
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. Meta’s brand is ranked #102 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Meta. When compared to other organizations within the Tech industry, Meta is ranked #27. Among its major competitors, Meta is ranked in 7th place for NPS while Apple is 1st, and Pinterest is 2nd. Overall, Meta has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $746.49B

Mr. Gary S. Briggs has been the Chief Marketing Officer and Vice President of Facebook, Inc., since August 2013. Prior to Facebook, Mr. Briggs served as an Advisor to the Chief Executive Officer of Motorola Mobility, a subsidiary of Google, Inc. He served as the Chief Executive Officer of Plastic Jungle, Inc., since November 2008 and also served as its Co-Chief Executive Officer. He joined Plastic Jungle in 2008. He served as the Chief Marketing Officer and Senior Vice President at eBay from 2002 to 2008 and was responsible for eBay's branding and marketing activities in North America, including advertising, Internet marketing, direct marketing, onsite merchandising, partner relationships and core category initiatives. He served as a Vice President and Country Manager at eBay Canada Limited. In his six-year career at eBay, Mr. Briggs held numerous positions including Vice President of Consumer Marketing for eBay U.S., and Vice President of Global Marketing for PayPal. He served as the General Manager and Vice President of Canada at eBay, Inc., since April, 2004. He served as Vice President of Consumer Marketing at eBay, Inc., from February 2002 to March, 2004. Mr. Briggs is a Co-Founder of OurHouse.com and served as its Chief Marketing Officer. Prior to founding OurHouse.com in 1999, he served as Director of Brand Strategy for IBM Corporation. Before joining IBM in 1997, he worked for six years at Pepsi-Cola and held position of Marketing Director for Brand Pepsi. Prior to Pepsi, he worked for four years at McKinsey and Company as an associate and engagement manager. He served as Chief Marketing Officer of Motorola Mobility. He served as Senior Vice President, overseeing all aspects of product and regional marketing, consumer research, communications, eCommerce and the Motorola Mobility brand and advertising. Prior to that, Mr. Briggs served as Vice President of consumer marketing at Google. He has been a Director of Q Interactive, LLC since September 2001 and Coolsavings, Inc. since September 2001. He serves as a Member of Advisory Board at LendingClub Corporation. He serves as a Director of Viewpoints, LLC. He served as Lead Independent Director of Rainmaker Systems Inc. since November 2011 and served as its Director from March 30, 2010 to October 2013. He served as a Director of LifeLock, Inc. from August 2013 to February 9, 2017. He served as a Director of Plastic Jungle, Inc., since May 2008 since May 2008. Mr. Briggs holds an A.B. in Political Science and American Civilization from Brown University in 1984 and an M.B.A. from Kellogg Graduate School of Management at Northwestern University 1989.
Meta's Net Promoter Score (NPS) is a 9 with 44% Promoters, 21% Passives, and 35% Detractors. Net Promoter Score tracks whether Meta's customers would recommend using the product based on a scale of -100 to 100.
| 44% | Promoters |
|---|---|
| 21% | Passives |
| 35% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 10 | Feb 2025 | 10 |
Mar 2025 10 | Mar 2025 | 10 |
Apr 2025 10 | Apr 2025 | 10 |
May 2025 10 | May 2025 | 10 |
Jun 2025 10 | Jun 2025 | 10 |
Jul 2025 10 | Jul 2025 | 10 |
Aug 2025 10 | Aug 2025 | 10 |
Sep 2025 10 | Sep 2025 | 10 |
Oct 2025 10 | Oct 2025 | 10 |
Nov 2025 10 | Nov 2025 | 10 |
Dec 2025 10 | Dec 2025 | 10 |
Jan 2026 10 | Jan 2026 | 10 |
Meta is ranked #4 for NPS among its competitors. Apple and Google come in first and second, with LinkedIn coming in at third. Among those competitors, it is the lowest valued company behind Apple.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Meta's NPS 6 points higher than Female customers.
Meta's NPS was rated 15 by Male customers on Comparably.
Meta's NPS was rated 9 by Female customers on Comparably.
Meta's NPS was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino -13 | Hispanic or Latino | -13 |
African American/Black 22 | African American/Black | 22 |
Asian or Pacific Islander 13 | Asian or Pacific Islander | 13 |
Native American 29 | Native American | 29 |
Other 5 | Other | 5 |
Meta's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
Meta's NPS was rated the highest by customers who have used Meta's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 5 | Less than 1 Year | 5 |
1 to 2 Years 3 | 1 to 2 Years | 3 |
2 to 5 Years 7 | 2 to 5 Years | 7 |
5 to 10 Years 10 | 5 to 10 Years | 10 |
Over 10 Years 17 | Over 10 Years | 17 |
Out of the 171 Meta customer reviews 124 were positive and 47 were constructive. Meta customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Meta users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Meta's Customer Loyalty score 2% higher than Male customers.
Meta's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Meta's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 80% | 18-25 | 80% |
26-30 82% | 26-30 | 82% |
31-35 81% | 31-35 | 81% |
36-40 76% | 36-40 | 76% |
41-45 72% | 41-45 | 72% |
46-50 82% | 46-50 | 82% |
51-55 84% | 51-55 | 84% |
56-60 77% | 56-60 | 77% |
61-65 78% | 61-65 | 78% |
66+ 52% | 66+ | 52% |
Meta's Customer Loyalty score was rated the highest by customers who have used Meta's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Meta's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Government and Public Policy industry customers.
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Compared to its competitors, Meta's Customer Loyalty score is rated right above Yelp, and is preceded by Twitter.
In the Tech industry, Meta's Customer Loyalty score is rated right below Peloton.
Meta has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Meta serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, and Germany. Meta supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Meta’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Staffing and Recruiting industry rated Meta's product the highest. Reviewers from the Civic and Social Organization industry rated Meta the lowest at 4.3.
Meta's Product Quality score was rated highest by customers from the Staffing and Recruiting industry, and rated lowest by customers from the Government and Public Policy industry.
Meta's Product Quality score was rated 3.7 by both Female and Male customers on Comparably.
Meta's Product Quality score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 3.7 | Native American | 3.7 |
Other 3.6 | Other | 3.6 |
Meta's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.4 | 41-45 | 3.4 |
46-50 3.7 | 46-50 | 3.7 |
51-55 3.8 | 51-55 | 3.8 |
56-60 3.6 | 56-60 | 3.6 |
61-65 3.1 | 61-65 | 3.1 |
66+ 2.9 | 66+ | 2.9 |
Meta's Product Quality score was rated the highest by customers who have used Meta's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Meta's Product Quality score was rated the highest by Staffing and Recruiting industry customers, and the lowest by Government and Public Policy industry customers.
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Compared to its competitors, Meta's Product Quality score is rated right above Yelp, and is preceded by Twitter.
In the Tech industry, Meta's Product Quality score is rated right below ROBLOX.
Meta has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Meta's overall ROI score rated by its users and customers.
Meta has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Telecommunications industry. The users from the Government and Public Policy industry think that they had the lowest ROI from Meta.
Meta's ROI score was rated highest by customers from the Telecommunications industry, and rated lowest by customers from the Government and Public Policy industry.
Meta's ROI score was rated 3.6 by both Female and Male customers on Comparably.
Meta's ROI score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Native American 3.4 | Native American | 3.4 |
Other 3.5 | Other | 3.5 |
Meta's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.3 | 41-45 | 3.3 |
46-50 3.3 | 46-50 | 3.3 |
51-55 3.7 | 51-55 | 3.7 |
56-60 3.6 | 56-60 | 3.6 |
61-65 2.9 | 61-65 | 2.9 |
66+ 2.6 | 66+ | 2.6 |
Meta's ROI score was rated the highest by customers who have used Meta's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Meta's ROI score was rated the highest by Telecommunications industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Meta's ROI score is rated right above Twitter, and is preceded by Snap Inc..
In the Tech industry, Meta's ROI score is rated right below ROBLOX.
Meta has an overall Customer Satisfaction score of 65 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Meta's Customer Satisfaction score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers from the Government and Public Policy industry.
Male customers rated Meta's Customer Satisfaction score 4 points higher than Female customers.
Very Satisfied | 35% | |
|---|---|---|
Satisfied | 35% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 2% | |
Very Dissatisfied | 11% |
Very Satisfied | 30% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 19% | |
Dissatisfied | 5% | |
Very Dissatisfied | 10% |
Meta's Customer Satisfaction (CSAT) score was rated 64% according to Caucasian users and customers.
Meta's Customer Satisfaction (CSAT) score was rated 56% according to Hispanic or Latino users and customers.
Meta's Customer Satisfaction (CSAT) score was rated 70% according to African American/Black users and customers.
Meta's Customer Satisfaction (CSAT) score was rated 72% according to Asian or Pacific Islander users and customers.
Meta's Customer Satisfaction (CSAT) score was rated 55% according to Native American users and customers.
Meta's Customer Satisfaction (CSAT) score was rated 66% according to Other users and customers.
Meta's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 70% | |||||||||||||||
| 26-30 | 73% | |||||||||||||||
| 31-35 | 68% | |||||||||||||||
| 36-40 | 64% | |||||||||||||||
| 41-45 | 56% | |||||||||||||||
| 46-50 | 69% | |||||||||||||||
| 51-55 | 70% | |||||||||||||||
| 56-60 | 65% | |||||||||||||||
| 61-65 | 50% | |||||||||||||||
| 66+ | 36% |
Meta's Customer Satisfaction score was rated the highest by customers who have used Meta's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Meta's Customer Satisfaction score was rated the highest by Automotive and Transportation industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 502,
"score": 33,
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"groupId": 507,
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"groupId": 509,
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"groupId": 510,
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"stars": 0,
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"scoreClassName": "max",
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"groupId": 511,
"score": 84,
"stars": 0,
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"groupId": 513,
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"stars": 0,
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"groupId": 514,
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"groupId": 515,
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"stars": 0,
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"groupId": 521,
"score": 25,
"stars": 0,
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"scoreClassName": "",
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"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 61,
"stars": 0,
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"scoreClassName": "",
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"groupId": 523,
"score": 86,
"stars": 0,
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"groupId": 526,
"score": 60,
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"scoreLabel": 60
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"label": "Legal",
"groupId": 529,
"score": 75,
"stars": 0,
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"scoreClassName": "",
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{
"label": "Logistics and Supply Chain",
"groupId": 531,
"score": 75,
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"scoreClassName": "",
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"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 80,
"stars": 0,
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"scoreClassName": "",
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"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 70,
"stars": 0,
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"scoreClassName": "",
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"groupId": 537,
"score": 89,
"stars": 0,
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}Compared to its competitors, Meta's Customer Satisfaction score is rated right above Twitter, and is preceded by LinkedIn.
In the Tech industry, Meta's Customer Satisfaction score is rated right above Peloton, and is preceded by ROBLOX.
Meta has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Meta's overall Customer Service score rated by its users and customers.
Menlo Park, CA 94025
http://www.facebook.com
650-618-7714
Meta's Customer Service score was rated highest by customers from the Staffing and Recruiting industry, and rated lowest by customers from the Government and Public Policy industry.
Meta's Customer Service score was rated 3.5 by both Female and Male customers on Comparably.
Meta's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Native American 3.4 | Native American | 3.4 |
Other 3.3 | Other | 3.3 |
Meta's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3.1 | 41-45 | 3.1 |
46-50 3.2 | 46-50 | 3.2 |
51-55 3.6 | 51-55 | 3.6 |
56-60 3.5 | 56-60 | 3.5 |
61-65 2.9 | 61-65 | 2.9 |
66+ 2.3 | 66+ | 2.3 |
Meta's Customer Service score was rated the highest by customers who have used Meta's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Meta's Customer Service score was rated the highest by Staffing and Recruiting industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Meta's Customer Service score is rated right above Twitter, and is preceded by LinkedIn.
In the Tech industry, Meta's Customer Service score is rated right below ROBLOX.
Meta has a 4.6/5 stars for its overall company culture rated by their employees

Meta scored a 9 for Net Promoter Score and a 27 for Employee Net Promoter Score. NPS gauges how likely a customer of Meta would recommend the brand to a friend. ENPS measures how likely Meta employees would recommend working at Meta to a friend.
| 44% | Promoters |
|---|---|
| 21% | Passive |
| 35% | Detractors |
| 54% | Promoters |
|---|---|
| 19% | Passive |
| 27% | Detractors |
Meta is ranked #102 in the Global Top 100 Brands. It ranks just behind Best Buy and just ahead of Samsung.