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Nintendo is

Ranked

#17

Global Top 100 Brands

Brand Page

Nintendo

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Nintendo

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Nintendo is ranked #17 in Global Top 100 Brands
Awards & Recognition

About Nintendo's Brand

Nintendo is a Japanese multinational consumer electronics company that develops game consoles. Nintendo’s brand is ranked #17 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Nintendo. When compared to other organizations within the Media and Entertainment industry, Nintendo is ranked #6. Among its major competitors, Nintendo is ranked in 1st place for NPS while Ubisoft is 2nd, and Electronic Arts (EA) is 3rd.Their current market cap is $85.71B

Brand at a Glance

89%

Customer Loyalty

4.4/5

Product Quality

4/5

Pricing

4/5

Customer Service

Nintendo Ranking

Nintendo NPS

Nintendo's Net Promoter Score (NPS) is a 55 with 68% Promoters, 19% Passives, and 13% Detractors. Net Promoter Score tracks whether Nintendo's customers would recommend using the product based on a scale of -100 to 100.

Nintendo Overall NPS

NPS

68%	Promoters
19%	Passives
13%	Detractors

Nintendo NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 55	Feb 2025	55
Mar 2025 55	Mar 2025	55
Apr 2025 56	Apr 2025	56
May 2025 56	May 2025	56
Jun 2025 56	Jun 2025	56
Jul 2025 54	Jul 2025	54
Aug 2025 54	Aug 2025	54
Sep 2025 54	Sep 2025	54
Oct 2025 54	Oct 2025	54
Nov 2025 54	Nov 2025	54
Dec 2025 54	Dec 2025	54
Jan 2026 54	Jan 2026	54

How Other Brands Compare

Nintendo is ranked first for NPS among its competitors. Ubisoft and Electronic Arts (EA) come in second and third, with Activision Blizzard coming in at #4. Among those competitors, it is the most valued company.

	Nintendo	Ubisoft	Activision Blizzard	Electronic Arts (EA)
Global Ranking	#17	#80	#527	#-
NPS	55	13	-13	-11
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	$85.71B	-	$74.97B	$41.98B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Nintendo NPS by Gender

Female customers rated Nintendo's NPS 2 points higher than Male customers.

Male

Nintendo's NPS was rated 53 by Male customers on Comparably.

66%

Promoters

21%

Passives

13%

Detractors

Female

Nintendo's NPS was rated 55 by Female customers on Comparably.

64%

Promoters

27%

Passives

Detractors

Nintendo NPS by Ethnicity

Nintendo's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 52	Caucasian	52
Hispanic or Latino 72	Hispanic or Latino	72
African American/Black 55	African American/Black	55
Asian or Pacific Islander 43	Asian or Pacific Islander	43
Other 58	Other	58

Nintendo NPS by Age

Nintendo's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.

100

Summary

Age

Promoters

Passives

Detractors

18-25

67%

25%

26-30

61%

18%

21%

31-35

76%

14%

10%

36-40

50%

30%

20%

41-45

55%

36%

46-50

50%

66+

83%

17%

Nintendo NPS by Usage

Nintendo's NPS was rated the highest by customers who have used Nintendo's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 0	Less than 1 Year	0
1 to 2 Years 76	1 to 2 Years	76
2 to 5 Years 32	2 to 5 Years	32
5 to 10 Years 55	5 to 10 Years	55
Over 10 Years 66	Over 10 Years	66

Nintendo NPS vs. Competitors

Compared to its competitors, Nintendo's NPS is rated right above Ubisoft.

COMPANY		NPS Score
	Nintendo	55
	Ubisoft	13
	Electronic Arts (EA)	-11
	Activision Blizzard	-13
	Zynga	-18
	Niantic	-22

Nintendo NPS vs Companies in Media and Entertainment

In the Media and Entertainment industry, Nintendo's NPS is rated right above Spotify.

COMPANY		NPS Score
	Nintendo	55
	Spotify	49
	Apple	48
	Netflix	43
	The Walt Disney Company	38
	ROBLOX	38
	Rockstar Games	38
	Instagram	21

Nintendo Customer Reviews

Out of the 70 Nintendo customer reviews 62 were positive and 8 were constructive. Nintendo customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Nintendo Customer Loyalty

89%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

89% of Nintendo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

89%

11%

Nintendo Customer Loyalty Score by Gender

Female customers rated Nintendo's Customer Loyalty score 1% higher than Male customers.

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Male

87%

Yes

Female

88%

Yes

Nintendo Customer Loyalty Score by Ethnicity

Nintendo's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Nintendo.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Nintendo Customer Loyalty Score by Age

Nintendo's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 87%	18-25	87%
26-30 90%	26-30	90%
31-35 96%	31-35	96%
36-40 100%	36-40	100%
41-45 92%	41-45	92%
46-50 78%	46-50	78%
66+ 70%	66+	70%

Nintendo Customer Loyalty Score by Usage

Nintendo's Customer Loyalty score was rated the highest by customers who have used Nintendo's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	70%
1 to 2 Years	84%
2 to 5 Years	83%
5 to 10 Years	92%
Over 10 Years	90%

Nintendo Customer Loyalty Score by Industry

Nintendo's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Accounting industry customers.

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Tech	89%
Accounting	58%
Aerospace and Aviation	64%
Architecture and Planning	82%
Arts and Entertainment	98%
Automotive and Transportation	100%
Banking and Financial Services	100%
Biotech and Pharmaceuticals	100%
Business and Consumer Services	100%
Computer Hardware	70%
Consumer Goods	100%
Consumer Services	100%
Education	84%
Facilities Services	100%
Government and Public Policy	64%
Healthcare, Hospitals and Medicine	89%
Marketing, Advertising and Research	88%

Nintendo Customer Loyalty vs. Competitors

Compared to its competitors, Nintendo's Customer Loyalty score is rated right above Niantic.

COMPANY		Customer Loyalty Score
	Nintendo	89%
	Niantic	79%
	Ubisoft	75%
	Electronic Arts (EA)	70%
	Activision Blizzard	70%
	Zynga	69%

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Customer Loyalty for Other Media and Entertainment Brands

In the Media and Entertainment industry, Nintendo's Customer Loyalty score is rated right above ROBLOX.

COMPANY		Customer Loyalty Score
	Nintendo	89%
	ROBLOX	89%
	Netflix	87%
	Spotify	87%
	Apple	86%
	Instagram	84%
	Rockstar Games	84%
	The Walt Disney Company	83%

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Nintendo Product Quality

4.4/5

Nintendo has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.

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Nintendo Product Information

Nintendo’s product quality score is a 4.4 out of 5 as rated by its users and customers. Reviewers from the Biotech and Pharmaceuticals industry rated Nintendo's product the highest. Reviewers from the Arts and Entertainment industry rated Nintendo the lowest at 4.5.

Website: http://nintendo.com

Company Size: 5,001-10,000 Employees

Industry

Tech

Gaming

Hardware and Devices

Quick Insights into Nintendo Product Quality

Nintendo's Product Quality score was rated highest by customers from the Biotech and Pharmaceuticals industry, and rated lowest by customers ages 66+.

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Ranked Nintendo Product Quality the Highest

Biotech and Pharmaceuticals	5
31-35	4.6
Other	4.5

Ranked Nintendo Product Quality the Lowest

Less than 1 Year	3.6
Computer Hardware	3.1
66+	3

Nintendo Product Quality Score by Gender

Female customers rated Nintendo's Product Quality score 0.2 stars higher than Male customers.

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Male

4.2/5

Female

4.4/5

Nintendo Product Quality Score by Ethnicity

Nintendo's Product Quality score was rated the highest by Other customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 4.2	Caucasian	4.2
Hispanic or Latino 4.4	Hispanic or Latino	4.4
African American/Black 4	African American/Black	4
Asian or Pacific Islander 4.4	Asian or Pacific Islander	4.4
Other 4.5	Other	4.5

Nintendo Product Quality Score by Age

Nintendo's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4.4	18-25	4.4
26-30 4.3	26-30	4.3
31-35 4.6	31-35	4.6
36-40 4.3	36-40	4.3
41-45 3.8	41-45	3.8
46-50 4.1	46-50	4.1
66+ 3	66+	3

Nintendo Product Quality Score by Usage

Nintendo's Product Quality score was rated the highest by customers who have used Nintendo's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.6
1 to 2 Years	4.4
2 to 5 Years	4.2
5 to 10 Years	4.4
Over 10 Years	4.4

Nintendo Product Quality Score by Industry

Nintendo's Product Quality score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Computer Hardware industry customers.

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Tech	4.2
Accounting	4
Aerospace and Aviation	4.1
Architecture and Planning	4.6
Arts and Entertainment	4.5
Automotive and Transportation	4.6
Banking and Financial Services	4.6
Biotech and Pharmaceuticals	5
Business and Consumer Services	4.5
Computer Hardware	3.1
Consumer Goods	4.6
Consumer Services	3.6
Education	4.8
Facilities Services	3.8
Government and Public Policy	4.6
Healthcare, Hospitals and Medicine	4.3
Marketing, Advertising and Research	4.5

Nintendo Product Quality vs. Competitors

Compared to its competitors, Nintendo's Product Quality score is rated right above Ubisoft.

COMPANY		Product Quality Score
	Nintendo	4.4/5
	Ubisoft	3.7/5
	Electronic Arts (EA)	3.1/5
	Activision Blizzard	3/5
	Zynga	2.8/5
	Niantic	2.8/5

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Product Quality for Other Media and Entertainment Brands

In the Media and Entertainment industry, Nintendo's Product Quality score is rated right above Apple.

COMPANY		Product Quality Score
	Nintendo	4.4/5
	Apple	4.3/5
	Netflix	4.2/5
	Spotify	4.2/5
	The Walt Disney Company	4.1/5
	Rockstar Games	4.1/5
	ROBLOX	4/5
	Instagram	3.7/5

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Nintendo Pricing

Nintendo ROI & Value For Money

4/5

Nintendo has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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Nintendo Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Biotech and Pharmaceuticals industry. The users from the Computer Hardware industry think that they had the lowest ROI from Nintendo.

Quick Insights into Nintendo ROI

Nintendo's ROI score was rated highest by customers from the Biotech and Pharmaceuticals industry, and rated lowest by customers from the Computer Hardware industry.

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Ranked Nintendo ROI the Highest

Biotech and Pharmaceuticals	5
31-35	4.5
1 to 2 Years	4.1

Ranked Nintendo ROI the Lowest

Less than 1 Year	3.4
66+	3.1
Computer Hardware	3.1

Nintendo ROI Score by Gender

Female customers rated Nintendo's ROI score 0.2 stars higher than Male customers.

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Male

3.9/5

Female

4.1/5

Nintendo ROI Score by Ethnicity

Nintendo's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 3.9	Caucasian	3.9
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 3.7	African American/Black	3.7
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Other 3.9	Other	3.9

Nintendo ROI Score by Age

Nintendo's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4	18-25	4
26-30 3.8	26-30	3.8
31-35 4.5	31-35	4.5
36-40 4	36-40	4
41-45 3.7	41-45	3.7
46-50 4.4	46-50	4.4
66+ 3.1	66+	3.1

Nintendo ROI Score by Usage

Nintendo's ROI score was rated the highest by customers who have used Nintendo's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.4
1 to 2 Years	4.1
2 to 5 Years	3.6
5 to 10 Years	4
Over 10 Years	4.1

Nintendo ROI Score by Industry

Nintendo's ROI score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Computer Hardware industry customers.

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Tech	3.8
Accounting	4.2
Aerospace and Aviation	3.7
Architecture and Planning	3.8
Arts and Entertainment	4.2
Automotive and Transportation	4
Banking and Financial Services	3.9
Biotech and Pharmaceuticals	5
Business and Consumer Services	4
Computer Hardware	3.1
Consumer Goods	4.3
Consumer Services	3.4
Education	4.3
Facilities Services	4.6
Government and Public Policy	4.3
Healthcare, Hospitals and Medicine	4.2
Marketing, Advertising and Research	3.9

Nintendo Pricing vs. Competitors

Compared to its competitors, Nintendo's ROI score is rated right above Ubisoft.

COMPANY		Pricing Score
	Nintendo	4/5
	Ubisoft	3.4/5
	Electronic Arts (EA)	2.9/5
	Activision Blizzard	2.8/5
	Zynga	2.7/5
	Niantic	2.7/5

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ROI for Other Media and Entertainment Brands

In the Media and Entertainment industry, Nintendo's ROI score is rated right above Spotify.

COMPANY		Pricing Score
	Nintendo	4/5
	Spotify	4/5
	Netflix	4/5
	Apple	4/5
	Rockstar Games	3.8/5
	ROBLOX	3.8/5
	The Walt Disney Company	3.7/5
	Instagram	3.5/5

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Nintendo Customer Satisfaction (CSAT)

Nintendo Customer Satisfaction (CSAT) Score

88 / 100

Nintendo has an overall Customer Satisfaction score of 88 rated by its users and customers.

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Very Satisfied	52%
Satisfied	36%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	2%
Very Dissatisfied	3%

Very Satisfied

52%

Satisfied

36%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Nintendo Customer Satisfaction

Nintendo's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers ages 66+.

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Ranked Nintendo Customer Satisfaction the Highest

31-35	100%
Aerospace and Aviation	100%
5 to 10 Years	97%

Ranked Nintendo Customer Satisfaction the Lowest

2 to 5 Years	83%
Computer Hardware	67%
66+	60%

Nintendo Customer Satisfaction Score by Gender

Female customers rated Nintendo's Customer Satisfaction score 5 points higher than Male customers.

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88 / 100

Male

	Very Satisfied	45%
	Satisfied	43%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	1%
	Very Dissatisfied	6%

93 / 100

Female

	Very Satisfied	60%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	0%
	Very Dissatisfied	1%

Nintendo Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Nintendo's Customer Satisfaction (CSAT) score was rated 86% according to Caucasian users and customers.

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86 / 100

Very Satisfied	48%
Satisfied	38%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	1%
Very Dissatisfied	6%

Very Satisfied

48%

Satisfied

38%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

Nintendo's Customer Satisfaction (CSAT) score was rated 94% according to Hispanic or Latino users and customers.

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94 / 100

Very Satisfied	44%
Satisfied	50%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	0%
Very Dissatisfied	3%

Very Satisfied

44%

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Nintendo's Customer Satisfaction (CSAT) score was rated 88% according to African American/Black users and customers.

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88 / 100

Very Satisfied	50%
Satisfied	38%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	4%
Very Dissatisfied	8%

Very Satisfied

50%

Satisfied

38%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Nintendo's Customer Satisfaction (CSAT) score was rated 94% according to Asian or Pacific Islander users and customers.

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94 / 100

Very Satisfied	49%
Satisfied	45%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	0%
Very Dissatisfied	2%

Very Satisfied

49%

Satisfied

45%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

Nintendo's Customer Satisfaction (CSAT) score was rated 89% according to Other users and customers.

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89 / 100

Very Satisfied	61%
Satisfied	28%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	0%
Very Dissatisfied	3%

Very Satisfied

61%

Satisfied

28%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Nintendo Customer Satisfaction Score by Age

Nintendo's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

91%

26-30

88%

31-35

100%

36-40

88%

41-45

63%

66+

60%

Nintendo Customer Satisfaction Score by Usage

Nintendo's Customer Satisfaction score was rated the highest by customers who have used Nintendo's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	92
1 to 2 Years	93
2 to 5 Years	83
5 to 10 Years	97
Over 10 Years	89

Nintendo Customer Satisfaction Score by Industry

Nintendo's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Computer Hardware industry customers.

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			"stars": 0,
			"csatScore": 93,
			"text": "Nintendo's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 93
		},
		{
			"label": "Computer Hardware",
			"groupId": 509,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Nintendo's Customer Satisfaction score is  rated by Computer Hardware customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Nintendo's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Nintendo's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Nintendo's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Facilities Services",
			"groupId": 518,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Nintendo's Customer Satisfaction score is  rated by Facilities Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Nintendo's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 87,
			"stars": 0,
			"csatScore": 87,
			"text": "Nintendo's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 87
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Nintendo's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		}
	]
}

Tech	80
Accounting	91
Aerospace and Aviation	100
Architecture and Planning	100
Arts and Entertainment	94
Automotive and Transportation	100
Banking and Financial Services	83
Biotech and Pharmaceuticals	100
Business and Consumer Services	93
Computer Hardware	67
Consumer Goods	100
Consumer Services	75
Education	100
Facilities Services	100
Government and Public Policy	100
Healthcare, Hospitals and Medicine	87
Marketing, Advertising and Research	100

Nintendo Customer Satisfaction vs. Competitors

Compared to its competitors, Nintendo's Customer Satisfaction score is rated right above Ubisoft.

COMPANY		Customer Satisfaction (CSAT) Score
	Nintendo	88%
	Ubisoft	68%
	Electronic Arts (EA)	56%
	Activision Blizzard	47%
	Zynga	44%
	Niantic	44%

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Customer Satisfaction for Other Media and Entertainment Brands

In the Media and Entertainment industry, Nintendo's Customer Satisfaction score is rated right above Netflix.

COMPANY		Customer Satisfaction (CSAT) Score
	Nintendo	88%
	Netflix	85%
	Apple	85%
	Spotify	85%
	The Walt Disney Company	77%
	Rockstar Games	76%
	ROBLOX	73%
	Instagram	61%

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Nintendo Customer Service

4/5

Nintendo has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Nintendo's Customer Service

Address

4600 150th Ave NE, Redmond, WA 98052

Website

http://nintendo.com

Quick Insights into Nintendo Customer Service

Nintendo's Customer Service score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers ages 66+.

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Ranked Nintendo Customer Service the Highest

Architecture and Planning	4.7
46-50	4.5
1 to 2 Years	4.2

Ranked Nintendo Customer Service the Lowest

Less than 1 Year	3.6
Consumer Services	3.4
66+	3.3

Nintendo Customer Service Score by Gender

Female customers rated Nintendo's Customer Service score 0.2 stars higher than Male customers.

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Male

3.9/5

Female

4.1/5

Nintendo Customer Service Score by Ethnicity

Nintendo's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.8	Caucasian	3.8
Hispanic or Latino 4	Hispanic or Latino	4
African American/Black 4	African American/Black	4
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2
Other 4	Other	4

Nintendo Customer Service Score by Age

Nintendo's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 3.9	18-25	3.9
26-30 4	26-30	4
31-35 4.4	31-35	4.4
36-40 4.3	36-40	4.3
41-45 3.7	41-45	3.7
46-50 4.5	46-50	4.5
66+ 3.3	66+	3.3

Nintendo Customer Service Score by Usage

Nintendo's Customer Service score was rated the highest by customers who have used Nintendo's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.6
1 to 2 Years	4.2
2 to 5 Years	3.8
5 to 10 Years	4
Over 10 Years	4

Nintendo Customer Service Score by Industry

Nintendo's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Consumer Services industry customers.

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Tech	3.9
Accounting	3.9
Aerospace and Aviation	3.9
Architecture and Planning	4.7
Arts and Entertainment	4.1
Automotive and Transportation	3.5
Banking and Financial Services	3.8
Biotech and Pharmaceuticals	4.3
Business and Consumer Services	4
Computer Hardware	3.6
Consumer Goods	4.1
Consumer Services	3.4
Education	4
Facilities Services	4.3
Government and Public Policy	3.6
Healthcare, Hospitals and Medicine	4.2
Marketing, Advertising and Research	3.8

Nintendo Customer Service vs. Competitors

Compared to its competitors, Nintendo's Customer Service score is rated right above Ubisoft.

COMPANY		Customer Service Score
	Nintendo	4/5
	Ubisoft	3.4/5
	Electronic Arts (EA)	2.9/5
	Activision Blizzard	2.7/5
	Zynga	2.7/5
	Niantic	2.5/5

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Customer Service for Other Media and Entertainment Brands

In the Media and Entertainment industry, Nintendo's Customer Service score is rated right above Netflix, and is preceded by The Walt Disney Company.

COMPANY		Customer Service Score
	Apple	4.2/5
	The Walt Disney Company	4.1/5
	Nintendo	4/5
	Netflix	4/5
	Spotify	4/5
	Rockstar Games	3.7/5
	ROBLOX	3.6/5
	Instagram	3.3/5

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Nintendo as an Employer

3.4/5

Nintendo has a 3.4/5 stars for its overall company culture rated by their employees

top

40%

CEO of Nintendo

Shuntaro Furukawa

In the Top 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Nintendo scored a 55 for Net Promoter Score and a 7 for Employee Net Promoter Score. NPS gauges how likely a customer of Nintendo would recommend the brand to a friend. ENPS measures how likely Nintendo employees would recommend working at Nintendo to a friend.

Net Promoter Score

NPS Score

68%	Promoters
19%	Passive
13%	Detractors

Employee Net Promoter Score

eNPS Score

42%	Promoters
23%	Passive
35%	Detractors

Global Ranking Snapshot

Nintendo is ranked #17 in the Global Top 100 Brands. It ranks just behind Vans and just ahead of Headspace.

RANK			INDUSTRY
15	In-N-Out Burger	Lynsi Snyder	Travel and Hospitality
16	Vans	Doug Palladini	Fashion and Beauty
17	Nintendo	Shuntaro Furukawa	Media and Entertainment
18	Headspace	Russell Glass	Health and Wellness
19	REI	Eric Artz	Retail
20	Lego Group	Niels Christiansen	Consumer Goods
21	Delta Air Lines	Ed Bastian	Travel and Hospitality

Media and Entertainment Ranking Snapshot

Nintendo is ranked #6 in the Media and Entertainment Industry. It ranks just behind ROBLOX and just ahead of Instagram.

RANK		Location
4	The Walt Disney Company	Burbank, CA
5	ROBLOX	San Mateo, CA
6	Nintendo	Redmond, WA
7	Instagram	Menlo Park, CA
8	Rockstar Games	New York City, NY
9	PlayStation	San Mateo, CA
10	Rooster Teeth	Austin, TX

Nintendo is ranked #17 in Global Top 100 BrandsAwards & Recognition

Awards & Recognition

About Nintendo's Brand

Brand at a Glance

Nintendo Ranking

Nintendo NPS

Nintendo Overall NPS

Nintendo NPS Trend

How Other Brands Compare

What is NPS

Nintendo NPS by Gender

Male

Female

Nintendo NPS by Ethnicity

Nintendo NPS by Age

Nintendo NPS by Usage

Nintendo NPS vs. Competitors

Nintendo NPS vs Companies in Media and Entertainment

Nintendo Customer Reviews

Nintendo Customer Loyalty

Nintendo Customer Loyalty Score by Gender

Nintendo Customer Loyalty Score by Ethnicity

Nintendo Customer Loyalty Score by Age

Nintendo Customer Loyalty Score by Usage

Nintendo Customer Loyalty Score by Industry

Nintendo Customer Loyalty vs. Competitors

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Customer Loyalty for Other Media and Entertainment Brands

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Nintendo Product Quality

Nintendo Product Information

Industry

Quick Insights into Nintendo Product Quality

Ranked Nintendo Product Quality the Highest

Ranked Nintendo Product Quality the Lowest

Nintendo Product Quality Score by Gender

Male

Female

Nintendo Product Quality Score by Ethnicity

Nintendo Product Quality Score by Age

Nintendo Product Quality Score by Usage

Nintendo Product Quality Score by Industry

Nintendo Product Quality vs. Competitors

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Product Quality for Other Media and Entertainment Brands

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Nintendo Pricing

Nintendo ROI & Value For Money

Nintendo Pricing Plans

Quick Insights into Nintendo ROI

Ranked Nintendo ROI the Highest

Ranked Nintendo ROI the Lowest

Nintendo ROI Score by Gender

Male

Female

Nintendo ROI Score by Ethnicity

Nintendo ROI Score by Age

Nintendo ROI Score by Usage

Nintendo ROI Score by Industry

Nintendo Pricing vs. Competitors

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ROI for Other Media and Entertainment Brands

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Nintendo Customer Satisfaction (CSAT)

Nintendo Customer Satisfaction (CSAT) Score

What is Customer Satisfaction (CSAT) Score

Quick Insights into Nintendo Customer Satisfaction

Ranked Nintendo Customer Satisfaction the Highest

Ranked Nintendo Customer Satisfaction the Lowest

Nintendo Customer Satisfaction Score by Gender

Nintendo Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

CSAT according to Hispanic or Latino

CSAT according to African American/Black

CSAT according to Asian or Pacific Islander

CSAT according to Other

Nintendo Customer Satisfaction Score by Age

Nintendo Customer Satisfaction Score by Usage

Nintendo Customer Satisfaction Score by Industry

Nintendo Customer Satisfaction vs. Competitors

Nintendo is ranked #17 in Global Top 100 Brands
Awards & Recognition