

Big Lots, Inc., through its wholly owned subsidiaries, is a North America's closeout retailer. Among its major competitors, Big Lots is ranked in 4th place for NPS while Costco is 1st, and Target is 2nd. Overall, Big Lots has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $2.38B
Big Lots's Net Promoter Score (NPS) is a -5 with 38% Promoters, 19% Passives, and 43% Detractors. Net Promoter Score tracks whether Big Lots's customers would recommend using the product based on a scale of -100 to 100.
| 38% | Promoters |
|---|---|
| 19% | Passives |
| 43% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2024 -12 | Sep 2024 | -12 |
Oct 2024 -14 | Oct 2024 | -14 |
Nov 2024 -12 | Nov 2024 | -12 |
Dec 2024 -14 | Dec 2024 | -14 |
Jan 2025 -8 | Jan 2025 | -8 |
Feb 2025 -8 | Feb 2025 | -8 |
Mar 2025 -7 | Mar 2025 | -7 |
Apr 2025 -7 | Apr 2025 | -7 |
Jul 2025 -5 | Jul 2025 | -5 |
Oct 2025 -6 | Oct 2025 | -6 |
Nov 2025 -5 | Nov 2025 | -5 |
Jan 2026 -5 | Jan 2026 | -5 |
Big Lots is ranked #4 for NPS among its competitors. Costco and Target come in first and second, with Walmart coming in at third. Among those competitors, it is the lowest valued company behind Walmart.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Big Lots's NPS 41 points higher than Female customers.
Big Lots's NPS was rated 22 by Male customers on Comparably.
Big Lots's NPS was rated -19 by Female customers on Comparably.
Big Lots's NPS was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 9 | Caucasian | 9 |
Hispanic or Latino -51 | Hispanic or Latino | -51 |
African American/Black -20 | African American/Black | -20 |
Other -28 | Other | -28 |
Big Lots's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 18-25.
Big Lots's NPS was rated the highest by customers who have used Big Lots's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -56 | Less than 1 Year | -56 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 8 | 2 to 5 Years | 8 |
5 to 10 Years 6 | 5 to 10 Years | 6 |
Over 10 Years -3 | Over 10 Years | -3 |
Compared to its competitors, Big Lots's NPS is rated right above Burlington Industries, and is preceded by Walmart.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Costco | 50 |
![]() | Target | 36 |
![]() | Walmart | 7 |
![]() | Big Lots | -5 |
![]() | Burlington Industries | -50 |
Out of the 20 Big Lots customer reviews 14 were positive and 6 were constructive. Big Lots customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Big Lots users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Big Lots's Customer Loyalty score 3% higher than Female customers.
Big Lots's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Big Lots's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 33% | 18-25 | 33% |
26-30 100% | 26-30 | 100% |
36-40 73% | 36-40 | 73% |
41-45 55% | 41-45 | 55% |
46-50 78% | 46-50 | 78% |
51-55 87% | 51-55 | 87% |
56-60 100% | 56-60 | 100% |
61-65 85% | 61-65 | 85% |
66+ 91% | 66+ | 91% |
Big Lots's Customer Loyalty score was rated the highest by customers who have used Big Lots's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Big Lots's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Big Lots's Customer Loyalty score is rated right above Walmart, and is preceded by Target.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Burlington Industries | 100% |
![]() | Costco | 89% |
![]() | Target | 82% |
![]() | Big Lots | 79% |
![]() | Walmart | 76% |
Big Lots has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Big Lots’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated Big Lots's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Big Lots the lowest at 2.6.
Big Lots's Product Quality score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Aerospace and Aviation industry.
Male customers rated Big Lots's Product Quality score 0.4 stars higher than Female customers.
Big Lots's Product Quality score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 2.1 | Hispanic or Latino | 2.1 |
African American/Black 3.2 | African American/Black | 3.2 |
Other 2.9 | Other | 2.9 |
Big Lots's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4.3 | 26-30 | 4.3 |
36-40 3.7 | 36-40 | 3.7 |
41-45 2.4 | 41-45 | 2.4 |
46-50 2 | 46-50 | 2 |
51-55 2.5 | 51-55 | 2.5 |
56-60 2.6 | 56-60 | 2.6 |
61-65 2.3 | 61-65 | 2.3 |
66+ 3.5 | 66+ | 3.5 |
Big Lots's Product Quality score was rated the highest by customers who have used Big Lots's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Big Lots's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Big Lots's Product Quality score is rated right below Walmart.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Costco | 4.3/5 |
![]() | Target | 4.1/5 |
![]() | Burlington Industries | 4/5 |
![]() | Walmart | 3.5/5 |
![]() | Big Lots | 3.1/5 |
Big Lots has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Retail industry think that they had the lowest ROI from Big Lots.
Big Lots's ROI score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers who have used Big Lots's products/services for Less than 1 Year.
Male customers rated Big Lots's ROI score 0.5 stars higher than Female customers.
Big Lots's ROI score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 2.1 | Hispanic or Latino | 2.1 |
African American/Black 3.3 | African American/Black | 3.3 |
Other 2.5 | Other | 2.5 |
Big Lots's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 3.8 | 26-30 | 3.8 |
36-40 3.7 | 36-40 | 3.7 |
41-45 2.3 | 41-45 | 2.3 |
46-50 2.3 | 46-50 | 2.3 |
51-55 2.9 | 51-55 | 2.9 |
56-60 2.6 | 56-60 | 2.6 |
61-65 2.6 | 61-65 | 2.6 |
66+ 3.3 | 66+ | 3.3 |
Big Lots's ROI score was rated the highest by customers who have used Big Lots's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Big Lots's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Retail industry customers.
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Compared to its competitors, Big Lots's ROI score is rated right above Burlington Industries, and is preceded by Walmart.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costco | 4.1/5 |
![]() | Target | 3.9/5 |
![]() | Walmart | 3.5/5 |
![]() | Big Lots | 3/5 |
![]() | Burlington Industries | 3/5 |
Big Lots has an overall Customer Satisfaction score of 59 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Big Lots's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by Hispanic or Latino customers.
Male customers rated Big Lots's Customer Satisfaction score 21 points higher than Female customers.
Very Satisfied | 41% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 4% | |
Very Dissatisfied | 23% |
Very Satisfied | 28% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 8% | |
Very Dissatisfied | 34% |
Big Lots' Customer Satisfaction (CSAT) score was rated 58% according to Caucasian users and customers.
Big Lots' Customer Satisfaction (CSAT) score was rated 17% according to Hispanic or Latino users and customers.
Big Lots' Customer Satisfaction (CSAT) score was rated 60% according to African American/Black users and customers.
Big Lots' Customer Satisfaction (CSAT) score was rated 46% according to Other users and customers.
Big Lots's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 100% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 41-45 | 34% | |||||||||||||||
| 46-50 | 25% | |||||||||||||||
| 51-55 | 34% | |||||||||||||||
| 56-60 | 44% | |||||||||||||||
| 61-65 | 40% | |||||||||||||||
| 66+ | 74% |
Big Lots's Customer Satisfaction score was rated the highest by customers who have used Big Lots's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Big Lots's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Aerospace and Aviation industry customers.
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"title": "Big Lots Customer Satisfaction Score by Industry",
"text": "Big Lots's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Aerospace and Aviation industry customers.",
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"label": "Consumer Goods",
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"stars": 0,
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{
"label": "Education",
"groupId": 515,
"score": 43,
"stars": 0,
"csatScore": 43,
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},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
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"stars": 0,
"csatScore": 43,
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},
{
"label": "Retail",
"groupId": 559,
"score": 55,
"stars": 0,
"csatScore": 55,
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}Compared to its competitors, Big Lots's Customer Satisfaction score is rated right below Walmart.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Burlington Industries | 100% |
![]() | Costco | 84% |
![]() | Target | 79% |
![]() | Walmart | 66% |
![]() | Big Lots | 59% |
Big Lots has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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Columbus, OH
http://biglots.com
614-278-6800
Big Lots's Customer Service score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers who have used Big Lots's products/services for Less than 1 Year.
Male customers rated Big Lots's Customer Service score 0.7 stars higher than Female customers.
Big Lots's Customer Service score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 2.1 | Hispanic or Latino | 2.1 |
African American/Black 2.3 | African American/Black | 2.3 |
Other 2.7 | Other | 2.7 |
Big Lots's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 4 | 26-30 | 4 |
36-40 3 | 36-40 | 3 |
41-45 2.2 | 41-45 | 2.2 |
46-50 2.3 | 46-50 | 2.3 |
51-55 2.7 | 51-55 | 2.7 |
56-60 2.3 | 56-60 | 2.3 |
61-65 2.8 | 61-65 | 2.8 |
66+ 3.2 | 66+ | 3.2 |
Big Lots's Customer Service score was rated the highest by customers who have used Big Lots's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Big Lots's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Big Lots's Customer Service score is rated right below Walmart.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Costco | 4.2/5 |
![]() | Target | 4/5 |
![]() | Burlington Industries | 3.5/5 |
![]() | Walmart | 3.3/5 |
![]() | Big Lots | 2.9/5 |
Big Lots has a 2.8/5 stars for its overall company culture rated by their employees

Big Lots scored a -5 for Net Promoter Score and a -23 for Employee Net Promoter Score. NPS gauges how likely a customer of Big Lots would recommend the brand to a friend. ENPS measures how likely Big Lots employees would recommend working at Big Lots to a friend.
| 38% | Promoters |
|---|---|
| 19% | Passive |
| 43% | Detractors |
| 29% | Promoters |
|---|---|
| 19% | Passive |
| 52% | Detractors |