-11
NPS
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Dollar General
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About Dollar General's Brand
Among its major competitors, Dollar General is ranked in 5th place for NPS while Walmart is 1st, and Big Lots is 2nd.
Brand at a Glance
73%
Customer Loyalty
3.2/5
Product Quality
3.4/5
Pricing
3.3/5
Customer Service
Dollar General Ranking
- #4 / 4 of its competitors
Dollar General NPS
Dollar General 's Net Promoter Score (NPS) is a -11 with 33% Promoters, 23% Passives, and 44% Detractors. Net Promoter Score tracks whether Dollar General 's customers would recommend using the product based on a scale of -100 to 100.
Dollar General Overall NPS
| 33% | Promoters |
|---|---|
| 23% | Passives |
| 44% | Detractors |
Dollar General NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2023 -1 | Jul 2023 | -1 |
Aug 2023 -1 | Aug 2023 | -1 |
Sep 2023 -5 | Sep 2023 | -5 |
Oct 2023 -8 | Oct 2023 | -8 |
Jan 2024 -12 | Jan 2024 | -12 |
Apr 2024 -15 | Apr 2024 | -15 |
May 2024 -18 | May 2024 | -18 |
Jun 2024 -14 | Jun 2024 | -14 |
Oct 2024 -13 | Oct 2024 | -13 |
Nov 2024 -13 | Nov 2024 | -13 |
Mar 2025 -9 | Mar 2025 | -9 |
Jul 2025 -11 | Jul 2025 | -11 |
How Other Brands Compare
Dollar General is ranked #4 for NPS among its competitors. Walmart and Dollar Tree come in first and second, with Walgreens coming in at third.
Dollar General |  Walmart |  Dollar Tree |  Walgreens | |
| Global Ranking | #- | #104 | #259 | #394 |
| NPS | -11 | 7 | -7 | -7 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $382.64B | $30.51B | $27.63B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Dollar General NPS by Gender
Male customers rated Dollar General 's NPS 17 points higher than Female customers.
Male
-33
Dollar General 's NPS was rated -33 by Male customers on Comparably.
17%
Promoters
33%
Passives
50%
Detractors
Female
-50
Dollar General 's NPS was rated -50 by Female customers on Comparably.
25%
Promoters
0%
Passives
75%
Detractors
Dollar General NPS by Ethnicity
Dollar General 's NPS was rated -43 points by Caucasian customers on Comparably.
-100
-50
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -43 | Caucasian | -43 |
Dollar General NPS by Age
Dollar General 's NPS was rated 25 points by customers ages 46-50 on Comparably.
Dollar General NPS by Usage
Dollar General 's NPS was rated the highest by customers who have used Dollar General 's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
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| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -100 | 2 to 5 Years | -100 |
5 to 10 Years -20 | 5 to 10 Years | -20 |
Dollar General NPS vs. Competitors
Compared to its competitors, Dollar General 's NPS is rated right above Family Dollar Stores, and is preceded by Walgreens.
| COMPANY | NPS Score | |
|---|---|---|
| Walmart | 7 |
 | Big Lots | -5 |
| Dollar Tree | -7 |
| Walgreens | -7 |
| Dollar General | -11 |
 | Family Dollar Stores | -74 |
Dollar General Customer Reviews
Out of the 2 Dollar General customer reviews 1 was positive and 1 was constructive. Dollar General customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Dollar General Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Dollar General users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Dollar General Customer Loyalty Score by Gender
Male customers rated Dollar General 's Customer Loyalty score 30% higher than Female customers.
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Male
85%
Yes
Female
55%
Yes
Dollar General Customer Loyalty Score by Ethnicity
Dollar General 's Customer Loyalty score was rated 87% by Caucasian customers on Comparably.
% who answered "Yes"
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87
out of 100
Caucasian
Dollar General Customer Loyalty Score by Age
Dollar General 's Customer Loyalty score was rated 100% by customers ages 46-50 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
46-50 100% | 46-50 | 100% |
Dollar General Customer Loyalty Score by Usage
Dollar General 's Customer Loyalty score was rated the highest by customers who have used Dollar General 's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Dollar General Customer Loyalty Score by Industry
Dollar General 's Customer Loyalty score was rated 70% by Retail industry customers.
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Dollar General Customer Loyalty vs. Competitors
Compared to its competitors, Dollar General 's Customer Loyalty score is rated right below Walgreens.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Dollar Tree | 82% |
| Family Dollar Stores | 81% |
| Big Lots | 79% |
| Walmart | 76% |
| Walgreens | 75% |
| Dollar General | 73% |
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Dollar General Product Quality
3.2/5
Dollar General has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Dollar General Product Information
Dollar General ’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Dollar General 's product the highest.
- Website
- http://dollargeneral.com
- Company Size
- 10,000+ Employees
Industry
Wholesale
Quick Insights into Dollar General Product Quality
Dollar General 's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers who have used Dollar General 's products/services for 2 to 5 Years.
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Ranked Dollar General Product Quality the Highest
Ranked Dollar General Product Quality the Lowest
Dollar General Product Quality Score by Gender
Female customers rated Dollar General 's Product Quality score 0.2 stars higher than Male customers.
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Male
2.5/5
Female
2.7/5
Dollar General Product Quality Score by Ethnicity
Dollar General 's Product Quality score was rated 2.3 stars by Caucasian customers on Comparably.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Dollar General Product Quality Score by Age
Dollar General 's Product Quality score was rated 3.9 stars by customers ages 46-50 on Comparably.
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3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 3.9 | 46-50 | 3.9 |
Dollar General Product Quality Score by Usage
Dollar General 's Product Quality score was rated the highest by customers who have used Dollar General 's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Dollar General Product Quality Score by Industry
Dollar General 's Product Quality score was rated 1.8 stars by Retail industry customers.
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Dollar General Product Quality vs. Competitors
Compared to its competitors, Dollar General 's Product Quality score is rated right above Dollar Tree, and is preceded by Walgreens.
| COMPANY | Product Quality Score | |
|---|---|---|
| Walmart | 3.5/5 |
| Walgreens | 3.2/5 |
| Dollar General | 3.2/5 |
| Dollar Tree | 3.1/5 |
| Big Lots | 3.1/5 |
| Family Dollar Stores | 1.6/5 |
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Dollar General Pricing
Dollar General ROI & Value For Money
3.4/5
Dollar General has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Dollar General Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry.
Quick Insights into Dollar General ROI
Dollar General 's ROI score was rated highest by customers ages 46-50, and rated lowest by customers who have used Dollar General 's products/services for 2 to 5 Years.
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Ranked Dollar General ROI the Highest
Ranked Dollar General ROI the Lowest
Dollar General ROI Score by Gender
Female customers rated Dollar General 's ROI score 0.1 stars higher than Male customers.
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Male
3/5
Female
3.1/5
Dollar General ROI Score by Ethnicity
Dollar General 's ROI score was rated 3.1 stars by Caucasian customers on Comparably.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Dollar General ROI Score by Age
Dollar General 's ROI score was rated 4.2 stars by customers ages 46-50 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 4.2 | 46-50 | 4.2 |
Dollar General ROI Score by Usage
Dollar General 's ROI score was rated the highest by customers who have used Dollar General 's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Dollar General ROI Score by Industry
Dollar General 's ROI score was rated 3.5 stars by Retail industry customers.
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Dollar General Pricing vs. Competitors
Compared to its competitors, Dollar General 's ROI score is rated right above Dollar Tree, and is preceded by Walmart.
| COMPANY | Pricing Score | |
|---|---|---|
| Walmart | 3.5/5 |
| Dollar General | 3.4/5 |
| Dollar Tree | 3.3/5 |
| Walgreens | 3.1/5 |
| Big Lots | 3/5 |
| Family Dollar Stores | 1.9/5 |
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Dollar General Customer Satisfaction (CSAT)
Dollar General Customer Satisfaction (CSAT) Score
60 / 100
Dollar General has an overall Customer Satisfaction score of 60 rated by its users and customers.
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Very Satisfied
32%
Satisfied
28%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
16%
Very Dissatisfied
16%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Dollar General Customer Satisfaction
Dollar General 's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by Male customers.
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Ranked Dollar General Customer Satisfaction the Highest
Ranked Dollar General Customer Satisfaction the Lowest
Dollar General Customer Satisfaction Score by Gender
Female customers rated Dollar General 's Customer Satisfaction score 26 points higher than Male customers.
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40 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 40% | |
Very Dissatisfied | 20% |
66 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 34% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Dollar General Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Dollar General's Customer Satisfaction (CSAT) score was rated 43% according to Caucasian users and customers.
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43 / 100
Very Satisfied
14%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
29%
Very Dissatisfied
14%
Dollar General Customer Satisfaction Score by Age
Dollar General 's Customer Satisfaction score was rated 66 points by customers ages 46-50 on Comparably.
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0
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 46-50 | 66% |
Dollar General Customer Satisfaction Score by Usage
Dollar General 's Customer Satisfaction score was rated 50 points by customers who have used Dollar General 's products/services for 5 to 10 Years.
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Dollar General Customer Satisfaction Score by Industry
Dollar General 's Customer Satisfaction score was rated 33 points by Retail industry customers.
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{
"title": "Dollar General Customer Satisfaction Score by Industry",
"text": "Dollar General 's Customer Satisfaction score was rated 33 points by Retail industry customers.",
"bars": [
{
"label": "Retail",
"groupId": 559,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Dollar General 's Customer Satisfaction score is rated by Retail customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 33
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}Dollar General Customer Satisfaction vs. Competitors
Compared to its competitors, Dollar General 's Customer Satisfaction score is rated right above Big Lots, and is preceded by Walmart.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Walmart | 66% |
| Dollar General | 60% |
| Big Lots | 59% |
| Dollar Tree | 55% |
| Walgreens | 55% |
| Family Dollar Stores | 15% |
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Dollar General Customer Service
3.3/5
Dollar General has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About Dollar General 's Customer Service
Address
Goodlettsville, TN United States of America
Website
http://dollargeneral.com
Quick Insights into Dollar General Customer Service
Dollar General 's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers who have used Dollar General 's products/services for 2 to 5 Years.
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Ranked Dollar General Customer Service the Highest
Ranked Dollar General Customer Service the Lowest
Dollar General Customer Service Score by Gender
Female customers rated Dollar General 's Customer Service score 0.2 stars higher than Male customers.
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Male
2.7/5
Female
2.9/5
Dollar General Customer Service Score by Ethnicity
Dollar General 's Customer Service score was rated 2.8 stars by Caucasian customers on Comparably.
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0
20
40
60
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Dollar General Customer Service Score by Age
Dollar General 's Customer Service score was rated 4.1 stars by customers ages 46-50 on Comparably.
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| Summary | Age | Customer Service Score |
|---|---|---|
46-50 4.1 | 46-50 | 4.1 |
Dollar General Customer Service Score by Usage
Dollar General 's Customer Service score was rated the highest by customers who have used Dollar General 's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Dollar General Customer Service Score by Industry
Dollar General 's Customer Service score was rated 2.8 stars by Retail industry customers.
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Dollar General Customer Service vs. Competitors
Compared to its competitors, Dollar General 's Customer Service score is rated right above Dollar Tree, and is preceded by Walmart.
| COMPANY | Customer Service Score | |
|---|---|---|
| Walmart | 3.3/5 |
| Dollar General | 3.3/5 |
| Dollar Tree | 3/5 |
| Walgreens | 3/5 |
| Big Lots | 2.9/5 |
| Family Dollar Stores | 1.5/5 |
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Dollar General as an Employer
Consumer vs. Employees
Dollar General scored a -11 for Net Promoter Score and a -16 for Employee Net Promoter Score. NPS gauges how likely a customer of Dollar General would recommend the brand to a friend. ENPS measures how likely Dollar General employees would recommend working at Dollar General to a friend.
Net Promoter Score
-11
NPS Score
| 33% | Promoters |
|---|---|
| 23% | Passive |
| 44% | Detractors |
Employee Net Promoter Score
-16
eNPS Score
| 32% | Promoters |
|---|---|
| 20% | Passive |
| 48% | Detractors |
