-8
NPS
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Ranked
#50
Business and Consumer Services Brands
Brand Page
Travelers
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Travelers is ranked #50 in Business and Consumer Services Brands
Travelers is ranked #50 in Business and Consumer Services Brands
About Travelers' Brand
Travelers’s brand is ranked #381 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Travelers. When compared to other organizations within the Business and Consumer Services industry, Travelers is ranked #50. Among its major competitors, Travelers is ranked in 1st place for NPS while Allstate is 2nd, and State Farm Insurance is 3rd. Overall, Travelers has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $37.99B
Brand at a Glance
80%
Customer Loyalty
2.7/5
Product Quality
2.6/5
Pricing
2.7/5
Customer Service
Travelers CMO
Travelers Ranking
- #381 in Global Best Brands
- #50 in Business and Consumer Services
- #1 / 4 of its competitors
Travelers NPS
Travelers's Net Promoter Score (NPS) is a -8 with 41% Promoters, 10% Passives, and 49% Detractors. Net Promoter Score tracks whether Travelers's customers would recommend using the product based on a scale of -100 to 100.
Travelers Overall NPS
| 41% | Promoters |
|---|---|
| 10% | Passives |
| 49% | Detractors |
Travelers NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2024 -5 | Oct 2024 | -5 |
Nov 2024 -4 | Nov 2024 | -4 |
Dec 2024 -2 | Dec 2024 | -2 |
Jan 2025 -4 | Jan 2025 | -4 |
Feb 2025 -6 | Feb 2025 | -6 |
Apr 2025 -6 | Apr 2025 | -6 |
May 2025 -6 | May 2025 | -6 |
Aug 2025 -8 | Aug 2025 | -8 |
Sep 2025 -8 | Sep 2025 | -8 |
Oct 2025 -8 | Oct 2025 | -8 |
Dec 2025 -8 | Dec 2025 | -8 |
Jan 2026 -8 | Jan 2026 | -8 |
How Other Brands Compare
Travelers is ranked first for NPS among its competitors. Allstate and GEICO come in second and third, with FedNat coming in at #4. Among those competitors, it is the second most valued company behind GEICO.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Travelers NPS by Gender
Male customers rated Travelers's NPS 16 points higher than Female customers.
Male
-33
Travelers's NPS was rated -33 by Male customers on Comparably.
30%
Promoters
7%
Passives
63%
Detractors
Female
-49
Travelers's NPS was rated -49 by Female customers on Comparably.
21%
Promoters
9%
Passives
70%
Detractors
Travelers NPS by Ethnicity
Travelers's NPS was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -31 | Caucasian | -31 |
Hispanic or Latino -100 | Hispanic or Latino | -100 |
African American/Black -40 | African American/Black | -40 |
Asian or Pacific Islander -50 | Asian or Pacific Islander | -50 |
Other -44 | Other | -44 |
Travelers NPS by Age
Travelers's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Travelers NPS by Usage
Travelers's NPS was rated the highest by customers who have used Travelers's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -10 | Less than 1 Year | -10 |
1 to 2 Years -56 | 1 to 2 Years | -56 |
2 to 5 Years -50 | 2 to 5 Years | -50 |
5 to 10 Years -16 | 5 to 10 Years | -16 |
Over 10 Years -38 | Over 10 Years | -38 |
Travelers NPS vs. Competitors
Compared to its competitors, Travelers's NPS is rated right above Allstate, and is preceded by drivers.
| COMPANY | NPS Score | |
|---|---|---|
 | drivers | N/A |
| Travelers | -8 |
 | Allstate | -31 |
 | State Farm Insurance | -39 |
 | Liberty Mutual Insurance | -45 |
 | GEICO | -64 |
Travelers Customer Reviews
Out of the 12 Travelers customer reviews 6 were positive and 6 were constructive. Travelers customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Travelers Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Travelers users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Travelers Customer Loyalty Score by Gender
Female customers rated Travelers's Customer Loyalty score 8% higher than Male customers.
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Male
78%
Yes
Female
86%
Yes
Travelers Customer Loyalty Score by Ethnicity
Travelers's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Travelers.
82
out of 100
Caucasian
40
out of 100
Hispanic or Latino
82
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
83
out of 100
Other
Travelers Customer Loyalty Score by Age
Travelers's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 78% | 26-30 | 78% |
31-35 70% | 31-35 | 70% |
36-40 100% | 36-40 | 100% |
41-45 72% | 41-45 | 72% |
46-50 55% | 46-50 | 55% |
51-55 100% | 51-55 | 100% |
56-60 82% | 56-60 | 82% |
61-65 73% | 61-65 | 73% |
66+ 95% | 66+ | 95% |
Travelers Customer Loyalty Score by Usage
Travelers's Customer Loyalty score was rated the highest by customers who have used Travelers's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Travelers Customer Loyalty Score by Industry
Travelers's Customer Loyalty score was rated the highest by Construction industry customers, and the lowest by Banking and Financial Services industry customers.
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Travelers Customer Loyalty vs. Competitors
Compared to its competitors, Travelers's Customer Loyalty score is rated right above Liberty Mutual Insurance, and is preceded by State Farm Insurance.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| State Farm Insurance | 82% |
| Travelers | 80% |
| Liberty Mutual Insurance | 76% |
| Allstate | 74% |
| GEICO | 71% |
| drivers | N/A |
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Customer Loyalty for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Travelers's Customer Loyalty score is rated right above Verizon, and is preceded by T-Mobile.
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Travelers Product Quality
2.7/5
Travelers has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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Travelers Product Information
Travelers’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Insurance industry rated Travelers's product the highest. Reviewers from the Professional Services industry rated Travelers the lowest at 1.5.
- Website
- http://www.travelers.com
- Company Size
- 10,000+ Employees
Industry
Insurance
Quick Insights into Travelers Product Quality
Travelers's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers from the Real Estate industry.
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Ranked Travelers Product Quality the Highest
Ranked Travelers Product Quality the Lowest
Travelers Product Quality Score by Gender
Male customers rated Travelers's Product Quality score 0.7 stars higher than Female customers.
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Male
2.5/5
Female
1.8/5
Travelers Product Quality Score by Ethnicity
Travelers's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 1.6 | Asian or Pacific Islander | 1.6 |
Other 1.7 | Other | 1.7 |
Travelers Product Quality Score by Age
Travelers's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
1
2
3
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| Summary | Age | Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
26-30 4.7 | 26-30 | 4.7 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.7 | 36-40 | 3.7 |
41-45 1.7 | 41-45 | 1.7 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2.5 | 51-55 | 2.5 |
56-60 2.2 | 56-60 | 2.2 |
61-65 2 | 61-65 | 2 |
66+ 1.7 | 66+ | 1.7 |
Travelers Product Quality Score by Usage
Travelers's Product Quality score was rated the highest by customers who have used Travelers's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Travelers Product Quality Score by Industry
Travelers's Product Quality score was rated the highest by Insurance industry customers, and the lowest by Real Estate industry customers.
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Travelers Product Quality vs. Competitors
Compared to its competitors, Travelers's Product Quality score is rated right above Allstate.
| COMPANY | Product Quality Score | |
|---|---|---|
| Travelers | 2.7/5 |
| Allstate | 2.3/5 |
| Liberty Mutual Insurance | 2.3/5 |
| State Farm Insurance | 2.3/5 |
| GEICO | 1.8/5 |
| drivers | N/A |
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Product Quality for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Travelers's Product Quality score is rated right above Allstate, and is preceded by T-Mobile.
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Travelers Pricing
Travelers ROI & Value For Money
2.6/5
Travelers has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.
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Travelers Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Insurance industry. The users from the Professional Services industry think that they had the lowest ROI from Travelers.
Quick Insights into Travelers ROI
Travelers's ROI score was rated highest by customers ages 26-30, and rated lowest by customers from the Real Estate industry.
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Ranked Travelers ROI the Highest
Ranked Travelers ROI the Lowest
Travelers ROI Score by Gender
Male customers rated Travelers's ROI score 0.6 stars higher than Female customers.
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Male
2.5/5
Female
1.9/5
Travelers ROI Score by Ethnicity
Travelers's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 2.1 | African American/Black | 2.1 |
Asian or Pacific Islander 2.1 | Asian or Pacific Islander | 2.1 |
Other 1.8 | Other | 1.8 |
Travelers ROI Score by Age
Travelers's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 5 | 26-30 | 5 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3.5 | 36-40 | 3.5 |
41-45 2.1 | 41-45 | 2.1 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2.4 | 51-55 | 2.4 |
56-60 1.9 | 56-60 | 1.9 |
61-65 1.6 | 61-65 | 1.6 |
66+ 1.7 | 66+ | 1.7 |
Travelers ROI Score by Usage
Travelers's ROI score was rated the highest by customers who have used Travelers's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Travelers ROI Score by Industry
Travelers's ROI score was rated the highest by Insurance industry customers, and the lowest by Real Estate industry customers.
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Travelers Pricing vs. Competitors
Compared to its competitors, Travelers's ROI score is rated right above Allstate.
| COMPANY | Pricing Score | |
|---|---|---|
| Travelers | 2.6/5 |
| Allstate | 2.3/5 |
| State Farm Insurance | 2.2/5 |
| Liberty Mutual Insurance | 2.2/5 |
| GEICO | 1.7/5 |
| drivers | N/A |
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ROI for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Travelers's ROI score is rated right above Allstate, and is preceded by T-Mobile.
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Travelers Customer Satisfaction (CSAT)
Travelers Customer Satisfaction (CSAT) Score
44 / 100
Travelers has an overall Customer Satisfaction score of 44 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
29%
Satisfied
15%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
9%
Very Dissatisfied
37%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Travelers Customer Satisfaction
Travelers's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers from the Real Estate industry.
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Ranked Travelers Customer Satisfaction the Highest
Ranked Travelers Customer Satisfaction the Lowest
Travelers Customer Satisfaction Score by Gender
Male customers rated Travelers's Customer Satisfaction score 10 points higher than Female customers.
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40 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 12% | |
Very Dissatisfied | 40% |
30 / 100
FemaleVery Satisfied | 19% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 7% | |
Very Dissatisfied | 59% |
Travelers Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Travelers' Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
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40 / 100
Very Satisfied
24%
Satisfied
16%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
12%
Very Dissatisfied
45%
CSAT according to Hispanic or Latino
Travelers' Customer Satisfaction (CSAT) score was rated 33% according to Hispanic or Latino users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
34%
Dissatisfied
33%
Very Dissatisfied
0%
CSAT according to African American/Black
Travelers' Customer Satisfaction (CSAT) score was rated 44% according to African American/Black users and customers.
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44 / 100
Very Satisfied
22%
Satisfied
22%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
45%
CSAT according to Asian or Pacific Islander
Travelers' Customer Satisfaction (CSAT) score was rated 33% according to Asian or Pacific Islander users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
34%
CSAT according to Other
Travelers' Customer Satisfaction (CSAT) score was rated 26% according to Other users and customers.
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26 / 100
Very Satisfied
19%
Satisfied
7%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
0%
Very Dissatisfied
67%
Travelers Customer Satisfaction Score by Age
Travelers's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 33% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 31-35 | 66% | |||||||||||||||
| 36-40 | 83% | |||||||||||||||
| 41-45 | 27% | |||||||||||||||
| 46-50 | 16% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 56-60 | 43% | |||||||||||||||
| 61-65 | 22% | |||||||||||||||
| 66+ | 25% |
Travelers Customer Satisfaction Score by Usage
Travelers's Customer Satisfaction score was rated the highest by customers who have used Travelers's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Travelers Customer Satisfaction Score by Industry
Travelers's Customer Satisfaction score was rated the highest by Insurance industry customers, and the lowest by Real Estate industry customers.
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{
"title": "Travelers Customer Satisfaction Score by Industry",
"text": "Travelers's Customer Satisfaction score was rated the highest by Insurance industry customers, and the lowest by Real Estate industry customers.",
"bars": [
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"label": "Tech",
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"score": 55,
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"scoreClassName": "",
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},
{
"label": "Banking and Financial Services",
"groupId": 501,
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"stars": 0,
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"scoreClassName": "",
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"score": 33,
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"score": 60,
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},
{
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}Travelers Customer Satisfaction vs. Competitors
Compared to its competitors, Travelers's Customer Satisfaction score is rated right above Allstate.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Travelers | 44% |
| Allstate | 33% |
| Liberty Mutual Insurance | 32% |
| State Farm Insurance | 31% |
| GEICO | 7% |
| drivers | 0% |
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Customer Satisfaction for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Travelers's Customer Satisfaction score is rated right above Allstate, and is preceded by T-Mobile.
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Travelers Customer Service
2.7/5
Travelers has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
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About Travelers's Customer Service
Address
485 Lexington Avenue, New York City, NY
Website
http://www.travelers.com
Phone Number
800-328-2189
Travelers's Social Links
Quick Insights into Travelers Customer Service
Travelers's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers from the Real Estate industry.
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Ranked Travelers Customer Service the Highest
Ranked Travelers Customer Service the Lowest
Travelers Customer Service Score by Gender
Male customers rated Travelers's Customer Service score 0.5 stars higher than Female customers.
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Male
2.5/5
Female
2/5
Travelers Customer Service Score by Ethnicity
Travelers's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 1.7 | Other | 1.7 |
Travelers Customer Service Score by Age
Travelers's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 5 | 26-30 | 5 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3.4 | 36-40 | 3.4 |
41-45 2.2 | 41-45 | 2.2 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2.5 | 51-55 | 2.5 |
56-60 2.1 | 56-60 | 2.1 |
61-65 1.6 | 61-65 | 1.6 |
66+ 1.9 | 66+ | 1.9 |
Travelers Customer Service Score by Usage
Travelers's Customer Service score was rated the highest by customers who have used Travelers's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Travelers Customer Service Score by Industry
Travelers's Customer Service score was rated the highest by Insurance industry customers, and the lowest by Real Estate industry customers.
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Travelers Customer Service vs. Competitors
Compared to its competitors, Travelers's Customer Service score is rated right above Allstate.
| COMPANY | Customer Service Score | |
|---|---|---|
| Travelers | 2.7/5 |
| Allstate | 2.4/5 |
| State Farm Insurance | 2.2/5 |
| Liberty Mutual Insurance | 2.1/5 |
| GEICO | 1.8/5 |
| drivers | N/A |
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Customer Service for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Travelers's Customer Service score is rated right above Allstate, and is preceded by T-Mobile.
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Travelers as an Employer
4.3/5
Travelers has a 4.3/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Travelers scored a -8 for Net Promoter Score and a 21 for Employee Net Promoter Score. NPS gauges how likely a customer of Travelers would recommend the brand to a friend. ENPS measures how likely Travelers employees would recommend working at Travelers to a friend.
Net Promoter Score
-8
NPS Score
| 41% | Promoters |
|---|---|
| 10% | Passive |
| 49% | Detractors |
Employee Net Promoter Score
21
eNPS Score
| 48% | Promoters |
|---|---|
| 25% | Passive |
| 27% | Detractors |
Global Ranking Snapshot
Travelers is ranked #381 in the Global Top 100 Brands. It ranks just behind BNP Paribas and just ahead of NerdWallet.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
379 |  | Freddie Mac |  | Banking and Financial Services | |
380 |  | BNP Paribas |  | Jean-Laurent Bonnafé | Banking and Financial Services |
381 | | Travelers | | Alan Schnitzer | Business and Consumer Services |
382 |  | NerdWallet |  | Tim Chen | Business and Consumer Services |
383 |  | Eastman Kodak |  | Jeff Clarke | Tech |
384 |  | Athleta |  | Maggie Gauger | Fashion and Beauty |
385 |  | Bechtel |  | Brendan Bechtel | Tech |
Business and Consumer Services Ranking Snapshot
Travelers is ranked #50 in the Business and Consumer Services Industry. It ranks just behind Eventbrite and just ahead of NerdWallet.
| RANK | COMPANY | Location | |
|---|---|---|---|
48 |  | Xero Inc | Denver, CO |
49 |  | Eventbrite | San Francisco, CA |
50 | | Travelers | New York City, NY |
51 | | NerdWallet | San Francisco, CA |
52 |  | TransUnion | Chicago, IL |
53 |  | EPAM Systems | Newtown, PA |
54 |  | McKinsey & Company | New York City, NY |
