

Burlington Industries develops, markets, and manufactures fabrics and other textile products utilized in a variety of apparel and interior Among its major competitors, Burlington Industries is ranked in 4th place for NPS while Costco is 1st, and Target is 2nd.
Burlington Industries's Net Promoter Score (NPS) is a -50 with 0% Promoters, 50% Passives, and 50% Detractors. Net Promoter Score tracks whether Burlington Industries's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 50% | Passives |
| 50% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2022 0 | Nov 2022 | 0 |
Mar 2023 0 | Mar 2023 | 0 |
Nov 2023 -33 | Nov 2023 | -33 |
Jul 2024 -50 | Jul 2024 | -50 |
Burlington Industries is ranked #4 for NPS among its competitors. Costco and Target come in first and second, with Walmart coming in at third.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Burlington Industries's NPS is rated right below Brandless.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Costco | 50 |
![]() | Target | 36 |
![]() | Walmart | 7 |
![]() | Brandless | N/A |
![]() | Burlington Industries | -50 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Burlington Industries users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Burlington Industries's Customer Loyalty score is rated right above Costco.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Burlington Industries | 100% |
![]() | Costco | 89% |
![]() | Target | 82% |
![]() | Walmart | 76% |
![]() | Brandless | N/A |
Burlington Industries has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Burlington Industries’s product quality score is a 4 out of 5 as rated by its users and customers.
Compared to its competitors, Burlington Industries's Product Quality score is rated right above Walmart, and is preceded by Target.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Costco | 4.3/5 |
![]() | Target | 4.1/5 |
![]() | Burlington Industries | 4/5 |
![]() | Walmart | 3.5/5 |
![]() | Brandless | N/A |
Burlington Industries has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Compared to its competitors, Burlington Industries's ROI score is rated right above Brandless, and is preceded by Walmart.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costco | 4.1/5 |
![]() | Target | 3.9/5 |
![]() | Walmart | 3.5/5 |
![]() | Burlington Industries | 3/5 |
![]() | Brandless | N/A |
Burlington Industries has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Burlington Industries's Customer Satisfaction score is rated right above Costco.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Burlington Industries | 100% |
![]() | Costco | 84% |
![]() | Target | 79% |
![]() | Walmart | 66% |
![]() | Brandless | 0% |
Burlington Industries has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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3330 West Friendly Avenue, Greensboro, NC
http://www.burlington.com/
336-379-2855
Compared to its competitors, Burlington Industries's Customer Service score is rated right above Walmart, and is preceded by Target.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Costco | 4.2/5 |
![]() | Target | 4/5 |
![]() | Burlington Industries | 3.5/5 |
![]() | Walmart | 3.3/5 |
![]() | Brandless | N/A |
Burlington Industries scored a -50 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of Burlington Industries would recommend the brand to a friend. ENPS measures how likely Burlington Industries employees would recommend working at Burlington Industries to a friend.
| 0% | Promoters |
|---|---|
| 50% | Passive |
| 50% | Detractors |
| 20% | Promoters |
|---|---|
| 40% | Passive |
| 40% | Detractors |