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Walmart is
Ranked
#19
in
Retail Brands
Brand Page
Walmart
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Walmart is ranked #19 in Retail Brands

About Walmart's Brand

Walmart is a multinational retail corporation that operates several chains of discount department and warehouse stores. Walmart’s brand is ranked #104 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Walmart. When compared to other organizations within the Retail industry, Walmart is ranked #19. Among its major competitors, Walmart is ranked in 7th place for NPS while JD.com is 1st, and Costco is 2nd. Overall, Walmart has a negative social sentiment, when analyzing social media channels and online mentions.Their current market cap is $382.64B

Brand at a Glance

74%
Customer Loyalty
3.6/5
Product Quality
3.6/5
Pricing
3.5/5
Customer Service

Walmart CMO

Walmart Ranking

Walmart NPS

Walmart's Net Promoter Score (NPS) is a 14 with 47% Promoters, 20% Passives, and 33% Detractors. Net Promoter Score tracks whether Walmart's customers would recommend using the product based on a scale of -100 to 100.

Walmart Overall NPS

14
NPS
47%Promoters
20%Passives
33%Detractors
Walmart Overall NPS

Walmart NPS Trend

-100
-50
0
50
100
Aug 2021
22
Aug 202122
Sep 2021
19
Sep 202119
Oct 2021
15
Oct 202115
Nov 2021
15
Nov 202115
Dec 2021
15
Dec 202115
Jan 2022
14
Jan 202214
Feb 2022
14
Feb 202214
Mar 2022
15
Mar 202215
Apr 2022
15
Apr 202215
May 2022
14
May 202214
Jun 2022
13
Jun 202213
Jul 2022
13
Jul 202213

How Other Brands Compare

Walmart is ranked #4 for NPS among its competitors. Costco and Amazon come in first and second, with Target coming in at third. Among those competitors, it is the second most valued company behind Amazon.

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Walmart's Logo
Walmart
Costco's Logo
Costco
Amazon's Logo
Amazon
Target's Logo
Target
Global Ranking#104#3#5#8
NPS14605248
Social Sentiment Calculated by analyzing social media and other online mentionsNegativeNeutralNeutral-
Valuation Updated every 24 hours for public companies$382.64B$157.15B$1.64T$94.56B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Walmart NPS by Gender

Male customers rated Walmart's NPS 14 points higher than Female customers.

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Male

23

Walmart's NPS was rated 23 by Male customers on Comparably.

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50%
Promoters
23%
Passives
27%
Detractors

Female

9

Walmart's NPS was rated 9 by Female customers on Comparably.

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43%
Promoters
23%
Passives
34%
Detractors

Walmart NPS by Ethnicity

Walmart's NPS was rated the highest by African American/Black customers, and the lowest by Native American customers.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Walmart.
-100
-50
0
50
100
Caucasian
8
Caucasian8
Hispanic or Latino
19
Hispanic or Latino19
African American/Black
30
African American/Black30
Asian or Pacific Islander
9
Asian or Pacific Islander9
Native American
-67
Native American-67
Other
-13
Other-13

Walmart NPS by Age

Walmart's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Walmart.
0
20
40
60
80
100
Promoters
44%
Passives
23%
Detractors
33%
18-2544%23%33%
Promoters
54%
Passives
23%
Detractors
23%
26-3054%23%23%
Promoters
37%
Passives
29%
Detractors
34%
31-3537%29%34%
Promoters
46%
Passives
25%
Detractors
29%
36-4046%25%29%
Promoters
50%
Passives
23%
Detractors
27%
41-4550%23%27%
Promoters
44%
Passives
21%
Detractors
35%
46-5044%21%35%
Promoters
42%
Passives
31%
Detractors
27%
51-5542%31%27%
Promoters
44%
Passives
6%
Detractors
50%
56-6044%6%50%
Promoters
43%
Passives
19%
Detractors
38%
61-6543%19%38%
Promoters
52%
Passives
10%
Detractors
38%
66+52%10%38%

Walmart NPS by Usage

Walmart's NPS was rated the highest by customers who have used Walmart's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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-100
-50
0
50
100
Less than 1 Year
-9
Less than 1 Year-9
1 to 2 Years
33
1 to 2 Years33
2 to 5 Years
27
2 to 5 Years27
5 to 10 Years
7
5 to 10 Years7
Over 10 Years
10
Over 10 Years10

Walmart NPS vs. Competitors

Compared to its competitors, Walmart's NPS is rated right above Sears Holdings Corporation, and is preceded by Rakuten.

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Walmart's Logo
VS
JD.com's Logo
Costco's Logo
Amazon's Logo
Target's Logo
KMart's Logo
Rakuten's Logo
Sears Holdings Corporation's Logo

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Walmart NPS vs Companies in Retail

In the Retail industry, Walmart's NPS is rated right below Bath & Body Works.

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Walmart's Logo
VS
Costco's Logo
Trader Joe's' Logo
REI's Logo
Amazon's Logo
American Eagle Outfitters' Logo
Target's Logo
Chipotle's Logo
Bath & Body Works' Logo

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Walmart Customer Reviews

Out of the 92 Walmart customer reviews 63 were positive and 29 were constructive. Walmart customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
Customer service. I saved for a smart tv. Bought RCA 55". No picture. Several complaints later took it back. Bought with credit card. They refunded me gift card. Bought a 58" Hisense. Pic. went out for 45 min. Washed receipt. Manager refused to look up acct. Had to take home. Need ...
Review from Seattle, WA / Female / Caucasian / 66+Posted 18 days ago
What can this brand most improve?
Customer service is the key to absolute profitability and well as taken care of the associated workers that deal with them. Team work goes along way to the road of productivity.
Review from Female / Caucasian / 41-45Posted 16 days ago
What can this brand most improve?
Practice customer service with your bank vendor
Review from Male / Caucasian / 66+Posted 17 days ago
What do you value most about this brand?
Great company just simply lived it
Review from Montgomery, AL / Male / Asian or Pacific Islander / 18-25Posted 17 days ago
What do you value most about this brand?
Price location time spent in building
Review from Male / Caucasian / 36-40Posted 21 days ago

Walmart Customer Loyalty

74%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

74% of Walmart users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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74
74%
26
26%
Walmart Customer Loyalty

Walmart Customer Loyalty Score by Gender

Female customers rated Walmart's Customer Loyalty score 6% higher than Male customers.

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Male
75%
Yes
Female
81%
Yes

Walmart Customer Loyalty Score by Ethnicity

Walmart's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Native American customers.

% who answered "Yes"

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84
out of 100
Caucasian
72
out of 100
Hispanic or Latino
82
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
55
out of 100
Native American
70
out of 100
Other

Walmart Customer Loyalty Score by Age

Walmart's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 31-35.

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0
20%
40%
60%
80%
100%
18-25
75%
18-2575%
26-30
77%
26-3077%
31-35
67%
31-3567%
36-40
71%
36-4071%
41-45
78%
41-4578%
46-50
79%
46-5079%
51-55
78%
51-5578%
56-60
78%
56-6078%
61-65
100%
61-65100%
66+
96%
66+96%

Walmart Customer Loyalty Score by Usage

Walmart's Customer Loyalty score was rated the highest by customers who have used Walmart's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
55%
1 to 2 Years
83%
2 to 5 Years
77%
5 to 10 Years
78%
Over 10 Years
78%

Walmart Customer Loyalty Score by Industry

Walmart's Customer Loyalty score was rated the highest by Individual and Family Services industry customers, and the lowest by Real Estate industry customers.

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Tech
66%
Accounting
72%
Aerospace and Aviation
70%
Fashion and Beauty
87%
Arts and Entertainment
78%
Automotive and Transportation
85%
Banking and Financial Services
78%
Beverage, Wine and Spirits
70%
Biotech and Pharmaceuticals
70%
Business and Consumer Services
93%
Construction
82%
Consulting
46%
Consumer Goods
70%
Consumer Services
85%
Education
85%
Government and Public Policy
78%
Healthcare, Hospitals and Medicine
84%
Individual and Family Services
100%
Insurance
70%
Logistics and Supply Chain
82%
Manufacturing and Machinery
93%
Marketing, Advertising and Research
59%
Media and Entertainment
100%
Military and Defense
100%
Professional Services
70%
Public Safety
100%
Real Estate
40%
Restaurants
87%
Retail
78%
Transportation
100%

Walmart Customer Loyalty vs. Competitors

Compared to its competitors, Walmart's Customer Loyalty score is rated right above Rakuten, and is preceded by KMart.

COMPANYCustomer Loyalty Score
JD.com100%
Costco91%
Amazon89%
Target85%
KMart80%
Walmart74%
Rakuten73%
Sears Holdings Corporation69%

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Walmart's Logo
VS
JD.com's Logo
Costco's Logo
Amazon's Logo
Target's Logo
KMart's Logo
Rakuten's Logo
Sears Holdings Corporation's Logo

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Customer Loyalty for Other Retail Brands

In the Retail industry, Walmart's Customer Loyalty score is rated right below Chipotle.

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Walmart's Logo
VS
Costco's Logo
Amazon's Logo
REI's Logo
Trader Joe's' Logo
American Eagle Outfitters' Logo
Target's Logo
Bath & Body Works' Logo
Chipotle's Logo

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Walmart Product Quality

3.6/5

Walmart has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

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Walmart Product Information

Walmart’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Construction industry rated Walmart's product the highest. Reviewers from the Banking and Financial Services industry rated Walmart the lowest at 4.

Website
http://www.walmart.com
Company Size
10,000+ Employees

Industry

Retail

Quick Insights into Walmart Product Quality

Walmart's Product Quality score was rated highest by customers from the Construction industry, and rated lowest by customers from the Public Safety industry.

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Ranked Walmart Product Quality the Highest

Construction
4.6
61-65
4
1 to 2 Years
3.8

Ranked Walmart Product Quality the Lowest

Less than 1 Year
3.1
Native American
3
Public Safety
2.3

Walmart Product Quality Score by Gender

Female customers rated Walmart's Product Quality score 0.1 stars higher than Male customers.

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Male

3.6/5

Female

3.7/5

Walmart Product Quality Score by Ethnicity

Walmart's Product Quality score was rated the highest by African American/Black customers, and the lowest by Native American customers.

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0
1
2
3
4
5
Caucasian
3.5
Caucasian3.5
Hispanic or Latino
3.6
Hispanic or Latino3.6
African American/Black
3.7
African American/Black3.7
Asian or Pacific Islander
3.6
Asian or Pacific Islander3.6
Native American
3
Native American3
Other
3.4
Other3.4

Walmart Product Quality Score by Age

Walmart's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.

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0
1
2
3
4
5
18-25
3.7
18-253.7
26-30
3.6
26-303.6
31-35
3.6
31-353.6
36-40
3.6
36-403.6
41-45
3.7
41-453.7
46-50
3.5
46-503.5
51-55
3.6
51-553.6
56-60
3.1
56-603.1
61-65
4
61-654
66+
3.5
66+3.5

Walmart Product Quality Score by Usage

Walmart's Product Quality score was rated the highest by customers who have used Walmart's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.1
1 to 2 Years
3.8
2 to 5 Years
3.7
5 to 10 Years
3.7
Over 10 Years
3.6

Walmart Product Quality Score by Industry

Walmart's Product Quality score was rated the highest by Construction industry customers, and the lowest by Public Safety industry customers.

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Tech
3.3
Accounting
3.5
Aerospace and Aviation
3.4
Fashion and Beauty
3.8
Arts and Entertainment
3.6
Automotive and Transportation
3.7
Banking and Financial Services
4
Beverage, Wine and Spirits
3.5
Biotech and Pharmaceuticals
3.5
Business and Consumer Services
4.1
Construction
4.6
Consulting
3.6
Consumer Goods
4.3
Consumer Services
3.5
Education
4.4
Government and Public Policy
4.4
Healthcare, Hospitals and Medicine
3.7
Individual and Family Services
4
Insurance
3.5
Logistics and Supply Chain
3.9
Manufacturing and Machinery
4
Marketing, Advertising and Research
3.8
Media and Entertainment
3.5
Military and Defense
4.4
Professional Services
3.1
Public Safety
2.3
Real Estate
3.5
Restaurants
3.6
Retail
3.5
Transportation
4.6

Walmart Product Quality vs. Competitors

Compared to its competitors, Walmart's Product Quality score is rated right above Sears Holdings Corporation, and is preceded by Rakuten.

COMPANYProduct Quality Score
JD.com5/5
Costco4.4/5
Target4.3/5
Amazon4.3/5
KMart3.7/5
Rakuten3.7/5
Walmart3.6/5
Sears Holdings Corporation1.5/5

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Walmart's Logo
VS
JD.com's Logo
Costco's Logo
Target's Logo
Amazon's Logo
KMart's Logo
Rakuten's Logo
Sears Holdings Corporation's Logo

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Product Quality for Other Retail Brands

In the Retail industry, Walmart's Product Quality score is rated right below Bath & Body Works.

COMPANYProduct Quality Score
Costco4.4/5
REI4.4/5
Target4.3/5
Trader Joe's4.3/5
Chipotle4.3/5
Amazon4.3/5
American Eagle Outfitters4.2/5
Bath & Body Works4.2/5
Walmart3.6/5

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Walmart's Logo
VS
Costco's Logo
REI's Logo
Target's Logo
Trader Joe's' Logo
Chipotle's Logo
Amazon's Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo

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Walmart Pricing

Walmart ROI & Value For Money

3.6/5

Walmart has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Walmart Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Public Safety industry think that they had the lowest ROI from Walmart.

Quick Insights into Walmart ROI

Walmart's ROI score was rated highest by customers from the Education industry, and rated lowest by customers from the Public Safety industry.

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Ranked Walmart ROI the Highest

Education
4.4
51-55
3.9
2 to 5 Years
3.8

Ranked Walmart ROI the Lowest

56-60
2.9
Native American
2.7
Public Safety
1.5

Walmart ROI Score by Gender

Walmart's ROI score was rated 3.7 by both Female and Male customers on Comparably.

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Male

3.7/5

Female

3.7/5

Walmart ROI Score by Ethnicity

Walmart's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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0
1
2
3
4
5
Caucasian
3.7
Caucasian3.7
Hispanic or Latino
3.7
Hispanic or Latino3.7
African American/Black
3.7
African American/Black3.7
Asian or Pacific Islander
3.8
Asian or Pacific Islander3.8
Native American
2.7
Native American2.7
Other
3.1
Other3.1

Walmart ROI Score by Age

Walmart's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.

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0
1
2
3
4
5
18-25
3.7
18-253.7
26-30
3.8
26-303.8
31-35
3.5
31-353.5
36-40
3.6
36-403.6
41-45
3.7
41-453.7
46-50
3.6
46-503.6
51-55
3.9
51-553.9
56-60
2.9
56-602.9
61-65
3.8
61-653.8
66+
3.5
66+3.5

Walmart ROI Score by Usage

Walmart's ROI score was rated the highest by customers who have used Walmart's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.4
1 to 2 Years
3.6
2 to 5 Years
3.8
5 to 10 Years
3.7
Over 10 Years
3.6

Walmart ROI Score by Industry

Walmart's ROI score was rated the highest by Education industry customers, and the lowest by Public Safety industry customers.

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Tech
3.5
Accounting
3.4
Aerospace and Aviation
4.3
Fashion and Beauty
4.2
Arts and Entertainment
3.8
Automotive and Transportation
3.8
Banking and Financial Services
3.2
Beverage, Wine and Spirits
3.3
Biotech and Pharmaceuticals
2.8
Business and Consumer Services
4.1
Construction
4.1
Consulting
3.8
Consumer Goods
4
Consumer Services
3.2
Education
4.4
Government and Public Policy
4.2
Healthcare, Hospitals and Medicine
3.9
Individual and Family Services
4.3
Insurance
3.8
Logistics and Supply Chain
3.7
Manufacturing and Machinery
3.9
Marketing, Advertising and Research
4.1
Media and Entertainment
3.5
Military and Defense
3.8
Professional Services
3.6
Public Safety
1.5
Real Estate
4
Restaurants
4
Retail
3.4
Transportation
4.1

Walmart Pricing vs. Competitors

Compared to its competitors, Walmart's ROI score is rated right above Rakuten, and is preceded by KMart.

COMPANYPricing Score
JD.com4.5/5
Costco4.3/5
Amazon4.1/5
Target4/5
KMart3.7/5
Walmart3.6/5
Rakuten3.4/5
Sears Holdings Corporation1.5/5

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Walmart's Logo
VS
JD.com's Logo
Costco's Logo
Amazon's Logo
Target's Logo
KMart's Logo
Rakuten's Logo
Sears Holdings Corporation's Logo

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ROI for Other Retail Brands

In the Retail industry, Walmart's ROI score is rated right below Bath & Body Works.

COMPANYPricing Score
Costco4.3/5
Trader Joe's4.2/5
Amazon4.1/5
REI4.1/5
Target4/5
Chipotle4/5
American Eagle Outfitters3.8/5
Bath & Body Works3.7/5
Walmart3.6/5

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Walmart's Logo
VS
Costco's Logo
Trader Joe's' Logo
Amazon's Logo
REI's Logo
Target's Logo
Chipotle's Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo

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Walmart Customer Satisfaction (CSAT)

Walmart Customer Satisfaction (CSAT) Score

69 / 100

Walmart has an overall Customer Satisfaction score of 69 rated by its users and customers.

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Very Satisfied35%
Satisfied34%
Neither Satisfied nor Dissatisfied16%
Dissatisfied6%
Very Dissatisfied9%
Very Satisfied
35%
Satisfied
34%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
6%
Very Dissatisfied
9%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Walmart Customer Satisfaction

Walmart's Customer Satisfaction score was rated highest by customers from the Construction industry, and rated lowest by customers from the Public Safety industry.

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Ranked Walmart Customer Satisfaction the Highest

Construction
100%
61-65
83%
2 to 5 Years
81%

Ranked Walmart Customer Satisfaction the Lowest

56-60
53%
Other
48%
Public Safety
40%

Walmart Customer Satisfaction Score by Gender

Female customers rated Walmart's Customer Satisfaction score 2 points higher than Male customers.

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67 / 100
Male
Very Satisfied
39%
Satisfied
28%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
8%
Very Dissatisfied
5%
69 / 100
Female
Very Satisfied
32%
Satisfied
37%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
7%
Very Dissatisfied
12%

Walmart Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Walmart's Customer Satisfaction (CSAT) score was rated 68% according to Caucasian users and customers.

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68 / 100
Very Satisfied32%
Satisfied36%
Neither Satisfied nor Dissatisfied18%
Dissatisfied8%
Very Dissatisfied6%
Very Satisfied
32%
Satisfied
36%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
8%
Very Dissatisfied
6%

CSAT according to Hispanic or Latino

Walmart's Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.

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75 / 100
Very Satisfied31%
Satisfied44%
Neither Satisfied nor Dissatisfied6%
Dissatisfied6%
Very Dissatisfied13%
Very Satisfied
31%
Satisfied
44%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
6%
Very Dissatisfied
13%

CSAT according to African American/Black

Walmart's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.

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80 / 100
Very Satisfied40%
Satisfied40%
Neither Satisfied nor Dissatisfied9%
Dissatisfied2%
Very Dissatisfied9%
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
2%
Very Dissatisfied
9%

CSAT according to Asian or Pacific Islander

Walmart's Customer Satisfaction (CSAT) score was rated 66% according to Asian or Pacific Islander users and customers.

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66 / 100
Very Satisfied40%
Satisfied26%
Neither Satisfied nor Dissatisfied17%
Dissatisfied9%
Very Dissatisfied8%
Very Satisfied
40%
Satisfied
26%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
9%
Very Dissatisfied
8%

CSAT according to Native American

Walmart's Customer Satisfaction (CSAT) score was rated 50% according to Native American users and customers.

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50 / 100
Very Satisfied0%
Satisfied50%
Neither Satisfied nor Dissatisfied25%
Dissatisfied25%
Very Dissatisfied0%
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
25%
Very Dissatisfied
0%

CSAT according to Other

Walmart's Customer Satisfaction (CSAT) score was rated 48% according to Other users and customers.

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48 / 100
Very Satisfied34%
Satisfied14%
Neither Satisfied nor Dissatisfied24%
Dissatisfied14%
Very Dissatisfied14%
Very Satisfied
34%
Satisfied
14%
Neither Satisfied nor Dissatisfied
24%
Dissatisfied
14%
Very Dissatisfied
14%

Walmart Customer Satisfaction Score by Age

Walmart's Customer Satisfaction score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.

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0
20
40
60
80
100
18-25 CSAT Score
64%
Very Satisfied
31%
Satisfied
33%
Neither Satisfied nor Dissatisfied
31%
Dissatisfied
5%
Very Dissatisfied
0%
18-2564%
26-30 CSAT Score
70%
Very Satisfied
33%
Satisfied
37%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
7%
Very Dissatisfied
4%
26-3070%
31-35 CSAT Score
74%
Very Satisfied
26%
Satisfied
48%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
13%
31-3574%
36-40 CSAT Score
67%
Very Satisfied
30%
Satisfied
37%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
7%
Very Dissatisfied
9%
36-4067%
41-45 CSAT Score
80%
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
7%
Very Dissatisfied
6%
41-4580%
46-50 CSAT Score
66%
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
15%
Very Dissatisfied
14%
46-5066%
51-55 CSAT Score
60%
Very Satisfied
30%
Satisfied
30%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
14%
Very Dissatisfied
13%
51-5560%
56-60 CSAT Score
53%
Very Satisfied
38%
Satisfied
15%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
16%
Very Dissatisfied
31%
56-6053%
61-65 CSAT Score
83%
Very Satisfied
50%
Satisfied
33%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
8%
61-6583%
66+ CSAT Score
59%
Very Satisfied
53%
Satisfied
6%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
18%
Very Dissatisfied
17%
66+59%

Walmart Customer Satisfaction Score by Usage

Walmart's Customer Satisfaction score was rated the highest by customers who have used Walmart's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
54
1 to 2 Years
56
2 to 5 Years
81
5 to 10 Years
74
Over 10 Years
66

Walmart Customer Satisfaction Score by Industry

Walmart's Customer Satisfaction score was rated the highest by Construction industry customers, and the lowest by Public Safety industry customers.

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Tech
56
Accounting
70
Aerospace and Aviation
75
Arts and Entertainment
74
Automotive and Transportation
75
Banking and Financial Services
50
Business and Consumer Services
87
Construction
100
Consulting
100
Consumer Goods
100
Consumer Services
75
Education
87
Healthcare, Hospitals and Medicine
75
Logistics and Supply Chain
66
Manufacturing and Machinery
80
Marketing, Advertising and Research
60
Public Safety
40
Restaurants
75
Retail
53
Transportation
100

Walmart Customer Satisfaction vs. Competitors

Compared to its competitors, Walmart's Customer Satisfaction score is rated right above Sears Holdings Corporation, and is preceded by KMart.

COMPANYCustomer Satisfaction (CSAT) Score
JD.com100%
Costco88%
Amazon87%
Target87%
Rakuten79%
KMart70%
Walmart69%
Sears Holdings Corporation19%

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Walmart's Logo
VS
JD.com's Logo
Costco's Logo
Amazon's Logo
Target's Logo
Rakuten's Logo
KMart's Logo
Sears Holdings Corporation's Logo

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Walmart's Customer Satisfaction score is rated right below Chipotle.

COMPANYCustomer Satisfaction (CSAT) Score
Costco88%
Amazon87%
Target87%
REI87%
Trader Joe's86%
American Eagle Outfitters86%
Bath & Body Works81%
Chipotle81%
Walmart69%

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Walmart's Logo
VS
Costco's Logo
Amazon's Logo
Target's Logo
REI's Logo
Trader Joe's' Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo
Chipotle's Logo

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Walmart Customer Service

3.5/5

Walmart has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.

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About Walmart's Customer Service

Address

702 SW 8th Street, Bentonville, AR 72716


Website

http://www.walmart.com


Phone Number

+1-479-273-4000

Quick Insights into Walmart Customer Service

Walmart's Customer Service score was rated highest by customers from the Construction industry, and rated lowest by customers from the Public Safety industry.

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Ranked Walmart Customer Service the Highest

Construction
4.6
2 to 5 Years
3.8
61-65
3.8

Ranked Walmart Customer Service the Lowest

56-60
2.9
Native American
2.5
Public Safety
2

Walmart Customer Service Score by Gender

Male customers rated Walmart's Customer Service score 0.1 stars higher than Female customers.

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Male

3.5/5

Female

3.4/5

Walmart Customer Service Score by Ethnicity

Walmart's Customer Service score was rated the highest by African American/Black customers, and the lowest by Native American customers.

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0
20
40
60
80
100
Caucasian
3.4
Caucasian3.4
Hispanic or Latino
3.1
Hispanic or Latino3.1
African American/Black
3.8
African American/Black3.8
Asian or Pacific Islander
3.7
Asian or Pacific Islander3.7
Native American
2.5
Native American2.5
Other
2.9
Other2.9

Walmart Customer Service Score by Age

Walmart's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.

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0
20
40
60
80
100
18-25
3.5
18-253.5
26-30
3.7
26-303.7
31-35
3.5
31-353.5
36-40
3.4
36-403.4
41-45
3.5
41-453.5
46-50
3
46-503
51-55
3.5
51-553.5
56-60
2.9
56-602.9
61-65
3.8
61-653.8
66+
3.6
66+3.6

Walmart Customer Service Score by Usage

Walmart's Customer Service score was rated the highest by customers who have used Walmart's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.3
1 to 2 Years
3.6
2 to 5 Years
3.8
5 to 10 Years
3.5
Over 10 Years
3.3

Walmart Customer Service Score by Industry

Walmart's Customer Service score was rated the highest by Construction industry customers, and the lowest by Public Safety industry customers.

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Tech
3.1
Accounting
3.4
Aerospace and Aviation
3.9
Fashion and Beauty
4.2
Arts and Entertainment
3.7
Automotive and Transportation
3.6
Banking and Financial Services
3
Beverage, Wine and Spirits
2.6
Biotech and Pharmaceuticals
2.3
Business and Consumer Services
3.9
Construction
4.6
Consulting
3.1
Consumer Goods
3.7
Consumer Services
3.4
Education
4.1
Government and Public Policy
3.4
Healthcare, Hospitals and Medicine
3.8
Individual and Family Services
4
Insurance
2.1
Logistics and Supply Chain
3.8
Manufacturing and Machinery
3.8
Marketing, Advertising and Research
3.3
Media and Entertainment
2
Military and Defense
3.6
Professional Services
3
Public Safety
2
Real Estate
2.5
Restaurants
3.5
Retail
3.2
Transportation
3.1

Walmart Customer Service vs. Competitors

Compared to its competitors, Walmart's Customer Service score is rated right above Sears Holdings Corporation, and is preceded by Rakuten.

COMPANYCustomer Service Score
JD.com4.5/5
Costco4.3/5
Amazon4.2/5
Target4.2/5
KMart3.6/5
Rakuten3.6/5
Walmart3.5/5
Sears Holdings Corporation1.5/5

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Walmart's Logo
VS
JD.com's Logo
Costco's Logo
Amazon's Logo
Target's Logo
KMart's Logo
Rakuten's Logo
Sears Holdings Corporation's Logo

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Customer Service for Other Retail Brands

In the Retail industry, Walmart's Customer Service score is rated right below Bath & Body Works.

COMPANYCustomer Service Score
REI4.4/5
Costco4.3/5
Trader Joe's4.3/5
Amazon4.2/5
Chipotle4.2/5
Target4.2/5
American Eagle Outfitters4.1/5
Bath & Body Works3.9/5
Walmart3.5/5

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Walmart's Logo
VS
REI's Logo
Costco's Logo
Trader Joe's' Logo
Amazon's Logo
Chipotle's Logo
Target's Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo

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Walmart as an Employer

3.2/5

Walmart has a 3.2/5 stars for its overall company culture rated by their employees

  Walmart CEO
bottom
25%
CEO of Walmart

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Walmart scored a 14 for Net Promoter Score and a -16 for Employee Net Promoter Score. NPS gauges how likely a customer of Walmart would recommend the brand to a friend. ENPS measures how likely Walmart employees would recommend working at Walmart to a friend.

Net Promoter Score

14
NPS Score
47%Promoters
20%Passive
33%Detractors

Employee Net Promoter Score

-16
eNPS Score
31%Promoters
22%Passive
47%Detractors

Global Ranking Snapshot

Walmart is ranked #104 in the Global Top 100 Brands. It ranks just behind Samsung and just ahead of PepsiCo.

RANKCOMPANYCEOINDUSTRY
102
Meta  Meta CEO
Mark Zuckerberg
Tech
103
Samsung  Samsung CEO
KS Choi
Consumer Goods
104
Walmart  Walmart CEO
Doug McMillon
Retail
105
PepsiCo  PepsiCo CEO
Ramon Laguarta
Food and Beverages
106
IBM  IBM CEO
Arvind Krishna
Tech
107
T-Mobile  T-Mobile CEO
Mike Sievert
Business and Consumer Services
108
Verizon  Verizon CEO
Hans Vestberg
Business and Consumer Services

Retail Ranking Snapshot

Walmart is ranked #19 in the Retail Industry. It ranks just behind Best Buy and just ahead of Domino's Pizza.

RANKCOMPANYLocation
17
Foot Locker
New York City, NY
18
Best Buy
Minneapolis, MN
19
Walmart
Bentonville, AR
20
Domino's Pizza
Ann Arbor, MI
21
Victoria's Secret
Columbus, OH
22
Lowe's Home Improvement
Mooresville, NC
23
Gap Inc.
San Francisco, CA