-67
NPS
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Farmers Insurance
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About Farmers Insurance's Brand
Farmers provides home, auto, commercial and life insurances and financial services. Among its major competitors, Farmers Insurance is ranked in 6th place for NPS while Travelers is 1st, and Allstate is 2nd. Overall, Farmers Insurance has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $65.45B
Brand at a Glance
79%
Customer Loyalty
1.6/5
Product Quality
1.5/5
Pricing
1.5/5
Customer Service
Farmers Insurance CMO
Mike Linton
Mike Linton serves as the Enterprise Chief Marketing Officer of Farmers Insurance. Mike started at Farmers Insurance in October of 2011. Mike currently resides in the San Francisco Bay Area.
Farmers Insurance Ranking
- #4 / 4 of its competitors
Farmers Insurance NPS
Farmers Insurance's Net Promoter Score (NPS) is a -67 with 14% Promoters, 5% Passives, and 81% Detractors. Net Promoter Score tracks whether Farmers Insurance's customers would recommend using the product based on a scale of -100 to 100.
Farmers Insurance Overall NPS
| 14% | Promoters |
|---|---|
| 5% | Passives |
| 81% | Detractors |
Farmers Insurance NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2024 -66 | Dec 2024 | -66 |
Jan 2025 -66 | Jan 2025 | -66 |
Feb 2025 -68 | Feb 2025 | -68 |
Mar 2025 -67 | Mar 2025 | -67 |
May 2025 -67 | May 2025 | -67 |
Jun 2025 -65 | Jun 2025 | -65 |
Jul 2025 -65 | Jul 2025 | -65 |
Aug 2025 -65 | Aug 2025 | -65 |
Sep 2025 -67 | Sep 2025 | -67 |
Oct 2025 -67 | Oct 2025 | -67 |
Nov 2025 -67 | Nov 2025 | -67 |
Dec 2025 -67 | Dec 2025 | -67 |
How Other Brands Compare
Farmers Insurance is ranked #4 for NPS among its competitors. Travelers and Allstate come in first and second, with GEICO coming in at third. Among those competitors, it is the second most valued company behind GEICO.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Farmers Insurance NPS by Gender
Female customers rated Farmers Insurance's NPS 6 points higher than Male customers.
Male
-90
Farmers Insurance's NPS was rated -90 by Male customers on Comparably.
4%
Promoters
2%
Passives
94%
Detractors
Female
-84
Farmers Insurance's NPS was rated -84 by Female customers on Comparably.
7%
Promoters
2%
Passives
91%
Detractors
Farmers Insurance NPS by Ethnicity
Farmers Insurance's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -88 | Caucasian | -88 |
Hispanic or Latino -66 | Hispanic or Latino | -66 |
African American/Black -78 | African American/Black | -78 |
Native American -86 | Native American | -86 |
Other -100 | Other | -100 |
Farmers Insurance NPS by Age
Farmers Insurance's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
Farmers Insurance NPS by Usage
Farmers Insurance's NPS was rated the highest by customers who have used Farmers Insurance's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -95 | Less than 1 Year | -95 |
1 to 2 Years -46 | 1 to 2 Years | -46 |
2 to 5 Years -68 | 2 to 5 Years | -68 |
5 to 10 Years -88 | 5 to 10 Years | -88 |
Over 10 Years -94 | Over 10 Years | -94 |
Farmers Insurance NPS vs. Competitors
Compared to its competitors, Farmers Insurance's NPS is rated right below GEICO.
| COMPANY | NPS Score | |
|---|---|---|
 | Travelers | -8 |
 | Allstate | -31 |
 | State Farm Insurance | -39 |
 | Liberty Mutual Insurance | -45 |
 | GEICO | -64 |
| Farmers Insurance | -67 |
Farmers Insurance Customer Reviews
Out of the 21 Farmers Insurance customer reviews 2 were positive and 19 were constructive. Farmers Insurance customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Farmers Insurance Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Farmers Insurance users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Farmers Insurance Customer Loyalty Score by Gender
Male customers rated Farmers Insurance's Customer Loyalty score 6% higher than Female customers.
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Male
80%
Yes
Female
74%
Yes
Farmers Insurance Customer Loyalty Score by Ethnicity
Farmers Insurance's Customer Loyalty score was rated the highest by Other customers, and the lowest by Native American customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Farmers Insurance.
73
out of 100
Caucasian
85
out of 100
Hispanic or Latino
80
out of 100
African American/Black
61
out of 100
Native American
86
out of 100
Other
Farmers Insurance Customer Loyalty Score by Age
Farmers Insurance's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 70% | 26-30 | 70% |
31-35 70% | 31-35 | 70% |
36-40 87% | 36-40 | 87% |
41-45 61% | 41-45 | 61% |
46-50 65% | 46-50 | 65% |
51-55 79% | 51-55 | 79% |
56-60 83% | 56-60 | 83% |
61-65 80% | 61-65 | 80% |
66+ 78% | 66+ | 78% |
Farmers Insurance Customer Loyalty Score by Usage
Farmers Insurance's Customer Loyalty score was rated the highest by customers who have used Farmers Insurance's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Farmers Insurance Customer Loyalty Score by Industry
Farmers Insurance's Customer Loyalty score was rated the highest by Fashion and Beauty industry customers, and the lowest by Real Estate industry customers.
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Farmers Insurance Customer Loyalty vs. Competitors
Compared to its competitors, Farmers Insurance's Customer Loyalty score is rated right above Liberty Mutual Insurance, and is preceded by Travelers.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| State Farm Insurance | 82% |
| Travelers | 80% |
| Farmers Insurance | 79% |
| Liberty Mutual Insurance | 76% |
| Allstate | 74% |
| GEICO | 71% |
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Farmers Insurance Product Quality
1.6/5
Farmers Insurance has an overall Product Quality score of 1.6 out of 5 stars rated by its users and customers.
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Farmers Insurance Product Information
Farmers Insurance’s product quality score is a 1.6 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Farmers Insurance's product the highest. Reviewers from the Tech industry rated Farmers Insurance the lowest at 1.5.
- Website
- http://www.farmers.com/
- Company Size
- 10,000+ Employees
Industry
Insurance
Quick Insights into Farmers Insurance Product Quality
Farmers Insurance's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers from the Transportation industry.
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Ranked Farmers Insurance Product Quality the Highest
Ranked Farmers Insurance Product Quality the Lowest
Farmers Insurance Product Quality Score by Gender
Farmers Insurance's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Farmers Insurance Product Quality Score by Ethnicity
Farmers Insurance's Product Quality score was rated the highest by Native American customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.8 | Hispanic or Latino | 1.8 |
African American/Black 1.5 | African American/Black | 1.5 |
Native American 2 | Native American | 2 |
Other 1.5 | Other | 1.5 |
Farmers Insurance Product Quality Score by Age
Farmers Insurance's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
1
2
3
4
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| Summary | Age | Score |
|---|---|---|
18-25 1.9 | 18-25 | 1.9 |
26-30 3.6 | 26-30 | 3.6 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.6 | 36-40 | 1.6 |
41-45 2.3 | 41-45 | 2.3 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Farmers Insurance Product Quality Score by Usage
Farmers Insurance's Product Quality score was rated the highest by customers who have used Farmers Insurance's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Farmers Insurance Product Quality Score by Industry
Farmers Insurance's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Transportation industry customers.
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Farmers Insurance Product Quality vs. Competitors
Compared to its competitors, Farmers Insurance's Product Quality score is rated right below GEICO.
| COMPANY | Product Quality Score | |
|---|---|---|
| Travelers | 2.7/5 |
| Allstate | 2.3/5 |
| Liberty Mutual Insurance | 2.3/5 |
| State Farm Insurance | 2.3/5 |
| GEICO | 1.8/5 |
| Farmers Insurance | 1.6/5 |
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Farmers Insurance Pricing
Farmers Insurance ROI & Value For Money
1.5/5
Farmers Insurance has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
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Farmers Insurance Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Construction industry think that they had the lowest ROI from Farmers Insurance.
Quick Insights into Farmers Insurance ROI
Farmers Insurance's ROI score was rated highest by customers ages 26-30, and rated lowest by customers from the Transportation industry.
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Ranked Farmers Insurance ROI the Highest
Ranked Farmers Insurance ROI the Lowest
Farmers Insurance ROI Score by Gender
Farmers Insurance's ROI score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Farmers Insurance ROI Score by Ethnicity
Farmers Insurance's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Farmers Insurance.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.6 | Hispanic or Latino | 1.6 |
African American/Black 1.5 | African American/Black | 1.5 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
Farmers Insurance ROI Score by Age
Farmers Insurance's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
26-30 3.6 | 26-30 | 3.6 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 2 | 41-45 | 2 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Farmers Insurance ROI Score by Usage
Farmers Insurance's ROI score was rated the highest by customers who have used Farmers Insurance's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Farmers Insurance ROI Score by Industry
Farmers Insurance's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Transportation industry customers.
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Farmers Insurance Pricing vs. Competitors
Compared to its competitors, Farmers Insurance's ROI score is rated right below GEICO.
| COMPANY | Pricing Score | |
|---|---|---|
| Travelers | 2.6/5 |
| Allstate | 2.3/5 |
| State Farm Insurance | 2.2/5 |
| Liberty Mutual Insurance | 2.2/5 |
| GEICO | 1.7/5 |
| Farmers Insurance | 1.5/5 |
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Farmers Insurance Customer Satisfaction (CSAT)
Farmers Insurance Customer Satisfaction (CSAT) Score
17 / 100
Farmers Insurance has an overall Customer Satisfaction score of 17 rated by its users and customers.
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Very Satisfied
12%
Satisfied
5%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
10%
Very Dissatisfied
68%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Farmers Insurance Customer Satisfaction
Farmers Insurance's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Transportation industry.
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Ranked Farmers Insurance Customer Satisfaction the Highest
Ranked Farmers Insurance Customer Satisfaction the Lowest
Farmers Insurance Customer Satisfaction Score by Gender
Male customers rated Farmers Insurance's Customer Satisfaction score 7 points higher than Female customers.
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12 / 100
MaleVery Satisfied | 10% | |
|---|---|---|
Satisfied | 2% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 16% | |
Very Dissatisfied | 67% |
5 / 100
FemaleVery Satisfied | 4% | |
|---|---|---|
Satisfied | 1% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 6% | |
Very Dissatisfied | 89% |
Farmers Insurance Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Farmers Insurance's Customer Satisfaction (CSAT) score was rated 8% according to Caucasian users and customers.
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8 / 100
Very Satisfied
7%
Satisfied
1%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
8%
Very Dissatisfied
82%
CSAT according to Hispanic or Latino
Farmers Insurance's Customer Satisfaction (CSAT) score was rated 17% according to Hispanic or Latino users and customers.
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17 / 100
Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
83%
CSAT according to African American/Black
Farmers Insurance's Customer Satisfaction (CSAT) score was rated 12% according to African American/Black users and customers.
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12 / 100
Very Satisfied
6%
Satisfied
6%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
6%
Very Dissatisfied
82%
CSAT according to Native American
Farmers Insurance's Customer Satisfaction (CSAT) score was rated 28% according to Native American users and customers.
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28 / 100
Very Satisfied
14%
Satisfied
14%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
14%
Very Dissatisfied
44%
CSAT according to Other
Farmers Insurance's Customer Satisfaction (CSAT) score was rated 4% according to Other users and customers.
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4 / 100
Very Satisfied
4%
Satisfied
0%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
24%
Very Dissatisfied
68%
Farmers Insurance Customer Satisfaction Score by Age
Farmers Insurance's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Farmers Insurance.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 66% | |||||||||||||||
| 31-35 | 33% | |||||||||||||||
| 36-40 | 14% | |||||||||||||||
| 41-45 | 17% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 51-55 | 8% | |||||||||||||||
| 56-60 | 7% | |||||||||||||||
| 61-65 | 9% | |||||||||||||||
| 66+ | 0% |
Farmers Insurance Customer Satisfaction Score by Usage
Farmers Insurance's Customer Satisfaction score was rated the highest by customers who have used Farmers Insurance's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Farmers Insurance Customer Satisfaction Score by Industry
Farmers Insurance's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Farmers Insurance Customer Satisfaction Score by Industry",
"text": "Farmers Insurance's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Transportation industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 6,
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"label": "Accounting",
"groupId": 495,
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"scoreClassName": "",
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{
"label": "Education",
"groupId": 515,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
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{
"label": "Government and Public Policy",
"groupId": 521,
"score": 50,
"stars": 0,
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"scoreClassName": "",
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},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 0,
"stars": 0,
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"scoreClassName": "",
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},
{
"label": "Insurance",
"groupId": 526,
"score": 11,
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{
"label": "Real Estate",
"groupId": 554,
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{
"label": "Retail",
"groupId": 559,
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"scoreClassName": "",
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{
"label": "Transportation",
"groupId": 567,
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]
}Farmers Insurance Customer Satisfaction vs. Competitors
Compared to its competitors, Farmers Insurance's Customer Satisfaction score is rated right above GEICO, and is preceded by State Farm Insurance.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Travelers | 44% |
| Allstate | 33% |
| Liberty Mutual Insurance | 32% |
| State Farm Insurance | 31% |
| Farmers Insurance | 17% |
| GEICO | 7% |
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Farmers Insurance Customer Service
1.5/5
Farmers Insurance has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
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About Farmers Insurance's Customer Service
Address
6301 Owensmouth Ave, Woodland Hills, CA 91367
Website
http://www.farmers.com/
Phone Number
18883276335
Farmers Insurance's Social Links
Quick Insights into Farmers Insurance Customer Service
Farmers Insurance's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers from the Transportation industry.
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Ranked Farmers Insurance Customer Service the Highest
Ranked Farmers Insurance Customer Service the Lowest
Farmers Insurance Customer Service Score by Gender
Farmers Insurance's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Farmers Insurance Customer Service Score by Ethnicity
Farmers Insurance's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Farmers Insurance.
0
20
40
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80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.6 | Hispanic or Latino | 1.6 |
African American/Black 1.5 | African American/Black | 1.5 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
Farmers Insurance Customer Service Score by Age
Farmers Insurance's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.7 | 18-25 | 2.7 |
26-30 3.7 | 26-30 | 3.7 |
31-35 1.6 | 31-35 | 1.6 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.8 | 41-45 | 1.8 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Farmers Insurance Customer Service Score by Usage
Farmers Insurance's Customer Service score was rated the highest by customers who have used Farmers Insurance's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Farmers Insurance Customer Service Score by Industry
Farmers Insurance's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Transportation industry customers.
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Farmers Insurance Customer Service vs. Competitors
Compared to its competitors, Farmers Insurance's Customer Service score is rated right below GEICO.
| COMPANY | Customer Service Score | |
|---|---|---|
| Travelers | 2.7/5 |
| Allstate | 2.4/5 |
| State Farm Insurance | 2.2/5 |
| Liberty Mutual Insurance | 2.1/5 |
| GEICO | 1.8/5 |
| Farmers Insurance | 1.5/5 |
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Farmers Insurance as an Employer
2.7/5
Farmers Insurance has a 2.7/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Farmers Insurance scored a -67 for Net Promoter Score and a -31 for Employee Net Promoter Score. NPS gauges how likely a customer of Farmers Insurance would recommend the brand to a friend. ENPS measures how likely Farmers Insurance employees would recommend working at Farmers Insurance to a friend.
Net Promoter Score
-67
NPS Score
| 14% | Promoters |
|---|---|
| 5% | Passive |
| 81% | Detractors |
Employee Net Promoter Score
-31
eNPS Score
| 30% | Promoters |
|---|---|
| 9% | Passive |
| 61% | Detractors |
