank	3.7/5
	Credit Suisse	3.6/5
	HSBC	3.5/5
	Goldman Sachs	3.5/5
	UBS	3.4/5
	Barclays	3.2/5
	Franklin Templeton Investments	3.1/5
	CIT Group	2.6/5
	Loomis	1.5/5

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ROI for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, UBS's ROI score is rated right above PayPal, and is preceded by Block.

COMPANY		Pricing Score
	Visa	3.9/5
	JPMorgan Chase & Co	3.9/5
	Mastercard	3.9/5
	Stripe	3.7/5
	Block	3.6/5
	UBS	3.4/5
	PayPal	3.4/5
	American Express	3.3/5
	USAA	3.2/5

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UBS Customer Satisfaction (CSAT)

UBS Customer Satisfaction (CSAT) Score

65 / 100

UBS has an overall Customer Satisfaction score of 65 rated by its users and customers.

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Very Satisfied	34%
Satisfied	31%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	10%
Very Dissatisfied	14%

Very Satisfied

34%

Satisfied

31%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

10%

Very Dissatisfied

14%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into UBS Customer Satisfaction

UBS's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Aerospace and Aviation industry.

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Ranked UBS Customer Satisfaction the Highest

26-30	100%
Accounting	100%
Hispanic or Latino	100%

Ranked UBS Customer Satisfaction the Lowest

Caucasian	52%
51-55	40%
Aerospace and Aviation	33%

UBS Customer Satisfaction Score by Gender

Male customers rated UBS's Customer Satisfaction score 11 points higher than Female customers.

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73 / 100

Male

	Very Satisfied	44%
	Satisfied	29%
	Neither Satisfied nor Dissatisfied	9%
	Dissatisfied	15%
	Very Dissatisfied	3%

62 / 100

Female

	Very Satisfied	31%
	Satisfied	31%
	Neither Satisfied nor Dissatisfied	15%
	Dissatisfied	8%
	Very Dissatisfied	15%

UBS Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

UBS' Customer Satisfaction (CSAT) score was rated 52% according to Caucasian users and customers.

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52 / 100

Very Satisfied	31%
Satisfied	21%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	26%
Very Dissatisfied	11%

Very Satisfied

31%

Satisfied

21%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

26%

Very Dissatisfied

11%

CSAT according to Hispanic or Latino

UBS' Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100

Very Satisfied	57%
Satisfied	43%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

57%

Satisfied

43%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

UBS' Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.

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80 / 100

Very Satisfied	40%
Satisfied	40%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	0%
Very Dissatisfied	10%

Very Satisfied

40%

Satisfied

40%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

10%

CSAT according to Other

UBS' Customer Satisfaction (CSAT) score was rated 73% according to Other users and customers.

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73 / 100

Very Satisfied	45%
Satisfied	28%
Neither Satisfied nor Dissatisfied	18%
Dissatisfied	9%
Very Dissatisfied	0%

Very Satisfied

45%

Satisfied

28%

Neither Satisfied nor Dissatisfied

18%

Dissatisfied

Very Dissatisfied

UBS Customer Satisfaction Score by Age

UBS's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.

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100

Breakdown

Age

Score

18-25

83%

26-30

100%

31-35

100%

36-40

58%

41-45

67%

51-55

40%

66+

60%

UBS Customer Satisfaction Score by Usage

UBS's Customer Satisfaction score was rated the highest by customers who have used UBS's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	87
1 to 2 Years	86
2 to 5 Years	65
5 to 10 Years	67
Over 10 Years	54

UBS Customer Satisfaction Score by Industry

UBS's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.

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{
	"title": "UBS Customer Satisfaction Score by Industry",
	"text": "UBS's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.",
	"bars": [
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			"label": "Tech",
			"groupId": 104,
			"score": 62,
			"stars": 0,
			"csatScore": 62,
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			"label": "Accounting",
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			"score": 100,
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			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 33,
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			"score": 66,
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			"scoreLabel": 66
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			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
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			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 75,
			"stars": 0,
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			"scoreClassName": "",
			"scoreLabel": 75
		}
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}

Tech	62
Accounting	100
Aerospace and Aviation	33
Architecture and Planning	66
Arts and Entertainment	100
Banking and Financial Services	75

UBS Customer Satisfaction vs. Competitors

Compared to its competitors, UBS's Customer Satisfaction score is rated right above Credit Suisse, and is preceded by Rabobank.

COMPANY		Customer Satisfaction (CSAT) Score
	Goldman Sachs	72%
	Franklin Templeton Investments	72%
	HSBC	69%
	Barclays	67%
	Rabobank	66%
	UBS	65%
	Credit Suisse	64%
	CIT Group	24%
	Loomis	0%

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Customer Satisfaction for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, UBS's Customer Satisfaction score is rated right above PayPal, and is preceded by Stripe.

COMPANY		Customer Satisfaction (CSAT) Score
	Visa	82%
	Mastercard	79%
	JPMorgan Chase & Co	77%
	Stripe	68%
	UBS	65%
	PayPal	64%
	Block	63%
	American Express	62%
	USAA	30%

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UBS Customer Service

3.5/5

UBS has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.

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About UBS's Customer Service

Address

Zurich, KS 8001

Website

http://www.ubs.com

Phone Number

+41442341111

Quick Insights into UBS Customer Service

UBS's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 46-50.

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Ranked UBS Customer Service the Highest

Hispanic or Latino	4.4
1 to 2 Years	4.3
18-25	4.1

Ranked UBS Customer Service the Lowest

Over 10 Years	2.9
Caucasian	2.8
46-50	1.5

UBS Customer Service Score by Gender

Male customers rated UBS's Customer Service score 0.2 stars higher than Female customers.

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Male

3.5/5

Female

3.3/5

UBS Customer Service Score by Ethnicity

UBS's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.8	Caucasian	2.8
Hispanic or Latino 4.4	Hispanic or Latino	4.4
Asian or Pacific Islander 3.5	Asian or Pacific Islander	3.5
Other 3.8	Other	3.8

UBS Customer Service Score by Age

UBS's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
26-30 3.8	26-30	3.8
31-35 3.4	31-35	3.4
36-40 3.3	36-40	3.3
41-45 4.1	41-45	4.1
46-50 1.5	46-50	1.5
51-55 2.6	51-55	2.6
66+ 3.4	66+	3.4

UBS Customer Service Score by Usage

UBS's Customer Service score was rated the highest by customers who have used UBS's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4
1 to 2 Years	4.3
2 to 5 Years	3.3
5 to 10 Years	3.2
Over 10 Years	2.9

UBS Customer Service Score by Industry

UBS's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Architecture and Planning industry customers.

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Tech	3.1
Accounting	3.5
Aerospace and Aviation	3.8
Architecture and Planning	3
Arts and Entertainment	3.7
Banking and Financial Services	3.9

UBS Customer Service vs. Competitors

Compared to its competitors, UBS's Customer Service score is rated right above Barclays, and is preceded by HSBC.

COMPANY		Customer Service Score
	Credit Suisse	3.7/5
	Rabobank	3.6/5
	Goldman Sachs	3.6/5
	HSBC	3.6/5
	UBS	3.5/5
	Barclays	3.3/5
	Franklin Templeton Investments	3.1/5
	Loomis	3/5
	CIT Group	2.2/5

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Customer Service for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, UBS's Customer Service score is rated right above Block, and is preceded by Stripe.

COMPANY		Customer Service Score
	Visa	4/5
	JPMorgan Chase & Co	4/5
	Mastercard	3.9/5
	Stripe	3.6/5
	UBS	3.5/5
	Block	3.4/5
	American Express	3.4/5
	USAA	3.3/5
	PayPal	3.3/5

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UBS as an Employer

3.3/5

UBS has a 3.3/5 stars for its overall company culture rated by their employees

top

40%

CEO of UBS

Sergio Ermotti

In the Top 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

UBS scored a -6 for Net Promoter Score and a -4 for Employee Net Promoter Score. NPS gauges how likely a customer of UBS would recommend the brand to a friend. ENPS measures how likely UBS employees would recommend working at UBS to a friend.

Net Promoter Score

-6

NPS Score

39%	Promoters
16%	Passive
45%	Detractors

Employee Net Promoter Score

-4

eNPS Score

35%	Promoters
26%	Passive
39%	Detractors

Global Ranking Snapshot

UBS is ranked #245 in the Global Top 100 Brands. It ranks just behind DICK'S Sporting Goods and just ahead of Publix Super Markets.

RANK			INDUSTRY
243	Dennys	John Miller	Food and Beverages
244	DICK'S Sporting Goods	Edward Stack	Retail
245	UBS	Sergio Ermotti	Banking and Financial Services
246	Publix Super Markets	Todd Jones	Retail
247	Marshalls	Ernie Herrman	Retail
248	Realtor.com	Damian Eales	Tech
249	Steve Madden	Edward Rosenfeld	Fashion and Beauty

Banking and Financial Services Ranking Snapshot

UBS is ranked #19 in the Banking and Financial Services Industry. It ranks just behind Charles Schwab and just ahead of The Vanguard Group.

RANK		Location
17	Nasdaq	New York City, NY
18	Charles Schwab	Westlake, TX
19	UBS	Zurich, KS
20	The Vanguard Group
21	PIMCO	Newport Beach, CA
22	TD Ameritrade
23	Fannie Mae	Washington, DC