0
NPS
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King
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About King's Brand
King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch. We have 249 million monthly active users as of fourth quarter 2019 across web, social and mobile platforms. King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the company.
Brand at a Glance
87%
Customer Loyalty
3.9/5
Product Quality
3.1/5
Pricing
3.3/5
Customer Service
King NPS
King's Net Promoter Score (NPS) is a 0 with 44% Promoters, 12% Passives, and 44% Detractors. Net Promoter Score tracks whether King's customers would recommend using the product based on a scale of -100 to 100.
King Overall NPS
| 44% | Promoters |
|---|---|
| 12% | Passives |
| 44% | Detractors |
King NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2021 100 | Jan 2021 | 100 |
Nov 2021 0 | Nov 2021 | 0 |
Nov 2022 -33 | Nov 2022 | -33 |
Dec 2022 -25 | Dec 2022 | -25 |
Feb 2023 0 | Feb 2023 | 0 |
May 2023 -17 | May 2023 | -17 |
Aug 2023 -29 | Aug 2023 | -29 |
Dec 2023 -13 | Dec 2023 | -13 |
Apr 2024 0 | Apr 2024 | 0 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
King NPS by Gender
King's NPS was rated 67 by Female customers on Comparably.
Female
67
King's NPS was rated 67 by Female customers on Comparably.
67%
Promoters
33%
Passives
0%
Detractors
Male
N/A
King's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
King Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of King users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
King Product Quality
3.9/5
King has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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King Product Information
King’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- http://company.king.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Gaming
Media
Sports & Entertainment
Quick Insights into King Product Quality
King's Product Quality score was rated highest by Female customers.
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Ranked King Product Quality the Highest
King Product Quality Score by Gender
King's Product Quality score was rated 4.6 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of King.
Female
4.6/5
Male
N/A
King Pricing
King ROI & Value For Money
3.1/5
King has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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King Customer Satisfaction (CSAT)
King Customer Satisfaction (CSAT) Score
100 / 100
King has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
20%
Satisfied
80%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into King Customer Satisfaction
King's Customer Satisfaction score was rated highest by Female customers.
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Ranked King Customer Satisfaction the Highest
King Customer Satisfaction Score by Gender
King's Customer Satisfaction score was rated 100 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of King.
100 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
King Customer Service
3.3/5
King has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About King's Customer Service
Address
England, AR W1F 8FY United Kingdom
Website
http://company.king.com/
King's Social Links
King as an Employer
3.8/5
King has a 3.8/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
King scored a 0 for Net Promoter Score and a 14 for Employee Net Promoter Score. NPS gauges how likely a customer of King would recommend the brand to a friend. ENPS measures how likely King employees would recommend working at King to a friend.
Net Promoter Score
0
NPS Score
| 44% | Promoters |
|---|---|
| 12% | Passive |
| 44% | Detractors |
Employee Net Promoter Score
14
eNPS Score
| 47% | Promoters |
|---|---|
| 20% | Passive |
| 33% | Detractors |
