-18
NPS
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Zynga
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About Zynga's Brand
Leading developer of the world's most popular social games including Words with Friends, CSR2, Dawn of Titans, FarmVille, Poker and more! Join us & PLAY! Among its major competitors, Zynga is ranked in 10th place for NPS while DeNA is 1st, and SEGA of America is 2nd. Overall, Zynga has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $13.14B
Brand at a Glance
69%
Customer Loyalty
2.8/5
Product Quality
2.7/5
Pricing
2.7/5
Customer Service
Zynga CMO
Doug Scott
Doug Scott serves as the Chief Marketing Officer of Zynga. Doug started at Zynga in September of 2016. Doug currently resides in the San Francisco Bay Area.
Zynga Ranking
- #4 / 4 of its competitors
Zynga NPS
Zynga's Net Promoter Score (NPS) is a -18 with 36% Promoters, 10% Passives, and 54% Detractors. Net Promoter Score tracks whether Zynga's customers would recommend using the product based on a scale of -100 to 100.
Zynga Overall NPS
| 36% | Promoters |
|---|---|
| 10% | Passives |
| 54% | Detractors |
Zynga NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 -13 | Apr 2024 | -13 |
May 2024 -13 | May 2024 | -13 |
Jun 2024 -15 | Jun 2024 | -15 |
Jul 2024 -15 | Jul 2024 | -15 |
Aug 2024 -15 | Aug 2024 | -15 |
Sep 2024 -15 | Sep 2024 | -15 |
Nov 2024 -15 | Nov 2024 | -15 |
Jan 2025 -17 | Jan 2025 | -17 |
Mar 2025 -17 | Mar 2025 | -17 |
May 2025 -17 | May 2025 | -17 |
Jun 2025 -19 | Jun 2025 | -19 |
Jan 2026 -19 | Jan 2026 | -19 |
How Other Brands Compare
Zynga is ranked #4 for NPS among its competitors. Riot Games and Ubisoft come in first and second, with Activision coming in at third. Among those competitors, it is the lowest valued company behind Activision.
Zynga |  Riot Games |  Ubisoft |  Activision | |
| Global Ranking | #- | #77 | #80 | #157 |
| NPS | -18 | 23 | 13 | -7 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $13.14B | $3.52B | - | $74.02B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Zynga NPS by Gender
Male customers rated Zynga's NPS 29 points higher than Female customers.
Male
-22
Zynga's NPS was rated -22 by Male customers on Comparably.
33%
Promoters
12%
Passives
55%
Detractors
Female
-51
Zynga's NPS was rated -51 by Female customers on Comparably.
22%
Promoters
5%
Passives
73%
Detractors
Zynga NPS by Ethnicity
Zynga's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -60 | Caucasian | -60 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
African American/Black 67 | African American/Black | 67 |
Asian or Pacific Islander -37 | Asian or Pacific Islander | -37 |
Other 50 | Other | 50 |
Zynga NPS by Age
Zynga's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Zynga NPS by Usage
Zynga's NPS was rated the highest by customers who have used Zynga's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -46 | Less than 1 Year | -46 |
1 to 2 Years 17 | 1 to 2 Years | 17 |
2 to 5 Years -10 | 2 to 5 Years | -10 |
5 to 10 Years -33 | 5 to 10 Years | -33 |
Over 10 Years -53 | Over 10 Years | -53 |
Zynga NPS vs. Competitors
Compared to its competitors, Zynga's NPS is rated right above Niantic, and is preceded by Gameloft.
| COMPANY | NPS Score | |
|---|---|---|
 | DeNA | 67 |
 | SEGA of America | 58 |
 | Sega | 37 |
| Riot Games | 23 |
| Ubisoft | 13 |
 | King | 0 |
| Activision | -7 |
 | Electronic Arts (EA) | -11 |
 | Gameloft | -17 |
| Zynga | -18 |
 | Niantic | -22 |
 | Glu Mobile | -39 |
 | KIXEYE | -72 |
 | Super Evil Mega Corp | -100 |
Zynga Customer Reviews
Out of the 10 Zynga customer reviews 5 were positive and 5 were constructive. Zynga customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Zynga Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Zynga users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Zynga Customer Loyalty Score by Gender
Female customers rated Zynga's Customer Loyalty score 7% higher than Male customers.
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Male
67%
Yes
Female
74%
Yes
Zynga Customer Loyalty Score by Ethnicity
Zynga's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Zynga.
78
out of 100
Caucasian
70
out of 100
Hispanic or Latino
67
out of 100
Asian or Pacific Islander
78
out of 100
Other
Zynga Customer Loyalty Score by Age
Zynga's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Zynga.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 67% | 18-25 | 67% |
26-30 55% | 26-30 | 55% |
31-35 64% | 31-35 | 64% |
36-40 40% | 36-40 | 40% |
46-50 78% | 46-50 | 78% |
51-55 85% | 51-55 | 85% |
61-65 100% | 61-65 | 100% |
66+ 55% | 66+ | 55% |
Zynga Customer Loyalty Score by Usage
Zynga's Customer Loyalty score was rated the highest by customers who have used Zynga's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Zynga Customer Loyalty Score by Industry
Zynga's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
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Zynga Customer Loyalty vs. Competitors
Compared to its competitors, Zynga's Customer Loyalty score is rated right below Electronic Arts (EA).
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Super Evil Mega Corp | 100% |
| Gameloft | 91% |
| SEGA of America | 89% |
| King | 87% |
| Activision | 85% |
| DeNA | 83% |
| Riot Games | 83% |
| Glu Mobile | 83% |
| KIXEYE | 83% |
| Niantic | 79% |
| Sega | 75% |
| Ubisoft | 75% |
| Electronic Arts (EA) | 70% |
| Zynga | 69% |
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Zynga Product Quality
2.8/5
Zynga has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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Zynga Product Information
Zynga’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Zynga's product the highest. Reviewers from the Business and Consumer Services industry rated Zynga the lowest at 1.6.
- Website
- http://www.zynga.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Gaming
Mobile App
Sports & Entertainment
Quick Insights into Zynga Product Quality
Zynga's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers ages 66+.
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Ranked Zynga Product Quality the Highest
Ranked Zynga Product Quality the Lowest
Zynga Product Quality Score by Gender
Male customers rated Zynga's Product Quality score 1.5 stars higher than Female customers.
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Male
3.4/5
Female
1.9/5
Zynga Product Quality Score by Ethnicity
Zynga's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Zynga.
0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 4.1 | Other | 4.1 |
Zynga Product Quality Score by Age
Zynga's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
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2
3
4
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| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.6 | 26-30 | 4.6 |
31-35 3.2 | 31-35 | 3.2 |
36-40 2.9 | 36-40 | 2.9 |
46-50 3 | 46-50 | 3 |
51-55 2.7 | 51-55 | 2.7 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Zynga Product Quality Score by Usage
Zynga's Product Quality score was rated the highest by customers who have used Zynga's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Zynga Product Quality Score by Industry
Zynga's Product Quality score was rated the highest by Tech industry customers, and the lowest by Business and Consumer Services industry customers.
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Zynga Product Quality vs. Competitors
Compared to its competitors, Zynga's Product Quality score is rated right above Niantic, and is preceded by Electronic Arts (EA).
| COMPANY | Product Quality Score | |
|---|---|---|
| SEGA of America | 4.3/5 |
| Sega | 4.3/5 |
| King | 3.9/5 |
| Riot Games | 3.7/5 |
| Ubisoft | 3.7/5 |
| DeNA | 3.5/5 |
| Gameloft | 3.3/5 |
| Activision | 3.2/5 |
| Electronic Arts (EA) | 3.1/5 |
| Zynga | 2.8/5 |
| Niantic | 2.8/5 |
| Glu Mobile | 2.4/5 |
| KIXEYE | 1.8/5 |
| Super Evil Mega Corp | 1.5/5 |
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Zynga Pricing
Zynga ROI & Value For Money
2.7/5
Zynga has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Zynga Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from Zynga.
Quick Insights into Zynga ROI
Zynga's ROI score was rated highest by customers ages 26-30, and rated lowest by customers from the Business and Consumer Services industry.
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Ranked Zynga ROI the Highest
Ranked Zynga ROI the Lowest
Zynga ROI Score by Gender
Male customers rated Zynga's ROI score 0.8 stars higher than Female customers.
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Male
3.1/5
Female
2.3/5
Zynga ROI Score by Ethnicity
Zynga's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Zynga.
0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 4.4 | Other | 4.4 |
Zynga ROI Score by Age
Zynga's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Zynga.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.5 | 26-30 | 4.5 |
31-35 3.4 | 31-35 | 3.4 |
36-40 2.6 | 36-40 | 2.6 |
46-50 2.9 | 46-50 | 2.9 |
51-55 2.2 | 51-55 | 2.2 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.5 | 66+ | 2.5 |
Zynga ROI Score by Usage
Zynga's ROI score was rated the highest by customers who have used Zynga's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Zynga ROI Score by Industry
Zynga's ROI score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.
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Zynga Pricing vs. Competitors
Compared to its competitors, Zynga's ROI score is rated right above Niantic, and is preceded by Activision.
| COMPANY | Pricing Score | |
|---|---|---|
| DeNA | 4/5 |
| Sega | 4/5 |
| SEGA of America | 3.9/5 |
| Riot Games | 3.6/5 |
| Ubisoft | 3.4/5 |
| King | 3.1/5 |
| Electronic Arts (EA) | 2.9/5 |
| Gameloft | 2.9/5 |
| Activision | 2.8/5 |
| Zynga | 2.7/5 |
| Niantic | 2.7/5 |
| Glu Mobile | 2/5 |
| KIXEYE | 1.6/5 |
| Super Evil Mega Corp | 1.5/5 |
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Zynga Customer Satisfaction (CSAT)
Zynga Customer Satisfaction (CSAT) Score
44 / 100
Zynga has an overall Customer Satisfaction score of 44 rated by its users and customers.
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Very Satisfied
28%
Satisfied
16%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
11%
Very Dissatisfied
32%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Zynga Customer Satisfaction
Zynga's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers ages 66+.
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Ranked Zynga Customer Satisfaction the Highest
Ranked Zynga Customer Satisfaction the Lowest
Zynga Customer Satisfaction Score by Gender
Male customers rated Zynga's Customer Satisfaction score 31 points higher than Female customers.
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54 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 29% |
23 / 100
FemaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 6% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 15% | |
Very Dissatisfied | 56% |
Zynga Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Zynga's Customer Satisfaction (CSAT) score was rated 26% according to Caucasian users and customers.
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26 / 100
Very Satisfied
13%
Satisfied
13%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
7%
Very Dissatisfied
63%
CSAT according to Hispanic or Latino
Zynga's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Zynga's Customer Satisfaction (CSAT) score was rated 51% according to Asian or Pacific Islander users and customers.
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51 / 100
Very Satisfied
13%
Satisfied
38%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
11%
Very Dissatisfied
13%
CSAT according to Other
Zynga's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
Zynga Customer Satisfaction Score by Age
Zynga's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
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0
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 71% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 34% | |||||||||||||||
| 46-50 | 25% | |||||||||||||||
| 51-55 | 34% | |||||||||||||||
| 61-65 | 22% | |||||||||||||||
| 66+ | 17% |
Zynga Customer Satisfaction Score by Usage
Zynga's Customer Satisfaction score was rated the highest by customers who have used Zynga's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Zynga Customer Satisfaction Score by Industry
Zynga's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Business and Consumer Services industry customers.
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}Zynga Customer Satisfaction vs. Competitors
Compared to its competitors, Zynga's Customer Satisfaction score is rated right above Niantic, and is preceded by Gameloft.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| King | 100% |
| SEGA of America | 92% |
| Sega | 84% |
| Riot Games | 69% |
| Ubisoft | 68% |
| DeNA | 67% |
| Electronic Arts (EA) | 56% |
| Gameloft | 56% |
| Zynga | 44% |
| Niantic | 44% |
| Activision | 30% |
| Glu Mobile | 25% |
| KIXEYE | 9% |
| Super Evil Mega Corp | 0% |
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Zynga Customer Service
2.7/5
Zynga has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
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About Zynga's Customer Service
Address
699 8th St, San Francisco, CA 94103
Website
http://www.zynga.com
Phone Number
(800) 762-2530
Zynga's Social Links
Quick Insights into Zynga Customer Service
Zynga's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers from the Business and Consumer Services industry.
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Ranked Zynga Customer Service the Highest
Ranked Zynga Customer Service the Lowest
Zynga Customer Service Score by Gender
Male customers rated Zynga's Customer Service score 1.1 stars higher than Female customers.
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Male
3.1/5
Female
2/5
Zynga Customer Service Score by Ethnicity
Zynga's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
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40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Other 4.4 | Other | 4.4 |
Zynga Customer Service Score by Age
Zynga's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.4 | 26-30 | 4.4 |
31-35 3.7 | 31-35 | 3.7 |
36-40 2.9 | 36-40 | 2.9 |
46-50 3 | 46-50 | 3 |
51-55 2.1 | 51-55 | 2.1 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Zynga Customer Service Score by Usage
Zynga's Customer Service score was rated the highest by customers who have used Zynga's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Zynga Customer Service Score by Industry
Zynga's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.
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Zynga Customer Service vs. Competitors
Compared to its competitors, Zynga's Customer Service score is rated right above Niantic, and is preceded by Activision.
| COMPANY | Customer Service Score | |
|---|---|---|
| SEGA of America | 4.1/5 |
| Sega | 4/5 |
| DeNA | 4/5 |
| Riot Games | 3.5/5 |
| Ubisoft | 3.4/5 |
| King | 3.3/5 |
| Gameloft | 3/5 |
| Electronic Arts (EA) | 2.9/5 |
| Activision | 2.7/5 |
| Zynga | 2.7/5 |
| Niantic | 2.5/5 |
| Glu Mobile | 2/5 |
| KIXEYE | 1.6/5 |
| Super Evil Mega Corp | 1.5/5 |
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Zynga as an Employer
4.5/5
Zynga has a 4.5/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Zynga scored a -18 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of Zynga would recommend the brand to a friend. ENPS measures how likely Zynga employees would recommend working at Zynga to a friend.
Net Promoter Score
-18
NPS Score
| 36% | Promoters |
|---|---|
| 10% | Passive |
| 54% | Detractors |
Employee Net Promoter Score
33
eNPS Score
| 55% | Promoters |
|---|---|
| 23% | Passive |
| 22% | Detractors |
