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About Sega's Brand

SEGA is one of the world's premier video games developers and publishers. Among its major competitors, Sega is ranked in 3rd place for NPS while Nintendo is 1st, and Capcom is 2nd.

Brand at a Glance

75%
Customer Loyalty
4.3/5
Product Quality
4/5
Pricing
4/5
Customer Service

Sega Ranking

Sega NPS

Sega's Net Promoter Score (NPS) is a 37 with 58% Promoters, 21% Passives, and 21% Detractors. Net Promoter Score tracks whether Sega's customers would recommend using the product based on a scale of -100 to 100.

Sega Overall NPS

37
NPS
58%Promoters
21%Passives
21%Detractors
Sega Overall NPS

Sega NPS Trend

-100
-50
0
50
100
May 2024
38
May 202438
Jun 2024
40
Jun 202440
Sep 2024
37
Sep 202437
Oct 2024
36
Oct 202436
Jan 2025
37
Jan 202537
Feb 2025
36
Feb 202536
Apr 2025
36
Apr 202536
May 2025
33
May 202533
Jun 2025
35
Jun 202535
Aug 2025
37
Aug 202537
Oct 2025
36
Oct 202536
Nov 2025
37
Nov 202537

How Other Brands Compare

Sega is ranked third for NPS among its competitors. Nintendo and Capcom come in first and second, with Konami coming in at #4.

Sega's Logo
Sega
Nintendo's Logo
Nintendo
Konami's Logo
Konami
Capcom's Logo
Capcom
Global Ranking#-#17#-#-
NPS3755-738
Valuation Updated every 24 hours for public companies-$85.71B$9.13B$8.92B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Sega NPS by Gender

Female customers rated Sega's NPS 44 points higher than Male customers.

Male

13

Sega's NPS was rated 13 by Male customers on Comparably.

42%
Promoters
29%
Passives
29%
Detractors

Female

57

Sega's NPS was rated 57 by Female customers on Comparably.

71%
Promoters
15%
Passives
14%
Detractors

Sega NPS by Ethnicity

Sega's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
0
Caucasian0
Hispanic or Latino
25
Hispanic or Latino25

Sega NPS by Age

Sega's NPS was rated 23 points by customers ages 18-25 on Comparably.

0
20
40
60
80
100
Promoters
56%
Passives
11%
Detractors
33%
18-2556%11%33%

Sega NPS by Usage

Sega's NPS was rated the highest by customers who have used Sega's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
5 to 10 Years
34
5 to 10 Years34
Over 10 Years
25
Over 10 Years25

Sega NPS vs. Competitors

Compared to its competitors, Sega's NPS is rated right above Atari, and is preceded by Capcom.

COMPANYNPS Score
Nintendo
55
Capcom
38
Sega
37
Atari
0
Konami
-7

Sega Customer Reviews

Out of the 5 Sega customer reviews 4 were positive and 1 was constructive. Sega customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
I think there could be more diversity in their games and new game consoles.
What do you value most about this brand?
the sonic the hedgehog games
What do you value most about this brand?
sus diseños en los videojuego
What do you value most about this brand?
nostalgic games remind me of childhood
What do you value most about this brand?
The fandom recognition and innovation to be expanded.

Sega Customer Loyalty

75%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

75% of Sega users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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75
75%
25
25%
Sega Customer Loyalty

Sega Customer Loyalty Score by Gender

Sega's Customer Loyalty score was rated 87 by both Female and Male customers on Comparably.

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Male
87%
Yes
Female
87%
Yes

Sega Customer Loyalty Score by Ethnicity

Sega's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

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82
out of 100
Caucasian
78
out of 100
Hispanic or Latino

Sega Customer Loyalty Score by Age

Sega's Customer Loyalty score was rated 80% by customers ages 18-25 on Comparably.

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0
20%
40%
60%
80%
100%
18-25
80%
18-2580%

Sega Customer Loyalty Score by Usage

Sega's Customer Loyalty score was rated the highest by customers who have used Sega's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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5 to 10 Years
70%
Over 10 Years
89%

Sega Customer Loyalty Score by Industry

Sega's Customer Loyalty score was rated 100% by both Arts and Entertainment and Tech industry customers.

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Tech
100%
Arts and Entertainment
100%

Sega Customer Loyalty vs. Competitors

Compared to its competitors, Sega's Customer Loyalty score is rated right above Atari, and is preceded by Konami.

COMPANYCustomer Loyalty Score
Capcom91%
Nintendo89%
Konami76%
Sega75%
AtariN/A

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Sega Product Quality

4.3/5

Sega has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.

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Sega Product Information

Sega’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Sega's product the highest. Reviewers from the Tech industry rated Sega the lowest at 3.8.

Website
http://www.sega.com
Company Size
501-1,000 Employees

Industry

Tech
Content
Gaming
Media
Sports & Entertainment

Quick Insights into Sega Product Quality

Sega's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by Caucasian customers.

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Ranked Sega Product Quality the Highest

Arts and Entertainment
4.7
Female
4.5
Hispanic or Latino
4.5

Ranked Sega Product Quality the Lowest

Male
4
Tech
3.8
Caucasian
3.6

Sega Product Quality Score by Gender

Female customers rated Sega's Product Quality score 0.5 stars higher than Male customers.

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Male

4/5

Female

4.5/5

Sega Product Quality Score by Ethnicity

Sega's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.6
Caucasian3.6
Hispanic or Latino
4.5
Hispanic or Latino4.5

Sega Product Quality Score by Age

Sega's Product Quality score was rated 4.1 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
4.1
18-254.1

Sega Product Quality Score by Usage

Sega's Product Quality score was rated the highest by customers who have used Sega's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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5 to 10 Years
4.1
Over 10 Years
4.2

Sega Product Quality Score by Industry

Sega's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech
3.8
Arts and Entertainment
4.7

Sega Product Quality vs. Competitors

Compared to its competitors, Sega's Product Quality score is rated right above Capcom, and is preceded by Nintendo.

COMPANYProduct Quality Score
Nintendo4.4/5
Sega4.3/5
Capcom4.2/5
Konami3.3/5
AtariN/A

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Sega Pricing

Sega ROI & Value For Money

4/5

Sega has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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Sega Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Tech industry think that they had the lowest ROI from Sega.

Quick Insights into Sega ROI

Sega's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers who have used Sega's products/services for 5 to 10 Years.

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Ranked Sega ROI the Highest

Hispanic or Latino
4.2
Arts and Entertainment
4.1
Over 10 Years
4.1

Ranked Sega ROI the Lowest

Male
3.5
Tech
3.3
5 to 10 Years
2.8

Sega ROI Score by Gender

Female customers rated Sega's ROI score 0.5 stars higher than Male customers.

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Male

3.5/5

Female

4/5

Sega ROI Score by Ethnicity

Sega's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.5
Caucasian3.5
Hispanic or Latino
4.2
Hispanic or Latino4.2

Sega ROI Score by Age

Sega's ROI score was rated 3.5 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
3.5
18-253.5

Sega ROI Score by Usage

Sega's ROI score was rated the highest by customers who have used Sega's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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5 to 10 Years
2.8
Over 10 Years
4.1

Sega ROI Score by Industry

Sega's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech
3.3
Arts and Entertainment
4.1

Sega Pricing vs. Competitors

Compared to its competitors, Sega's ROI score is rated right above Konami, and is preceded by Capcom.

COMPANYPricing Score
Nintendo4/5
Capcom4/5
Sega4/5
Konami2.9/5
AtariN/A

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Sega Customer Satisfaction (CSAT)

Sega Customer Satisfaction (CSAT) Score

84 / 100

Sega has an overall Customer Satisfaction score of 84 rated by its users and customers.

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Very Satisfied45%
Satisfied39%
Neither Satisfied nor Dissatisfied11%
Dissatisfied5%
Very Dissatisfied0%
Very Satisfied
45%
Satisfied
39%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
5%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Sega Customer Satisfaction

Sega's Customer Satisfaction score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by Caucasian customers.

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Ranked Sega Customer Satisfaction the Highest

Arts and Entertainment
100%
Hispanic or Latino
100%
Over 10 Years
88%

Ranked Sega Customer Satisfaction the Lowest

5 to 10 Years
67%
Tech
67%
Caucasian
60%

Sega Customer Satisfaction Score by Gender

Sega's Customer Satisfaction score was rated 86 by both Female and Male customers on Comparably.

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86 / 100
Male
Very Satisfied
29%
Satisfied
57%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
0%
86 / 100
Female
Very Satisfied
57%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
0%

Sega Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Sega's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.

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60 / 100
Very Satisfied40%
Satisfied20%
Neither Satisfied nor Dissatisfied20%
Dissatisfied20%
Very Dissatisfied0%
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
20%
Very Dissatisfied
0%

CSAT according to Hispanic or Latino

Sega's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100
Very Satisfied25%
Satisfied75%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
25%
Satisfied
75%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

Sega Customer Satisfaction Score by Age

Sega's Customer Satisfaction score was rated 78 points by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
18-25 CSAT Score
78%
Very Satisfied
33%
Satisfied
45%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
11%
Very Dissatisfied
0%
18-2578%

Sega Customer Satisfaction Score by Usage

Sega's Customer Satisfaction score was rated the highest by customers who have used Sega's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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5 to 10 Years
67
Over 10 Years
88

Sega Customer Satisfaction Score by Industry

Sega's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech
67
Arts and Entertainment
100

Sega Customer Satisfaction vs. Competitors

Compared to its competitors, Sega's Customer Satisfaction score is rated right above Capcom, and is preceded by Nintendo.

COMPANYCustomer Satisfaction (CSAT) Score
Nintendo88%
Sega84%
Capcom82%
Konami56%
Atari0%

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Sega Customer Service

4/5

Sega has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Sega's Customer Service

Address

San Francisco, CA


Website

http://www.sega.com


Phone Number

415-701-4200

Quick Insights into Sega Customer Service

Sega's Customer Service score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers who have used Sega's products/services for 5 to 10 Years.

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Ranked Sega Customer Service the Highest

Arts and Entertainment
4.5
Female
4.4
Hispanic or Latino
4.4

Ranked Sega Customer Service the Lowest

Male
3.8
Tech
3.6
5 to 10 Years
3.3

Sega Customer Service Score by Gender

Female customers rated Sega's Customer Service score 0.6 stars higher than Male customers.

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Male

3.8/5

Female

4.4/5

Sega Customer Service Score by Ethnicity

Sega's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
3.9
Caucasian3.9
Hispanic or Latino
4.4
Hispanic or Latino4.4

Sega Customer Service Score by Age

Sega's Customer Service score was rated 3.9 stars by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
18-25
3.9
18-253.9

Sega Customer Service Score by Usage

Sega's Customer Service score was rated the highest by customers who have used Sega's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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5 to 10 Years
3.3
Over 10 Years
4.2

Sega Customer Service Score by Industry

Sega's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech
3.6
Arts and Entertainment
4.5

Sega Customer Service vs. Competitors

Compared to its competitors, Sega's Customer Service score is rated right above Capcom, and is preceded by Nintendo.

COMPANYCustomer Service Score
Nintendo4/5
Sega4/5
Capcom3.9/5
Konami2.8/5
AtariN/A

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Sega as an Employer

3.3/5

Sega has a 3.3/5 stars for its overall company culture rated by their employees

  Sega CEO
top
25%
CEO of Sega

In the Top 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Sega scored a 37 for Net Promoter Score and a -8 for Employee Net Promoter Score. NPS gauges how likely a customer of Sega would recommend the brand to a friend. ENPS measures how likely Sega employees would recommend working at Sega to a friend.

Net Promoter Score

37
NPS Score
58%Promoters
21%Passive
21%Detractors

Employee Net Promoter Score

-8
eNPS Score
25%Promoters
42%Passive
33%Detractors

Global Ranking Snapshot

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6
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