

KMart is a large retail store that sells discounted merchandise. Among its major competitors, KMart is ranked in 3rd place for NPS while Amazon is 1st, and Target is 2nd. Overall, KMart has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $38.85M
KMart's Net Promoter Score (NPS) is a 13 with 47% Promoters, 19% Passives, and 34% Detractors. Net Promoter Score tracks whether KMart's customers would recommend using the product based on a scale of -100 to 100.
| 47% | Promoters |
|---|---|
| 19% | Passives |
| 34% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2024 14 | Jul 2024 | 14 |
Aug 2024 12 | Aug 2024 | 12 |
Sep 2024 12 | Sep 2024 | 12 |
Oct 2024 12 | Oct 2024 | 12 |
Nov 2024 12 | Nov 2024 | 12 |
Dec 2024 14 | Dec 2024 | 14 |
Jan 2025 14 | Jan 2025 | 14 |
Mar 2025 13 | Mar 2025 | 13 |
May 2025 13 | May 2025 | 13 |
Jul 2025 13 | Jul 2025 | 13 |
Sep 2025 13 | Sep 2025 | 13 |
Dec 2025 13 | Dec 2025 | 13 |
KMart is ranked third for NPS among its competitors. Amazon and Target come in first and second, with Dollar Tree coming in at #4. Among those competitors, it is the lowest valued company behind Amazon.
![]() KMart | ![]() Target | ![]() Amazon | ![]() Dollar Tree | |
| Global Ranking | #- | #7 | #9 | #259 |
| NPS | 13 | 36 | 49 | -7 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $38.85M | $94.56B | $1.64T | $30.51B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated KMart's NPS 1 points higher than Male customers.
KMart's NPS was rated 25 by Male customers on Comparably.
KMart's NPS was rated 26 by Female customers on Comparably.
KMart's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -4 | Caucasian | -4 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
African American/Black -50 | African American/Black | -50 |
Asian or Pacific Islander 49 | Asian or Pacific Islander | 49 |
Other 25 | Other | 25 |
KMart's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 46-50.
KMart's NPS was rated the highest by customers who have used KMart's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
1 to 2 Years 46 | 1 to 2 Years | 46 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years 49 | 5 to 10 Years | 49 |
Over 10 Years 12 | Over 10 Years | 12 |
Compared to its competitors, KMart's NPS is rated right above Mazedon, and is preceded by Target.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Amazon | 49 |
![]() | Target | 36 |
![]() | KMart | 13 |
![]() | Mazedon | 0 |
![]() | Dollar Tree | -7 |
![]() | 99 Cents Only Stores | -28 |
Out of the 18 KMart customer reviews 15 were positive and 3 were constructive. KMart customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of KMart users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated KMart's Customer Loyalty score 11% higher than Male customers.
KMart's Customer Loyalty score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
KMart's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 79% | 18-25 | 79% |
26-30 85% | 26-30 | 85% |
36-40 100% | 36-40 | 100% |
41-45 78% | 41-45 | 78% |
46-50 82% | 46-50 | 82% |
51-55 100% | 51-55 | 100% |
56-60 84% | 56-60 | 84% |
66+ 82% | 66+ | 82% |
KMart's Customer Loyalty score was rated the highest by customers who have used KMart's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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KMart's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, KMart's Customer Loyalty score is rated right above Mazedon, and is preceded by 99 Cents Only Stores.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Amazon | 89% |
![]() | Target | 82% |
![]() | Dollar Tree | 82% |
![]() | 99 Cents Only Stores | 81% |
![]() | KMart | 79% |
![]() | Mazedon | 10% |
KMart has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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KMart’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated KMart's product the highest. Reviewers from the Accounting industry rated KMart the lowest at 3.5.
KMart's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Banking and Financial Services industry.
Male customers rated KMart's Product Quality score 0.1 stars higher than Female customers.
KMart's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3.5 | Other | 3.5 |
KMart's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.7 | 26-30 | 3.7 |
36-40 4.2 | 36-40 | 4.2 |
41-45 3.6 | 41-45 | 3.6 |
46-50 2.9 | 46-50 | 2.9 |
51-55 4.3 | 51-55 | 4.3 |
56-60 3.7 | 56-60 | 3.7 |
66+ 2.3 | 66+ | 2.3 |
KMart's Product Quality score was rated the highest by customers who have used KMart's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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KMart's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, KMart's Product Quality score is rated right above Dollar Tree, and is preceded by Target.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Mazedon | 5/5 |
![]() | Amazon | 4.2/5 |
![]() | Target | 4.1/5 |
![]() | KMart | 3.6/5 |
![]() | Dollar Tree | 3.1/5 |
![]() | 99 Cents Only Stores | 2.6/5 |
KMart has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Fashion and Beauty industry think that they had the lowest ROI from KMart.
KMart's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 66+.
KMart's ROI score was rated 3.7 by both Female and Male customers on Comparably.
KMart's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
African American/Black 2.4 | African American/Black | 2.4 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.4 | Other | 3.4 |
KMart's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.6 | 26-30 | 3.6 |
36-40 4.5 | 36-40 | 4.5 |
41-45 4.6 | 41-45 | 4.6 |
46-50 2.8 | 46-50 | 2.8 |
51-55 4.3 | 51-55 | 4.3 |
56-60 3.9 | 56-60 | 3.9 |
66+ 2.2 | 66+ | 2.2 |
KMart's ROI score was rated the highest by customers who have used KMart's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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KMart's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Fashion and Beauty industry customers.
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Compared to its competitors, KMart's ROI score is rated right above Dollar Tree, and is preceded by Target.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Mazedon | 5/5 |
![]() | Amazon | 4.1/5 |
![]() | Target | 3.9/5 |
![]() | KMart | 3.6/5 |
![]() | Dollar Tree | 3.3/5 |
![]() | 99 Cents Only Stores | 2.8/5 |
KMart has an overall Customer Satisfaction score of 68 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
KMart's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers ages 66+.
Female customers rated KMart's Customer Satisfaction score 4 points higher than Male customers.
Very Satisfied | 41% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 18% | |
Dissatisfied | 0% | |
Very Dissatisfied | 12% |
Very Satisfied | 37% | |
|---|---|---|
Satisfied | 37% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 0% | |
Very Dissatisfied | 17% |
KMart's Customer Satisfaction (CSAT) score was rated 66% according to Caucasian users and customers.
KMart's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
KMart's Customer Satisfaction (CSAT) score was rated 66% according to African American/Black users and customers.
KMart's Customer Satisfaction (CSAT) score was rated 87% according to Asian or Pacific Islander users and customers.
KMart's Customer Satisfaction (CSAT) score was rated 65% according to Other users and customers.
KMart's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 83% | |||||||||||||||
| 26-30 | 75% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 46-50 | 30% | |||||||||||||||
| 51-55 | 67% | |||||||||||||||
| 56-60 | 80% | |||||||||||||||
| 66+ | 25% |
KMart's Customer Satisfaction score was rated the highest by customers who have used KMart's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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KMart's Customer Satisfaction score was rated the highest by Hospitality industry customers, and the lowest by Banking and Financial Services industry customers.
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"title": "KMart Customer Satisfaction Score by Industry",
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{
"label": "Education",
"groupId": 515,
"score": 80,
"stars": 0,
"csatScore": 80,
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{
"label": "Hospitality",
"groupId": 523,
"score": 100,
"stars": 0,
"csatScore": 100,
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{
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"stars": 0,
"csatScore": 58,
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}Compared to its competitors, KMart's Customer Satisfaction score is rated right above Dollar Tree, and is preceded by Target.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Amazon | 84% |
![]() | Target | 79% |
![]() | KMart | 68% |
![]() | Dollar Tree | 55% |
![]() | 99 Cents Only Stores | 39% |
![]() | Mazedon | 0% |
KMart has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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3333 Beverly Rd, Hoffman Estates, Chicago, IL
http://kmart.com
(847) 747-1357
KMart's Customer Service score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers from the Banking and Financial Services industry.
Male customers rated KMart's Customer Service score 0.2 stars higher than Female customers.
KMart's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 2.2 | African American/Black | 2.2 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.2 | Other | 3.2 |
KMart's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 2.7 | 26-30 | 2.7 |
36-40 3.7 | 36-40 | 3.7 |
41-45 2.9 | 41-45 | 2.9 |
46-50 2.2 | 46-50 | 2.2 |
51-55 4.3 | 51-55 | 4.3 |
56-60 3.7 | 56-60 | 3.7 |
66+ 2.3 | 66+ | 2.3 |
KMart's Customer Service score was rated the highest by customers who have used KMart's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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KMart's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, KMart's Customer Service score is rated right above Dollar Tree, and is preceded by Target.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Mazedon | 5/5 |
![]() | Amazon | 4.2/5 |
![]() | Target | 4/5 |
![]() | KMart | 3.4/5 |
![]() | Dollar Tree | 3/5 |
![]() | 99 Cents Only Stores | 2.6/5 |
KMart scored a 13 for Net Promoter Score and a -32 for Employee Net Promoter Score. NPS gauges how likely a customer of KMart would recommend the brand to a friend. ENPS measures how likely KMart employees would recommend working at KMart to a friend.
| 47% | Promoters |
|---|---|
| 19% | Passive |
| 34% | Detractors |
| 24% | Promoters |
|---|---|
| 20% | Passive |
| 56% | Detractors |