44
NPS
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Xero Inc is ranked #107 in Tech Brands
Xero Inc is ranked #107 in Tech Brands
About Xero Inc's Brand
Xero is a global small business platform with 4.2 million subscribers which includes a core accounting solution, payroll, workforce management, expenses and projects. Xero also provides access to financial services, and an ecosystem of more than 1,100 connected apps and 900+ connections to banks and other financial institutions. Through Xero’s open platform, small businesses can connect to a range of solutions that help them run their business and manage their finances. Xero Inc’s brand is ranked #368 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Xero Inc. When compared to other organizations within the Tech industry, Xero Inc is ranked #107. Among its major competitors, Xero Inc is ranked in 2nd place for NPS while Canva is 1st, and Atlassian is 3rd. Overall, Xero Inc has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
80%
Customer Loyalty
4.2/5
Product Quality
4.2/5
Pricing
4.2/5
Customer Service
Xero Inc Ranking
- #107 in Tech
- #1 / 4 of its competitors
Xero Inc NPS
Xero Inc's Net Promoter Score (NPS) is a 44 with 65% Promoters, 14% Passives, and 21% Detractors. Net Promoter Score tracks whether Xero Inc's customers would recommend using the product based on a scale of -100 to 100.
Xero Inc Overall NPS
| 65% | Promoters |
|---|---|
| 14% | Passives |
| 21% | Detractors |
Xero Inc NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 45 | Nov 2023 | 45 |
Dec 2023 45 | Dec 2023 | 45 |
Jan 2024 42 | Jan 2024 | 42 |
Feb 2024 43 | Feb 2024 | 43 |
Mar 2024 43 | Mar 2024 | 43 |
Apr 2024 44 | Apr 2024 | 44 |
Jun 2024 45 | Jun 2024 | 45 |
Aug 2024 45 | Aug 2024 | 45 |
Nov 2024 47 | Nov 2024 | 47 |
Mar 2025 46 | Mar 2025 | 46 |
May 2025 44 | May 2025 | 44 |
Dec 2025 44 | Dec 2025 | 44 |
How Other Brands Compare
Xero Inc is ranked first for NPS among its competitors. Atlassian and Intuit come in second and third, with Netsuite coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Xero Inc NPS by Gender
Female customers rated Xero Inc's NPS 18 points higher than Male customers.
Male
57
Xero Inc's NPS was rated 57 by Male customers on Comparably.
73%
Promoters
11%
Passives
16%
Detractors
Female
75
Xero Inc's NPS was rated 75 by Female customers on Comparably.
83%
Promoters
9%
Passives
8%
Detractors
Xero Inc NPS by Ethnicity
Xero Inc's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 57 | Caucasian | 57 |
Asian or Pacific Islander 70 | Asian or Pacific Islander | 70 |
Xero Inc NPS by Age
Xero Inc's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
Xero Inc NPS by Usage
Xero Inc's NPS was rated the highest by customers who have used Xero Inc's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 42 | Less than 1 Year | 42 |
1 to 2 Years 49 | 1 to 2 Years | 49 |
2 to 5 Years 57 | 2 to 5 Years | 57 |
5 to 10 Years 61 | 5 to 10 Years | 61 |
Xero Inc Customer Reviews
Out of the 7 Xero Inc customer reviews 7 were positive and 0 were constructive. Xero Inc customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Xero Inc Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Xero Inc users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Xero Inc Customer Loyalty Score by Gender
Female customers rated Xero Inc's Customer Loyalty score 17% higher than Male customers.
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Male
76%
Yes
Female
93%
Yes
Xero Inc Customer Loyalty Score by Ethnicity
Xero Inc's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
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87
out of 100
Caucasian
73
out of 100
Asian or Pacific Islander
Xero Inc Customer Loyalty Score by Age
Xero Inc's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 100% | 26-30 | 100% |
31-35 70% | 31-35 | 70% |
41-45 82% | 41-45 | 82% |
56-60 100% | 56-60 | 100% |
Xero Inc Customer Loyalty Score by Usage
Xero Inc's Customer Loyalty score was rated the highest by customers who have used Xero Inc's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Xero Inc Customer Loyalty Score by Industry
Xero Inc's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Xero Inc Customer Loyalty vs. Competitors
Compared to its competitors, Xero Inc's Customer Loyalty score is rated right above Atlassian, and is preceded by Intuit.
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Customer Loyalty for Other Tech Brands
In the Tech industry, Xero Inc's Customer Loyalty score is rated right below Peloton.
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Xero Inc Product Quality
4.2/5
Xero Inc has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Xero Inc Product Information
Xero Inc serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Xero Inc supports iOS, Web, and Android devices and offers products for small sized businesses.
Xero Inc’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Xero Inc's product the highest. Reviewers from the Arts and Entertainment industry rated Xero Inc the lowest at 4.2.
- Website
- http://xero.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Business Services
FinTech
SaaS
Languages Supported
English
Product Type
Purchasing Software
Quoting Software
Legal Billing Software
Trust Accounting Software
Inventory Management Software
Expense Management Software
Accounting Software
Accounts Payable Software
Accounts Receivable Software
Billing & Invoicing Software
Payroll Software
Bookkeeper Software
Budgeting Software
Compliance Software
Fund Accounting Software
Construction Accounting Software
Financial Reporting Software
School Accounting Software
Church Accounting Software
Lease Accounting Software
Accounting Practice Management Software
Auto Dealer Accounting Software
Quick Insights into Xero Inc Product Quality
Xero Inc's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers from the Retail industry.
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Ranked Xero Inc Product Quality the Highest
Ranked Xero Inc Product Quality the Lowest
Xero Inc Product Quality Score by Gender
Female customers rated Xero Inc's Product Quality score 0.4 stars higher than Male customers.
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Male
4.4/5
Female
4.8/5
Xero Inc Product Quality Score by Ethnicity
Xero Inc's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Asian or Pacific Islander 4.7 | Asian or Pacific Islander | 4.7 |
Xero Inc Product Quality Score by Age
Xero Inc's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 5 | 26-30 | 5 |
31-35 4.6 | 31-35 | 4.6 |
41-45 3.9 | 41-45 | 3.9 |
56-60 5 | 56-60 | 5 |
Xero Inc Product Quality Score by Usage
Xero Inc's Product Quality score was rated the highest by customers who have used Xero Inc's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Xero Inc Product Quality Score by Industry
Xero Inc's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Retail industry customers.
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Xero Inc Product Quality vs. Competitors
Compared to its competitors, Xero Inc's Product Quality score is rated right above Atlassian, and is preceded by Canva.
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Product Quality for Other Tech Brands
In the Tech industry, Xero Inc's Product Quality score is rated right above Google, and is preceded by Spotify.
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Xero Inc Pricing
Xero Inc ROI & Value For Money
4.2/5
Xero Inc has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Xero Inc Pricing Plans
Xero Inc has a pricing structure that accommodates small businesses. Starting from $20/month, Xero Inc uses a subscription model and offers the following: Standard: $30/month and Premium: $40/month.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Construction industry think that they had the lowest ROI from Xero Inc.
Who Uses Xero Inc?
Small Businesses
Quick Insights into Xero Inc ROI
Xero Inc's ROI score was rated highest by customers ages 26-30, and rated lowest by customers ages 41-45.
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Ranked Xero Inc ROI the Highest
Ranked Xero Inc ROI the Lowest
Xero Inc ROI Score by Gender
Female customers rated Xero Inc's ROI score 0.3 stars higher than Male customers.
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Male
4.1/5
Female
4.4/5
Xero Inc ROI Score by Ethnicity
Xero Inc's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Xero Inc ROI Score by Age
Xero Inc's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.8 | 26-30 | 4.8 |
31-35 4 | 31-35 | 4 |
41-45 3.7 | 41-45 | 3.7 |
56-60 4.6 | 56-60 | 4.6 |
Xero Inc ROI Score by Usage
Xero Inc's ROI score was rated the highest by customers who have used Xero Inc's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Xero Inc ROI Score by Industry
Xero Inc's ROI score was rated the highest by Accounting industry customers, and the lowest by Construction industry customers.
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Xero Inc Pricing vs. Competitors
Compared to its competitors, Xero Inc's ROI score is rated right above Atlassian, and is preceded by Canva.
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ROI for Other Tech Brands
In the Tech industry, Xero Inc's ROI score is rated right above Zoom Video Communications.
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Xero Inc Customer Satisfaction (CSAT)
Xero Inc Customer Satisfaction (CSAT) Score
71 / 100
Xero Inc has an overall Customer Satisfaction score of 71 rated by its users and customers.
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Very Satisfied
55%
Satisfied
16%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
4%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Xero Inc Customer Satisfaction
Xero Inc's Customer Satisfaction score was rated highest by customers who have used Xero Inc's products/services for 2 to 5 Years, and rated lowest by customers ages 41-45.
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Ranked Xero Inc Customer Satisfaction the Highest
Ranked Xero Inc Customer Satisfaction the Lowest
Xero Inc Customer Satisfaction Score by Gender
Xero Inc's Customer Satisfaction score was rated 88 by both Female and Male customers on Comparably.
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88 / 100
MaleVery Satisfied | 69% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 0% | |
Very Dissatisfied | 6% |
88 / 100
FemaleVery Satisfied | 75% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Xero Inc Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Xero Inc's Customer Satisfaction (CSAT) score was rated 84% according to Caucasian users and customers.
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84 / 100
Very Satisfied
69%
Satisfied
15%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
8%
CSAT according to Asian or Pacific Islander
Xero Inc's Customer Satisfaction (CSAT) score was rated 88% according to Asian or Pacific Islander users and customers.
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88 / 100
Very Satisfied
75%
Satisfied
13%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
0%
Xero Inc Customer Satisfaction Score by Age
Xero Inc's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 84% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 41-45 | 67% |
Xero Inc Customer Satisfaction Score by Usage
Xero Inc's Customer Satisfaction score was rated the highest by customers who have used Xero Inc's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Xero Inc Customer Satisfaction Score by Industry
Xero Inc's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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}Xero Inc Customer Satisfaction vs. Competitors
Compared to its competitors, Xero Inc's Customer Satisfaction score is rated right above FreshBooks, and is preceded by Atlassian.
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Xero Inc's Customer Satisfaction score is rated right above Peloton, and is preceded by ROBLOX.
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Xero Inc Customer Service
4.2/5
Xero Inc has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About Xero Inc's Customer Service
Address
1615 Platte St, Denver, CO 80202
Website
http://xero.com
Xero Inc's Social Links
Quick Insights into Xero Inc Customer Service
Xero Inc's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers ages 41-45.
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Ranked Xero Inc Customer Service the Highest
Ranked Xero Inc Customer Service the Lowest
Xero Inc Customer Service Score by Gender
Female customers rated Xero Inc's Customer Service score 0.2 stars higher than Male customers.
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Male
4.2/5
Female
4.4/5
Xero Inc Customer Service Score by Ethnicity
Xero Inc's Customer Service score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Xero Inc Customer Service Score by Age
Xero Inc's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.8 | 26-30 | 4.8 |
31-35 4.1 | 31-35 | 4.1 |
41-45 3.8 | 41-45 | 3.8 |
56-60 4.5 | 56-60 | 4.5 |
Xero Inc Customer Service Score by Usage
Xero Inc's Customer Service score was rated the highest by customers who have used Xero Inc's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Xero Inc Customer Service Score by Industry
Xero Inc's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Xero Inc Customer Service vs. Competitors
Compared to its competitors, Xero Inc's Customer Service score is rated right above Atlassian.
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Customer Service for Other Tech Brands
In the Tech industry, Xero Inc's Customer Service score is rated right above Apple.
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Xero Inc as an Employer
4.7/5
Xero Inc has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Xero Inc scored a 44 for Net Promoter Score and a 51 for Employee Net Promoter Score. NPS gauges how likely a customer of Xero Inc would recommend the brand to a friend. ENPS measures how likely Xero Inc employees would recommend working at Xero Inc to a friend.
Net Promoter Score
44
NPS Score
| 65% | Promoters |
|---|---|
| 14% | Passive |
| 21% | Detractors |
Employee Net Promoter Score
51
eNPS Score
| 66% | Promoters |
|---|---|
| 19% | Passive |
| 15% | Detractors |
Global Ranking Snapshot
Xero Inc is ranked #368 in the Global Top 100 Brands. It ranks just behind Unity Technologies and just ahead of Tripadvisor.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
366 |  | Blizzard Entertainment |  | Mike Ybarra | Media and Entertainment |
367 |  | Unity Technologies |  | John Riccitiello | Tech |
368 | | Xero Inc | | Sukhinder Singh Cassidy | Tech |
369 |  | Tripadvisor |  | Stephen Kaufer | Tech |
370 |  |  | Steve Huffman | Tech | |
371 |  | BBVA |  | Javier Rodríguez Soler | Banking and Financial Services |
372 |  | Marc Jacobs |  | Marc Jacobs | Fashion and Beauty |
Tech Ranking Snapshot
Xero Inc is ranked #107 in the Tech Industry. It ranks just behind Unity Technologies and just ahead of Tripadvisor.
| RANK | COMPANY | Location | |
|---|---|---|---|
105 | | Blizzard Entertainment | Irvine, CA |
106 | | Unity Technologies | San Francisco, CA |
107 | | Xero Inc | Denver, CO |
108 | | Tripadvisor | Needham, MA |
109 | | San Francisco, CA | |
110 |  | Fitbit | San Francisco, CA |
111 |  | NerdWallet | San Francisco, CA |
