67
NPS
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DeNA
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About DeNA's Brand
DeNA is a platform providing social games, e-commerce and other web services for PCs and mobile devices.
Brand at a Glance
83%
Customer Loyalty
3.5/5
Product Quality
4/5
Pricing
4/5
Customer Service
DeNA NPS
DeNA's Net Promoter Score (NPS) is a 67 with 67% Promoters, 33% Passives, and 0% Detractors. Net Promoter Score tracks whether DeNA's customers would recommend using the product based on a scale of -100 to 100.
DeNA Overall NPS
| 67% | Promoters |
|---|---|
| 33% | Passives |
| 0% | Detractors |
DeNA NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2022 100 | Apr 2022 | 100 |
Jul 2023 50 | Jul 2023 | 50 |
Jun 2024 66 | Jun 2024 | 66 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
DeNA Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of DeNA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
DeNA Product Quality
3.5/5
DeNA has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock DeNA's overall Product Quality score rated by its users and customers.
DeNA Product Information
DeNA’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://dena.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
AdTech
Content
Ecommerce and Marketplaces
Mobile App
SaaS
DeNA Pricing
DeNA ROI & Value For Money
4/5
DeNA has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock DeNA's overall ROI score rated by its users and customers.
DeNA Customer Satisfaction (CSAT)
DeNA Customer Satisfaction (CSAT) Score
67 / 100
DeNA has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
DeNA Customer Service
4/5
DeNA has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About DeNA's Customer Service
Address
Shibuya Hikarie, 2-21-1, Shibuya, Shibuya-ku, Shubuta, MS 150-8510
Website
http://dena.com
DeNA as an Employer
2.2/5
DeNA has a 2.2/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
DeNA scored a 67 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of DeNA would recommend the brand to a friend. ENPS measures how likely DeNA employees would recommend working at DeNA to a friend.
Net Promoter Score
67
NPS Score
| 67% | Promoters |
|---|---|
| 33% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
