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About State Farm Insurance's Brand

Among its major competitors, State Farm Insurance is ranked in 6th place for NPS while Progressive Insurance is 1st, and Berkshire Hathaway is 2nd.

Brand at a Glance

83%
Customer Loyalty
2.7/5
Product Quality
2.7/5
Pricing
2.6/5
Customer Service
State Farm Insurance CMO

State Farm Insurance Ranking

State Farm Insurance NPS

State Farm Insurance's Net Promoter Score (NPS) is a -25 with 32% Promoters, 11% Passives, and 57% Detractors. Net Promoter Score tracks whether State Farm Insurance's customers would recommend using the product based on a scale of -100 to 100.

State Farm Insurance Overall NPS

-25
NPS
32%Promoters
11%Passives
57%Detractors
State Farm Insurance Overall NPS

State Farm Insurance NPS Trend

-100
-50
0
50
100
Feb 2021
-14
Feb 2021Feb 2021
Mar 2021
-16
Mar 2021Mar 2021
Apr 2021
-22
Apr 2021Apr 2021
May 2021
-21
May 2021May 2021
Jun 2021
-18
Jun 2021Jun 2021
Jul 2021
-19
Jul 2021Jul 2021
Aug 2021
-20
Aug 2021Aug 2021
Sep 2021
-21
Sep 2021Sep 2021
Oct 2021
-19
Oct 2021Oct 2021
Nov 2021
-23
Nov 2021Nov 2021
Dec 2021
-24
Dec 2021Dec 2021
Jan 2022
-25
Jan 2022Jan 2022

How Other Brands Compare

State Farm Insurance is ranked #4 for NPS among its competitors. Progressive Insurance and Berkshire Hathaway come in first and second, with Allstate coming in at third.

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State Farm Insurance's Logo
State Farm Insurance
Allstate's Logo
Allstate
Berkshire Hathaway's Logo
Berkshire Hathaway
Progressive Insurance's Logo
Progressive Insurance
Global Ranking#-#121#360#967
NPS-2562424
Social Sentiment Calculated by analyzing social media and other online mentions-Negative--
Valuation Updated every 24 hours for public companies-$31.46B-$55.91B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

State Farm Insurance NPS by Gender

Male customers rated State Farm Insurance's NPS 34 points higher than Female customers.

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Male

-28

State Farm Insurance's NPS was rated -28 by Male customers on Comparably.

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34%
Promoters
4%
Passives
62%
Detractors

Female

-62

State Farm Insurance's NPS was rated -62 by Female customers on Comparably.

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19%
Promoters
0%
Passives
81%
Detractors

State Farm Insurance NPS by Ethnicity

State Farm Insurance's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of State Farm Insurance.
-100
-50
0
50
100
Caucasian
-62
Caucasian-62
African American/Black
-17
African American/Black-17
Other
-34
Other-34

State Farm Insurance NPS by Age

State Farm Insurance's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
Promoters
60%
Passives
20%
Detractors
20%
18-2560%20%20%
Promoters
17%
Passives
0%
Detractors
83%
31-3517%0%83%
Promoters
29%
Passives
14%
Detractors
57%
36-4029%14%57%
Promoters
62%
Passives
0%
Detractors
38%
41-4562%0%38%
Promoters
0%
Passives
0%
Detractors
100%
46-500%0%100%
Promoters
9%
Passives
9%
Detractors
82%
51-559%9%82%
Promoters
9%
Passives
0%
Detractors
91%
56-609%0%91%
Promoters
0%
Passives
0%
Detractors
100%
61-650%0%100%
Promoters
36%
Passives
0%
Detractors
64%
66+36%0%64%

State Farm Insurance NPS by Usage

State Farm Insurance's NPS was rated the highest by customers who have used State Farm Insurance's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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-100
-50
0
50
100
Less than 1 Year
-26
Less than 1 Year-26
1 to 2 Years
-26
1 to 2 Years-26
2 to 5 Years
-10
2 to 5 Years-10
5 to 10 Years
7
5 to 10 Years7
Over 10 Years
-62
Over 10 Years-62

State Farm Insurance NPS vs. Competitors

Compared to its competitors, State Farm Insurance's NPS is rated right above Liberty Mutual Insurance, and is preceded by American Family Insurance.

Unlock State Farm Insurance NPS vs. Competitors Data

State Farm Insurance's Logo
VS
Progressive Insurance's Logo
Berkshire Hathaway's Logo
Allstate's Logo
Aflac's Logo
American Family Insurance's Logo
Liberty Mutual Insurance's Logo
GEICO's Logo
Farmers Insurance's Logo

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State Farm Insurance Customer Reviews

Out of the 11 State Farm Insurance customer reviews 1 was positive and 10 were constructive. State Farm Insurance customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Estimator on stolen vehicle called w/o reviewing my file; thought loss was a collision & asked me to take & text pics of the car so he could total the car out because he didnt want to drive the 10 miles to examine the car & damages in person - unforgivable experience; shopping new agencies NOW
Review from Bloomington, IL / Female / African American/Black / 51-55
What can this brand most improve?
communication and honesty to clients, prioritizing clients needs
Review from Seattle, WA / Female / African American/Black / 31-35Posted 2 days ago
What can this brand most improve?
PROVIDE CONSISTANT INHOUSE AUDITS, ETC
Review from Atlanta, GA / Female / Caucasian / 51-55Posted 7 days ago
What can this brand most improve?
Pay claims that are owed to customers. We pay premiums only for our "good neighbor" to not be there for us in a time of need.
Review from Bloomington, IL / Female / Caucasian / 46-50Posted 24 days ago
What can this brand most improve?
will not pay claims that are legit. they love using the 3 Ds
Review from Bloomington, IL / Male / Caucasian / 56-60

State Farm Insurance Customer Loyalty

83%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

83% of State Farm Insurance users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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83
83%
17
17%
State Farm Insurance Customer Loyalty

State Farm Insurance Customer Loyalty Score by Gender

Male customers rated State Farm Insurance's Customer Loyalty score 11% higher than Female customers.

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Male
90%
Yes
Female
79%
Yes

State Farm Insurance Customer Loyalty Score by Ethnicity

State Farm Insurance's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

% who answered "Yes"

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85
out of 100
Caucasian
55
out of 100
African American/Black
85
out of 100
Other

State Farm Insurance Customer Loyalty Score by Age

State Farm Insurance's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

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0
20%
40%
60%
80%
100%
18-25
82%
18-2582%
31-35
70%
31-3570%
36-40
87%
36-4087%
41-45
100%
41-45100%
46-50
100%
46-50100%
51-55
84%
51-5584%
56-60
92%
56-6092%
61-65
50%
61-6550%
66+
92%
66+92%

State Farm Insurance Customer Loyalty Score by Usage

State Farm Insurance's Customer Loyalty score was rated the highest by customers who have used State Farm Insurance's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
78%
1 to 2 Years
33%
2 to 5 Years
82%
5 to 10 Years
88%
Over 10 Years
93%

State Farm Insurance Customer Loyalty Score by Industry

State Farm Insurance's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Construction industry customers.

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Tech
74%
Accounting
66%
Aerospace and Aviation
100%
Automotive and Transportation
100%
Banking and Financial Services
100%
Business and Consumer Services
82%
Construction
40%
Consulting
100%
Healthcare, Hospitals and Medicine
85%
Insurance
92%

State Farm Insurance Customer Loyalty vs. Competitors

Compared to its competitors, State Farm Insurance's Customer Loyalty score is rated right above Allstate, and is preceded by Progressive Insurance.

Unlock State Farm Insurance Customer Loyalty vs. Competitors Data

State Farm Insurance's Logo
VS
Progressive Insurance's Logo
Allstate's Logo
Farmers Insurance's Logo
Berkshire Hathaway's Logo
American Family Insurance's Logo
Aflac's Logo
Liberty Mutual Insurance's Logo
GEICO's Logo

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State Farm Insurance Product Quality

2.7/5

State Farm Insurance has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.

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State Farm Insurance Product Information

State Farm Insurance’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated State Farm Insurance's product the highest. Reviewers from the Tech industry rated State Farm Insurance the lowest at 1.8.

Website
https://www.statefarm.com
Company Size
10,000+ Employees

Industry

FinTech
Insurance

Quick Insights into State Farm Insurance Product Quality

State Farm Insurance's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Construction industry.

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Ranked State Farm Insurance Product Quality the Highest

18-25
4.6
Aerospace and Aviation
3.5
5 to 10 Years
2.9

Ranked State Farm Insurance Product Quality the Lowest

Female
1.8
61-65
1.5
Construction
1.5

State Farm Insurance Product Quality Score by Gender

Male customers rated State Farm Insurance's Product Quality score 1 stars higher than Female customers.

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Male

2.8/5

Female

1.8/5

State Farm Insurance Product Quality Score by Ethnicity

State Farm Insurance's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
1.8
Caucasian1.8
African American/Black
2.6
African American/Black2.6
Other
2.5
Other2.5

State Farm Insurance Product Quality Score by Age

State Farm Insurance's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
18-25
4.6
18-254.6
31-35
1.6
31-351.6
36-40
2.6
36-402.6
41-45
3.3
41-453.3
46-50
1.5
46-501.5
51-55
1.5
51-551.5
56-60
1.7
56-601.7
61-65
1.5
61-651.5
66+
3.2
66+3.2

State Farm Insurance Product Quality Score by Usage

State Farm Insurance's Product Quality score was rated the highest by customers who have used State Farm Insurance's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
2.9
1 to 2 Years
2.4
2 to 5 Years
2.8
5 to 10 Years
2.9
Over 10 Years
2

State Farm Insurance Product Quality Score by Industry

State Farm Insurance's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Construction industry customers.

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Tech
1.8
Accounting
2.4
Aerospace and Aviation
3.5
Automotive and Transportation
2.7
Banking and Financial Services
1.5
Business and Consumer Services
2.8
Construction
1.5
Consulting
2.7
Healthcare, Hospitals and Medicine
1.8
Insurance
3

State Farm Insurance Product Quality vs. Competitors

Compared to its competitors, State Farm Insurance's Product Quality score is rated right above GEICO, and is preceded by Aflac.

Unlock State Farm Insurance Product Quality vs. Competitors Data

State Farm Insurance's Logo
VS
Berkshire Hathaway's Logo
Progressive Insurance's Logo
Allstate's Logo
Liberty Mutual Insurance's Logo
American Family Insurance's Logo
Aflac's Logo
GEICO's Logo
Farmers Insurance's Logo

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State Farm Insurance Pricing

State Farm Insurance ROI & Value For Money

2.7/5

State Farm Insurance has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.

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State Farm Insurance Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from State Farm Insurance.

Quick Insights into State Farm Insurance ROI

State Farm Insurance's ROI score was rated highest by customers ages 18-25, and rated lowest by Female customers.

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Ranked State Farm Insurance ROI the Highest

18-25
4.4
Aerospace and Aviation
3.5
Less than 1 Year
3

Ranked State Farm Insurance ROI the Lowest

61-65
1.5
Construction
1.5
Female
1.5

State Farm Insurance ROI Score by Gender

Male customers rated State Farm Insurance's ROI score 1.3 stars higher than Female customers.

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Male

2.8/5

Female

1.5/5

State Farm Insurance ROI Score by Ethnicity

State Farm Insurance's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
1.7
Caucasian1.7
African American/Black
2.4
African American/Black2.4
Other
2.3
Other2.3

State Farm Insurance ROI Score by Age

State Farm Insurance's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
18-25
4.4
18-254.4
31-35
1.6
31-351.6
36-40
2.7
36-402.7
41-45
3.2
41-453.2
46-50
1.5
46-501.5
51-55
1.5
51-551.5
56-60
1.5
56-601.5
61-65
1.5
61-651.5
66+
2.8
66+2.8

State Farm Insurance ROI Score by Usage

State Farm Insurance's ROI score was rated the highest by customers who have used State Farm Insurance's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3
1 to 2 Years
2.2
2 to 5 Years
2.7
5 to 10 Years
2.8
Over 10 Years
1.7

State Farm Insurance ROI Score by Industry

State Farm Insurance's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Construction industry customers.

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Tech
2.2
Accounting
1.9
Aerospace and Aviation
3.5
Automotive and Transportation
3.2
Banking and Financial Services
1.5
Business and Consumer Services
2.9
Construction
1.5
Consulting
2.6
Healthcare, Hospitals and Medicine
2
Insurance
2.5

State Farm Insurance Pricing vs. Competitors

Compared to its competitors, State Farm Insurance's ROI score is rated right above GEICO, and is preceded by American Family Insurance.

Unlock State Farm Insurance ROI vs. Competitors Data

State Farm Insurance's Logo
VS
Berkshire Hathaway's Logo
Progressive Insurance's Logo
Allstate's Logo
Aflac's Logo
Liberty Mutual Insurance's Logo
American Family Insurance's Logo
GEICO's Logo
Farmers Insurance's Logo

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State Farm Insurance Customer Service

2.6/5

State Farm Insurance has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.

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About State Farm Insurance's Customer Service

Address

Bloomington, IL 61701


Website

https://www.statefarm.com


Phone Number

+1-855-733-7333

Quick Insights into State Farm Insurance Customer Service

State Farm Insurance's Customer Service score was rated highest by customers ages 18-25, and rated lowest by Female customers.

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Ranked State Farm Insurance Customer Service the Highest

18-25
4.2
Aerospace and Aviation
3.5
5 to 10 Years
2.7

Ranked State Farm Insurance Customer Service the Lowest

Caucasian
1.5
Construction
1.5
Female
1.5

State Farm Insurance Customer Service Score by Gender

Male customers rated State Farm Insurance's Customer Service score 0.9 stars higher than Female customers.

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Male

2.4/5

Female

1.5/5

State Farm Insurance Customer Service Score by Ethnicity

State Farm Insurance's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5
African American/Black
2.2
African American/Black2.2
Other
2.3
Other2.3

State Farm Insurance Customer Service Score by Age

State Farm Insurance's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
18-25
4.2
18-254.2
31-35
1.6
31-351.6
36-40
2.5
36-402.5
41-45
3.2
41-453.2
46-50
1.5
46-501.5
51-55
1.5
51-551.5
56-60
1.5
56-601.5
61-65
1.5
61-651.5
66+
2.2
66+2.2

State Farm Insurance Customer Service Score by Usage

State Farm Insurance's Customer Service score was rated the highest by customers who have used State Farm Insurance's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
2.7
1 to 2 Years
2.2
2 to 5 Years
2.6
5 to 10 Years
2.7
Over 10 Years
1.6

State Farm Insurance Customer Service Score by Industry

State Farm Insurance's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Construction industry customers.

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Tech
1.8
Accounting
1.7
Aerospace and Aviation
3.5
Automotive and Transportation
2.7
Banking and Financial Services
1.5
Business and Consumer Services
3.1
Construction
1.5
Consulting
2.6
Healthcare, Hospitals and Medicine
1.6
Insurance
2.5

State Farm Insurance Customer Service vs. Competitors

Compared to its competitors, State Farm Insurance's Customer Service score is rated right above GEICO, and is preceded by Aflac.

Unlock State Farm Insurance Customer Service vs. Competitors Data

State Farm Insurance's Logo
VS
Berkshire Hathaway's Logo
Progressive Insurance's Logo
Allstate's Logo
American Family Insurance's Logo
Liberty Mutual Insurance's Logo
Aflac's Logo
GEICO's Logo
Farmers Insurance's Logo

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State Farm Insurance as an Employer

3.4/5

State Farm Insurance has a 3.4/5 stars for its overall company culture rated by their employees

  State Farm Insurance CEO
bottom
15%
CEO of State Farm Insurance

In the Bottom 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

State Farm Insurance scored a -25 for Net Promoter Score and a -9 for Employee Net Promoter Score. NPS gauges how likely a customer of State Farm Insurance would recommend the brand to a friend. ENPS measures how likely State Farm Insurance employees would recommend working at State Farm Insurance to a friend.

Net Promoter Score

-25
NPS Score
32%Promoters
11%Passive
57%Detractors

Employee Net Promoter Score

-9
eNPS Score
37%Promoters
17%Passive
46%Detractors

Global Ranking Snapshot

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