

Rabobank offers all the advantages of a global commercialism founded upon cooperative principles: knowledge-driven, customer-focused, and Among its major competitors, Rabobank is ranked in 2nd place for NPS while JPMorgan Chase & Co is 1st, and ING is 3rd.
Rabobank's Net Promoter Score (NPS) is a 25 with 56% Promoters, 13% Passives, and 31% Detractors. Net Promoter Score tracks whether Rabobank's customers would recommend using the product based on a scale of -100 to 100.
| 56% | Promoters |
|---|---|
| 13% | Passives |
| 31% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2023 26 | Aug 2023 | 26 |
Oct 2023 22 | Oct 2023 | 22 |
Dec 2023 21 | Dec 2023 | 21 |
Jan 2024 21 | Jan 2024 | 21 |
Feb 2024 22 | Feb 2024 | 22 |
Apr 2024 22 | Apr 2024 | 22 |
Jul 2024 25 | Jul 2024 | 25 |
Nov 2024 29 | Nov 2024 | 29 |
Jan 2025 30 | Jan 2025 | 30 |
Feb 2025 28 | Feb 2025 | 28 |
Apr 2025 24 | Apr 2025 | 24 |
Jan 2026 24 | Jan 2026 | 24 |
Rabobank is ranked second for NPS among its competitors. JPMorgan Chase & Co and Wells Fargo come in first and third, with Bank of America coming in at #4.
![]() Rabobank | ![]() JPMorgan Chase & Co | ![]() Wells Fargo | ![]() Bank of America | |
| Global Ranking | #- | #72 | #139 | #152 |
| NPS | 25 | 31 | 7 | 2 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $451.20B | $156.41B | $298.80B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Rabobank's NPS was rated 11 by Male customers on Comparably.
Rabobank's NPS was rated 11 by Male customers on Comparably.
Rabobank's NPS is not yet rated by Female customers.
Rabobank's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -25 | Caucasian | -25 |
African American/Black 100 | African American/Black | 100 |
Other 34 | Other | 34 |
Rabobank's NPS was rated 100 points by customers ages 18-25 on Comparably.
Rabobank's NPS was rated the highest by customers who have used Rabobank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
1 to 2 Years 67 | 1 to 2 Years | 67 |
Over 10 Years 0 | Over 10 Years | 0 |
Compared to its competitors, Rabobank's NPS is rated right above ING, and is preceded by JPMorgan Chase & Co.
| COMPANY | NPS Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 31 |
![]() | Rabobank | 25 |
![]() | ING | 14 |
![]() | Wells Fargo | 7 |
![]() | Bank of America | 2 |
![]() | UBS | -6 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of Rabobank users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Rabobank's Customer Loyalty score was rated 66 by Male customers on Comparably.
Rabobank's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Rabobank's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
Rabobank's Customer Loyalty score was rated the highest by customers who have used Rabobank's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Rabobank's Customer Loyalty score was rated 82% by Tech industry customers.
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Compared to its competitors, Rabobank's Customer Loyalty score is rated right below UBS.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 83% |
![]() | ING | 80% |
![]() | Bank of America | 80% |
![]() | Wells Fargo | 71% |
![]() | UBS | 70% |
![]() | Rabobank | 64% |
Rabobank has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Rabobank’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Rabobank's product the highest.
Rabobank's Product Quality score was rated highest by customers who have used Rabobank's products/services for 1 to 2 Years, and rated lowest by Caucasian customers.
Rabobank's Product Quality score was rated 3.4 by Male customers on Comparably.
Rabobank's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
African American/Black 4.6 | African American/Black | 4.6 |
Other 4.1 | Other | 4.1 |
Rabobank's Product Quality score was rated 4.6 stars by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
Rabobank's Product Quality score was rated the highest by customers who have used Rabobank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Rabobank's Product Quality score was rated 3.9 stars by Tech industry customers.
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Compared to its competitors, Rabobank's Product Quality score is rated right above Bank of America, and is preceded by ING.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 4/5 |
![]() | ING | 3.8/5 |
![]() | Rabobank | 3.6/5 |
![]() | Bank of America | 3.5/5 |
![]() | UBS | 3.5/5 |
![]() | Wells Fargo | 3.4/5 |
Rabobank has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Rabobank's ROI score was rated highest by customers who have used Rabobank's products/services for 1 to 2 Years, and rated lowest by customers who have used Rabobank's products/services for Over 10 Years.
Rabobank's ROI score was rated 3.7 by Male customers on Comparably.
Rabobank's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 4.5 | African American/Black | 4.5 |
Other 4.3 | Other | 4.3 |
Rabobank's ROI score was rated 4.3 stars by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
Rabobank's ROI score was rated the highest by customers who have used Rabobank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Rabobank's ROI score was rated 3.9 stars by Tech industry customers.
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Compared to its competitors, Rabobank's ROI score is rated right above ING, and is preceded by JPMorgan Chase & Co.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 3.9/5 |
![]() | Rabobank | 3.7/5 |
![]() | ING | 3.5/5 |
![]() | Wells Fargo | 3.4/5 |
![]() | UBS | 3.4/5 |
![]() | Bank of America | 3.3/5 |
Rabobank has an overall Customer Satisfaction score of 65 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Rabobank's Customer Satisfaction score was rated highest by African American/Black customers, and rated lowest by customers who have used Rabobank's products/services for Over 10 Years.
Rabobank's Customer Satisfaction score was rated 57 by Male customers on Comparably.
Very Satisfied | 43% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 29% |
Rabobank's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Rabobank's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
Rabobank's Customer Satisfaction score was rated the highest by customers who have used Rabobank's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Rabobank's Customer Satisfaction score was rated 80 points by Tech industry customers.
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}Compared to its competitors, Rabobank's Customer Satisfaction score is rated right above UBS, and is preceded by Bank of America.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 77% |
![]() | ING | 70% |
![]() | Bank of America | 70% |
![]() | Rabobank | 66% |
![]() | UBS | 65% |
![]() | Wells Fargo | 60% |
Rabobank has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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3521 CB
http://www.rabobank.com
Rabobank's Customer Service score was rated highest by customers who have used Rabobank's products/services for 1 to 2 Years, and rated lowest by Caucasian customers.
Rabobank's Customer Service score was rated 3.4 by Male customers on Comparably.
Rabobank's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
African American/Black 4.5 | African American/Black | 4.5 |
Other 4.3 | Other | 4.3 |
Rabobank's Customer Service score was rated 4.5 stars by customers ages 18-25 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
Rabobank's Customer Service score was rated the highest by customers who have used Rabobank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Rabobank's Customer Service score was rated 3.9 stars by Tech industry customers.
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Compared to its competitors, Rabobank's Customer Service score is rated right above ING, and is preceded by JPMorgan Chase & Co.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Rabobank | 3.6/5 |
![]() | ING | 3.6/5 |
![]() | Wells Fargo | 3.5/5 |
![]() | UBS | 3.5/5 |
![]() | Bank of America | 3.4/5 |
Rabobank has a 4.5/5 stars for its overall company culture rated by their employees

Rabobank scored a 25 for Net Promoter Score and a 39 for Employee Net Promoter Score. NPS gauges how likely a customer of Rabobank would recommend the brand to a friend. ENPS measures how likely Rabobank employees would recommend working at Rabobank to a friend.
| 56% | Promoters |
|---|---|
| 13% | Passive |
| 31% | Detractors |
| 60% | Promoters |
|---|---|
| 19% | Passive |
| 21% | Detractors |