

When it comes to delivering quality and value on family essentials in a convenient location, Family Dollar is THE place to shop. Our stores are conveniently located in neighborhoods, and often in "food deserts" where other stores choose not to locate, providing a convenient, close-to-home option where customers can shop for essentials. By locating stores in places where others won’t, Family Dollar is improving the affordability and availability of essential goods. We're saving our customers time and money and helping them do more, even on a tight budget. Among its major competitors, Family Dollar Stores is ranked in 4th place for NPS while Walmart is 1st, and Dollar General is 2nd. Overall, Family Dollar Stores has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $25.38B
Family Dollar Stores's Net Promoter Score (NPS) is a -74 with 11% Promoters, 4% Passives, and 85% Detractors. Net Promoter Score tracks whether Family Dollar Stores's customers would recommend using the product based on a scale of -100 to 100.
| 11% | Promoters |
|---|---|
| 4% | Passives |
| 85% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 -76 | Jan 2025 | -76 |
Feb 2025 -76 | Feb 2025 | -76 |
Mar 2025 -76 | Mar 2025 | -76 |
Apr 2025 -76 | Apr 2025 | -76 |
May 2025 -76 | May 2025 | -76 |
Jun 2025 -74 | Jun 2025 | -74 |
Jul 2025 -74 | Jul 2025 | -74 |
Aug 2025 -74 | Aug 2025 | -74 |
Sep 2025 -74 | Sep 2025 | -74 |
Nov 2025 -74 | Nov 2025 | -74 |
Dec 2025 -74 | Dec 2025 | -74 |
Jan 2026 -74 | Jan 2026 | -74 |
Family Dollar Stores is ranked third for NPS among its competitors. Walmart and Dollar General come in first and second, with Farmigo coming in at #4. Among those competitors, it is the third most valued company behind Walmart.
![]() Family Dollar Stores | ![]() Walmart | ![]() Farmigo | ![]() Dollar General | |
| Global Ranking | #- | #104 | #- | #- |
| NPS | -74 | 7 | - | -11 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $25.38B | $382.64B | $100.00M | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Family Dollar Stores's NPS 12 points higher than Female customers.
Family Dollar Stores's NPS was rated -69 by Male customers on Comparably.
Family Dollar Stores's NPS was rated -81 by Female customers on Comparably.
Family Dollar Stores's NPS was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -74 | Caucasian | -74 |
Hispanic or Latino -80 | Hispanic or Latino | -80 |
African American/Black -83 | African American/Black | -83 |
Asian or Pacific Islander -100 | Asian or Pacific Islander | -100 |
Native American -68 | Native American | -68 |
Other -86 | Other | -86 |
Family Dollar Stores's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Family Dollar Stores's NPS was rated the highest by customers who have used Family Dollar Stores's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -92 | Less than 1 Year | -92 |
1 to 2 Years -64 | 1 to 2 Years | -64 |
2 to 5 Years -74 | 2 to 5 Years | -74 |
5 to 10 Years -78 | 5 to 10 Years | -78 |
Over 10 Years -79 | Over 10 Years | -79 |
Compared to its competitors, Family Dollar Stores's NPS is rated right below 99 Cents Only Stores.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Walmart | 7 |
![]() | Dollar General | -11 |
![]() | 99 Cents Only Stores | -28 |
![]() | Family Dollar Stores | -74 |
Out of the 182 Family Dollar Stores customer reviews 26 were positive and 156 were constructive. Family Dollar Stores customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Family Dollar Stores users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Family Dollar Stores's Customer Loyalty score 6% higher than Male customers.
Family Dollar Stores's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Family Dollar Stores's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 77% | 18-25 | 77% |
26-30 78% | 26-30 | 78% |
31-35 82% | 31-35 | 82% |
36-40 80% | 36-40 | 80% |
41-45 92% | 41-45 | 92% |
46-50 81% | 46-50 | 81% |
51-55 85% | 51-55 | 85% |
56-60 85% | 56-60 | 85% |
61-65 80% | 61-65 | 80% |
66+ 82% | 66+ | 82% |
Family Dollar Stores's Customer Loyalty score was rated the highest by customers who have used Family Dollar Stores's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Family Dollar Stores's Customer Loyalty score was rated the highest by Chemicals industry customers, and the lowest by Public Relations and Communications industry customers.
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Compared to its competitors, Family Dollar Stores's Customer Loyalty score is rated right above Walmart, and is preceded by 99 Cents Only Stores.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | 99 Cents Only Stores | 81% |
![]() | Family Dollar Stores | 81% |
![]() | Walmart | 76% |
![]() | Dollar General | 73% |
Family Dollar Stores has an overall Product Quality score of 1.6 out of 5 stars rated by its users and customers.
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Family Dollar Stores’s product quality score is a 1.6 out of 5 as rated by its users and customers. Reviewers from the Security and Investigations industry rated Family Dollar Stores's product the highest. Reviewers from the Marketing, Advertising and Research industry rated Family Dollar Stores the lowest at 2.4.
Family Dollar Stores's Product Quality score was rated highest by customers from the Security and Investigations industry, and rated lowest by customers from the Tech industry.
Male customers rated Family Dollar Stores's Product Quality score 0.1 stars higher than Female customers.
Family Dollar Stores's Product Quality score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Hispanic or Latino 1.7 | Hispanic or Latino | 1.7 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Native American 1.8 | Native American | 1.8 |
Other 1.5 | Other | 1.5 |
Family Dollar Stores's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 1.9 | 18-25 | 1.9 |
26-30 1.6 | 26-30 | 1.6 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.7 | 41-45 | 1.7 |
46-50 1.9 | 46-50 | 1.9 |
51-55 1.7 | 51-55 | 1.7 |
56-60 1.7 | 56-60 | 1.7 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.9 | 66+ | 1.9 |
Family Dollar Stores's Product Quality score was rated the highest by customers who have used Family Dollar Stores's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Family Dollar Stores's Product Quality score was rated the highest by Security and Investigations industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Family Dollar Stores's Product Quality score is rated right below 99 Cents Only Stores.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Walmart | 3.5/5 |
![]() | Dollar General | 3.2/5 |
![]() | 99 Cents Only Stores | 2.6/5 |
![]() | Family Dollar Stores | 1.6/5 |
Family Dollar Stores has a value for money and ROI score of 1.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Family Dollar Stores' overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Security and Investigations industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Family Dollar Stores.
Family Dollar Stores's ROI score was rated highest by customers from the Security and Investigations industry, and rated lowest by customers from the Staffing and Recruiting industry.
Male customers rated Family Dollar Stores's ROI score 0.1 stars higher than Female customers.
Family Dollar Stores's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
African American/Black 1.8 | African American/Black | 1.8 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Native American 1.9 | Native American | 1.9 |
Other 1.7 | Other | 1.7 |
Family Dollar Stores's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 2 | 18-25 | 2 |
26-30 1.7 | 26-30 | 1.7 |
31-35 1.6 | 31-35 | 1.6 |
36-40 1.5 | 36-40 | 1.5 |
41-45 2 | 41-45 | 2 |
46-50 2 | 46-50 | 2 |
51-55 2.2 | 51-55 | 2.2 |
56-60 2 | 56-60 | 2 |
61-65 1.8 | 61-65 | 1.8 |
66+ 2.2 | 66+ | 2.2 |
Family Dollar Stores's ROI score was rated the highest by customers who have used Family Dollar Stores's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Family Dollar Stores's ROI score was rated the highest by Security and Investigations industry customers, and the lowest by Staffing and Recruiting industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Family Dollar Stores's ROI score is rated right below 99 Cents Only Stores.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Walmart | 3.5/5 |
![]() | Dollar General | 3.4/5 |
![]() | 99 Cents Only Stores | 2.8/5 |
![]() | Family Dollar Stores | 1.9/5 |
Family Dollar Stores has an overall Customer Satisfaction score of 15 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Family Dollar Stores's Customer Satisfaction score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Staffing and Recruiting industry.
Male customers rated Family Dollar Stores's Customer Satisfaction score 6 points higher than Female customers.
Very Satisfied | 12% | |
|---|---|---|
Satisfied | 6% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 14% | |
Very Dissatisfied | 61% |
Very Satisfied | 7% | |
|---|---|---|
Satisfied | 5% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 10% | |
Very Dissatisfied | 73% |
Family Dollar Stores' Customer Satisfaction (CSAT) score was rated 17% according to Caucasian users and customers.
Family Dollar Stores' Customer Satisfaction (CSAT) score was rated 10% according to Hispanic or Latino users and customers.
Family Dollar Stores' Customer Satisfaction (CSAT) score was rated 10% according to African American/Black users and customers.
Family Dollar Stores' Customer Satisfaction (CSAT) score was rated 0% according to Asian or Pacific Islander users and customers.
Family Dollar Stores' Customer Satisfaction (CSAT) score was rated 12% according to Native American users and customers.
Family Dollar Stores' Customer Satisfaction (CSAT) score was rated 10% according to Other users and customers.
Family Dollar Stores's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 24% | |||||||||||||||
| 26-30 | 12% | |||||||||||||||
| 31-35 | 13% | |||||||||||||||
| 36-40 | 7% | |||||||||||||||
| 41-45 | 15% | |||||||||||||||
| 46-50 | 17% | |||||||||||||||
| 51-55 | 14% | |||||||||||||||
| 56-60 | 12% | |||||||||||||||
| 61-65 | 7% | |||||||||||||||
| 66+ | 19% |
Family Dollar Stores's Customer Satisfaction score was rated the highest by customers who have used Family Dollar Stores's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Family Dollar Stores's Customer Satisfaction score was rated the highest by Fashion and Beauty industry customers, and the lowest by Staffing and Recruiting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 511,
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"label": "Education",
"groupId": 515,
"score": 12,
"stars": 0,
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"label": "Environmental Services",
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"scoreClassName": "",
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"label": "Facilities Services",
"groupId": 518,
"score": 16,
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"groupId": 521,
"score": 10,
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{
"label": "Transportation",
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"stars": 0,
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"scoreClassName": "",
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{
"label": "Warehousing",
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]
}Compared to its competitors, Family Dollar Stores's Customer Satisfaction score is rated right below 99 Cents Only Stores.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Walmart | 66% |
![]() | Dollar General | 60% |
![]() | 99 Cents Only Stores | 39% |
![]() | Family Dollar Stores | 15% |
Family Dollar Stores has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Family Dollar Stores' overall Customer Service score rated by its users and customers.
Chesapeake, VA 23320
http://familydollar.com
704-847-6961
Family Dollar Stores's Customer Service score was rated highest by customers from the Security and Investigations industry, and rated lowest by customers from the Tech industry.
Family Dollar Stores's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
Family Dollar Stores's Customer Service score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Native American 1.7 | Native American | 1.7 |
Other 1.5 | Other | 1.5 |
Family Dollar Stores's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 1.9 | 18-25 | 1.9 |
26-30 1.7 | 26-30 | 1.7 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.8 | 66+ | 1.8 |
Family Dollar Stores's Customer Service score was rated the highest by customers who have used Family Dollar Stores's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Family Dollar Stores's Customer Service score was rated the highest by Security and Investigations industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Family Dollar Stores's Customer Service score is rated right below 99 Cents Only Stores.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Walmart | 3.3/5 |
![]() | Dollar General | 3.3/5 |
![]() | 99 Cents Only Stores | 2.6/5 |
![]() | Family Dollar Stores | 1.5/5 |
Family Dollar Stores has a 2.5/5 stars for its overall company culture rated by their employees

In the Bottom 5% of Similar Sized Companies on Comparably.
Family Dollar Stores scored a -74 for Net Promoter Score and a -42 for Employee Net Promoter Score. NPS gauges how likely a customer of Family Dollar Stores would recommend the brand to a friend. ENPS measures how likely Family Dollar Stores employees would recommend working at Family Dollar Stores to a friend.
| 11% | Promoters |
|---|---|
| 4% | Passive |
| 85% | Detractors |
| 22% | Promoters |
|---|---|
| 14% | Passive |
| 64% | Detractors |