-28
NPS
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99 Cents Only Stores
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About 99 Cents Only Stores' Brand
A premier deep-discount retailer that primarily carries name-brand consumable and general merchandise. Among its major competitors, 99 Cents Only Stores is ranked in 6th place for NPS while KMart is 1st, and Walmart is 2nd. Overall, 99 Cents Only Stores has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
81%
Customer Loyalty
2.6/5
Product Quality
2.8/5
Pricing
2.6/5
Customer Service
99 Cents Only Stores Ranking
- #4 / 4 of its competitors
99 Cents Only Stores NPS
99 Cents Only Stores's Net Promoter Score (NPS) is a -28 with 33% Promoters, 6% Passives, and 61% Detractors. Net Promoter Score tracks whether 99 Cents Only Stores's customers would recommend using the product based on a scale of -100 to 100.
99 Cents Only Stores Overall NPS
| 33% | Promoters |
|---|---|
| 6% | Passives |
| 61% | Detractors |
99 Cents Only Stores NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 -33 | Sep 2023 | -33 |
Oct 2023 -31 | Oct 2023 | -31 |
Nov 2023 -33 | Nov 2023 | -33 |
Dec 2023 -33 | Dec 2023 | -33 |
Jan 2024 -33 | Jan 2024 | -33 |
Feb 2024 -35 | Feb 2024 | -35 |
Mar 2024 -33 | Mar 2024 | -33 |
Apr 2024 -31 | Apr 2024 | -31 |
May 2024 -31 | May 2024 | -31 |
Jun 2024 -29 | Jun 2024 | -29 |
Jul 2025 -29 | Jul 2025 | -29 |
Dec 2025 -29 | Dec 2025 | -29 |
How Other Brands Compare
99 Cents Only Stores is ranked #4 for NPS among its competitors. Walmart and Dollar Tree come in first and second, with Dollar General coming in at third.
99 Cents Only Stores |  Walmart |  Dollar Tree |  Dollar General | |
| Global Ranking | #- | #104 | #259 | #335 |
| NPS | -28 | 7 | -7 | -16 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $382.64B | $30.51B | $48.43B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
99 Cents Only Stores NPS by Gender
Female customers rated 99 Cents Only Stores's NPS 12 points higher than Male customers.
Male
-39
99 Cents Only Stores's NPS was rated -39 by Male customers on Comparably.
29%
Promoters
3%
Passives
68%
Detractors
Female
-27
99 Cents Only Stores's NPS was rated -27 by Female customers on Comparably.
34%
Promoters
5%
Passives
61%
Detractors
99 Cents Only Stores NPS by Ethnicity
99 Cents Only Stores's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -31 | Caucasian | -31 |
Hispanic or Latino -42 | Hispanic or Latino | -42 |
African American/Black -25 | African American/Black | -25 |
Asian or Pacific Islander -56 | Asian or Pacific Islander | -56 |
Other -44 | Other | -44 |
99 Cents Only Stores NPS by Age
99 Cents Only Stores's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
99 Cents Only Stores NPS by Usage
99 Cents Only Stores's NPS was rated the highest by customers who have used 99 Cents Only Stores's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -72 | Less than 1 Year | -72 |
1 to 2 Years -60 | 1 to 2 Years | -60 |
2 to 5 Years -42 | 2 to 5 Years | -42 |
5 to 10 Years -45 | 5 to 10 Years | -45 |
Over 10 Years -17 | Over 10 Years | -17 |
99 Cents Only Stores NPS vs. Competitors
Compared to its competitors, 99 Cents Only Stores's NPS is rated right below Dollar General.
| COMPANY | NPS Score | |
|---|---|---|
 | KMart | 13 |
| Walmart | 7 |
| Dollar Tree | -7 |
 | Dollar General | -11 |
| Dollar General | -16 |
| 99 Cents Only Stores | -28 |
99 Cents Only Stores Customer Reviews
Out of the 27 99 Cents Only Stores customer reviews 14 were positive and 13 were constructive. 99 Cents Only Stores customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
99 Cents Only Stores Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of 99 Cents Only Stores users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
99 Cents Only Stores Customer Loyalty Score by Gender
Female customers rated 99 Cents Only Stores's Customer Loyalty score 20% higher than Male customers.
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Male
72%
Yes
Female
92%
Yes
99 Cents Only Stores Customer Loyalty Score by Ethnicity
99 Cents Only Stores's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of 99 Cents Only Stores.
78
out of 100
Caucasian
86
out of 100
Hispanic or Latino
100
out of 100
African American/Black
80
out of 100
Asian or Pacific Islander
89
out of 100
Other
99 Cents Only Stores Customer Loyalty Score by Age
99 Cents Only Stores's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of 99 Cents Only Stores.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 80% | 18-25 | 80% |
26-30 70% | 26-30 | 70% |
31-35 90% | 31-35 | 90% |
36-40 100% | 36-40 | 100% |
41-45 92% | 41-45 | 92% |
46-50 87% | 46-50 | 87% |
51-55 73% | 51-55 | 73% |
56-60 78% | 56-60 | 78% |
61-65 86% | 61-65 | 86% |
66+ 89% | 66+ | 89% |
99 Cents Only Stores Customer Loyalty Score by Usage
99 Cents Only Stores's Customer Loyalty score was rated the highest by customers who have used 99 Cents Only Stores's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
99 Cents Only Stores Customer Loyalty Score by Industry
99 Cents Only Stores's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.
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99 Cents Only Stores Customer Loyalty vs. Competitors
Compared to its competitors, 99 Cents Only Stores's Customer Loyalty score is rated right above KMart, and is preceded by Dollar General.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Dollar Tree | 82% |
| Dollar General | 81% |
| 99 Cents Only Stores | 81% |
| KMart | 79% |
| Walmart | 76% |
| Dollar General | 73% |
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99 Cents Only Stores Product Quality
2.6/5
99 Cents Only Stores has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
Sign Up to unlock 99 Cents Only Stores' overall Product Quality score rated by its users and customers.
99 Cents Only Stores Product Information
99 Cents Only Stores’s product quality score is a 2.6 out of 5 as rated by its users and customers. Reviewers from the Education industry rated 99 Cents Only Stores's product the highest. Reviewers from the Retail industry rated 99 Cents Only Stores the lowest at 2.6.
- Website
- http://99only.com/
- Company Size
- 10,000+ Employees
Industry
Fashion and Beauty
Ecommerce and Marketplaces
Food and Beverages
Marketplaces
Quick Insights into 99 Cents Only Stores Product Quality
99 Cents Only Stores's Product Quality score was rated highest by customers from the Education industry, and rated lowest by customers ages 36-40.
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Ranked 99 Cents Only Stores Product Quality the Highest
Ranked 99 Cents Only Stores Product Quality the Lowest
99 Cents Only Stores Product Quality Score by Gender
Female customers rated 99 Cents Only Stores's Product Quality score 0.5 stars higher than Male customers.
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Male
2.3/5
Female
2.8/5
99 Cents Only Stores Product Quality Score by Ethnicity
99 Cents Only Stores's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of 99 Cents Only Stores.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 2.8 | Hispanic or Latino | 2.8 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Other 2.6 | Other | 2.6 |
99 Cents Only Stores Product Quality Score by Age
99 Cents Only Stores's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of 99 Cents Only Stores.
0
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2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.9 | 18-25 | 2.9 |
26-30 2.1 | 26-30 | 2.1 |
31-35 3 | 31-35 | 3 |
36-40 1.5 | 36-40 | 1.5 |
41-45 3 | 41-45 | 3 |
46-50 2 | 46-50 | 2 |
51-55 2.2 | 51-55 | 2.2 |
56-60 2.8 | 56-60 | 2.8 |
61-65 2.7 | 61-65 | 2.7 |
66+ 3 | 66+ | 3 |
99 Cents Only Stores Product Quality Score by Usage
99 Cents Only Stores's Product Quality score was rated the highest by customers who have used 99 Cents Only Stores's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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99 Cents Only Stores Product Quality Score by Industry
99 Cents Only Stores's Product Quality score was rated the highest by Education industry customers, and the lowest by Legal industry customers.
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99 Cents Only Stores Product Quality vs. Competitors
Compared to its competitors, 99 Cents Only Stores's Product Quality score is rated right below Dollar General.
| COMPANY | Product Quality Score | |
|---|---|---|
| KMart | 3.6/5 |
| Walmart | 3.5/5 |
| Dollar General | 3.2/5 |
| Dollar Tree | 3.1/5 |
| Dollar General | 3/5 |
| 99 Cents Only Stores | 2.6/5 |
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99 Cents Only Stores Pricing
99 Cents Only Stores ROI & Value For Money
2.8/5
99 Cents Only Stores has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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99 Cents Only Stores Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Government and Public Policy industry think that they had the lowest ROI from 99 Cents Only Stores.
Quick Insights into 99 Cents Only Stores ROI
99 Cents Only Stores's ROI score was rated highest by customers from the Education industry, and rated lowest by customers from the Government and Public Policy industry.
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Ranked 99 Cents Only Stores ROI the Highest
Ranked 99 Cents Only Stores ROI the Lowest
99 Cents Only Stores ROI Score by Gender
99 Cents Only Stores's ROI score was rated 2.7 by both Female and Male customers on Comparably.
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Male
2.7/5
Female
2.7/5
99 Cents Only Stores ROI Score by Ethnicity
99 Cents Only Stores's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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2
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
Other 2.5 | Other | 2.5 |
99 Cents Only Stores ROI Score by Age
99 Cents Only Stores's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 2.6 | 26-30 | 2.6 |
31-35 2.8 | 31-35 | 2.8 |
36-40 1.8 | 36-40 | 1.8 |
41-45 2.8 | 41-45 | 2.8 |
46-50 2.2 | 46-50 | 2.2 |
51-55 2 | 51-55 | 2 |
56-60 2.9 | 56-60 | 2.9 |
61-65 2.7 | 61-65 | 2.7 |
66+ 3.3 | 66+ | 3.3 |
99 Cents Only Stores ROI Score by Usage
99 Cents Only Stores's ROI score was rated the highest by customers who have used 99 Cents Only Stores's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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99 Cents Only Stores ROI Score by Industry
99 Cents Only Stores's ROI score was rated the highest by Education industry customers, and the lowest by Government and Public Policy industry customers.
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99 Cents Only Stores Pricing vs. Competitors
Compared to its competitors, 99 Cents Only Stores's ROI score is rated right below Dollar General.
| COMPANY | Pricing Score | |
|---|---|---|
| KMart | 3.6/5 |
| Walmart | 3.5/5 |
| Dollar General | 3.4/5 |
| Dollar Tree | 3.3/5 |
| Dollar General | 3/5 |
| 99 Cents Only Stores | 2.8/5 |
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99 Cents Only Stores Customer Satisfaction (CSAT)
99 Cents Only Stores Customer Satisfaction (CSAT) Score
40 / 100
99 Cents Only Stores has an overall Customer Satisfaction score of 40 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
24%
Satisfied
16%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
10%
Very Dissatisfied
44%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into 99 Cents Only Stores Customer Satisfaction
99 Cents Only Stores's Customer Satisfaction score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Government and Public Policy industry.
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Ranked 99 Cents Only Stores Customer Satisfaction the Highest
Ranked 99 Cents Only Stores Customer Satisfaction the Lowest
99 Cents Only Stores Customer Satisfaction Score by Gender
Female customers rated 99 Cents Only Stores's Customer Satisfaction score 6 points higher than Male customers.
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35 / 100
MaleVery Satisfied | 16% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 9% | |
Very Dissatisfied | 44% |
41 / 100
FemaleVery Satisfied | 35% | |
|---|---|---|
Satisfied | 6% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 9% | |
Very Dissatisfied | 45% |
99 Cents Only Stores Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
99 Cents Only Stores' Customer Satisfaction (CSAT) score was rated 27% according to Caucasian users and customers.
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27 / 100
Very Satisfied
21%
Satisfied
6%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
15%
Very Dissatisfied
55%
CSAT according to Hispanic or Latino
99 Cents Only Stores' Customer Satisfaction (CSAT) score was rated 47% according to Hispanic or Latino users and customers.
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47 / 100
Very Satisfied
42%
Satisfied
5%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
37%
CSAT according to African American/Black
99 Cents Only Stores' Customer Satisfaction (CSAT) score was rated 64% according to African American/Black users and customers.
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64 / 100
Very Satisfied
45%
Satisfied
19%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
27%
CSAT according to Asian or Pacific Islander
99 Cents Only Stores' Customer Satisfaction (CSAT) score was rated 45% according to Asian or Pacific Islander users and customers.
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45 / 100
Very Satisfied
11%
Satisfied
34%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
44%
CSAT according to Other
99 Cents Only Stores' Customer Satisfaction (CSAT) score was rated 21% according to Other users and customers.
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21 / 100
Very Satisfied
13%
Satisfied
8%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
13%
Very Dissatisfied
53%
99 Cents Only Stores Customer Satisfaction Score by Age
99 Cents Only Stores's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of 99 Cents Only Stores.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 56% | |||||||||||||||
| 26-30 | 20% | |||||||||||||||
| 31-35 | 33% | |||||||||||||||
| 36-40 | 40% | |||||||||||||||
| 41-45 | 34% | |||||||||||||||
| 46-50 | 29% | |||||||||||||||
| 51-55 | 22% | |||||||||||||||
| 56-60 | 46% | |||||||||||||||
| 61-65 | 25% | |||||||||||||||
| 66+ | 57% |
99 Cents Only Stores Customer Satisfaction Score by Usage
99 Cents Only Stores's Customer Satisfaction score was rated the highest by customers who have used 99 Cents Only Stores's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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99 Cents Only Stores Customer Satisfaction Score by Industry
99 Cents Only Stores's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "99 Cents Only Stores Customer Satisfaction Score by Industry",
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}99 Cents Only Stores Customer Satisfaction vs. Competitors
Compared to its competitors, 99 Cents Only Stores's Customer Satisfaction score is rated right below Dollar General.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| KMart | 68% |
| Walmart | 66% |
| Dollar General | 60% |
| Dollar Tree | 55% |
| Dollar General | 50% |
| 99 Cents Only Stores | 39% |
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99 Cents Only Stores Customer Service
2.6/5
99 Cents Only Stores has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
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About 99 Cents Only Stores's Customer Service
Address
4000 Union Pacific Ave, City Of Industry, CA
Website
http://99only.com/
Phone Number
(323) 881-9998
Quick Insights into 99 Cents Only Stores Customer Service
99 Cents Only Stores's Customer Service score was rated highest by customers from the Education industry, and rated lowest by customers from the Legal industry.
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Ranked 99 Cents Only Stores Customer Service the Highest
Ranked 99 Cents Only Stores Customer Service the Lowest
99 Cents Only Stores Customer Service Score by Gender
Female customers rated 99 Cents Only Stores's Customer Service score 0.2 stars higher than Male customers.
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Male
2.4/5
Female
2.6/5
99 Cents Only Stores Customer Service Score by Ethnicity
99 Cents Only Stores's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of 99 Cents Only Stores.
0
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40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 2.4 | Asian or Pacific Islander | 2.4 |
Other 2.3 | Other | 2.3 |
99 Cents Only Stores Customer Service Score by Age
99 Cents Only Stores's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.9 | 18-25 | 2.9 |
26-30 2.2 | 26-30 | 2.2 |
31-35 2.8 | 31-35 | 2.8 |
36-40 1.5 | 36-40 | 1.5 |
41-45 2.7 | 41-45 | 2.7 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.7 | 51-55 | 1.7 |
56-60 2.9 | 56-60 | 2.9 |
61-65 2.2 | 61-65 | 2.2 |
66+ 3.2 | 66+ | 3.2 |
99 Cents Only Stores Customer Service Score by Usage
99 Cents Only Stores's Customer Service score was rated the highest by customers who have used 99 Cents Only Stores's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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99 Cents Only Stores Customer Service Score by Industry
99 Cents Only Stores's Customer Service score was rated the highest by Education industry customers, and the lowest by Legal industry customers.
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99 Cents Only Stores Customer Service vs. Competitors
Compared to its competitors, 99 Cents Only Stores's Customer Service score is rated right below Dollar General.
| COMPANY | Customer Service Score | |
|---|---|---|
| KMart | 3.4/5 |
| Walmart | 3.3/5 |
| Dollar General | 3.3/5 |
| Dollar Tree | 3/5 |
| Dollar General | 2.9/5 |
| 99 Cents Only Stores | 2.6/5 |
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99 Cents Only Stores as an Employer
Consumer vs. Employees
99 Cents Only Stores scored a -28 for Net Promoter Score and a -44 for Employee Net Promoter Score. NPS gauges how likely a customer of 99 Cents Only Stores would recommend the brand to a friend. ENPS measures how likely 99 Cents Only Stores employees would recommend working at 99 Cents Only Stores to a friend.
Net Promoter Score
-28
NPS Score
| 33% | Promoters |
|---|---|
| 6% | Passive |
| 61% | Detractors |
Employee Net Promoter Score
-44
eNPS Score
| 23% | Promoters |
|---|---|
| 10% | Passive |
| 67% | Detractors |
