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Bank of America is

Ranked

#12

Banking and Financial Services Brands

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Bank of America

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Bank of America

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Bank of America is ranked #12 in Banking and Financial Services Brands

About Bank of America's Brand

Bank of America’s brand is ranked #152 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Bank of America. When compared to other organizations within the Banking and Financial Services industry, Bank of America is ranked #12. Among its major competitors, Bank of America is ranked in 6th place for NPS while BBVA is 1st, and JPMorgan Chase & Co is 2nd. Overall, Bank of America has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $298.80B

Brand at a Glance

80%

Customer Loyalty

3.5/5

Product Quality

3.3/5

Pricing

3.4/5

Customer Service

Bank of America CMO

Meredith Verdone

Meredith Verdone serves as the Chief Marketing Officer of Bank of America. Meredith started at Bank of America in May of 2017. Meredith currently resides in the Greater Boston Area.

Bank of America Ranking

^#12 in Banking and Financial Services
^#4 / 4 of its competitors

Bank of America NPS

Bank of America's Net Promoter Score (NPS) is a 4 with 44% Promoters, 16% Passives, and 40% Detractors. Net Promoter Score tracks whether Bank of America's customers would recommend using the product based on a scale of -100 to 100.

Bank of America Overall NPS

NPS

44%	Promoters
16%	Passives
40%	Detractors

Bank of America NPS Trend

-100

-50

100

Summary	Date	Score
Oct 2024 3	Oct 2024	3
Nov 2024 3	Nov 2024	3
Dec 2024 3	Dec 2024	3
Jan 2025 2	Jan 2025	2
Feb 2025 4	Feb 2025	4
Mar 2025 2	Mar 2025	2
Apr 2025 2	Apr 2025	2
Jun 2025 2	Jun 2025	2
Jul 2025 2	Jul 2025	2
Oct 2025 2	Oct 2025	2
Apr 2026 3	Apr 2026	3
May 2026 3	May 2026	3

How Other Brands Compare

Bank of America is ranked #4 for NPS among its competitors. BBVA and JPMorgan Chase & Co come in first and second, with Wells Fargo coming in at third. Among those competitors, it is the second most valued company behind JPMorgan Chase & Co.

	Bank of America	JPMorgan Chase & Co	Wells Fargo	BBVA
Global Ranking	#152	#72	#139	#371
NPS	4	31	7	36
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	-	-	-
Valuation Updated every 24 hours for public companies	$298.80B	$451.20B	$156.41B	$35.54B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Bank of America NPS by Gender

Female customers rated Bank of America's NPS 13 points higher than Male customers.

Male

-10

Bank of America's NPS was rated -10 by Male customers on Comparably.

34%

Promoters

22%

Passives

44%

Detractors

Female

Bank of America's NPS was rated 3 by Female customers on Comparably.

48%

Promoters

Passives

45%

Detractors

Bank of America NPS by Ethnicity

Bank of America's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -52	Caucasian	-52
Hispanic or Latino 60	Hispanic or Latino	60
African American/Black 33	African American/Black	33
Asian or Pacific Islander 30	Asian or Pacific Islander	30
Other -25	Other	-25

Bank of America NPS by Age

Bank of America's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.

100

Summary

Age

Promoters

Passives

Detractors

18-25

66%

17%

26-30

67%

11%

22%

31-35

14%

86%

36-40

60%

10%

30%

41-45

33%

67%

46-50

75%

25%

51-55

33%

34%

33%

56-60

37%

13%

50%

66+

27%

18%

55%

Bank of America NPS by Usage

Bank of America's NPS was rated the highest by customers who have used Bank of America's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 46	Less than 1 Year	46
1 to 2 Years -39	1 to 2 Years	-39
2 to 5 Years 0	2 to 5 Years	0
5 to 10 Years 83	5 to 10 Years	83
Over 10 Years -29	Over 10 Years	-29

Bank of America NPS vs. Competitors

Compared to its competitors, Bank of America's NPS is rated right above Santander, and is preceded by Wells Fargo.

COMPANY		NPS Score
	BBVA	36
	JPMorgan Chase & Co	31
	Rabobank	21
	HSBC	8
	Wells Fargo	7
	Bank of America	4
	Santander	-18
	Ally Financial Inc.	-40

Bank of America NPS vs Companies in Banking and Financial Services

In the Banking and Financial Services industry, Bank of America's NPS is rated right below USAA.

COMPANY		NPS Score
	Visa	32
	JPMorgan Chase & Co	31
	Mastercard	27
	Stripe	26
	Block	25
	American Express	17
	PayPal	9
	USAA	7
	Bank of America	4

Bank of America Customer Reviews

Out of the 17 Bank of America customer reviews 11 were positive and 6 were constructive. Bank of America customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Bank of America Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of Bank of America users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

80%

20%

Bank of America Customer Loyalty Score by Gender

Female customers rated Bank of America's Customer Loyalty score 18% higher than Male customers.

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Male

71%

Yes

Female

89%

Yes

Bank of America Customer Loyalty Score by Ethnicity

Bank of America's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Bank of America Customer Loyalty Score by Age

Bank of America's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Bank of America.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 70%	18-25	70%
26-30 70%	26-30	70%
31-35 87%	31-35	87%
36-40 73%	36-40	73%
41-45 100%	41-45	100%
46-50 78%	46-50	78%
51-55 85%	51-55	85%
56-60 89%	56-60	89%
66+ 91%	66+	91%

Bank of America Customer Loyalty Score by Usage

Bank of America's Customer Loyalty score was rated the highest by customers who have used Bank of America's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	59%
1 to 2 Years	66%
2 to 5 Years	75%
5 to 10 Years	100%
Over 10 Years	88%

Bank of America Customer Loyalty Score by Industry

Bank of America's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.

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Tech	59%
Accounting	100%
Architecture and Planning	55%
Banking and Financial Services	82%
Insurance	100%

Bank of America Customer Loyalty vs. Competitors

Compared to its competitors, Bank of America's Customer Loyalty score is rated right above HSBC, and is preceded by JPMorgan Chase & Co.

COMPANY		Customer Loyalty Score
	BBVA	87%
	JPMorgan Chase & Co	83%
	Bank of America	80%
	HSBC	78%
	Ally Financial Inc.	74%
	Wells Fargo	71%
	Santander	67%
	Rabobank	65%

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Customer Loyalty for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Bank of America's Customer Loyalty score is rated right above Mastercard, and is preceded by JPMorgan Chase & Co.

COMPANY		Customer Loyalty Score
	USAA	87%
	American Express	85%
	Visa	84%
	JPMorgan Chase & Co	83%
	Bank of America	80%
	Mastercard	79%
	PayPal	79%
	Stripe	77%
	Block	75%

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Bank of America Product Quality

3.5/5

Bank of America has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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Bank of America Product Information

Bank of America’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Bank of America's product the highest. Reviewers from the Insurance industry rated Bank of America the lowest at 2.1.

Website: https://www.bankofamerica.com/

Company Size: 10,000+ Employees

Industry

FinTech

Quick Insights into Bank of America Product Quality

Bank of America's Product Quality score was rated highest by customers who have used Bank of America's products/services for 5 to 10 Years, and rated lowest by customers from the Insurance industry.

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Ranked Bank of America Product Quality the Highest

5 to 10 Years	4.6
Hispanic or Latino	4.6
51-55	4.4

Ranked Bank of America Product Quality the Lowest

Caucasian	2.7
66+	2.6
Insurance	2.1

Bank of America Product Quality Score by Gender

Female customers rated Bank of America's Product Quality score 0.3 stars higher than Male customers.

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Male

3.2/5

Female

3.5/5

Bank of America Product Quality Score by Ethnicity

Bank of America's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 2.7	Caucasian	2.7
Hispanic or Latino 4.6	Hispanic or Latino	4.6
African American/Black 3.5	African American/Black	3.5
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Other 2.8	Other	2.8

Bank of America Product Quality Score by Age

Bank of America's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 3.8	18-25	3.8
26-30 4	26-30	4
31-35 3	31-35	3
36-40 3.6	36-40	3.6
41-45 3.5	41-45	3.5
46-50 4.1	46-50	4.1
51-55 4.4	51-55	4.4
56-60 2.6	56-60	2.6
66+ 2.6	66+	2.6

Bank of America Product Quality Score by Usage

Bank of America's Product Quality score was rated the highest by customers who have used Bank of America's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.8
1 to 2 Years	3.7
2 to 5 Years	3.5
5 to 10 Years	4.6
Over 10 Years	3

Bank of America Product Quality Score by Industry

Bank of America's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Insurance industry customers.

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Tech	3.4
Accounting	4.1
Architecture and Planning	4.1
Banking and Financial Services	3.4
Insurance	2.1

Bank of America Product Quality vs. Competitors

Compared to its competitors, Bank of America's Product Quality score is rated right above Wells Fargo, and is preceded by Rabobank.

COMPANY		Product Quality Score
	JPMorgan Chase & Co	4/5
	BBVA	3.9/5
	HSBC	3.6/5
	Rabobank	3.5/5
	Bank of America	3.5/5
	Wells Fargo	3.4/5
	Santander	2.9/5
	Ally Financial Inc.	2.1/5

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Product Quality for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Bank of America's Product Quality score is rated right above American Express, and is preceded by Block.

COMPANY		Product Quality Score
	Visa	4/5
	JPMorgan Chase & Co	4/5
	Mastercard	4/5
	Stripe	3.8/5
	Block	3.6/5
	Bank of America	3.5/5
	American Express	3.5/5
	PayPal	3.5/5
	USAA	3.3/5

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Bank of America Pricing

Bank of America ROI & Value For Money

3.3/5

Bank of America has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.

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Bank of America Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Insurance industry think that they had the lowest ROI from Bank of America.

Quick Insights into Bank of America ROI

Bank of America's ROI score was rated highest by customers who have used Bank of America's products/services for 5 to 10 Years, and rated lowest by Caucasian customers.

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Ranked Bank of America ROI the Highest

5 to 10 Years	4.1
18-25	4
Asian or Pacific Islander	3.9

Ranked Bank of America ROI the Lowest

Insurance	2.6
31-35	2.4
Caucasian	2.4

Bank of America ROI Score by Gender

Female customers rated Bank of America's ROI score 0.3 stars higher than Male customers.

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Male

2.9/5

Female

3.2/5

Bank of America ROI Score by Ethnicity

Bank of America's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 2.4	Caucasian	2.4
Hispanic or Latino 3.9	Hispanic or Latino	3.9
African American/Black 3.1	African American/Black	3.1
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Other 2.7	Other	2.7

Bank of America ROI Score by Age

Bank of America's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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Summary	Age	Score
18-25 4	18-25	4
26-30 3.9	26-30	3.9
31-35 2.4	31-35	2.4
36-40 3.5	36-40	3.5
41-45 3.1	41-45	3.1
46-50 2.9	46-50	2.9
51-55 3.1	51-55	3.1
56-60 2.6	56-60	2.6
66+ 2.7	66+	2.7

Bank of America ROI Score by Usage

Bank of America's ROI score was rated the highest by customers who have used Bank of America's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.8
1 to 2 Years	3.1
2 to 5 Years	3.1
5 to 10 Years	4.1
Over 10 Years	2.7

Bank of America ROI Score by Industry

Bank of America's ROI score was rated the highest by Accounting industry customers, and the lowest by Insurance industry customers.

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Tech	3.3
Accounting	3.6
Architecture and Planning	2.7
Banking and Financial Services	3.1
Insurance	2.6

Bank of America Pricing vs. Competitors

Compared to its competitors, Bank of America's ROI score is rated right above Santander, and is preceded by Wells Fargo.

COMPANY		Pricing Score
	BBVA	4/5
	JPMorgan Chase & Co	3.9/5
	Rabobank	3.7/5
	HSBC	3.5/5
	Wells Fargo	3.4/5
	Bank of America	3.3/5
	Santander	3.1/5
	Ally Financial Inc.	2.2/5

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ROI for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Bank of America's ROI score is rated right above USAA, and is preceded by American Express.

COMPANY		Pricing Score
	Visa	3.9/5
	JPMorgan Chase & Co	3.9/5
	Mastercard	3.9/5
	Stripe	3.7/5
	Block	3.6/5
	PayPal	3.4/5
	American Express	3.3/5
	Bank of America	3.3/5
	USAA	3.2/5

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Bank of America Customer Satisfaction (CSAT)

Bank of America Customer Satisfaction (CSAT) Score

71 / 100

Bank of America has an overall Customer Satisfaction score of 71 rated by its users and customers.

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Very Satisfied	41%
Satisfied	30%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	6%
Very Dissatisfied	16%

Very Satisfied

41%

Satisfied

30%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

16%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Bank of America Customer Satisfaction

Bank of America's Customer Satisfaction score was rated highest by customers who have used Bank of America's products/services for 5 to 10 Years, and rated lowest by Other customers.

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Ranked Bank of America Customer Satisfaction the Highest

5 to 10 Years	100%
Hispanic or Latino	100%
26-30	87%

Ranked Bank of America Customer Satisfaction the Lowest

66+	56%
Accounting	50%
Other	40%

Bank of America Customer Satisfaction Score by Gender

Male customers rated Bank of America's Customer Satisfaction score 2 points higher than Female customers.

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67 / 100

Male

	Very Satisfied	24%
	Satisfied	43%
	Neither Satisfied nor Dissatisfied	10%
	Dissatisfied	4%
	Very Dissatisfied	19%

65 / 100

Female

	Very Satisfied	41%
	Satisfied	24%
	Neither Satisfied nor Dissatisfied	7%
	Dissatisfied	0%
	Very Dissatisfied	28%

Bank of America Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Bank of America's Customer Satisfaction (CSAT) score was rated 56% according to Caucasian users and customers.

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56 / 100

Very Satisfied	25%
Satisfied	31%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	0%
Very Dissatisfied	38%

Very Satisfied

25%

Satisfied

31%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

38%

CSAT according to Hispanic or Latino

Bank of America's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100

Very Satisfied	75%
Satisfied	25%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

75%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Bank of America's Customer Satisfaction (CSAT) score was rated 73% according to African American/Black users and customers.

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73 / 100

Very Satisfied	36%
Satisfied	37%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	27%

Very Satisfied

36%

Satisfied

37%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

27%

CSAT according to Asian or Pacific Islander

Bank of America's Customer Satisfaction (CSAT) score was rated 89% according to Asian or Pacific Islander users and customers.

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89 / 100

Very Satisfied	44%
Satisfied	45%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

44%

Satisfied

45%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

CSAT according to Other

Bank of America's Customer Satisfaction (CSAT) score was rated 40% according to Other users and customers.

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40 / 100

Very Satisfied	20%
Satisfied	20%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	10%
Very Dissatisfied	30%

Very Satisfied

20%

Satisfied

20%

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

10%

Very Dissatisfied

30%

Bank of America Customer Satisfaction Score by Age

Bank of America's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

60%

26-30

87%

31-35

60%

36-40

67%

46-50

67%

51-55

75%

56-60

67%

66+

56%

Bank of America Customer Satisfaction Score by Usage

Bank of America's Customer Satisfaction score was rated the highest by customers who have used Bank of America's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	72
1 to 2 Years	67
2 to 5 Years	63
5 to 10 Years	100
Over 10 Years	59

Bank of America Customer Satisfaction Score by Industry

Bank of America's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.

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Tech	72
Accounting	50
Banking and Financial Services	80

Bank of America Customer Satisfaction vs. Competitors

Compared to its competitors, Bank of America's Customer Satisfaction score is rated right above HSBC, and is preceded by BBVA.

COMPANY		Customer Satisfaction (CSAT) Score
	JPMorgan Chase & Co	77%
	BBVA	76%
	Bank of America	71%
	HSBC	69%
	Rabobank	63%
	Wells Fargo	60%
	Santander	52%
	Ally Financial Inc.	32%

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Customer Satisfaction for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Bank of America's Customer Satisfaction score is rated right above Stripe, and is preceded by JPMorgan Chase & Co.

COMPANY		Customer Satisfaction (CSAT) Score
	Visa	81%
	Mastercard	79%
	JPMorgan Chase & Co	77%
	Bank of America	71%
	Stripe	68%
	PayPal	64%
	Block	63%
	American Express	62%
	USAA	31%

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Bank of America Customer Service

3.4/5

Bank of America has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About Bank of America's Customer Service

Address

100 N Tryon St., Charlotte, NC 28202

Website

https://www.bankofamerica.com/

Phone Number

1-800-432-1000

Bank of America's Social Links

Quick Insights into Bank of America Customer Service

Bank of America's Customer Service score was rated highest by customers who have used Bank of America's products/services for 5 to 10 Years, and rated lowest by customers from the Insurance industry.

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Ranked Bank of America Customer Service the Highest

5 to 10 Years	4.4
18-25	4.1
Accounting	4.1

Ranked Bank of America Customer Service the Lowest

66+	2.6
Other	2.4
Insurance	2.2

Bank of America Customer Service Score by Gender

Female customers rated Bank of America's Customer Service score 0.4 stars higher than Male customers.

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Male

2.9/5

Female

3.3/5

Bank of America Customer Service Score by Ethnicity

Bank of America's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.6	Caucasian	2.6
Hispanic or Latino 4	Hispanic or Latino	4
African American/Black 3.4	African American/Black	3.4
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Other 2.4	Other	2.4

Bank of America Customer Service Score by Age

Bank of America's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
26-30 4	26-30	4
31-35 2.6	31-35	2.6
36-40 3.3	36-40	3.3
41-45 2.6	41-45	2.6
46-50 3.9	46-50	3.9
51-55 3.6	51-55	3.6
56-60 2.6	56-60	2.6
66+ 2.6	66+	2.6

Bank of America Customer Service Score by Usage

Bank of America's Customer Service score was rated the highest by customers who have used Bank of America's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.8
1 to 2 Years	3.4
2 to 5 Years	3.2
5 to 10 Years	4.4
Over 10 Years	2.7

Bank of America Customer Service Score by Industry

Bank of America's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Insurance industry customers.

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Tech	3.5
Accounting	4.1
Architecture and Planning	2.6
Banking and Financial Services	3.1
Insurance	2.2

Bank of America Customer Service vs. Competitors

Compared to its competitors, Bank of America's Customer Service score is rated right above Santander, and is preceded by Wells Fargo.

COMPANY		Customer Service Score
	BBVA	4/5
	JPMorgan Chase & Co	4/5
	Rabobank	3.6/5
	HSBC	3.6/5
	Wells Fargo	3.5/5
	Bank of America	3.4/5
	Santander	3.2/5
	Ally Financial Inc.	2.1/5

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Customer Service for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Bank of America's Customer Service score is rated right above American Express, and is preceded by Block.

COMPANY		Customer Service Score
	Visa	4/5
	JPMorgan Chase & Co	4/5
	Mastercard	3.9/5
	Stripe	3.6/5
	Block	3.4/5
	Bank of America	3.4/5
	American Express	3.4/5
	USAA	3.3/5
	PayPal	3.3/5

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Bank of America as an Employer

3.6/5

Bank of America has a 3.6/5 stars for its overall company culture rated by their employees

top

25%

CEO of Bank of America

Brian Moynihan

In the Top 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Bank of America scored a 4 for Net Promoter Score and a 3 for Employee Net Promoter Score. NPS gauges how likely a customer of Bank of America would recommend the brand to a friend. ENPS measures how likely Bank of America employees would recommend working at Bank of America to a friend.

Net Promoter Score

NPS Score

44%	Promoters
16%	Passive
40%	Detractors

Employee Net Promoter Score

eNPS Score

39%	Promoters
25%	Passive
36%	Detractors

Global Ranking Snapshot

Bank of America is ranked #152 in the Global Top 100 Brands. It ranks just behind Kroger and just ahead of Pizza Hut.

RANK			INDUSTRY
150	UPS	Carol B. Tomé	Automotive and Transportation
151	Kroger	Rodney McMullen	Retail
152	Bank of America	Brian Moynihan	Banking and Financial Services
153	Pizza Hut	Arthur Starrs	Food and Beverages
154	Deloitte (US)	Joe Ucuzoglu	Business and Consumer Services
155	DoorDash	Tony Xu	Tech
156	Wynn Resorts	Matthew Maddox	Travel and Hospitality

Banking and Financial Services Ranking Snapshot

Bank of America is ranked #12 in the Banking and Financial Services Industry. It ranks just behind Western Union and just ahead of Fidelity Investments.

RANK		Location
10	Goldman Sachs	New York City, NY
11	Western Union	Denver, CO
12	Bank of America	Charlotte, NC
13	Fidelity Investments	Boston, MA
14	Prudential	Newark, NJ
15	Morgan Stanley	New York City, NY
16	Edward Jones	Peoria, AZ