55
NPS
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Canva
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About Canva's Brand
Provider of an online design platform. The company's platform helps organizations create social media graphics, presentations, posters, blog graphics and invitations.
Brand at a Glance
87%
Customer Loyalty
4.3/5
Product Quality
4.2/5
Pricing
3.6/5
Customer Service
Canva NPS
Canva's Net Promoter Score (NPS) is a 55 with 70% Promoters, 15% Passives, and 15% Detractors. Net Promoter Score tracks whether Canva's customers would recommend using the product based on a scale of -100 to 100.
Canva Overall NPS
| 70% | Promoters |
|---|---|
| 15% | Passives |
| 15% | Detractors |
Canva NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 61 | Apr 2024 | 61 |
Jul 2024 60 | Jul 2024 | 60 |
Sep 2024 58 | Sep 2024 | 58 |
Nov 2024 57 | Nov 2024 | 57 |
Feb 2025 59 | Feb 2025 | 59 |
Mar 2025 59 | Mar 2025 | 59 |
Apr 2025 60 | Apr 2025 | 60 |
Jun 2025 60 | Jun 2025 | 60 |
Jul 2025 57 | Jul 2025 | 57 |
Sep 2025 58 | Sep 2025 | 58 |
Nov 2025 54 | Nov 2025 | 54 |
Dec 2025 54 | Dec 2025 | 54 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Canva NPS by Gender
Canva's NPS was rated -9 by Female customers on Comparably.
Female
-9
Canva's NPS was rated -9 by Female customers on Comparably.
33%
Promoters
25%
Passives
42%
Detractors
Male
N/A
Canva's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Canva NPS by Ethnicity
Canva's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 12 | Caucasian | 12 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Canva NPS by Age
Canva's NPS was rated 0 points by customers ages 18-25 on Comparably.
Canva NPS by Usage
Canva's NPS was rated the highest by customers who have used Canva's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 62 | Less than 1 Year | 62 |
1 to 2 Years 57 | 1 to 2 Years | 57 |
2 to 5 Years 38 | 2 to 5 Years | 38 |
5 to 10 Years 57 | 5 to 10 Years | 57 |
Canva Customer Reviews
Out of the 7 Canva customer reviews 7 were positive and 0 were constructive. Canva customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Canva Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Canva users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Canva Customer Loyalty Score by Gender
Canva's Customer Loyalty score was rated 78 by Female customers on Comparably.
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Female
78%
Yes
Male
N/A
Yes
Canva Customer Loyalty Score by Ethnicity
Canva's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Canva.
78
out of 100
Caucasian
85
out of 100
Asian or Pacific Islander
Canva Customer Loyalty Score by Age
Canva's Customer Loyalty score was rated 80% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Canva.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 80% | 18-25 | 80% |
Canva Customer Loyalty Score by Usage
Canva's Customer Loyalty score was rated 82% by customers who have used Canva's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Canva Product Quality
4.3/5
Canva has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Canva Product Information
Canva serves markets in Australia. Canva supports iOS and Web devices and offers products for small and medium sized businesses.
Canva’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Canva's product the highest. Reviewers from the Marketing, Advertising and Research industry rated Canva the lowest at 4.2.
- Website
- www.canva.com
- Company Size
- 51-200 Employees
Languages Supported
English
Dutch
French
German
Indonesian
Portuguese
Spanish
Japanese
Turkish
Italian
Russian
Czech
Swedish
Polish
Danish
Finnish
Norwegian
Product Type
Web Design Software
Presentation Software
Data Visualization Software
Org Chart Software
Graphic Design Software
Church Presentation Software
Quick Insights into Canva Product Quality
Canva's Product Quality score was rated highest by customers who have used Canva's products/services for 1 to 2 Years, and rated lowest by Caucasian customers.
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Ranked Canva Product Quality the Highest
Ranked Canva Product Quality the Lowest
Canva Product Quality Score by Gender
Canva's Product Quality score was rated 3.8 by Female customers on Comparably.
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Female
3.8/5
Male
N/A
Canva Product Quality Score by Ethnicity
Canva's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Canva.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Canva Product Quality Score by Age
Canva's Product Quality score was rated 4.1 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Canva.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
Canva Product Quality Score by Usage
Canva's Product Quality score was rated the highest by customers who have used Canva's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Canva Product Quality Score by Industry
Canva's Product Quality score was rated the highest by Education industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Canva Pricing
Canva ROI & Value For Money
4.2/5
Canva has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Canva Pricing Plans
Canva has a pricing structure that accommodates small and medium businesses. Starting from $12.95/month, Canva uses a subscription model and offers the following: Canva for Work: $12.95 per month, Canva Enterprise: Coming soon, and Pay yearly (save 23%).
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Marketing, Advertising and Research industry think that they had the lowest ROI from Canva.
Who Uses Canva?
Small Businesses
Medium Businesses
Quick Insights into Canva ROI
Canva's ROI score was rated highest by customers from the Education industry, and rated lowest by Caucasian customers.
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Ranked Canva ROI the Highest
Ranked Canva ROI the Lowest
Canva ROI Score by Gender
Canva's ROI score was rated 3.4 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Canva.
Female
3.4/5
Male
N/A
Canva ROI Score by Ethnicity
Canva's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Canva.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Canva ROI Score by Age
Canva's ROI score was rated 3.8 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Canva.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
Canva ROI Score by Usage
Canva's ROI score was rated 3.5 stars by customers who have used Canva's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Canva ROI Score by Industry
Canva's ROI score was rated the highest by Education industry customers, and the lowest by Marketing, Advertising and Research industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Canva Customer Satisfaction (CSAT)
Canva Customer Satisfaction (CSAT) Score
92 / 100
Canva has an overall Customer Satisfaction score of 92 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
42%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
0%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Canva Customer Satisfaction
Canva's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Caucasian customers.
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Ranked Canva Customer Satisfaction the Highest
Ranked Canva Customer Satisfaction the Lowest
Canva Customer Satisfaction Score by Gender
Canva's Customer Satisfaction score was rated 91 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Canva.
91 / 100
FemaleVery Satisfied | 45% | |
|---|---|---|
Satisfied | 46% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 9% |
Canva Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Canva's Customer Satisfaction (CSAT) score was rated 83% according to Caucasian users and customers.
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83 / 100
Very Satisfied
33%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
17%
CSAT according to Asian or Pacific Islander
Canva's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Canva.
100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Canva Customer Satisfaction Score by Age
Canva's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Canva.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
Canva Customer Satisfaction Score by Usage
Canva's Customer Satisfaction score was rated 88 points by customers who have used Canva's products/services for 2 to 5 Years.
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Canva Customer Service
3.6/5
Canva has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Canva's Customer Service
Address
2 Lacey, Surry Hills, 2010 Australia
Website
www.canva.com
Quick Insights into Canva Customer Service
Canva's Customer Service score was rated highest by customers ages 18-25, and rated lowest by Caucasian customers.
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Ranked Canva Customer Service the Highest
Ranked Canva Customer Service the Lowest
Canva Customer Service Score by Gender
Canva's Customer Service score was rated 3.2 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Canva.
Female
3.2/5
Male
N/A
Canva Customer Service Score by Ethnicity
Canva's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Canva.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Canva Customer Service Score by Age
Canva's Customer Service score was rated 3.6 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Canva.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
Canva Customer Service Score by Usage
Canva's Customer Service score was rated 3.3 stars by customers who have used Canva's products/services for 2 to 5 Years.
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Canva as an Employer
3.8/5
Canva has a 3.8/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Canva scored a 55 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Canva would recommend the brand to a friend. ENPS measures how likely Canva employees would recommend working at Canva to a friend.
Net Promoter Score
55
NPS Score
| 70% | Promoters |
|---|---|
| 15% | Passive |
| 15% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 44% | Promoters |
|---|---|
| 12% | Passive |
| 44% | Detractors |
