

A career with Schwab means becoming part of a dynamic, collaborative team that’s committed to transforming the finance industry. When you join Schwab, you’re taking control of your professional journey by gaining the tools, knowledge, and positive environment you need to own your future. Charles Schwab’s brand is ranked #239 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Charles Schwab. When compared to other organizations within the Banking and Financial Services industry, Charles Schwab is ranked #18. Among its major competitors, Charles Schwab is ranked in 4th place for NPS while JPMorgan Chase & Co is 1st, and Goldman Sachs is 2nd.
Charles Schwab's Net Promoter Score (NPS) is a 8 with 47% Promoters, 14% Passives, and 39% Detractors. Net Promoter Score tracks whether Charles Schwab's customers would recommend using the product based on a scale of -100 to 100.
| 47% | Promoters |
|---|---|
| 14% | Passives |
| 39% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 9 | Feb 2025 | 9 |
Mar 2025 9 | Mar 2025 | 9 |
Apr 2025 7 | Apr 2025 | 7 |
May 2025 7 | May 2025 | 7 |
Jun 2025 7 | Jun 2025 | 7 |
Jul 2025 7 | Jul 2025 | 7 |
Aug 2025 7 | Aug 2025 | 7 |
Sep 2025 7 | Sep 2025 | 7 |
Oct 2025 7 | Oct 2025 | 7 |
Nov 2025 7 | Nov 2025 | 7 |
Dec 2025 9 | Dec 2025 | 9 |
Jan 2026 8 | Jan 2026 | 8 |
Charles Schwab is ranked third for NPS among its competitors. JPMorgan Chase & Co and Goldman Sachs come in first and second, with Wells Fargo coming in at #4.
![]() Charles Schwab | ![]() JPMorgan Chase & Co | ![]() Wells Fargo | ![]() Goldman Sachs | |
| Global Ranking | #239 | #72 | #139 | #145 |
| NPS | 8 | 31 | 7 | 27 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $451.20B | $156.41B | $113.07B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Charles Schwab's NPS 13 points higher than Male customers.
Charles Schwab's NPS was rated -7 by Male customers on Comparably.
Charles Schwab's NPS was rated 6 by Female customers on Comparably.
Charles Schwab's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -21 | Caucasian | -21 |
Hispanic or Latino 23 | Hispanic or Latino | 23 |
African American/Black 58 | African American/Black | 58 |
Asian or Pacific Islander 18 | Asian or Pacific Islander | 18 |
Native American 33 | Native American | 33 |
Other -11 | Other | -11 |
Charles Schwab's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Charles Schwab's NPS was rated the highest by customers who have used Charles Schwab's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -16 | Less than 1 Year | -16 |
1 to 2 Years 13 | 1 to 2 Years | 13 |
2 to 5 Years 28 | 2 to 5 Years | 28 |
5 to 10 Years -29 | 5 to 10 Years | -29 |
Over 10 Years -6 | Over 10 Years | -6 |
Compared to its competitors, Charles Schwab's NPS is rated right above Wells Fargo, and is preceded by Fidelity Investments.
| COMPANY | NPS Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 31 |
![]() | Goldman Sachs | 27 |
![]() | Fidelity Investments | 8 |
![]() | Charles Schwab | 8 |
![]() | Wells Fargo | 7 |
![]() | The Vanguard Group | 5 |
![]() | Morgan Stanley | -8 |
![]() | TIAA | -22 |
In the Banking and Financial Services industry, Charles Schwab's NPS is rated right above USAA, and is preceded by PayPal.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Visa | 33 |
![]() | JPMorgan Chase & Co | 31 |
![]() | Mastercard | 27 |
![]() | Stripe | 26 |
![]() | Block | 25 |
![]() | American Express | 18 |
![]() | PayPal | 9 |
![]() | Charles Schwab | 8 |
![]() | USAA | 7 |
Out of the 42 Charles Schwab customer reviews 26 were positive and 16 were constructive. Charles Schwab customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Charles Schwab users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Charles Schwab's Customer Loyalty score 2% higher than Male customers.
Charles Schwab's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Native American customers.
% who answered "Yes"
Charles Schwab's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 95% | 18-25 | 95% |
26-30 63% | 26-30 | 63% |
31-35 82% | 31-35 | 82% |
36-40 70% | 36-40 | 70% |
41-45 70% | 41-45 | 70% |
46-50 78% | 46-50 | 78% |
51-55 93% | 51-55 | 93% |
56-60 61% | 56-60 | 61% |
61-65 92% | 61-65 | 92% |
66+ 86% | 66+ | 86% |
Charles Schwab's Customer Loyalty score was rated the highest by customers who have used Charles Schwab's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Charles Schwab's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Insurance industry customers.
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Compared to its competitors, Charles Schwab's Customer Loyalty score is rated right above Wells Fargo, and is preceded by The Vanguard Group.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 83% |
![]() | Fidelity Investments | 83% |
![]() | The Vanguard Group | 81% |
![]() | Charles Schwab | 79% |
![]() | Wells Fargo | 71% |
![]() | Morgan Stanley | 69% |
![]() | TIAA | 69% |
![]() | Goldman Sachs | 65% |
In the Banking and Financial Services industry, Charles Schwab's Customer Loyalty score is rated right above PayPal, and is preceded by JPMorgan Chase & Co.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | USAA | 87% |
![]() | American Express | 85% |
![]() | Visa | 84% |
![]() | JPMorgan Chase & Co | 83% |
![]() | Charles Schwab | 79% |
![]() | PayPal | 79% |
![]() | Mastercard | 78% |
![]() | Stripe | 77% |
![]() | Block | 76% |
Charles Schwab has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Charles Schwab’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Charles Schwab's product the highest. Reviewers from the Architecture and Planning industry rated Charles Schwab the lowest at 3.1.
Charles Schwab's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Education industry.
Female customers rated Charles Schwab's Product Quality score 0.1 stars higher than Male customers.
Charles Schwab's Product Quality score was rated the highest by Native American customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 4.3 | Native American | 4.3 |
Other 3.2 | Other | 3.2 |
Charles Schwab's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4 | 26-30 | 4 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3.6 | 41-45 | 3.6 |
46-50 2.7 | 46-50 | 2.7 |
51-55 3.8 | 51-55 | 3.8 |
56-60 3.1 | 56-60 | 3.1 |
61-65 2.3 | 61-65 | 2.3 |
66+ 2.6 | 66+ | 2.6 |
Charles Schwab's Product Quality score was rated the highest by customers who have used Charles Schwab's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Charles Schwab's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Education industry customers.
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Compared to its competitors, Charles Schwab's Product Quality score is rated right above Morgan Stanley, and is preceded by Goldman Sachs.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Goldman Sachs | 3.5/5 |
![]() | Charles Schwab | 3.4/5 |
![]() | Morgan Stanley | 3.4/5 |
![]() | Fidelity Investments | 3.4/5 |
![]() | Wells Fargo | 3.4/5 |
![]() | The Vanguard Group | 3.4/5 |
![]() | TIAA | 2.7/5 |
In the Banking and Financial Services industry, Charles Schwab's Product Quality score is rated right above USAA, and is preceded by PayPal.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Visa | 4.1/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Mastercard | 4/5 |
![]() | Stripe | 3.8/5 |
![]() | Block | 3.6/5 |
![]() | American Express | 3.5/5 |
![]() | PayPal | 3.5/5 |
![]() | Charles Schwab | 3.4/5 |
![]() | USAA | 3.3/5 |
Charles Schwab has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Professional Services industry. The users from the Education industry think that they had the lowest ROI from Charles Schwab.
Charles Schwab's ROI score was rated highest by customers from the Professional Services industry, and rated lowest by customers from the Education industry.
Male customers rated Charles Schwab's ROI score 0.1 stars higher than Female customers.
Charles Schwab's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 3.5 | Native American | 3.5 |
Other 3.1 | Other | 3.1 |
Charles Schwab's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.9 | 41-45 | 3.9 |
46-50 2.6 | 46-50 | 2.6 |
51-55 3.6 | 51-55 | 3.6 |
56-60 2.9 | 56-60 | 2.9 |
61-65 2.4 | 61-65 | 2.4 |
66+ 2.9 | 66+ | 2.9 |
Charles Schwab's ROI score was rated the highest by customers who have used Charles Schwab's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Charles Schwab's ROI score was rated the highest by Professional Services industry customers, and the lowest by Education industry customers.
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Compared to its competitors, Charles Schwab's ROI score is rated right above Fidelity Investments, and is preceded by Goldman Sachs.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 3.9/5 |
![]() | The Vanguard Group | 3.5/5 |
![]() | Goldman Sachs | 3.5/5 |
![]() | Charles Schwab | 3.4/5 |
![]() | Fidelity Investments | 3.4/5 |
![]() | Wells Fargo | 3.4/5 |
![]() | Morgan Stanley | 3.3/5 |
![]() | TIAA | 2.9/5 |
In the Banking and Financial Services industry, Charles Schwab's ROI score is rated right above PayPal, and is preceded by Block.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Visa | 3.9/5 |
![]() | JPMorgan Chase & Co | 3.9/5 |
![]() | Mastercard | 3.9/5 |
![]() | Stripe | 3.7/5 |
![]() | Block | 3.6/5 |
![]() | Charles Schwab | 3.4/5 |
![]() | PayPal | 3.4/5 |
![]() | American Express | 3.3/5 |
![]() | USAA | 3.2/5 |
Charles Schwab has an overall Customer Satisfaction score of 56 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Charles Schwab's Customer Satisfaction score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Education industry.
Female customers rated Charles Schwab's Customer Satisfaction score 11 points higher than Male customers.
Very Satisfied | 32% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 20% | |
Very Dissatisfied | 22% |
Very Satisfied | 39% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 10% | |
Very Dissatisfied | 27% |
Charles Schwab's Customer Satisfaction (CSAT) score was rated 44% according to Caucasian users and customers.
Charles Schwab's Customer Satisfaction (CSAT) score was rated 76% according to Hispanic or Latino users and customers.
Charles Schwab's Customer Satisfaction (CSAT) score was rated 77% according to African American/Black users and customers.
Charles Schwab's Customer Satisfaction (CSAT) score was rated 65% according to Asian or Pacific Islander users and customers.
Charles Schwab's Customer Satisfaction (CSAT) score was rated 67% according to Native American users and customers.
Charles Schwab's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
Charles Schwab's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% | |||||||||||||||
| 26-30 | 73% | |||||||||||||||
| 31-35 | 72% | |||||||||||||||
| 36-40 | 73% | |||||||||||||||
| 41-45 | 83% | |||||||||||||||
| 46-50 | 33% | |||||||||||||||
| 51-55 | 73% | |||||||||||||||
| 56-60 | 42% | |||||||||||||||
| 61-65 | 30% | |||||||||||||||
| 66+ | 35% |
Charles Schwab's Customer Satisfaction score was rated the highest by customers who have used Charles Schwab's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Charles Schwab's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Charles Schwab Customer Satisfaction Score by Industry",
"text": "Charles Schwab's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Education industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
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{
"label": "Accounting",
"groupId": 495,
"score": 67,
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"groupId": 496,
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"groupId": 501,
"score": 79,
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"csatScore": 79,
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{
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"groupId": 504,
"score": 33,
"stars": 0,
"csatScore": 33,
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{
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"groupId": 511,
"score": 50,
"stars": 0,
"csatScore": 50,
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"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Education",
"groupId": 515,
"score": 17,
"stars": 0,
"csatScore": 17,
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"scoreClassName": "",
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},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 20,
"stars": 0,
"csatScore": 20,
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"scoreClassName": "",
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{
"label": "Insurance",
"groupId": 526,
"score": 67,
"stars": 0,
"csatScore": 67,
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"scoreClassName": "",
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},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 100,
"stars": 0,
"csatScore": 100,
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"scoreClassName": "max",
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]
}Compared to its competitors, Charles Schwab's Customer Satisfaction score is rated right above The Vanguard Group, and is preceded by Fidelity Investments.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 76% |
![]() | Goldman Sachs | 72% |
![]() | Wells Fargo | 60% |
![]() | Fidelity Investments | 59% |
![]() | Charles Schwab | 56% |
![]() | The Vanguard Group | 49% |
![]() | Morgan Stanley | 45% |
![]() | TIAA | 41% |
In the Banking and Financial Services industry, Charles Schwab's Customer Satisfaction score is rated right above USAA, and is preceded by American Express.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Visa | 82% |
![]() | Mastercard | 79% |
![]() | JPMorgan Chase & Co | 76% |
![]() | Stripe | 68% |
![]() | PayPal | 64% |
![]() | Block | 63% |
![]() | American Express | 61% |
![]() | Charles Schwab | 56% |
![]() | USAA | 30% |
Charles Schwab has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Charles Schwab's overall Customer Service score rated by its users and customers.
3000 Schwab Way, Westlake, TX 76262
https://www.aboutschwab.com
Charles Schwab's Customer Service score was rated highest by customers from the Professional Services industry, and rated lowest by customers from the Business and Consumer Services industry.
Charles Schwab's Customer Service score was rated 3.3 by both Female and Male customers on Comparably.
Charles Schwab's Customer Service score was rated the highest by Native American customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 4.6 | Native American | 4.6 |
Other 3 | Other | 3 |
Charles Schwab's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.2 | 31-35 | 4.2 |
36-40 3.9 | 36-40 | 3.9 |
41-45 4 | 41-45 | 4 |
46-50 2.7 | 46-50 | 2.7 |
51-55 3.8 | 51-55 | 3.8 |
56-60 3 | 56-60 | 3 |
61-65 2.2 | 61-65 | 2.2 |
66+ 2.8 | 66+ | 2.8 |
Charles Schwab's Customer Service score was rated the highest by customers who have used Charles Schwab's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Charles Schwab's Customer Service score was rated the highest by Professional Services industry customers, and the lowest by Business and Consumer Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Charles Schwab's Customer Service score is rated right above Morgan Stanley, and is preceded by Wells Fargo.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Goldman Sachs | 3.6/5 |
![]() | Wells Fargo | 3.5/5 |
![]() | Charles Schwab | 3.5/5 |
![]() | Morgan Stanley | 3.4/5 |
![]() | Fidelity Investments | 3.3/5 |
![]() | The Vanguard Group | 3.2/5 |
![]() | TIAA | 2.7/5 |
In the Banking and Financial Services industry, Charles Schwab's Customer Service score is rated right above Block, and is preceded by Stripe.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Visa | 4/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Mastercard | 3.9/5 |
![]() | Stripe | 3.6/5 |
![]() | Charles Schwab | 3.5/5 |
![]() | Block | 3.4/5 |
![]() | American Express | 3.4/5 |
![]() | USAA | 3.3/5 |
![]() | PayPal | 3.3/5 |
Charles Schwab has a 3.3/5 stars for its overall company culture rated by their employees

Charles Schwab scored a 8 for Net Promoter Score and a 1 for Employee Net Promoter Score. NPS gauges how likely a customer of Charles Schwab would recommend the brand to a friend. ENPS measures how likely Charles Schwab employees would recommend working at Charles Schwab to a friend.
| 47% | Promoters |
|---|---|
| 14% | Passive |
| 39% | Detractors |
| 41% | Promoters |
|---|---|
| 19% | Passive |
| 40% | Detractors |
Charles Schwab is ranked #239 in the Global Top 100 Brands. It ranks just behind Autodesk and just ahead of Old Navy.
Charles Schwab is ranked #18 in the Banking and Financial Services Industry. It ranks just behind Nasdaq and just ahead of UBS.
| RANK | COMPANY | Location | |
|---|---|---|---|
16 | ![]() | Edward Jones | Peoria, AZ |
17 | ![]() | Nasdaq | New York City, NY |
18 | ![]() | Charles Schwab | Westlake, TX |
19 | ![]() | UBS | Zurich, KS |
20 | ![]() | The Vanguard Group | |
21 | ![]() | PIMCO | Newport Beach, CA |
22 | ![]() | TD Ameritrade |