7
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
USAA is ranked #70 in Global Top 100 BrandsAwards & Recognition
USAA is ranked #70 in Global Top 100 Brands
Awards & Recognition
About USAA's Brand
The United Services Automobile Association is a Texas-based Fortune 500 diversified financial services group of companies. USAA’s brand is ranked #70 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of USAA. When compared to other organizations within the Banking and Financial Services industry, USAA is ranked #4. Among its major competitors, USAA is ranked in 1st place for NPS while Progressive Insurance is 2nd, and MetLife is 3rd. Overall, USAA has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
87%
Customer Loyalty
3.3/5
Product Quality
3.2/5
Pricing
3.3/5
Customer Service
USAA CMO
USAA Ranking
- #70 / 100 in Global Best Brands
- #4 in Banking and Financial Services
- #1 / 4 of its competitors
USAA NPS
USAA's Net Promoter Score (NPS) is a 7 with 49% Promoters, 9% Passives, and 42% Detractors. Net Promoter Score tracks whether USAA's customers would recommend using the product based on a scale of -100 to 100.
USAA Overall NPS
| 49% | Promoters |
|---|---|
| 9% | Passives |
| 42% | Detractors |
USAA NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 10 | Jun 2024 | 10 |
Jul 2024 8 | Jul 2024 | 8 |
Aug 2024 8 | Aug 2024 | 8 |
Sep 2024 6 | Sep 2024 | 6 |
Nov 2024 6 | Nov 2024 | 6 |
Jan 2025 6 | Jan 2025 | 6 |
Feb 2025 6 | Feb 2025 | 6 |
Mar 2025 6 | Mar 2025 | 6 |
Apr 2025 8 | Apr 2025 | 8 |
Jun 2025 6 | Jun 2025 | 6 |
Dec 2025 6 | Dec 2025 | 6 |
Jan 2026 6 | Jan 2026 | 6 |
How Other Brands Compare
USAA is ranked first for NPS among its competitors. Progressive Insurance and Allstate come in second and third, with GEICO coming in at #4.
 USAA |  Allstate |  Progressive Insurance |  GEICO | |
| Global Ranking | #70 | #122 | #967 | #- |
| NPS | 7 | -31 | -16 | -64 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $31.46B | $55.91B | $587.82B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
USAA NPS by Gender
Female customers rated USAA's NPS 34 points higher than Male customers.
Male
-19
USAA's NPS was rated -19 by Male customers on Comparably.
39%
Promoters
3%
Passives
58%
Detractors
Female
15
USAA's NPS was rated 15 by Female customers on Comparably.
53%
Promoters
9%
Passives
38%
Detractors
USAA NPS by Ethnicity
USAA's NPS was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -51 | Caucasian | -51 |
Hispanic or Latino -100 | Hispanic or Latino | -100 |
African American/Black -28 | African American/Black | -28 |
Native American 34 | Native American | 34 |
Other -35 | Other | -35 |
USAA NPS by Age
USAA's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
USAA NPS by Usage
USAA's NPS was rated the highest by customers who have used USAA's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -51 | Less than 1 Year | -51 |
1 to 2 Years 28 | 1 to 2 Years | 28 |
2 to 5 Years 12 | 2 to 5 Years | 12 |
5 to 10 Years -7 | 5 to 10 Years | -7 |
Over 10 Years 8 | Over 10 Years | 8 |
USAA NPS vs. Competitors
Compared to its competitors, USAA's NPS is rated right above Progressive Insurance.
| COMPANY | NPS Score | |
|---|---|---|
| USAA | 7 |
| Progressive Insurance | -16 |
 | MetLife | -19 |
 | Navy Federal Credit Union | -25 |
| Allstate | -31 |
 | State Farm Insurance | -39 |
| GEICO | -64 |
USAA NPS vs Companies in Banking and Financial Services
In the Banking and Financial Services industry, USAA's NPS is rated right below PayPal.
| COMPANY | NPS Score | |
|---|---|---|
 | Visa | 32 |
 | JPMorgan Chase & Co | 31 |
 | Mastercard | 27 |
 | Stripe | 26 |
 | Block | 25 |
 | American Express | 18 |
 | PayPal | 9 |
| USAA | 7 |
USAA Customer Reviews
Out of the 15 USAA customer reviews 5 were positive and 10 were constructive. USAA customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
USAA Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of USAA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
USAA Customer Loyalty Score by Gender
Female customers rated USAA's Customer Loyalty score 3% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of USAA.
Male
86%
Yes
Female
89%
Yes
USAA Customer Loyalty Score by Ethnicity
USAA's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of USAA.
75
out of 100
Caucasian
55
out of 100
Hispanic or Latino
84
out of 100
African American/Black
100
out of 100
Native American
94
out of 100
Other
USAA Customer Loyalty Score by Age
USAA's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of USAA.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 89% | 18-25 | 89% |
26-30 100% | 26-30 | 100% |
31-35 100% | 31-35 | 100% |
36-40 94% | 36-40 | 94% |
41-45 89% | 41-45 | 89% |
46-50 75% | 46-50 | 75% |
51-55 80% | 51-55 | 80% |
56-60 84% | 56-60 | 84% |
61-65 70% | 61-65 | 70% |
66+ 91% | 66+ | 91% |
USAA Customer Loyalty Score by Usage
USAA's Customer Loyalty score was rated the highest by customers who have used USAA's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
USAA Customer Loyalty Score by Industry
USAA's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Construction industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
USAA Customer Loyalty vs. Competitors
Compared to its competitors, USAA's Customer Loyalty score is rated right above Navy Federal Credit Union.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| USAA | 87% |
| Navy Federal Credit Union | 85% |
| State Farm Insurance | 82% |
| Progressive Insurance | 80% |
| MetLife | 80% |
| Allstate | 74% |
| GEICO | 71% |
Unlock USAA Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full USAA Customer Loyalty vs. Competitors data and gain insights into your customers today.
Customer Loyalty for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, USAA's Customer Loyalty score is rated right above American Express.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| USAA | 87% |
| American Express | 85% |
| Visa | 84% |
| JPMorgan Chase & Co | 83% |
| PayPal | 79% |
| Mastercard | 78% |
| Stripe | 77% |
| Block | 76% |
Unlock USAA Customer Loyalty vs. Companies in Banking and Financial Services Data
VS
Sign Up for Brand Profile PRO to get the full USAA Customer Loyalty vs. Companies in Banking and Financial Services data and gain insights into your customers today.
USAA Product Quality
3.3/5
USAA has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock USAA's overall Product Quality score rated by its users and customers.
USAA Product Information
USAA’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Insurance industry rated USAA's product the highest. Reviewers from the Government and Public Policy industry rated USAA the lowest at 3.6.
- Website
- https://www.usaa.com/
- Company Size
- 10,000+ Employees
Industry
Insurance
Quick Insights into USAA Product Quality
USAA's Product Quality score was rated highest by customers from the Insurance industry, and rated lowest by Hispanic or Latino customers.
Sign Up to unlock insights into how customers have ranked USAA's Product Quality.
Ranked USAA Product Quality the Highest
Ranked USAA Product Quality the Lowest
USAA Product Quality Score by Gender
Female customers rated USAA's Product Quality score 0.7 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of USAA.
Male
2.6/5
Female
3.3/5
USAA Product Quality Score by Ethnicity
USAA's Product Quality score was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of USAA.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 2.6 | African American/Black | 2.6 |
Native American 4.6 | Native American | 4.6 |
Other 2.3 | Other | 2.3 |
USAA Product Quality Score by Age
USAA's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of USAA.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.4 | 26-30 | 3.4 |
31-35 4.1 | 31-35 | 4.1 |
36-40 1.8 | 36-40 | 1.8 |
41-45 3.3 | 41-45 | 3.3 |
46-50 3.2 | 46-50 | 3.2 |
51-55 2.7 | 51-55 | 2.7 |
56-60 2 | 56-60 | 2 |
61-65 3.3 | 61-65 | 3.3 |
66+ 3.2 | 66+ | 3.2 |
USAA Product Quality Score by Usage
USAA's Product Quality score was rated the highest by customers who have used USAA's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
USAA Product Quality Score by Industry
USAA's Product Quality score was rated the highest by Insurance industry customers, and the lowest by Construction industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
USAA Product Quality vs. Competitors
Compared to its competitors, USAA's Product Quality score is rated right above MetLife.
| COMPANY | Product Quality Score | |
|---|---|---|
| USAA | 3.3/5 |
| MetLife | 2.9/5 |
| Progressive Insurance | 2.7/5 |
| Navy Federal Credit Union | 2.6/5 |
| Allstate | 2.3/5 |
| State Farm Insurance | 2.3/5 |
| GEICO | 1.8/5 |
Unlock USAA Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full USAA Product Quality vs. Competitors data and gain insights into your customers today.
Product Quality for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, USAA's Product Quality score is rated right below PayPal.
| COMPANY | Product Quality Score | |
|---|---|---|
| Visa | 4.1/5 |
| JPMorgan Chase & Co | 4/5 |
| Mastercard | 4/5 |
| Stripe | 3.8/5 |
| Block | 3.6/5 |
| American Express | 3.5/5 |
| PayPal | 3.5/5 |
| USAA | 3.3/5 |
Unlock USAA Product Quality vs. Companies in Banking and Financial Services Data
VS
Sign Up for Brand Profile PRO to get the full USAA Product Quality vs. Companies in Banking and Financial Services data and gain insights into your customers today.
USAA Pricing
USAA ROI & Value For Money
3.2/5
USAA has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock USAA's overall ROI score rated by its users and customers.
USAA Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Insurance industry. The users from the Construction industry think that they had the lowest ROI from USAA.
Quick Insights into USAA ROI
USAA's ROI score was rated highest by customers from the Insurance industry, and rated lowest by Hispanic or Latino customers.
Sign Up to unlock insights into how customers have ranked USAA's ROI score.
Ranked USAA ROI the Highest
Ranked USAA ROI the Lowest
USAA ROI Score by Gender
Female customers rated USAA's ROI score 0.5 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of USAA.
Male
2.7/5
Female
3.2/5
USAA ROI Score by Ethnicity
USAA's ROI score was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of USAA.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 2.3 | African American/Black | 2.3 |
Native American 4.3 | Native American | 4.3 |
Other 2.3 | Other | 2.3 |
USAA ROI Score by Age
USAA's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of USAA.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.3 | 26-30 | 3.3 |
31-35 4.6 | 31-35 | 4.6 |
36-40 2 | 36-40 | 2 |
41-45 3.1 | 41-45 | 3.1 |
46-50 3.1 | 46-50 | 3.1 |
51-55 2.7 | 51-55 | 2.7 |
56-60 1.9 | 56-60 | 1.9 |
61-65 3.1 | 61-65 | 3.1 |
66+ 3.1 | 66+ | 3.1 |
USAA ROI Score by Usage
USAA's ROI score was rated the highest by customers who have used USAA's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
USAA ROI Score by Industry
USAA's ROI score was rated the highest by Insurance industry customers, and the lowest by Construction industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
USAA Pricing vs. Competitors
Compared to its competitors, USAA's ROI score is rated right above MetLife.
| COMPANY | Pricing Score | |
|---|---|---|
| USAA | 3.2/5 |
| MetLife | 2.8/5 |
| Navy Federal Credit Union | 2.6/5 |
| Progressive Insurance | 2.5/5 |
| Allstate | 2.3/5 |
| State Farm Insurance | 2.2/5 |
| GEICO | 1.7/5 |
Unlock USAA ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full USAA ROI vs. Competitors data and gain insights into your customers today.
ROI for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, USAA's ROI score is rated right below American Express.
| COMPANY | Pricing Score | |
|---|---|---|
| Visa | 3.9/5 |
| JPMorgan Chase & Co | 3.9/5 |
| Mastercard | 3.9/5 |
| Stripe | 3.7/5 |
| Block | 3.6/5 |
| PayPal | 3.4/5 |
| American Express | 3.3/5 |
| USAA | 3.2/5 |
Unlock USAA ROI vs. Companies in Banking and Financial Services Data
VS
Sign Up for Brand Profile PRO to get the full USAA ROI vs. Companies in Banking and Financial Services data and gain insights into your customers today.
USAA Customer Satisfaction (CSAT)
USAA Customer Satisfaction (CSAT) Score
30 / 100
USAA has an overall Customer Satisfaction score of 30 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
23%
Satisfied
7%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
17%
Very Dissatisfied
49%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into USAA Customer Satisfaction
USAA's Customer Satisfaction score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Sign Up to unlock insights into how customers have ranked USAA's Customer Satisfaction.
Ranked USAA Customer Satisfaction the Highest
Ranked USAA Customer Satisfaction the Lowest
USAA Customer Satisfaction Score by Gender
Female customers rated USAA's Customer Satisfaction score 3 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of USAA.
22 / 100
MaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 2% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 20% | |
Very Dissatisfied | 56% |
25 / 100
FemaleVery Satisfied | 19% | |
|---|---|---|
Satisfied | 6% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 6% | |
Very Dissatisfied | 69% |
USAA Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
USAA's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of USAA.
25 / 100
Very Satisfied
22%
Satisfied
3%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
6%
Very Dissatisfied
66%
CSAT according to Hispanic or Latino
USAA's Customer Satisfaction (CSAT) score was rated 17% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of USAA.
17 / 100
Very Satisfied
0%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
50%
Very Dissatisfied
33%
CSAT according to African American/Black
USAA's Customer Satisfaction (CSAT) score was rated 25% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of USAA.
25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
50%
CSAT according to Other
USAA's Customer Satisfaction (CSAT) score was rated 30% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of USAA.
30 / 100
Very Satisfied
20%
Satisfied
10%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
70%
USAA Customer Satisfaction Score by Age
USAA's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of USAA.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 0% | |||||||||||||||
| 36-40 | 37% | |||||||||||||||
| 41-45 | 0% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 51-55 | 12% | |||||||||||||||
| 56-60 | 40% | |||||||||||||||
| 61-65 | 25% | |||||||||||||||
| 66+ | 36% |
USAA Customer Satisfaction Score by Usage
USAA's Customer Satisfaction score was rated the highest by customers who have used USAA's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
USAA Customer Satisfaction Score by Industry
USAA's Customer Satisfaction score was rated the highest by Automotive and Transportation industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "USAA Customer Satisfaction Score by Industry",
"text": "USAA's Customer Satisfaction score was rated the highest by Automotive and Transportation industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 42,
"stars": 0,
"csatScore": 42,
"text": "USAA's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 42
},
{
"label": "Automotive and Transportation",
"groupId": 500,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "USAA's Customer Satisfaction score is rated by Automotive and Transportation customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 67
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "USAA's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Construction",
"groupId": 510,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "USAA's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Education",
"groupId": 515,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "USAA's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "USAA's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
}
]
}USAA Customer Satisfaction vs. Competitors
Compared to its competitors, USAA's Customer Satisfaction score is rated right above GEICO, and is preceded by State Farm Insurance.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| MetLife | 52% |
| Progressive Insurance | 45% |
| Navy Federal Credit Union | 38% |
| Allstate | 33% |
| State Farm Insurance | 31% |
| USAA | 30% |
| GEICO | 7% |
Unlock USAA Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full USAA Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Customer Satisfaction for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, USAA's Customer Satisfaction score is rated right below American Express.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Visa | 82% |
| Mastercard | 79% |
| JPMorgan Chase & Co | 77% |
| Stripe | 68% |
| PayPal | 64% |
| Block | 63% |
| American Express | 62% |
| USAA | 30% |
Unlock USAA Customer Satisfaction vs. Companies in Banking and Financial Services Data
VS
Sign Up for Brand Profile PRO to get the full USAA Customer Satisfaction vs. Companies in Banking and Financial Services data and gain insights into your customers today.
USAA Customer Service
3.3/5
USAA has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock USAA's overall Customer Service score rated by its users and customers.
About USAA's Customer Service
Address
9800 Fredericksburg Rd, San Antonio, TX 78269
Website
https://www.usaa.com/
Phone Number
1-800-531-8722
USAA's Social Links
Quick Insights into USAA Customer Service
USAA's Customer Service score was rated highest by customers from the Insurance industry, and rated lowest by Hispanic or Latino customers.
Sign Up to unlock insights into how customers have ranked USAA's Customer Service score.
Ranked USAA Customer Service the Highest
Ranked USAA Customer Service the Lowest
USAA Customer Service Score by Gender
Female customers rated USAA's Customer Service score 0.7 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of USAA.
Male
2.6/5
Female
3.3/5
USAA Customer Service Score by Ethnicity
USAA's Customer Service score was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of USAA.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 2.3 | African American/Black | 2.3 |
Native American 5 | Native American | 5 |
Other 2.2 | Other | 2.2 |
USAA Customer Service Score by Age
USAA's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of USAA.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.4 | 26-30 | 3.4 |
31-35 4.1 | 31-35 | 4.1 |
36-40 1.8 | 36-40 | 1.8 |
41-45 3.5 | 41-45 | 3.5 |
46-50 3.2 | 46-50 | 3.2 |
51-55 2.3 | 51-55 | 2.3 |
56-60 2 | 56-60 | 2 |
61-65 3.1 | 61-65 | 3.1 |
66+ 3 | 66+ | 3 |
USAA Customer Service Score by Usage
USAA's Customer Service score was rated the highest by customers who have used USAA's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
USAA Customer Service Score by Industry
USAA's Customer Service score was rated the highest by Insurance industry customers, and the lowest by Construction industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
USAA Customer Service vs. Competitors
Compared to its competitors, USAA's Customer Service score is rated right above Progressive Insurance.
| COMPANY | Customer Service Score | |
|---|---|---|
| USAA | 3.3/5 |
| Progressive Insurance | 2.7/5 |
| MetLife | 2.7/5 |
| Navy Federal Credit Union | 2.5/5 |
| Allstate | 2.4/5 |
| State Farm Insurance | 2.2/5 |
| GEICO | 1.8/5 |
Unlock USAA Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full USAA Customer Service vs. Competitors data and gain insights into your customers today.
Customer Service for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, USAA's Customer Service score is rated right above PayPal, and is preceded by American Express.
| COMPANY | Customer Service Score | |
|---|---|---|
| Visa | 4/5 |
| JPMorgan Chase & Co | 4/5 |
| Mastercard | 3.9/5 |
| Stripe | 3.6/5 |
| Block | 3.4/5 |
| American Express | 3.4/5 |
| USAA | 3.3/5 |
| PayPal | 3.3/5 |
Unlock USAA Customer Service vs. Companies in Banking and Financial Services Data
VS
Sign Up for Brand Profile PRO to get the full USAA Customer Service vs. Companies in Banking and Financial Services data and gain insights into your customers today.
USAA as an Employer
4.5/5
USAA has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
USAA scored a 7 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of USAA would recommend the brand to a friend. ENPS measures how likely USAA employees would recommend working at USAA to a friend.
Net Promoter Score
7
NPS Score
| 49% | Promoters |
|---|---|
| 9% | Passive |
| 42% | Detractors |
Employee Net Promoter Score
33
eNPS Score
| 56% | Promoters |
|---|---|
| 21% | Passive |
| 23% | Detractors |
Global Ranking Snapshot
USAA is ranked #70 in the Global Top 100 Brands. It ranks just behind Unilever and just ahead of Cisco.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
68 |  | Whole Foods Market |  | Jason Buechel | Retail |
69 |  | Unilever |  | Fabian Garcia | Consumer Goods |
70 | | USAA | | Wayne Peacock | Banking and Financial Services |
71 |  | Cisco |  | Chuck Robbins | Tech |
72 | | JPMorgan Chase & Co |  | Jamie Dimon | Banking and Financial Services |
73 |  | Bungie |  | Pete Parsons | Media and Entertainment |
74 |  | MAC Cosmetics |  | Fabrizio Freda | Fashion and Beauty |
Banking and Financial Services Ranking Snapshot
USAA is ranked #4 in the Banking and Financial Services Industry. It ranks just behind Block and just ahead of JPMorgan Chase & Co.
| RANK | COMPANY | Location | |
|---|---|---|---|
2 | | Visa | San Francisco, CA |
3 | | Block | Oakland, CA |
4 | | USAA | San Antonio, TX |
5 | | JPMorgan Chase & Co | New York City, NY |
6 | | Mastercard | Purchase, NY |
7 | | PayPal | San Jose, CA |
8 | | Stripe | San Francisco, CA |
