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TD Ameritrade is

Ranked

#22

Banking and Financial Services Brands

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TD Ameritrade

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TD Ameritrade

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TD Ameritrade is ranked #22 in Banking and Financial Services Brands

About TD Ameritrade's Brand

TD Ameritrade’s brand is ranked #263 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of TD Ameritrade. When compared to other organizations within the Banking and Financial Services industry, TD Ameritrade is ranked #22. Among its major competitors, TD Ameritrade is ranked in 4th place for NPS while Fidelity Investments is 1st, and eToro is 2nd. Overall, TD Ameritrade has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $185.44M

Brand at a Glance

73%

Customer Loyalty

2.7/5

Product Quality

2.6/5

Pricing

2.6/5

Customer Service

TD Ameritrade CMO

Denise Karkos

Denise Karkos serves as the Chief Marketing Officer of TD Ameritrade. Denise started at TD Ameritrade in October of 2013. Denise currently resides in the Greater New York City Area.

TD Ameritrade Ranking

TD Ameritrade NPS

TD Ameritrade's Net Promoter Score (NPS) is a -25 with 31% Promoters, 13% Passives, and 56% Detractors. Net Promoter Score tracks whether TD Ameritrade's customers would recommend using the product based on a scale of -100 to 100.

TD Ameritrade Overall NPS

-25

NPS

31%	Promoters
13%	Passives
56%	Detractors

TD Ameritrade NPS Trend

-100

-50

100

Summary	Date	Score
Sep 2023 -22	Sep 2023	-22
Nov 2023 -25	Nov 2023	-25
Dec 2023 -25	Dec 2023	-25
Jan 2024 -25	Jan 2024	-25
Apr 2024 -24	Apr 2024	-24
May 2024 -24	May 2024	-24
Jun 2024 -26	Jun 2024	-26
Sep 2024 -23	Sep 2024	-23
Oct 2024 -23	Oct 2024	-23
Dec 2024 -23	Dec 2024	-23
Apr 2025 -25	Apr 2025	-25
Oct 2025 -25	Oct 2025	-25

How Other Brands Compare

TD Ameritrade is ranked third for NPS among its competitors. Fidelity Investments and Morgan Stanley come in first and second, with Quantopian coming in at #4. Among those competitors, it is the third most valued company behind Morgan Stanley.

	TD Ameritrade	Fidelity Investments	Morgan Stanley	Quantopian
Global Ranking	#263	#162	#199	#-
NPS	-25	8	-8	-
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	$185.44M	$11.88B	$147.94B	$150.00M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

TD Ameritrade NPS by Gender

Male customers rated TD Ameritrade's NPS 37 points higher than Female customers.

Male

-43

TD Ameritrade's NPS was rated -43 by Male customers on Comparably.

24%

Promoters

Passives

67%

Detractors

Female

-80

TD Ameritrade's NPS was rated -80 by Female customers on Comparably.

10%

Promoters

Passives

90%

Detractors

TD Ameritrade NPS by Ethnicity

TD Ameritrade's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -55	Caucasian	-55
Hispanic or Latino -20	Hispanic or Latino	-20
African American/Black -34	African American/Black	-34
Asian or Pacific Islander -26	Asian or Pacific Islander	-26
Other -76	Other	-76

TD Ameritrade NPS by Age

TD Ameritrade's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

100

Summary

Age

Promoters

Passives

Detractors

18-25

80%

20%

26-30

50%

17%

33%

31-35

67%

33%

36-40

33%

34%

33%

46-50

33%

67%

51-55

10%

20%

70%

56-60

100%

61-65

92%

66+

86%

TD Ameritrade NPS by Usage

TD Ameritrade's NPS was rated the highest by customers who have used TD Ameritrade's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -47	Less than 1 Year	-47
1 to 2 Years 0	1 to 2 Years	0
2 to 5 Years 10	2 to 5 Years	10
5 to 10 Years -100	5 to 10 Years	-100
Over 10 Years -72	Over 10 Years	-72

TD Ameritrade NPS vs. Competitors

Compared to its competitors, TD Ameritrade's NPS is rated right below Morgan Stanley.

COMPANY		NPS Score
	Fidelity Investments	8
	eToro	3
	Tahzoo	N/A
	Morgan Stanley	-8
	TD Ameritrade	-25

TD Ameritrade NPS vs Companies in Banking and Financial Services

In the Banking and Financial Services industry, TD Ameritrade's NPS is rated right below USAA.

COMPANY		NPS Score
	Visa	32
	JPMorgan Chase & Co	31
	Mastercard	27
	Stripe	26
	Block	25
	American Express	18
	PayPal	9
	USAA	7
	TD Ameritrade	-25

TD Ameritrade Customer Reviews

Out of the 17 TD Ameritrade customer reviews 5 were positive and 12 were constructive. TD Ameritrade customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

TD Ameritrade Customer Loyalty

73%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

73% of TD Ameritrade users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

73%

27%

TD Ameritrade Customer Loyalty Score by Gender

Female customers rated TD Ameritrade's Customer Loyalty score 9% higher than Male customers.

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Male

73%

Yes

Female

82%

Yes

TD Ameritrade Customer Loyalty Score by Ethnicity

TD Ameritrade's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

TD Ameritrade Customer Loyalty Score by Age

TD Ameritrade's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of TD Ameritrade.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 100%	18-25	100%
26-30 70%	26-30	70%
31-35 40%	31-35	40%
36-40 100%	36-40	100%
46-50 70%	46-50	70%
51-55 91%	51-55	91%
61-65 48%	61-65	48%
66+ 83%	66+	83%

TD Ameritrade Customer Loyalty Score by Usage

TD Ameritrade's Customer Loyalty score was rated the highest by customers who have used TD Ameritrade's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	68%
1 to 2 Years	73%
2 to 5 Years	91%
5 to 10 Years	55%
Over 10 Years	82%

TD Ameritrade Customer Loyalty Score by Industry

TD Ameritrade's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	38%
Accounting	55%
Banking and Financial Services	100%
Business and Consumer Services	82%
Construction	100%
Healthcare, Hospitals and Medicine	100%
Legal	78%

TD Ameritrade Customer Loyalty vs. Competitors

Compared to its competitors, TD Ameritrade's Customer Loyalty score is rated right above Morgan Stanley, and is preceded by eToro.

COMPANY		Customer Loyalty Score
	Fidelity Investments	83%
	eToro	80%
	TD Ameritrade	73%
	Morgan Stanley	69%
	Tahzoo	N/A

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Customer Loyalty for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, TD Ameritrade's Customer Loyalty score is rated right below Block.

COMPANY		Customer Loyalty Score
	USAA	87%
	American Express	85%
	Visa	84%
	JPMorgan Chase & Co	83%
	PayPal	79%
	Mastercard	78%
	Stripe	77%
	Block	76%
	TD Ameritrade	73%

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TD Ameritrade Product Quality

2.7/5

TD Ameritrade has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.

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TD Ameritrade Product Information

TD Ameritrade’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated TD Ameritrade's product the highest. Reviewers from the Tech industry rated TD Ameritrade the lowest at 1.5.

Website: https://www.tdameritrade.com/home.page

Company Size: 5,001-10,000 Employees

Quick Insights into TD Ameritrade Product Quality

TD Ameritrade's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.

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Ranked TD Ameritrade Product Quality the Highest

18-25	5
Banking and Financial Services	4.7
2 to 5 Years	3.5

Ranked TD Ameritrade Product Quality the Lowest

61-65	1.5
Female	1.5
Tech	1.5

TD Ameritrade Product Quality Score by Gender

Male customers rated TD Ameritrade's Product Quality score 0.9 stars higher than Female customers.

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Male

2.4/5

Female

1.5/5

TD Ameritrade Product Quality Score by Ethnicity

TD Ameritrade's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 2.1	Caucasian	2.1
Hispanic or Latino 2.1	Hispanic or Latino	2.1
African American/Black 3.5	African American/Black	3.5
Asian or Pacific Islander 1.7	Asian or Pacific Islander	1.7
Other 1.8	Other	1.8

TD Ameritrade Product Quality Score by Age

TD Ameritrade's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 5	18-25	5
26-30 3.1	26-30	3.1
31-35 2	31-35	2
36-40 2.6	36-40	2.6
46-50 2	46-50	2
51-55 2.4	51-55	2.4
56-60 2	56-60	2
61-65 1.5	61-65	1.5
66+ 1.6	66+	1.6

TD Ameritrade Product Quality Score by Usage

TD Ameritrade's Product Quality score was rated the highest by customers who have used TD Ameritrade's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	2
1 to 2 Years	2.5
2 to 5 Years	3.5
5 to 10 Years	1.5
Over 10 Years	1.9

TD Ameritrade Product Quality Score by Industry

TD Ameritrade's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.

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Tech	1.5
Accounting	1.5
Banking and Financial Services	4.7
Business and Consumer Services	2.5
Construction	3.6
Healthcare, Hospitals and Medicine	2
Legal	2.1

TD Ameritrade Product Quality vs. Competitors

Compared to its competitors, TD Ameritrade's Product Quality score is rated right above Tahzoo, and is preceded by Fidelity Investments.

COMPANY		Product Quality Score
	eToro	3.9/5
	Morgan Stanley	3.4/5
	Fidelity Investments	3.4/5
	TD Ameritrade	2.7/5
	Tahzoo	N/A

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Product Quality for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, TD Ameritrade's Product Quality score is rated right below USAA.

COMPANY		Product Quality Score
	Visa	4.1/5
	JPMorgan Chase & Co	4/5
	Mastercard	4/5
	Stripe	3.8/5
	Block	3.6/5
	American Express	3.5/5
	PayPal	3.5/5
	USAA	3.3/5
	TD Ameritrade	2.7/5

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TD Ameritrade Pricing

TD Ameritrade ROI & Value For Money

2.6/5

TD Ameritrade has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.

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TD Ameritrade Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Accounting industry think that they had the lowest ROI from TD Ameritrade.

Quick Insights into TD Ameritrade ROI

TD Ameritrade's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.

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Ranked TD Ameritrade ROI the Highest

18-25	4.5
Banking and Financial Services	4.5
2 to 5 Years	3.7

Ranked TD Ameritrade ROI the Lowest

61-65	1.5
Female	1.5
Tech	1.5

TD Ameritrade ROI Score by Gender

Male customers rated TD Ameritrade's ROI score 0.7 stars higher than Female customers.

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Male

2.2/5

Female

1.5/5

TD Ameritrade ROI Score by Ethnicity

TD Ameritrade's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 1.9	Caucasian	1.9
Hispanic or Latino 2.2	Hispanic or Latino	2.2
African American/Black 3.3	African American/Black	3.3
Asian or Pacific Islander 2.1	Asian or Pacific Islander	2.1
Other 1.9	Other	1.9

TD Ameritrade ROI Score by Age

TD Ameritrade's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 4.5	18-25	4.5
26-30 3.1	26-30	3.1
31-35 2.3	31-35	2.3
36-40 3.3	36-40	3.3
46-50 2	46-50	2
51-55 2.2	51-55	2.2
56-60 1.5	56-60	1.5
61-65 1.5	61-65	1.5
66+ 1.6	66+	1.6

TD Ameritrade ROI Score by Usage

TD Ameritrade's ROI score was rated the highest by customers who have used TD Ameritrade's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	2.1
1 to 2 Years	2.5
2 to 5 Years	3.7
5 to 10 Years	1.5
Over 10 Years	1.8

TD Ameritrade ROI Score by Industry

TD Ameritrade's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.

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Tech	1.5
Accounting	1.5
Banking and Financial Services	4.5
Business and Consumer Services	3
Construction	3.4
Healthcare, Hospitals and Medicine	2.1
Legal	2.9

TD Ameritrade Pricing vs. Competitors

Compared to its competitors, TD Ameritrade's ROI score is rated right above Tahzoo, and is preceded by Morgan Stanley.

COMPANY		Pricing Score
	eToro	3.7/5
	Fidelity Investments	3.4/5
	Morgan Stanley	3.3/5
	TD Ameritrade	2.6/5
	Tahzoo	N/A

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ROI for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, TD Ameritrade's ROI score is rated right below USAA.

COMPANY		Pricing Score
	Visa	3.9/5
	JPMorgan Chase & Co	3.9/5
	Mastercard	3.9/5
	Stripe	3.7/5
	Block	3.6/5
	PayPal	3.4/5
	American Express	3.3/5
	USAA	3.2/5
	TD Ameritrade	2.6/5

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TD Ameritrade Customer Satisfaction (CSAT)

TD Ameritrade Customer Satisfaction (CSAT) Score

42 / 100

TD Ameritrade has an overall Customer Satisfaction score of 42 rated by its users and customers.

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Very Satisfied	27%
Satisfied	15%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	8%
Very Dissatisfied	45%

Very Satisfied

27%

Satisfied

15%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

45%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into TD Ameritrade Customer Satisfaction

TD Ameritrade's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked TD Ameritrade Customer Satisfaction the Highest

18-25	100%
Banking and Financial Services	100%
2 to 5 Years	67%

Ranked TD Ameritrade Customer Satisfaction the Lowest

61-65	0%
Female	0%
Healthcare, Hospitals and Medicine	0%

TD Ameritrade Customer Satisfaction Score by Gender

Male customers rated TD Ameritrade's Customer Satisfaction score 0 points higher than Female customers.

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34 / 100

Male

	Very Satisfied	29%
	Satisfied	5%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	12%
	Very Dissatisfied	54%

Female

	Very Satisfied	0%
	Satisfied	0%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	20%
	Very Dissatisfied	80%

TD Ameritrade Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

TD Ameritrade's Customer Satisfaction (CSAT) score was rated 24% according to Caucasian users and customers.

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24 / 100

Very Satisfied	21%
Satisfied	3%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	10%
Very Dissatisfied	66%

Very Satisfied

21%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

10%

Very Dissatisfied

66%

CSAT according to Hispanic or Latino

TD Ameritrade's Customer Satisfaction (CSAT) score was rated 60% according to Hispanic or Latino users and customers.

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60 / 100

Very Satisfied	40%
Satisfied	20%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	40%

Very Satisfied

40%

Satisfied

20%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

40%

CSAT according to African American/Black

TD Ameritrade's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.

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67 / 100

Very Satisfied	67%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	33%

Very Satisfied

67%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

33%

CSAT according to Asian or Pacific Islander

TD Ameritrade's Customer Satisfaction (CSAT) score was rated 25% according to Asian or Pacific Islander users and customers.

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25 / 100

Very Satisfied	25%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	12%
Very Dissatisfied	63%

Very Satisfied

25%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

12%

Very Dissatisfied

63%

CSAT according to Other

TD Ameritrade's Customer Satisfaction (CSAT) score was rated 19% according to Other users and customers.

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19 / 100

Very Satisfied	13%
Satisfied	6%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	19%
Very Dissatisfied	56%

Very Satisfied

13%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

19%

Very Dissatisfied

56%

TD Ameritrade Customer Satisfaction Score by Age

TD Ameritrade's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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100

Breakdown

Age

Score

18-25

100%

26-30

60%

36-40

34%

46-50

67%

51-55

37%

56-60

61-65

66+

19%

TD Ameritrade Customer Satisfaction Score by Usage

TD Ameritrade's Customer Satisfaction score was rated the highest by customers who have used TD Ameritrade's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	29
1 to 2 Years	38
2 to 5 Years	67
5 to 10 Years	11
Over 10 Years	18

TD Ameritrade Customer Satisfaction Score by Industry

TD Ameritrade's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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{
	"title": "TD Ameritrade Customer Satisfaction Score by Industry",
	"text": "TD Ameritrade's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 20,
			"stars": 0,
			"csatScore": 20,
			"text": "TD Ameritrade's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 20
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
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			"scoreClassName": "",
			"scoreLabel": 0
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			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 100,
			"stars": 0,
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			"text": "TD Ameritrade's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "TD Ameritrade's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "TD Ameritrade's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "TD Ameritrade's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "TD Ameritrade's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		}
	]
}

Tech	20
Accounting	0
Banking and Financial Services	100
Business and Consumer Services	50
Construction	75
Healthcare, Hospitals and Medicine	0
Legal	25

TD Ameritrade Customer Satisfaction vs. Competitors

Compared to its competitors, TD Ameritrade's Customer Satisfaction score is rated right above Tahzoo, and is preceded by Morgan Stanley.

COMPANY		Customer Satisfaction (CSAT) Score
	eToro	91%
	Fidelity Investments	58%
	Morgan Stanley	45%
	TD Ameritrade	42%
	Tahzoo	0%

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Customer Satisfaction for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, TD Ameritrade's Customer Satisfaction score is rated right above USAA, and is preceded by American Express.

COMPANY		Customer Satisfaction (CSAT) Score
	Visa	82%
	Mastercard	79%
	JPMorgan Chase & Co	77%
	Stripe	68%
	PayPal	64%
	Block	63%
	American Express	62%
	TD Ameritrade	42%
	USAA	30%

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TD Ameritrade Customer Service

2.6/5

TD Ameritrade has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.

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About TD Ameritrade's Customer Service

Address

4211 South 102nd Street, 68127

Website

https://www.tdameritrade.com/home.page

Phone Number

800-237-8692

TD Ameritrade's Social Links

linkedin.com/company/td-ameritrade

Quick Insights into TD Ameritrade Customer Service

TD Ameritrade's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.

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Ranked TD Ameritrade Customer Service the Highest

18-25	4.7
Banking and Financial Services	4.6
2 to 5 Years	3.7

Ranked TD Ameritrade Customer Service the Lowest

Female	1.5
Over 10 Years	1.5
Tech	1.5

TD Ameritrade Customer Service Score by Gender

Male customers rated TD Ameritrade's Customer Service score 0.6 stars higher than Female customers.

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Male

2.1/5

Female

1.5/5

TD Ameritrade Customer Service Score by Ethnicity

TD Ameritrade's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 1.6	Caucasian	1.6
Hispanic or Latino 2.2	Hispanic or Latino	2.2
African American/Black 3.1	African American/Black	3.1
Asian or Pacific Islander 2.1	Asian or Pacific Islander	2.1
Other 1.7	Other	1.7

TD Ameritrade Customer Service Score by Age

TD Ameritrade's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 4.7	18-25	4.7
26-30 3.1	26-30	3.1
31-35 3.1	31-35	3.1
36-40 3.3	36-40	3.3
46-50 2	46-50	2
51-55 2.2	51-55	2.2
56-60 1.5	56-60	1.5
61-65 1.5	61-65	1.5
66+ 1.5	66+	1.5

TD Ameritrade Customer Service Score by Usage

TD Ameritrade's Customer Service score was rated the highest by customers who have used TD Ameritrade's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2
1 to 2 Years	2.7
2 to 5 Years	3.7
5 to 10 Years	1.5
Over 10 Years	1.5

TD Ameritrade Customer Service Score by Industry

TD Ameritrade's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.

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Tech	1.5
Accounting	1.5
Banking and Financial Services	4.6
Business and Consumer Services	3.2
Construction	3.5
Healthcare, Hospitals and Medicine	1.5
Legal	2.6

TD Ameritrade Customer Service vs. Competitors

Compared to its competitors, TD Ameritrade's Customer Service score is rated right above Tahzoo, and is preceded by Fidelity Investments.

COMPANY		Customer Service Score
	eToro	3.8/5
	Morgan Stanley	3.4/5
	Fidelity Investments	3.3/5
	TD Ameritrade	2.6/5
	Tahzoo	N/A

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Customer Service for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, TD Ameritrade's Customer Service score is rated right below PayPal.

COMPANY		Customer Service Score
	Visa	4/5
	JPMorgan Chase & Co	4/5
	Mastercard	3.9/5
	Stripe	3.6/5
	Block	3.4/5
	American Express	3.4/5
	USAA	3.3/5
	PayPal	3.3/5
	TD Ameritrade	2.6/5

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TD Ameritrade as an Employer

4.2/5

TD Ameritrade has a 4.2/5 stars for its overall company culture rated by their employees

top

CEO of TD Ameritrade

Tim Hockey

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

TD Ameritrade scored a -25 for Net Promoter Score and a 38 for Employee Net Promoter Score. NPS gauges how likely a customer of TD Ameritrade would recommend the brand to a friend. ENPS measures how likely TD Ameritrade employees would recommend working at TD Ameritrade to a friend.

Net Promoter Score

-25

NPS Score

31%	Promoters
13%	Passive
56%	Detractors

Employee Net Promoter Score

eNPS Score

54%	Promoters
30%	Passive
16%	Detractors

Global Ranking Snapshot

TD Ameritrade is ranked #263 in the Global Top 100 Brands. It ranks just behind Brooks Running and just ahead of Avery Dennison.

RANK			INDUSTRY
261	PIMCO	Emmanuel Roman	Banking and Financial Services
262	Brooks Running	Jim Weber	Fashion and Beauty
263	TD Ameritrade	Tim Hockey	Banking and Financial Services
264	Avery Dennison	Mitchell Butier	Energy and Manufacturing
265	Ace Hardware	John Venhuizen	Retail
266	Columbia Sportswear	Timothy Boyle	Fashion and Beauty
267	CBRE	Bob Sulentic	Business and Consumer Services

Banking and Financial Services Ranking Snapshot

TD Ameritrade is ranked #22 in the Banking and Financial Services Industry. It ranks just behind PIMCO and just ahead of Fannie Mae.

RANK		Location
20	The Vanguard Group
21	PIMCO	Newport Beach, CA
22	TD Ameritrade
23	Fannie Mae	Washington, DC
24	Sun Life	Toronto
25	Northwestern Mutual	Milwaukee, WI
26	Fiserv	Brookfield, WI