
Roblox is a platform where people come together virtually to share experiences. Every day, tens of millions of people from around the world come to Roblox to play, learn, work, and socialize in immersive digital experiences all built by a global community of creators. ROBLOX’s brand is ranked #14 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of ROBLOX. When compared to other organizations within the Media and Entertainment industry, ROBLOX is ranked #5. Among its major competitors, ROBLOX is ranked in 1st place for NPS while Activision Blizzard is 2nd, and Zynga is 3rd. Overall, ROBLOX has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $2.50B

As Chief Marketing & People Experience Officer, Barbara Messing leads all aspects of marketing, communications, and employee experience operations at Roblox. She is responsible for overseeing the development of the company’s global brand strategy to drive innovation and continued growth and establish Roblox as one of the most beloved brands in the world among kids and teens. Prior to Roblox, Barbara spent the last two decades serving in a number of leadership roles, including Senior Vice President and Chief Marketing Officer at Walmart U.S. and TripAdvisor. She currently serves on the Board of Directors for Overstock.com and Diamond Resorts, Inc. Barbara holds a JD from Stanford Law School and a BA from Northwestern University.
ROBLOX's Net Promoter Score (NPS) is a 38 with 63% Promoters, 12% Passives, and 25% Detractors. Net Promoter Score tracks whether ROBLOX's customers would recommend using the product based on a scale of -100 to 100.
| 63% | Promoters |
|---|---|
| 12% | Passives |
| 25% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2025 39 | Mar 2025 | 39 |
Apr 2025 39 | Apr 2025 | 39 |
May 2025 39 | May 2025 | 39 |
Jun 2025 39 | Jun 2025 | 39 |
Jul 2025 39 | Jul 2025 | 39 |
Aug 2025 39 | Aug 2025 | 39 |
Sep 2025 39 | Sep 2025 | 39 |
Oct 2025 39 | Oct 2025 | 39 |
Nov 2025 39 | Nov 2025 | 39 |
Dec 2025 39 | Dec 2025 | 39 |
Jan 2026 39 | Jan 2026 | 39 |
Feb 2026 39 | Feb 2026 | 39 |
ROBLOX is ranked first for NPS among its competitors. Activision Blizzard and Zynga come in second and third. Among those competitors, it is the third most valued company behind Activision Blizzard.
![]() ROBLOX | ![]() Activision Blizzard | ![]() Zynga | |
| Global Ranking | #14 | #527 | #- |
| NPS | 38 | -13 | -18 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | $2.50B | $74.97B | $13.14B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated ROBLOX's NPS 12 points higher than Female customers.
ROBLOX's NPS was rated 40 by Male customers on Comparably.
ROBLOX's NPS was rated 28 by Female customers on Comparably.
ROBLOX's NPS was rated the highest by Native American customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 18 | Caucasian | 18 |
Hispanic or Latino 23 | Hispanic or Latino | 23 |
African American/Black 29 | African American/Black | 29 |
Asian or Pacific Islander 44 | Asian or Pacific Islander | 44 |
Native American 64 | Native American | 64 |
Other 34 | Other | 34 |
ROBLOX's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
ROBLOX's NPS was rated the highest by customers who have used ROBLOX's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 15 | Less than 1 Year | 15 |
1 to 2 Years 32 | 1 to 2 Years | 32 |
2 to 5 Years 56 | 2 to 5 Years | 56 |
5 to 10 Years 24 | 5 to 10 Years | 24 |
Over 10 Years 43 | Over 10 Years | 43 |
Compared to its competitors, ROBLOX's NPS is rated right above Activision Blizzard.
| COMPANY | NPS Score | |
|---|---|---|
![]() | ROBLOX | 38 |
![]() | Activision Blizzard | -13 |
![]() | Zynga | -18 |
In the Media and Entertainment industry, ROBLOX's NPS is rated right above The Walt Disney Company, and is preceded by Netflix.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nintendo | 55 |
![]() | Spotify | 49 |
![]() | Apple | 48 |
![]() | Netflix | 43 |
![]() | ROBLOX | 38 |
![]() | The Walt Disney Company | 38 |
![]() | Rockstar Games | 38 |
![]() | 21 | |
Out of the 56 ROBLOX customer reviews 41 were positive and 15 were constructive. ROBLOX customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
89% of ROBLOX users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated ROBLOX's Customer Loyalty score 6% higher than Female customers.
ROBLOX's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
ROBLOX's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 93% | 18-25 | 93% |
26-30 92% | 26-30 | 92% |
31-35 91% | 31-35 | 91% |
36-40 85% | 36-40 | 85% |
41-45 100% | 41-45 | 100% |
46-50 73% | 46-50 | 73% |
51-55 89% | 51-55 | 89% |
56-60 100% | 56-60 | 100% |
61-65 100% | 61-65 | 100% |
66+ 77% | 66+ | 77% |
ROBLOX's Customer Loyalty score was rated the highest by customers who have used ROBLOX's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
ROBLOX's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Military and Defense industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, ROBLOX's Customer Loyalty score is rated right above Activision Blizzard.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | ROBLOX | 89% |
![]() | Activision Blizzard | 70% |
![]() | Zynga | 69% |
In the Media and Entertainment industry, ROBLOX's Customer Loyalty score is rated right above Nintendo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | ROBLOX | 89% |
![]() | Nintendo | 89% |
![]() | Netflix | 87% |
![]() | Spotify | 87% |
![]() | Apple | 86% |
![]() | 84% | |
![]() | Rockstar Games | 84% |
![]() | The Walt Disney Company | 83% |
ROBLOX has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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ROBLOX’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Consumer Services industry rated ROBLOX's product the highest. Reviewers from the Architecture and Planning industry rated ROBLOX the lowest at 4.
ROBLOX's Product Quality score was rated highest by customers from the Consumer Services industry, and rated lowest by customers from the Business and Consumer Services industry.
Male customers rated ROBLOX's Product Quality score 0.1 stars higher than Female customers.
ROBLOX's Product Quality score was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 4.1 | Native American | 4.1 |
Other 3.9 | Other | 3.9 |
ROBLOX's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3.1 | 41-45 | 3.1 |
46-50 3.2 | 46-50 | 3.2 |
51-55 2.9 | 51-55 | 2.9 |
56-60 2.6 | 56-60 | 2.6 |
61-65 3.5 | 61-65 | 3.5 |
66+ 3.9 | 66+ | 3.9 |
ROBLOX's Product Quality score was rated the highest by customers who have used ROBLOX's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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ROBLOX's Product Quality score was rated the highest by Consumer Services industry customers, and the lowest by Business and Consumer Services industry customers.
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Compared to its competitors, ROBLOX's Product Quality score is rated right above Activision Blizzard.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | ROBLOX | 4/5 |
![]() | Activision Blizzard | 3/5 |
![]() | Zynga | 2.8/5 |
In the Media and Entertainment industry, ROBLOX's Product Quality score is rated right above Instagram, and is preceded by Rockstar Games.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nintendo | 4.4/5 |
![]() | Apple | 4.3/5 |
![]() | Netflix | 4.2/5 |
![]() | Spotify | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Rockstar Games | 4.1/5 |
![]() | ROBLOX | 4/5 |
![]() | 3.7/5 |
ROBLOX has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Goods industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from ROBLOX.
ROBLOX's ROI score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers from the Military and Defense industry.
ROBLOX's ROI score was rated 3.7 by both Female and Male customers on Comparably.
ROBLOX's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 3.9 | Native American | 3.9 |
Other 3.6 | Other | 3.6 |
ROBLOX's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.2 | 31-35 | 3.2 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.4 | 41-45 | 3.4 |
46-50 3.2 | 46-50 | 3.2 |
51-55 2.8 | 51-55 | 2.8 |
56-60 3.5 | 56-60 | 3.5 |
61-65 3 | 61-65 | 3 |
66+ 3.5 | 66+ | 3.5 |
ROBLOX's ROI score was rated the highest by customers who have used ROBLOX's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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ROBLOX's ROI score was rated the highest by Consumer Goods industry customers, and the lowest by Military and Defense industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, ROBLOX's ROI score is rated right above Activision Blizzard.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | ROBLOX | 3.8/5 |
![]() | Activision Blizzard | 2.8/5 |
![]() | Zynga | 2.7/5 |
In the Media and Entertainment industry, ROBLOX's ROI score is rated right above The Walt Disney Company, and is preceded by Rockstar Games.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Spotify | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Netflix | 4/5 |
![]() | Apple | 4/5 |
![]() | Rockstar Games | 3.8/5 |
![]() | ROBLOX | 3.8/5 |
![]() | The Walt Disney Company | 3.7/5 |
![]() | 3.5/5 |
ROBLOX has an overall Customer Satisfaction score of 73 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
ROBLOX's Customer Satisfaction score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers from the Military and Defense industry.
Male customers rated ROBLOX's Customer Satisfaction score 8 points higher than Female customers.
Very Satisfied | 51% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 8% | |
Very Dissatisfied | 9% |
Very Satisfied | 47% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 7% | |
Very Dissatisfied | 17% |
ROBLOX's Customer Satisfaction (CSAT) score was rated 65% according to Caucasian users and customers.
ROBLOX's Customer Satisfaction (CSAT) score was rated 58% according to Hispanic or Latino users and customers.
ROBLOX's Customer Satisfaction (CSAT) score was rated 79% according to African American/Black users and customers.
ROBLOX's Customer Satisfaction (CSAT) score was rated 70% according to Asian or Pacific Islander users and customers.
ROBLOX's Customer Satisfaction (CSAT) score was rated 81% according to Native American users and customers.
ROBLOX's Customer Satisfaction (CSAT) score was rated 78% according to Other users and customers.
ROBLOX's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 76% | |||||||||||||||
| 26-30 | 78% | |||||||||||||||
| 31-35 | 70% | |||||||||||||||
| 36-40 | 29% | |||||||||||||||
| 41-45 | 51% | |||||||||||||||
| 46-50 | 43% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 56-60 | 34% | |||||||||||||||
| 66+ | 69% |
ROBLOX's Customer Satisfaction score was rated the highest by customers who have used ROBLOX's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
ROBLOX's Customer Satisfaction score was rated the highest by Consumer Goods industry customers, and the lowest by Military and Defense industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"label": "Tech",
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"groupId": 495,
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"label": "Aerospace and Aviation",
"groupId": 496,
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"score": 67,
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{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 73,
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"groupId": 500,
"score": 72,
"stars": 0,
"csatScore": 72,
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"scoreClassName": "",
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"groupId": 503,
"score": 67,
"stars": 0,
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{
"label": "Computer Hardware",
"groupId": 509,
"score": 75,
"stars": 0,
"csatScore": 75,
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"scoreClassName": "",
"scoreLabel": 75
},
{
"label": "Consumer Goods",
"groupId": 513,
"score": 100,
"stars": 0,
"csatScore": 100,
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},
{
"label": "Education",
"groupId": 515,
"score": 64,
"stars": 0,
"csatScore": 64,
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"scoreClassName": "",
"scoreLabel": 64
},
{
"label": "Media and Entertainment",
"groupId": 537,
"score": 100,
"stars": 0,
"csatScore": 100,
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"scoreClassName": "max",
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{
"label": "Military and Defense",
"groupId": 538,
"score": 25,
"stars": 0,
"csatScore": 25,
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"scoreClassName": "",
"scoreLabel": 25
}
]
}Compared to its competitors, ROBLOX's Customer Satisfaction score is rated right above Activision Blizzard.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | ROBLOX | 73% |
![]() | Activision Blizzard | 47% |
![]() | Zynga | 44% |
In the Media and Entertainment industry, ROBLOX's Customer Satisfaction score is rated right above Instagram, and is preceded by Rockstar Games.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nintendo | 88% |
![]() | Netflix | 85% |
![]() | Apple | 85% |
![]() | Spotify | 85% |
![]() | The Walt Disney Company | 77% |
![]() | Rockstar Games | 76% |
![]() | ROBLOX | 73% |
![]() | 61% |
ROBLOX has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock ROBLOX's overall Customer Service score rated by its users and customers.
70 Park Pl, San Mateo, CA 94403
https://www.roblox.com/
ROBLOX's Customer Service score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers from the Business and Consumer Services industry.
Female customers rated ROBLOX's Customer Service score 0.1 stars higher than Male customers.
ROBLOX's Customer Service score was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 3.9 | Native American | 3.9 |
Other 3.5 | Other | 3.5 |
ROBLOX's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.9 | 26-30 | 3.9 |
31-35 2.8 | 31-35 | 2.8 |
36-40 3.5 | 36-40 | 3.5 |
41-45 2.7 | 41-45 | 2.7 |
46-50 3 | 46-50 | 3 |
51-55 2.7 | 51-55 | 2.7 |
56-60 3.4 | 56-60 | 3.4 |
61-65 2.3 | 61-65 | 2.3 |
66+ 3.1 | 66+ | 3.1 |
ROBLOX's Customer Service score was rated the highest by customers who have used ROBLOX's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
ROBLOX's Customer Service score was rated the highest by Consumer Goods industry customers, and the lowest by Business and Consumer Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, ROBLOX's Customer Service score is rated right above Activision Blizzard.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | ROBLOX | 3.6/5 |
![]() | Activision Blizzard | 2.7/5 |
![]() | Zynga | 2.7/5 |
In the Media and Entertainment industry, ROBLOX's Customer Service score is rated right above Instagram, and is preceded by Rockstar Games.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Apple | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Nintendo | 4/5 |
![]() | Netflix | 4/5 |
![]() | Spotify | 4/5 |
![]() | Rockstar Games | 3.7/5 |
![]() | ROBLOX | 3.6/5 |
![]() | 3.3/5 |
ROBLOX has a 4.1/5 stars for its overall company culture rated by their employees

ROBLOX scored a 38 for Net Promoter Score and a 19 for Employee Net Promoter Score. NPS gauges how likely a customer of ROBLOX would recommend the brand to a friend. ENPS measures how likely ROBLOX employees would recommend working at ROBLOX to a friend.
| 63% | Promoters |
|---|---|
| 12% | Passive |
| 25% | Detractors |
| 54% | Promoters |
|---|---|
| 11% | Passive |
| 35% | Detractors |
ROBLOX is ranked #14 in the Global Top 100 Brands. It ranks just behind The Walt Disney Company and just ahead of In-N-Out Burger.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
12 | ![]() | Zoom Video Communications | ![]() | Eric Yuan | Tech |
13 | ![]() | The Walt Disney Company | ![]() | Bob Chapek | Media and Entertainment |
14 | ![]() | ROBLOX | ![]() | David Baszucki | Media and Entertainment |
15 | ![]() | In-N-Out Burger | ![]() | Lynsi Snyder | Travel and Hospitality |
16 | ![]() | Vans | ![]() | Doug Palladini | Fashion and Beauty |
17 | ![]() | Nintendo | ![]() | Shuntaro Furukawa | Media and Entertainment |
18 | ![]() | Headspace | ![]() | Russell Glass | Health and Wellness |
ROBLOX is ranked #5 in the Media and Entertainment Industry. It ranks just behind The Walt Disney Company and just ahead of Nintendo.
| RANK | COMPANY | Location | |
|---|---|---|---|
3 | ![]() | Spotify | New York |
4 | ![]() | The Walt Disney Company | Burbank, CA |
5 | ![]() | ROBLOX | San Mateo, CA |
6 | ![]() | Nintendo | Redmond, WA |
7 | ![]() | Menlo Park, CA | |
8 | ![]() | Rockstar Games | New York City, NY |
9 | ![]() | PlayStation | San Mateo, CA |