Instagram NPS & Customer Reviews | Comparably
Instagram is
Ranked
#23
in
Global Top 100 Brands
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Instagram is ranked #23 in Global Top 100 Brands

Awards & Recognition

  • Top 100 Brands 2021
  • Top Brands for Gen-Z 2021

About Instagram's Brand

Instagram is a free photo sharing application that enables its users to take photos, apply filters, and share them on social networks. Instagram’s brand is ranked #23 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Instagram. When compared to other organizations within the Media and Entertainment industry, Instagram is ranked #7. Among its major competitors, Instagram is ranked in 3rd place for NPS while Pinterest is 1st, and LinkedIn is 2nd. Overall, Instagram has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $852.49B

Brand at a Glance

84%
Customer Loyalty
3.7/5
Product Quality
3.5/5
Pricing
3.3/5
Customer Service

Instagram CMO

Instagram Ranking

Instagram NPS

Instagram's Net Promoter Score (NPS) is a 21 with 52% Promoters, 17% Passives, and 31% Detractors. Net Promoter Score tracks whether Instagram's customers would recommend using the product based on a scale of -100 to 100.

Instagram Overall NPS

21
NPS
52%Promoters
17%Passives
31%Detractors
Instagram Overall NPS

Instagram NPS Trend

-100
-50
0
50
100
Jan 2025
22
Jan 202522
Feb 2025
22
Feb 202522
Mar 2025
22
Mar 202522
Apr 2025
22
Apr 202522
May 2025
22
May 202522
Jul 2025
22
Jul 202522
Aug 2025
22
Aug 202522
Sep 2025
22
Sep 202522
Oct 2025
22
Oct 202522
Nov 2025
22
Nov 202522
Dec 2025
20
Dec 202520
Jan 2026
20
Jan 202620

How Other Brands Compare

Instagram is ranked third for NPS among its competitors. Pinterest and LinkedIn come in first and second, with Twitter coming in at #4. Among those competitors, it is the third most valued company.

Instagram's Logo
Instagram
LinkedIn's Logo
LinkedIn
Pinterest's Logo
Pinterest
Twitter's Logo
Twitter
Global Ranking#23#29#47#91
NPS21334611
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNeutralNeutral-
Valuation Updated every 24 hours for public companies$852.49B-$53.09B$57.69B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Instagram NPS by Gender

Female customers rated Instagram's NPS 10 points higher than Male customers.

Male

-10

Instagram's NPS was rated -10 by Male customers on Comparably.

33%
Promoters
24%
Passives
43%
Detractors

Female

0

Instagram's NPS was rated by Female customers on Comparably.

43%
Promoters
14%
Passives
43%
Detractors

Instagram NPS by Ethnicity

Instagram's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
-47
Caucasian-47
Hispanic or Latino
13
Hispanic or Latino13
African American/Black
4
African American/Black4
Asian or Pacific Islander
26
Asian or Pacific Islander26
Other
-1
Other-1

Instagram NPS by Age

Instagram's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

0
20
40
60
80
100
Promoters
44%
Passives
23%
Detractors
33%
18-2544%23%33%
Promoters
43%
Passives
13%
Detractors
44%
26-3043%13%44%
Promoters
43%
Passives
14%
Detractors
43%
31-3543%14%43%
Promoters
30%
Passives
30%
Detractors
40%
36-4030%30%40%
Promoters
29%
Passives
14%
Detractors
57%
41-4529%14%57%
Promoters
0%
Passives
0%
Detractors
100%
46-500%0%100%
Promoters
33%
Passives
0%
Detractors
67%
51-5533%0%67%
Promoters
20%
Passives
0%
Detractors
80%
56-6020%0%80%
Promoters
0%
Passives
0%
Detractors
100%
61-650%0%100%
Promoters
33%
Passives
17%
Detractors
50%
66+33%17%50%

Instagram NPS by Usage

Instagram's NPS was rated the highest by customers who have used Instagram's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
15
Less than 1 Year15
1 to 2 Years
24
1 to 2 Years24
2 to 5 Years
17
2 to 5 Years17
5 to 10 Years
19
5 to 10 Years19
Over 10 Years
-43
Over 10 Years-43

Instagram NPS vs. Competitors

Compared to its competitors, Instagram's NPS is rated right above Snap Inc., and is preceded by LinkedIn.

Instagram NPS vs Companies in Media and Entertainment

In the Media and Entertainment industry, Instagram's NPS is rated right below Rockstar Games.

Instagram Customer Reviews

Out of the 23 Instagram customer reviews 12 were positive and 11 were constructive. Instagram customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
actually listen when someone reports their account 50 million times after its been hacked and take it down or get it back to the initial user
What can this brand most improve?
Allowing users to see the content they tell instagram they want to see
What do you value most about this brand?
Instagram has made so many people come out of their comfort zones to be a content creator while fulfilling their purpose and living happily.
What can this brand most improve?
Remove bots and limit peoples stories
What do you value most about this brand?
I like this that is why I'm her now

Instagram Customer Loyalty

84%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

84% of Instagram users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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84
84%
16
16%
Instagram Customer Loyalty

Instagram Customer Loyalty Score by Gender

Male customers rated Instagram's Customer Loyalty score 10% higher than Female customers.

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Male
87%
Yes
Female
77%
Yes

Instagram Customer Loyalty Score by Ethnicity

Instagram's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

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78
out of 100
Caucasian
83
out of 100
Hispanic or Latino
90
out of 100
African American/Black
88
out of 100
Asian or Pacific Islander
85
out of 100
Other

Instagram Customer Loyalty Score by Age

Instagram's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.

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0
20%
40%
60%
80%
100%
18-25
83%
18-2583%
26-30
89%
26-3089%
31-35
84%
31-3584%
36-40
82%
36-4082%
41-45
74%
41-4574%
46-50
100%
46-50100%
51-55
100%
51-55100%
56-60
100%
56-60100%
61-65
33%
61-6533%
66+
70%
66+70%

Instagram Customer Loyalty Score by Usage

Instagram's Customer Loyalty score was rated the highest by customers who have used Instagram's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
66%
1 to 2 Years
86%
2 to 5 Years
76%
5 to 10 Years
88%
Over 10 Years
84%

Instagram Customer Loyalty Score by Industry

Instagram's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Public Relations and Communications industry customers.

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Tech
84%
Accounting
65%
Aerospace and Aviation
100%
Fashion and Beauty
89%
Architecture and Planning
46%
Arts and Entertainment
83%
Banking and Financial Services
89%
Business and Consumer Services
90%
Consulting
100%
Education
87%
Healthcare, Hospitals and Medicine
100%
Legal
100%
Marketing, Advertising and Research
87%
Mechanical, Civil or Industrial Engineering
100%
Media and Entertainment
70%
Public Relations and Communications
40%

Instagram Customer Loyalty vs. Competitors

Compared to its competitors, Instagram's Customer Loyalty score is rated right above Snap Inc., and is preceded by LinkedIn.

COMPANYCustomer Loyalty Score
LinkedIn85%
Instagram84%
Snap Inc.84%
Pinterest81%
TikTok78%
Twitter75%

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Instagram's Logo
VS
LinkedIn's Logo
Snap Inc. Logo
Pinterest's Logo
TikTok's Logo
Twitter's Logo

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Customer Loyalty for Other Media and Entertainment Brands

In the Media and Entertainment industry, Instagram's Customer Loyalty score is rated right above Rockstar Games, and is preceded by Apple.

COMPANYCustomer Loyalty Score
ROBLOX89%
Nintendo89%
Netflix87%
Spotify87%
Apple86%
Instagram84%
Rockstar Games84%
The Walt Disney Company83%

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Instagram's Logo
VS
ROBLOX's Logo
Nintendo's Logo
Netflix's Logo
Spotify's Logo
Apple's Logo
Rockstar Games' Logo
The Walt Disney Company's Logo

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Instagram Product Quality

3.7/5

Instagram has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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Instagram Product Information

Instagram serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Instagram supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.

Instagram’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Public Relations and Communications industry rated Instagram's product the highest. Reviewers from the Fashion and Beauty industry rated Instagram the lowest at 4.1.

Website
http://instagram.com
Company Size
10,000+ Employees

Industry

Tech
Construction
Media and Entertainment
Consumer Services
Media
Social

Languages Supported

English
Chinese (Traditional)
Dutch
French
German
Portuguese
Spanish
Thai
Chinese (Simplified)
Japanese
Turkish
Italian
Korean
Russian
Ukrainian
Czech
Swedish
Polish
Danish
Finnish
Hungarian
Norwegian

Product Type

Social Media Marketing Software
Online Community Software
Social Networking Software

Quick Insights into Instagram Product Quality

Instagram's Product Quality score was rated highest by customers from the Public Relations and Communications industry, and rated lowest by customers ages 61-65.

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Ranked Instagram Product Quality the Highest

Public Relations and Communications
4.6
1 to 2 Years
3.7
18-25
3.6

Ranked Instagram Product Quality the Lowest

Over 10 Years
2.4
Media and Entertainment
2.2
61-65
1.5

Instagram Product Quality Score by Gender

Instagram's Product Quality score was rated 3.2 by both Female and Male customers on Comparably.

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Male

3.2/5

Female

3.2/5

Instagram Product Quality Score by Ethnicity

Instagram's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2.5
Caucasian2.5
Hispanic or Latino
3.3
Hispanic or Latino3.3
African American/Black
3.2
African American/Black3.2
Asian or Pacific Islander
3.6
Asian or Pacific Islander3.6
Other
3.1
Other3.1

Instagram Product Quality Score by Age

Instagram's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
18-25
3.6
18-253.6
26-30
3.6
26-303.6
31-35
3
31-353
36-40
3
36-403
41-45
2.8
41-452.8
46-50
1.9
46-501.9
51-55
2.6
51-552.6
56-60
2.5
56-602.5
61-65
1.5
61-651.5
66+
2.7
66+2.7

Instagram Product Quality Score by Usage

Instagram's Product Quality score was rated the highest by customers who have used Instagram's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.6
1 to 2 Years
3.7
2 to 5 Years
3.7
5 to 10 Years
3.6
Over 10 Years
2.4

Instagram Product Quality Score by Industry

Instagram's Product Quality score was rated the highest by Public Relations and Communications industry customers, and the lowest by Media and Entertainment industry customers.

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Tech
3.6
Accounting
3.2
Aerospace and Aviation
4.4
Fashion and Beauty
4.1
Architecture and Planning
2.7
Arts and Entertainment
2.8
Banking and Financial Services
3.8
Business and Consumer Services
3.5
Business Supplies and Equipment
4.3
Consulting
3.5
Education
3.9
Healthcare, Hospitals and Medicine
4.3
Legal
4.3
Marketing, Advertising and Research
4.1
Mechanical, Civil or Industrial Engineering
4
Media and Entertainment
2.2
Public Relations and Communications
4.6
Real Estate
3.9
Content
4.3

Instagram Product Quality vs. Competitors

Compared to its competitors, Instagram's Product Quality score is rated right above TikTok, and is preceded by LinkedIn.

COMPANYProduct Quality Score
Pinterest4.1/5
Snap Inc.4/5
LinkedIn4/5
Instagram3.7/5
TikTok3.7/5
Twitter3.6/5

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Instagram's Logo
VS
Pinterest's Logo
Snap Inc. Logo
LinkedIn's Logo
TikTok's Logo
Twitter's Logo

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Product Quality for Other Media and Entertainment Brands

In the Media and Entertainment industry, Instagram's Product Quality score is rated right below ROBLOX.

COMPANYProduct Quality Score
Nintendo4.4/5
Apple4.3/5
Netflix4.2/5
Spotify4.2/5
The Walt Disney Company4.1/5
Rockstar Games4.1/5
ROBLOX4/5
Instagram3.7/5

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Instagram's Logo
VS
Nintendo's Logo
Apple's Logo
Netflix's Logo
Spotify's Logo
The Walt Disney Company's Logo
Rockstar Games' Logo
ROBLOX's Logo

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Instagram Pricing

Instagram ROI & Value For Money

3.5/5

Instagram has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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Instagram Pricing Plans

Instagram has a pricing structure that accommodates small, medium, and large businesses.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Telecommunications industry. The users from the Media and Entertainment industry think that they had the lowest ROI from Instagram.

Who Uses Instagram?

Small Businesses
Medium Businesses
Large Enterprises

Quick Insights into Instagram ROI

Instagram's ROI score was rated highest by customers from the Telecommunications industry, and rated lowest by customers ages 61-65.

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Ranked Instagram ROI the Highest

Telecommunications
4.6
Asian or Pacific Islander
3.6
1 to 2 Years
3.4

Ranked Instagram ROI the Lowest

Over 10 Years
2.1
Media and Entertainment
2
61-65
1.5

Instagram ROI Score by Gender

Female customers rated Instagram's ROI score 0.1 stars higher than Male customers.

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Male

2.9/5

Female

3/5

Instagram ROI Score by Ethnicity

Instagram's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2.1
Caucasian2.1
Hispanic or Latino
3.2
Hispanic or Latino3.2
African American/Black
3.2
African American/Black3.2
Asian or Pacific Islander
3.6
Asian or Pacific Islander3.6
Other
2.9
Other2.9

Instagram ROI Score by Age

Instagram's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
18-25
3.2
18-253.2
26-30
3.2
26-303.2
31-35
3
31-353
36-40
3
36-403
41-45
2.5
41-452.5
46-50
1.5
46-501.5
51-55
2.3
51-552.3
56-60
2
56-602
61-65
1.5
61-651.5
66+
3.1
66+3.1

Instagram ROI Score by Usage

Instagram's ROI score was rated the highest by customers who have used Instagram's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.4
1 to 2 Years
3.4
2 to 5 Years
3.4
5 to 10 Years
3.3
Over 10 Years
2.1

Instagram ROI Score by Industry

Instagram's ROI score was rated the highest by Telecommunications industry customers, and the lowest by Media and Entertainment industry customers.

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Tech
3.4
Accounting
3.5
Aerospace and Aviation
2.9
Fashion and Beauty
3.3
Architecture and Planning
2.7
Arts and Entertainment
2.7
Banking and Financial Services
4.2
Business and Consumer Services
3.2
Consulting
3.3
Education
4
Healthcare, Hospitals and Medicine
4.1
Legal
3.3
Marketing, Advertising and Research
4
Mechanical, Civil or Industrial Engineering
3.6
Media and Entertainment
2
Public Relations and Communications
4.5
Telecommunications
4.6

Instagram Pricing vs. Competitors

Compared to its competitors, Instagram's ROI score is rated right below TikTok.

COMPANYPricing Score
Pinterest4/5
LinkedIn3.7/5
Snap Inc.3.7/5
Twitter3.6/5
TikTok3.6/5
Instagram3.5/5

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Instagram's Logo
VS
Pinterest's Logo
LinkedIn's Logo
Snap Inc. Logo
Twitter's Logo
TikTok's Logo

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ROI for Other Media and Entertainment Brands

In the Media and Entertainment industry, Instagram's ROI score is rated right below The Walt Disney Company.

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Instagram's Logo
VS
Spotify's Logo
Nintendo's Logo
Netflix's Logo
Apple's Logo
Rockstar Games' Logo
ROBLOX's Logo
The Walt Disney Company's Logo

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Instagram Customer Satisfaction (CSAT)

Instagram Customer Satisfaction (CSAT) Score

61 / 100

Instagram has an overall Customer Satisfaction score of 61 rated by its users and customers.

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Very Satisfied32%
Satisfied29%
Neither Satisfied nor Dissatisfied14%
Dissatisfied8%
Very Dissatisfied17%
Very Satisfied
32%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
8%
Very Dissatisfied
17%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Instagram Customer Satisfaction

Instagram's Customer Satisfaction score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers ages 61-65.

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Ranked Instagram Customer Satisfaction the Highest

Banking and Financial Services
80%
1 to 2 Years
69%
Hispanic or Latino
65%

Ranked Instagram Customer Satisfaction the Lowest

Media and Entertainment
20%
Less than 1 Year
14%
61-65
0%

Instagram Customer Satisfaction Score by Gender

Female customers rated Instagram's Customer Satisfaction score 1 points higher than Male customers.

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50 / 100
Male
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
10%
Very Dissatisfied
27%
51 / 100
Female
Very Satisfied
32%
Satisfied
19%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
6%
Very Dissatisfied
32%

Instagram Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Instagram's Customer Satisfaction (CSAT) score was rated 32% according to Caucasian users and customers.

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32 / 100
Very Satisfied19%
Satisfied13%
Neither Satisfied nor Dissatisfied11%
Dissatisfied11%
Very Dissatisfied46%
Very Satisfied
19%
Satisfied
13%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
11%
Very Dissatisfied
46%

CSAT according to Hispanic or Latino

Instagram's Customer Satisfaction (CSAT) score was rated 65% according to Hispanic or Latino users and customers.

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65 / 100
Very Satisfied21%
Satisfied44%
Neither Satisfied nor Dissatisfied14%
Dissatisfied7%
Very Dissatisfied14%
Very Satisfied
21%
Satisfied
44%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
7%
Very Dissatisfied
14%

CSAT according to African American/Black

Instagram's Customer Satisfaction (CSAT) score was rated 60% according to African American/Black users and customers.

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60 / 100
Very Satisfied40%
Satisfied20%
Neither Satisfied nor Dissatisfied12%
Dissatisfied8%
Very Dissatisfied20%
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
8%
Very Dissatisfied
20%

CSAT according to Asian or Pacific Islander

Instagram's Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.

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60 / 100
Very Satisfied35%
Satisfied25%
Neither Satisfied nor Dissatisfied25%
Dissatisfied5%
Very Dissatisfied10%
Very Satisfied
35%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
5%
Very Dissatisfied
10%

CSAT according to Other

Instagram's Customer Satisfaction (CSAT) score was rated 57% according to Other users and customers.

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57 / 100
Very Satisfied32%
Satisfied25%
Neither Satisfied nor Dissatisfied4%
Dissatisfied7%
Very Dissatisfied32%
Very Satisfied
32%
Satisfied
25%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
7%
Very Dissatisfied
32%

Instagram Customer Satisfaction Score by Age

Instagram's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
18-25 CSAT Score
56%
Very Satisfied
31%
Satisfied
25%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
5%
Very Dissatisfied
22%
18-2556%
26-30 CSAT Score
50%
Very Satisfied
40%
Satisfied
10%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
10%
Very Dissatisfied
20%
26-3050%
31-35 CSAT Score
55%
Very Satisfied
32%
Satisfied
23%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
5%
Very Dissatisfied
35%
31-3555%
36-40 CSAT Score
45%
Very Satisfied
22%
Satisfied
23%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
33%
Very Dissatisfied
11%
36-4045%
41-45 CSAT Score
51%
Very Satisfied
13%
Satisfied
38%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
13%
Very Dissatisfied
36%
41-4551%
46-50 CSAT Score
25%
Very Satisfied
0%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
50%
46-5025%
56-60 CSAT Score
20%
Very Satisfied
20%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
80%
56-6020%
61-65 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
75%
61-650%
66+ CSAT Score
60%
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
20%
66+60%

Instagram Customer Satisfaction Score by Usage

Instagram's Customer Satisfaction score was rated the highest by customers who have used Instagram's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
14
1 to 2 Years
69
2 to 5 Years
49
5 to 10 Years
60
Over 10 Years
32

Instagram Customer Satisfaction Score by Industry

Instagram's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Media and Entertainment industry customers.

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Tech
60
Accounting
47
Architecture and Planning
25
Arts and Entertainment
36
Banking and Financial Services
80
Business and Consumer Services
50
Consulting
34
Healthcare, Hospitals and Medicine
33
Marketing, Advertising and Research
80
Mechanical, Civil or Industrial Engineering
67
Media and Entertainment
20

Instagram Customer Satisfaction vs. Competitors

Compared to its competitors, Instagram's Customer Satisfaction score is rated right below Twitter.

COMPANYCustomer Satisfaction (CSAT) Score
Pinterest82%
Snap Inc.78%
LinkedIn76%
TikTok68%
Twitter64%
Instagram61%

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Instagram's Logo
VS
Pinterest's Logo
Snap Inc. Logo
LinkedIn's Logo
TikTok's Logo
Twitter's Logo

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Customer Satisfaction for Other Media and Entertainment Brands

In the Media and Entertainment industry, Instagram's Customer Satisfaction score is rated right below ROBLOX.

COMPANYCustomer Satisfaction (CSAT) Score
Nintendo88%
Netflix85%
Apple85%
Spotify85%
The Walt Disney Company77%
Rockstar Games76%
ROBLOX73%
Instagram61%

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Instagram's Logo
VS
Nintendo's Logo
Netflix's Logo
Apple's Logo
Spotify's Logo
The Walt Disney Company's Logo
Rockstar Games' Logo
ROBLOX's Logo

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Instagram Customer Service

3.3/5

Instagram has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.

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About Instagram's Customer Service

Address

Menlo Park, CA


Website

http://instagram.com

Quick Insights into Instagram Customer Service

Instagram's Customer Service score was rated highest by customers from the Public Relations and Communications industry, and rated lowest by customers ages 61-65.

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Ranked Instagram Customer Service the Highest

Public Relations and Communications
4.3
Asian or Pacific Islander
3.4
Less than 1 Year
3.4

Ranked Instagram Customer Service the Lowest

Over 10 Years
1.8
Media and Entertainment
1.7
61-65
1.5

Instagram Customer Service Score by Gender

Male customers rated Instagram's Customer Service score 0.2 stars higher than Female customers.

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Male

2.9/5

Female

2.7/5

Instagram Customer Service Score by Ethnicity

Instagram's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
1.9
Caucasian1.9
Hispanic or Latino
3
Hispanic or Latino3
African American/Black
3
African American/Black3
Asian or Pacific Islander
3.4
Asian or Pacific Islander3.4
Other
2.9
Other2.9

Instagram Customer Service Score by Age

Instagram's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
18-25
3.2
18-253.2
26-30
2.9
26-302.9
31-35
2.7
31-352.7
36-40
3
36-403
41-45
2.1
41-452.1
46-50
1.5
46-501.5
51-55
2
51-552
56-60
1.5
56-601.5
61-65
1.5
61-651.5
66+
2.8
66+2.8

Instagram Customer Service Score by Usage

Instagram's Customer Service score was rated the highest by customers who have used Instagram's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.4
1 to 2 Years
3.3
2 to 5 Years
3.3
5 to 10 Years
3.1
Over 10 Years
1.8

Instagram Customer Service Score by Industry

Instagram's Customer Service score was rated the highest by Public Relations and Communications industry customers, and the lowest by Media and Entertainment industry customers.

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Tech
3.1
Accounting
3
Aerospace and Aviation
2.5
Fashion and Beauty
3.4
Architecture and Planning
2.6
Arts and Entertainment
2.5
Banking and Financial Services
3.8
Business and Consumer Services
3.3
Consulting
3
Education
3.6
Healthcare, Hospitals and Medicine
3.7
Legal
2.1
Marketing, Advertising and Research
3.8
Mechanical, Civil or Industrial Engineering
4
Media and Entertainment
1.7
Public Relations and Communications
4.3

Instagram Customer Service vs. Competitors

Compared to its competitors, Instagram's Customer Service score is rated right below Twitter.

COMPANYCustomer Service Score
Pinterest3.9/5
Snap Inc.3.8/5
LinkedIn3.7/5
TikTok3.6/5
Twitter3.5/5
Instagram3.3/5

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Instagram's Logo
VS
Pinterest's Logo
Snap Inc. Logo
LinkedIn's Logo
TikTok's Logo
Twitter's Logo

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Customer Service for Other Media and Entertainment Brands

In the Media and Entertainment industry, Instagram's Customer Service score is rated right below ROBLOX.

COMPANYCustomer Service Score
Apple4.2/5
The Walt Disney Company4.1/5
Nintendo4/5
Netflix4/5
Spotify4/5
Rockstar Games3.7/5
ROBLOX3.6/5
Instagram3.3/5

Unlock Instagram Customer Service vs. Companies in Media and Entertainment Data

Instagram's Logo
VS
Apple's Logo
The Walt Disney Company's Logo
Nintendo's Logo
Netflix's Logo
Spotify's Logo
Rockstar Games' Logo
ROBLOX's Logo

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Instagram as an Employer

4.3/5

Instagram has a 4.3/5 stars for its overall company culture rated by their employees

  Instagram CEO
bottom
40%
CEO of Instagram

In the Bottom 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Instagram scored a 21 for Net Promoter Score and a -6 for Employee Net Promoter Score. NPS gauges how likely a customer of Instagram would recommend the brand to a friend. ENPS measures how likely Instagram employees would recommend working at Instagram to a friend.

Net Promoter Score

21
NPS Score
52%Promoters
17%Passive
31%Detractors

Employee Net Promoter Score

-6
eNPS Score
41%Promoters
12%Passive
47%Detractors

Global Ranking Snapshot

Instagram is ranked #23 in the Global Top 100 Brands. It ranks just behind Microsoft and just ahead of Southwest Airlines.

RANKCOMPANYCEOINDUSTRY
21
Delta Air Lines  Delta Air Lines CEO
Ed Bastian
Travel and Hospitality
22
Microsoft  Microsoft CEO
Satya Nadella
Tech
23
Instagram  Instagram CEO
Adam Mosseri
Media and Entertainment
24
Southwest Airlines  Southwest Airlines CEO
Robert E. Jordan
Travel and Hospitality
25
American Eagle Outfitters  American Eagle Outfitters CEO
Jay Schottenstein
Retail
26
Glossier  Glossier CEO
Emily Weiss
Fashion and Beauty
27
Rockstar Games  Rockstar Games CEO
Strauss Zelnick
Media and Entertainment

Media and Entertainment Ranking Snapshot

Instagram is ranked #7 in the Media and Entertainment Industry. It ranks just behind Nintendo and just ahead of Rockstar Games.

RANKCOMPANYLocation
5
ROBLOX
San Mateo, CA
6
Nintendo
Redmond, WA
7
Instagram
Menlo Park, CA
8
Rockstar Games
New York City, NY
9
PlayStation
San Mateo, CA
10
Rooster Teeth
Austin, TX
11
National Geographic
Washington, DC