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NPS
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HBO is ranked #60 in Global Top 100 BrandsAwards & Recognition
HBO is ranked #60 in Global Top 100 Brands
Awards & Recognition
About HBO's Brand
HBO is a television company that offers two 24-hour premium TV services, HBO and Cinemax. HBO’s brand is ranked #60 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of HBO. When compared to other organizations within the Media and Entertainment industry, HBO is ranked #12. Among its major competitors, HBO is ranked in 3rd place for NPS while Showtime is 1st, and Hulu is 2nd.
Brand at a Glance
69%
Customer Loyalty
3.6/5
Product Quality
3.4/5
Pricing
3.6/5
Customer Service
HBO Ranking
- #60 / 100 in Global Best Brands
- #12 in Media and Entertainment
- #3 / 4 of its competitors
HBO NPS
HBO's Net Promoter Score (NPS) is a -8 with 38% Promoters, 16% Passives, and 46% Detractors. Net Promoter Score tracks whether HBO's customers would recommend using the product based on a scale of -100 to 100.
HBO Overall NPS
| 38% | Promoters |
|---|---|
| 16% | Passives |
| 46% | Detractors |
HBO NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2023 -100 | Jun 2023 | -100 |
Jul 2023 0 | Jul 2023 | 0 |
Aug 2023 33 | Aug 2023 | 33 |
Oct 2023 0 | Oct 2023 | 0 |
Feb 2024 20 | Feb 2024 | 20 |
Mar 2024 33 | Mar 2024 | 33 |
Apr 2024 43 | Apr 2024 | 43 |
Jul 2024 25 | Jul 2024 | 25 |
Sep 2024 22 | Sep 2024 | 22 |
Nov 2024 0 | Nov 2024 | 0 |
Feb 2025 -9 | Feb 2025 | -9 |
May 2025 -8 | May 2025 | -8 |
How Other Brands Compare
HBO is ranked third for NPS among its competitors. Showtime and Hulu come in first and second, with BeFast.TV coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
HBO NPS by Ethnicity
HBO's NPS was rated 34 points by Asian or Pacific Islander customers on Comparably.
-100
-50
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| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
HBO NPS vs. Competitors
Compared to its competitors, HBO's NPS is rated right below Hulu.
| COMPANY | NPS Score | |
|---|---|---|
 | Showtime | 75 |
 | Crazy Bulk | N/A |
 | Hulu | -2 |
 | HBO | -8 |
HBO NPS vs Companies in Media and Entertainment
In the Media and Entertainment industry, HBO's NPS is rated right below Instagram.
| COMPANY | NPS Score | |
|---|---|---|
 | Nintendo | 55 |
 | Spotify | 49 |
 | Apple | 48 |
 | Netflix | 43 |
 | The Walt Disney Company | 38 |
 | ROBLOX | 38 |
 | Rockstar Games | 38 |
 | 21 | |
| HBO | -8 |
HBO Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of HBO users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
HBO Customer Loyalty Score by Ethnicity
HBO's Customer Loyalty score was rated 100% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
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100
out of 100
Asian or Pacific Islander
HBO Customer Loyalty vs. Competitors
Compared to its competitors, HBO's Customer Loyalty score is rated right above Crazy Bulk, and is preceded by Hulu.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Showtime | 100% |
| Hulu | 72% |
| HBO | 69% |
| Crazy Bulk | N/A |
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Customer Loyalty for Other Media and Entertainment Brands
In the Media and Entertainment industry, HBO's Customer Loyalty score is rated right below The Walt Disney Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| ROBLOX | 89% |
| Nintendo | 89% |
| Netflix | 87% |
| Spotify | 87% |
| Apple | 86% |
| 84% | |
| Rockstar Games | 84% |
| The Walt Disney Company | 83% |
| HBO | 69% |
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HBO Product Quality
3.6/5
HBO has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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HBO Product Information
HBO’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Website
- http://hbo.com
- Company Size
- 1,001-5,000 Employees
Industry
Content
Media
Sports & Entertainment
Quick Insights into HBO Product Quality
HBO's Product Quality score was rated highest by Asian or Pacific Islander customers.
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Ranked HBO Product Quality the Highest
HBO Product Quality Score by Ethnicity
HBO's Product Quality score was rated 4.6 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of HBO.
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| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
HBO Product Quality vs. Competitors
Compared to its competitors, HBO's Product Quality score is rated right above Hulu, and is preceded by Showtime.
| COMPANY | Product Quality Score | |
|---|---|---|
| Showtime | 4.5/5 |
| HBO | 3.6/5 |
| Hulu | 3.3/5 |
| Crazy Bulk | N/A |
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Product Quality for Other Media and Entertainment Brands
In the Media and Entertainment industry, HBO's Product Quality score is rated right below Instagram.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nintendo | 4.4/5 |
| Apple | 4.3/5 |
| Netflix | 4.2/5 |
| Spotify | 4.2/5 |
| The Walt Disney Company | 4.1/5 |
| Rockstar Games | 4.1/5 |
| ROBLOX | 4/5 |
| 3.7/5 | |
| HBO | 3.6/5 |
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HBO Pricing
HBO ROI & Value For Money
3.4/5
HBO has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Quick Insights into HBO ROI
HBO's ROI score was rated highest by Asian or Pacific Islander customers.
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Ranked HBO ROI the Highest
HBO ROI Score by Ethnicity
HBO's ROI score was rated 3.3 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of HBO.
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| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
HBO Pricing vs. Competitors
Compared to its competitors, HBO's ROI score is rated right above Hulu, and is preceded by Showtime.
| COMPANY | Pricing Score | |
|---|---|---|
| Showtime | 3.5/5 |
| HBO | 3.4/5 |
| Hulu | 3.1/5 |
| Crazy Bulk | N/A |
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ROI for Other Media and Entertainment Brands
In the Media and Entertainment industry, HBO's ROI score is rated right below Instagram.
| COMPANY | Pricing Score | |
|---|---|---|
| Spotify | 4/5 |
| Nintendo | 4/5 |
| Netflix | 4/5 |
| Apple | 4/5 |
| Rockstar Games | 3.8/5 |
| ROBLOX | 3.8/5 |
| The Walt Disney Company | 3.7/5 |
| 3.5/5 | |
| HBO | 3.4/5 |
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HBO Customer Satisfaction (CSAT)
HBO Customer Satisfaction (CSAT) Score
62 / 100
HBO has an overall Customer Satisfaction score of 62 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
12%
Neither Satisfied nor Dissatisfied
38%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into HBO Customer Satisfaction
HBO's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers.
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Ranked HBO Customer Satisfaction the Highest
HBO Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
HBO's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
HBO Customer Satisfaction vs. Competitors
Compared to its competitors, HBO's Customer Satisfaction score is rated right above Hulu.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| HBO | 62% |
| Hulu | 51% |
| Showtime | 0% |
| Crazy Bulk | 0% |
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Customer Satisfaction for Other Media and Entertainment Brands
In the Media and Entertainment industry, HBO's Customer Satisfaction score is rated right above Instagram, and is preceded by ROBLOX.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nintendo | 88% |
| Netflix | 85% |
| Apple | 85% |
| Spotify | 85% |
| The Walt Disney Company | 77% |
| Rockstar Games | 76% |
| ROBLOX | 73% |
| HBO | 62% |
| 61% |
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HBO Customer Service
3.6/5
HBO has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About HBO's Customer Service
Address
1100 Avenue of the Americas, New York City, NY 10036
Website
http://hbo.com
Phone Number
212-512-1000
Quick Insights into HBO Customer Service
HBO's Customer Service score was rated highest by Asian or Pacific Islander customers.
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Ranked HBO Customer Service the Highest
HBO Customer Service Score by Ethnicity
HBO's Customer Service score was rated 3.3 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of HBO.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
HBO Customer Service vs. Competitors
Compared to its competitors, HBO's Customer Service score is rated right above Showtime.
| COMPANY | Customer Service Score | |
|---|---|---|
| HBO | 3.6/5 |
| Showtime | 3.5/5 |
| Hulu | 3/5 |
| Crazy Bulk | N/A |
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Customer Service for Other Media and Entertainment Brands
In the Media and Entertainment industry, HBO's Customer Service score is rated right above Instagram, and is preceded by ROBLOX.
| COMPANY | Customer Service Score | |
|---|---|---|
| Apple | 4.2/5 |
| The Walt Disney Company | 4.1/5 |
| Nintendo | 4/5 |
| Netflix | 4/5 |
| Spotify | 4/5 |
| Rockstar Games | 3.7/5 |
| ROBLOX | 3.6/5 |
| HBO | 3.6/5 |
| 3.3/5 |
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Global Ranking Snapshot
HBO is ranked #60 in the Global Top 100 Brands. It ranks just behind SEPHORA and just ahead of Mars.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
58 |  | adidas |  | Kasper Rorsted | Fashion and Beauty |
59 |  | SEPHORA |  | Jean-Andre Rougeot | Retail |
60 | | HBO |  | Media and Entertainment | |
61 |  | Mars |  | Grant Reid | Food and Beverages |
62 |  | American Express |  | Stephen Squeri | Banking and Financial Services |
63 |  | PUMA |  | Arne Freundt | Fashion and Beauty |
64 |  | Versace |  | Mr. Jonathan Akeroyd | Fashion and Beauty |
Media and Entertainment Ranking Snapshot
HBO is ranked #12 in the Media and Entertainment Industry. It ranks just behind National Geographic and just ahead of Bungie.
| RANK | COMPANY | Location | |
|---|---|---|---|
10 |  | Rooster Teeth | Austin, TX |
11 |  | National Geographic | Washington, DC |
12 | | HBO | New York City, NY |
13 |  | Bungie | Bellevue, WA |
14 |  | YouTube | San Bruno, CA |
15 |  | Riot Games | Los Angeles, CA |
16 |  | Ubisoft | Saint-Mande |
