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Samsung is

Ranked

#45

Top Brands for Gen Z

Brand Page

Samsung

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Samsung

Rate this Brand

Samsung is ranked #45 in Top Brands for Gen Z
Awards & Recognition

About Samsung's Brand

"Samsung manufactures, designs and markets consumer electronic products." Samsung’s brand is ranked #103 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Samsung. When compared to other organizations within the Consumer Goods industry, Samsung is ranked #18. Among its major competitors, Samsung is ranked in 5th place for NPS while Apple is 1st, and Sony is 2nd. Overall, Samsung has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $263.86B

Brand at a Glance

82%

Customer Loyalty

3.6/5

Product Quality

3.5/5

Pricing

3.5/5

Customer Service

Samsung Ranking

^#45 in Top Brands for Gen Z
^#18 in Consumer Goods
^#4 / 4 of its competitors

Samsung NPS

Samsung's Net Promoter Score (NPS) is a 14 with 48% Promoters, 18% Passives, and 34% Detractors. Net Promoter Score tracks whether Samsung's customers would recommend using the product based on a scale of -100 to 100.

Samsung Overall NPS

NPS

48%	Promoters
18%	Passives
34%	Detractors

Samsung NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 14	Feb 2025	14
Mar 2025 14	Mar 2025	14
Apr 2025 14	Apr 2025	14
May 2025 14	May 2025	14
Jun 2025 14	Jun 2025	14
Jul 2025 14	Jul 2025	14
Aug 2025 14	Aug 2025	14
Sep 2025 14	Sep 2025	14
Oct 2025 14	Oct 2025	14
Nov 2025 14	Nov 2025	14
Dec 2025 14	Dec 2025	14
Jan 2026 14	Jan 2026	14

How Other Brands Compare

Samsung is ranked #4 for NPS among its competitors. Apple and Sony come in first and second, with Qualcomm coming in at third. Among those competitors, it is the second most valued company behind Apple.

	Samsung	Apple	Qualcomm	Sony
Global Ranking	#103	#5	#202	#218
NPS	14	48	32	36
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	-	-
Valuation Updated every 24 hours for public companies	$263.86B	$2.11T	$156.84B	$76.24B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Samsung NPS by Gender

Male customers rated Samsung's NPS 11 points higher than Female customers.

Male

Samsung's NPS was rated 10 by Male customers on Comparably.

48%

Promoters

14%

Passives

38%

Detractors

Female

-1

Samsung's NPS was rated -1 by Female customers on Comparably.

41%

Promoters

17%

Passives

42%

Detractors

Samsung NPS by Ethnicity

Samsung's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -45	Caucasian	-45
Hispanic or Latino -6	Hispanic or Latino	-6
African American/Black 28	African American/Black	28
Asian or Pacific Islander 20	Asian or Pacific Islander	20
Native American -15	Native American	-15
Other 20	Other	20

Samsung NPS by Age

Samsung's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

18-25

58%

24%

18%

26-30

53%

16%

31%

31-35

53%

13%

34%

36-40

53%

43%

41-45

33%

13%

54%

46-50

31%

12%

57%

51-55

27%

16%

57%

56-60

22%

78%

61-65

12%

85%

66+

11%

87%

Samsung NPS by Usage

Samsung's NPS was rated the highest by customers who have used Samsung's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -26	Less than 1 Year	-26
1 to 2 Years -3	1 to 2 Years	-3
2 to 5 Years 22	2 to 5 Years	22
5 to 10 Years 23	5 to 10 Years	23
Over 10 Years -9	Over 10 Years	-9

Samsung NPS vs. Competitors

Compared to its competitors, Samsung's NPS is rated right above Privateer Holdings, and is preceded by Nokia.

COMPANY		NPS Score
	Apple	48
	Sony	36
	Qualcomm	32
	Nokia	17
	Samsung	14
	Privateer Holdings	N/A
	BlackBerry	-1
	Whirlpool Corporation	-42

Samsung NPS vs Companies in Consumer Goods

In the Consumer Goods industry, Samsung's NPS is rated right below Tiffany & Co.

COMPANY		NPS Score
	Lego Group	54
	Red Bull	42
	Bath & Body Works	38
	Colgate Palmolive	36
	Hershey Company	35
	Crocs	34
	Gucci	31
	Tiffany & Co	31
	Samsung	14

Samsung Customer Reviews

Out of the 184 Samsung customer reviews 130 were positive and 54 were constructive. Samsung customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Samsung Customer Loyalty

82%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

82% of Samsung users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

82%

18%

Samsung Customer Loyalty Score by Gender

Male customers rated Samsung's Customer Loyalty score 3% higher than Female customers.

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Male

84%

Yes

Female

81%

Yes

Samsung Customer Loyalty Score by Ethnicity

Samsung's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Samsung Customer Loyalty Score by Age

Samsung's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Samsung.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 86%	18-25	86%
26-30 83%	26-30	83%
31-35 91%	31-35	91%
36-40 79%	36-40	79%
41-45 81%	41-45	81%
46-50 81%	46-50	81%
51-55 73%	51-55	73%
56-60 89%	56-60	89%
61-65 69%	61-65	69%
66+ 62%	66+	62%

Samsung Customer Loyalty Score by Usage

Samsung's Customer Loyalty score was rated the highest by customers who have used Samsung's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	57%
1 to 2 Years	76%
2 to 5 Years	86%
5 to 10 Years	83%
Over 10 Years	87%

Samsung Customer Loyalty Score by Industry

Samsung's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Logistics and Supply Chain industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	87%
Accounting	81%
Aerospace and Aviation	80%
Fashion and Beauty	100%
Architecture and Planning	61%
Arts and Entertainment	75%
Automotive and Transportation	100%
Banking and Financial Services	96%
Beverage, Wine and Spirits	78%
Biotech and Pharmaceuticals	40%
Business and Consumer Services	87%
Business Supplies and Equipment	85%
Chemicals	70%
Computer Hardware	80%
Construction	70%
Consulting	78%
Consumer Electronics	80%
Consumer Services	90%
Education	80%
Government and Public Policy	75%
Healthcare, Hospitals and Medicine	80%
Hospitality	100%
Insurance	82%
Legal	64%
Logistics and Supply Chain	28%
Manufacturing and Machinery	78%
Marketing, Advertising and Research	81%
Mechanical, Civil or Industrial Engineering	78%
Media and Entertainment	55%
Military and Defense	33%
Non-Profit	100%
Energy and Manufacturing	80%
Professional Services	100%
Real Estate	100%
Restaurants	100%
Retail	85%
Semiconductors	100%
Telecommunications	78%
Textiles	100%
Transportation	100%

Samsung Customer Loyalty vs. Competitors

Compared to its competitors, Samsung's Customer Loyalty score is rated right above Sony, and is preceded by Apple.

COMPANY		Customer Loyalty Score
	Apple	86%
	Samsung	82%
	Sony	81%
	Qualcomm	79%
	Nokia	77%
	Whirlpool Corporation	72%
	BlackBerry	69%
	Privateer Holdings	N/A

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Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, Samsung's Customer Loyalty score is rated right above Red Bull, and is preceded by Colgate Palmolive.

COMPANY		Customer Loyalty Score
	Bath & Body Works	87%
	Lego Group	86%
	Colgate Palmolive	85%
	Samsung	82%
	Red Bull	81%
	Hershey Company	81%
	Crocs	79%
	Gucci	76%
	Tiffany & Co	73%

Unlock Samsung Customer Loyalty vs. Companies in Consumer Goods Data

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Samsung Product Quality

3.6/5

Samsung has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

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Samsung Product Information

Samsung’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Restaurants industry rated Samsung's product the highest. Reviewers from the Business and Consumer Services industry rated Samsung the lowest at 4.

Website: http://www.samsung.com/

Company Size: 10,000+ Employees

Industry

Consumer Electronics

Quick Insights into Samsung Product Quality

Samsung's Product Quality score was rated highest by customers from the Restaurants industry, and rated lowest by customers ages 66+.

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Ranked Samsung Product Quality the Highest

Restaurants	5
18-25	4.2
African American/Black	3.9

Ranked Samsung Product Quality the Lowest

Caucasian	2.3
Military and Defense	1.6
66+	1.5

Samsung Product Quality Score by Gender

Male customers rated Samsung's Product Quality score 0.2 stars higher than Female customers.

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Male

3.5/5

Female

3.3/5

Samsung Product Quality Score by Ethnicity

Samsung's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 2.3	Caucasian	2.3
Hispanic or Latino 3.3	Hispanic or Latino	3.3
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Native American 3.4	Native American	3.4
Other 3.6	Other	3.6

Samsung Product Quality Score by Age

Samsung's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 3.9	26-30	3.9
31-35 3.6	31-35	3.6
36-40 3.6	36-40	3.6
41-45 2.6	41-45	2.6
46-50 2.7	46-50	2.7
51-55 2.4	51-55	2.4
56-60 1.9	56-60	1.9
61-65 1.6	61-65	1.6
66+ 1.5	66+	1.5

Samsung Product Quality Score by Usage

Samsung's Product Quality score was rated the highest by customers who have used Samsung's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.8
1 to 2 Years	3.5
2 to 5 Years	3.8
5 to 10 Years	3.8
Over 10 Years	2.9

Samsung Product Quality Score by Industry

Samsung's Product Quality score was rated the highest by Restaurants industry customers, and the lowest by Military and Defense industry customers.

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Tech	3.6
Accounting	3.7
Aerospace and Aviation	3.3
Fashion and Beauty	4.6
Architecture and Planning	3.3
Arts and Entertainment	3.4
Automotive and Transportation	3.2
Banking and Financial Services	2.9
Beverage, Wine and Spirits	2.5
Biotech and Pharmaceuticals	2.3
Business and Consumer Services	4
Business Supplies and Equipment	2.3
Chemicals	3.8
Computer Hardware	4.4
Construction	2.7
Consulting	3.9
Consumer Electronics	3.9
Consumer Services	3.9
Education	3.4
Government and Public Policy	2.2
Healthcare, Hospitals and Medicine	2.6
Hospitality	3.6
Insurance	1.8
Legal	2.6
Logistics and Supply Chain	4.2
Manufacturing and Machinery	3.3
Marketing, Advertising and Research	3.9
Mechanical, Civil or Industrial Engineering	4
Media and Entertainment	4.1
Military and Defense	1.6
Non-Profit	3.5
Energy and Manufacturing	3
Professional Services	2.8
Real Estate	2
Restaurants	5
Retail	2.9
Semiconductors	5
Telecommunications	3.8
Textiles	4.6
Transportation	2

Samsung Product Quality vs. Competitors

Compared to its competitors, Samsung's Product Quality score is rated right above BlackBerry, and is preceded by Nokia.

COMPANY		Product Quality Score
	Apple	4.3/5
	Sony	4.2/5
	Qualcomm	4/5
	Nokia	3.9/5
	Samsung	3.6/5
	BlackBerry	3.4/5
	Whirlpool Corporation	1.9/5
	Privateer Holdings	N/A

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Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, Samsung's Product Quality score is rated right below Tiffany & Co.

COMPANY		Product Quality Score
	Lego Group	4.5/5
	Red Bull	4.2/5
	Colgate Palmolive	4.2/5
	Gucci	4.2/5
	Bath & Body Works	4.1/5
	Hershey Company	4.1/5
	Crocs	4.1/5
	Tiffany & Co	4/5
	Samsung	3.6/5

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Samsung Pricing

Samsung ROI & Value For Money

3.5/5

Samsung has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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Samsung Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Textiles industry. The users from the Biotech and Pharmaceuticals industry think that they had the lowest ROI from Samsung.

Quick Insights into Samsung ROI

Samsung's ROI score was rated highest by customers from the Textiles industry, and rated lowest by customers from the Military and Defense industry.

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Ranked Samsung ROI the Highest

Textiles	4.5
18-25	4
2 to 5 Years	3.6

Ranked Samsung ROI the Lowest

Caucasian	2.3
66+	1.5
Military and Defense	1.5

Samsung ROI Score by Gender

Male customers rated Samsung's ROI score 0.2 stars higher than Female customers.

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Male

3.3/5

Female

3.1/5

Samsung ROI Score by Ethnicity

Samsung's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 2.3	Caucasian	2.3
Hispanic or Latino 3	Hispanic or Latino	3
African American/Black 3.6	African American/Black	3.6
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Native American 3.1	Native American	3.1
Other 3.4	Other	3.4

Samsung ROI Score by Age

Samsung's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4	18-25	4
26-30 3.7	26-30	3.7
31-35 3.4	31-35	3.4
36-40 3.4	36-40	3.4
41-45 2.5	41-45	2.5
46-50 2.5	46-50	2.5
51-55 2.4	51-55	2.4
56-60 1.8	56-60	1.8
61-65 1.8	61-65	1.8
66+ 1.5	66+	1.5

Samsung ROI Score by Usage

Samsung's ROI score was rated the highest by customers who have used Samsung's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.7
1 to 2 Years	3.3
2 to 5 Years	3.6
5 to 10 Years	3.6
Over 10 Years	2.7

Samsung ROI Score by Industry

Samsung's ROI score was rated the highest by Textiles industry customers, and the lowest by Military and Defense industry customers.

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Tech	3.4
Accounting	3.5
Aerospace and Aviation	3.2
Fashion and Beauty	4.1
Architecture and Planning	3.5
Arts and Entertainment	2.9
Automotive and Transportation	2.9
Banking and Financial Services	2.7
Beverage, Wine and Spirits	2.2
Biotech and Pharmaceuticals	1.5
Business and Consumer Services	3.9
Business Supplies and Equipment	2.4
Chemicals	4.1
Computer Hardware	3.7
Construction	2.7
Consulting	3.4
Consumer Electronics	3.6
Consumer Services	3.5
Education	3.1
Government and Public Policy	1.9
Healthcare, Hospitals and Medicine	2.6
Hospitality	4.4
Insurance	1.5
Legal	2.6
Logistics and Supply Chain	3.4
Manufacturing and Machinery	3
Marketing, Advertising and Research	3.5
Mechanical, Civil or Industrial Engineering	3.8
Media and Entertainment	3.6
Military and Defense	1.5
Non-Profit	3.6
Energy and Manufacturing	2.9
Professional Services	2.6
Real Estate	2.3
Restaurants	4.3
Retail	3.3
Semiconductors	4.3
Telecommunications	3.9
Textiles	4.5
Transportation	2.1

Samsung Pricing vs. Competitors

Compared to its competitors, Samsung's ROI score is rated right above BlackBerry, and is preceded by Nokia.

COMPANY		Pricing Score
	Apple	4/5
	Sony	4/5
	Qualcomm	3.9/5
	Nokia	3.8/5
	Samsung	3.5/5
	BlackBerry	3.3/5
	Whirlpool Corporation	1.8/5
	Privateer Holdings	N/A

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ROI for Other Consumer Goods Brands

In the Consumer Goods industry, Samsung's ROI score is rated right below Tiffany & Co.

COMPANY		Pricing Score
	Colgate Palmolive	4/5
	Lego Group	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Gucci	3.8/5
	Bath & Body Works	3.8/5
	Crocs	3.7/5
	Tiffany & Co	3.7/5
	Samsung	3.5/5

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Samsung Customer Satisfaction (CSAT)

Samsung Customer Satisfaction (CSAT) Score

69 / 100

Samsung has an overall Customer Satisfaction score of 69 rated by its users and customers.

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Very Satisfied	39%
Satisfied	30%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	3%
Very Dissatisfied	19%

Very Satisfied

39%

Satisfied

30%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

19%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Samsung Customer Satisfaction

Samsung's Customer Satisfaction score was rated highest by customers from the Computer Hardware industry, and rated lowest by customers from the Military and Defense industry.

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Ranked Samsung Customer Satisfaction the Highest

Computer Hardware	100%
18-25	85%
Native American	77%

Ranked Samsung Customer Satisfaction the Lowest

Caucasian	31%
66+	11%
Military and Defense	0%

Samsung Customer Satisfaction Score by Gender

Male customers rated Samsung's Customer Satisfaction score 4 points higher than Female customers.

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64 / 100

Male

	Very Satisfied	39%
	Satisfied	25%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	4%
	Very Dissatisfied	26%

60 / 100

Female

	Very Satisfied	32%
	Satisfied	28%
	Neither Satisfied nor Dissatisfied	7%
	Dissatisfied	2%
	Very Dissatisfied	31%

Samsung Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Samsung's Customer Satisfaction (CSAT) score was rated 31% according to Caucasian users and customers.

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31 / 100

Very Satisfied	18%
Satisfied	13%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	4%
Very Dissatisfied	59%

Very Satisfied

18%

Satisfied

13%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

59%

CSAT according to Hispanic or Latino

Samsung's Customer Satisfaction (CSAT) score was rated 61% according to Hispanic or Latino users and customers.

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61 / 100

Very Satisfied	29%
Satisfied	32%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	0%
Very Dissatisfied	32%

Very Satisfied

29%

Satisfied

32%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

32%

CSAT according to African American/Black

Samsung's Customer Satisfaction (CSAT) score was rated 73% according to African American/Black users and customers.

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73 / 100

Very Satisfied	47%
Satisfied	26%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	6%
Very Dissatisfied	13%

Very Satisfied

47%

Satisfied

26%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

13%

CSAT according to Asian or Pacific Islander

Samsung's Customer Satisfaction (CSAT) score was rated 76% according to Asian or Pacific Islander users and customers.

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76 / 100

Very Satisfied	41%
Satisfied	35%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	2%
Very Dissatisfied	14%

Very Satisfied

41%

Satisfied

35%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

14%

CSAT according to Native American

Samsung's Customer Satisfaction (CSAT) score was rated 77% according to Native American users and customers.

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77 / 100

Very Satisfied	31%
Satisfied	46%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	0%
Very Dissatisfied	15%

Very Satisfied

31%

Satisfied

46%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

15%

CSAT according to Other

Samsung's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.

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67 / 100

Very Satisfied	39%
Satisfied	28%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	1%
Very Dissatisfied	25%

Very Satisfied

39%

Satisfied

28%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

25%

Samsung Customer Satisfaction Score by Age

Samsung's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

85%

26-30

76%

31-35

75%

36-40

68%

41-45

45%

46-50

35%

51-55

38%

56-60

20%

61-65

16%

66+

11%

Samsung Customer Satisfaction Score by Usage

Samsung's Customer Satisfaction score was rated the highest by customers who have used Samsung's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	49
1 to 2 Years	67
2 to 5 Years	76
5 to 10 Years	72
Over 10 Years	47

Samsung Customer Satisfaction Score by Industry

Samsung's Customer Satisfaction score was rated the highest by Computer Hardware industry customers, and the lowest by Military and Defense industry customers.

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{
	"title": "Samsung Customer Satisfaction Score by Industry",
	"text": "Samsung's Customer Satisfaction score was rated the highest by Computer Hardware industry customers, and the lowest by Military and Defense industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 65,
			"stars": 0,
			"csatScore": 65,
			"text": "Samsung's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 65
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Samsung's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
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			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Fashion and Beauty",
			"groupId": 497,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Samsung's Customer Satisfaction score is  rated by Fashion and Beauty customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 54,
			"stars": 0,
			"csatScore": 54,
			"text": "Samsung's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 54
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 61,
			"stars": 0,
			"csatScore": 61,
			"text": "Samsung's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 61
		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Samsung's Customer Satisfaction score is  rated by Automotive and Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 53,
			"stars": 0,
			"csatScore": 53,
			"text": "Samsung's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 53
		},
		{
			"label": "Beverage, Wine and Spirits",
			"groupId": 502,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Samsung's Customer Satisfaction score is  rated by Beverage, Wine and Spirits customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 79,
			"stars": 0,
			"csatScore": 79,
			"text": "Samsung's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 79
		},
		{
			"label": "Business Supplies and Equipment",
			"groupId": 505,
			"score": 40,
			"stars": 0,
			"csatScore": 40,
			"text": "Samsung's Customer Satisfaction score is  rated by Business Supplies and Equipment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 40
		},
		{
			"label": "Chemicals",
			"groupId": 506,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Samsung's Customer Satisfaction score is  rated by Chemicals customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Computer Hardware",
			"groupId": 509,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Samsung's Customer Satisfaction score is  rated by Computer Hardware customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 45,
			"stars": 0,
			"csatScore": 45,
			"text": "Samsung's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 45
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 72,
			"stars": 0,
			"csatScore": 72,
			"text": "Samsung's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 72
		},
		{
			"label": "Consumer Electronics",
			"groupId": 512,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "Samsung's Customer Satisfaction score is  rated by Consumer Electronics customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 88,
			"stars": 0,
			"csatScore": 88,
			"text": "Samsung's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 88
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 63,
			"stars": 0,
			"csatScore": 63,
			"text": "Samsung's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 63
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 22,
			"stars": 0,
			"csatScore": 22,
			"text": "Samsung's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 22
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 37,
			"stars": 0,
			"csatScore": 37,
			"text": "Samsung's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 37
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Samsung's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 20,
			"stars": 0,
			"csatScore": 20,
			"text": "Samsung's Customer Satisfaction score is  rated by Insurance customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 20
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Samsung's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Logistics and Supply Chain",
			"groupId": 531,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Samsung's Customer Satisfaction score is  rated by Logistics and Supply Chain customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 58,
			"stars": 0,
			"csatScore": 58,
			"text": "Samsung's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 58
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "Samsung's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Mechanical, Civil or Industrial Engineering",
			"groupId": 536,
			"score": 72,
			"stars": 0,
			"csatScore": 72,
			"text": "Samsung's Customer Satisfaction score is  rated by Mechanical, Civil or Industrial Engineering customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 72
		},
		{
			"label": "Media and Entertainment",
			"groupId": 537,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Samsung's Customer Satisfaction score is  rated by Media and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Military and Defense",
			"groupId": 538,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Samsung's Customer Satisfaction score is  rated by Military and Defense customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 84,
			"stars": 0,
			"csatScore": 84,
			"text": "Samsung's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 84
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 72,
			"stars": 0,
			"csatScore": 72,
			"text": "Samsung's Customer Satisfaction score is  rated by Energy and Manufacturing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 72
		},
		{
			"label": "Real Estate",
			"groupId": 554,
			"score": 20,
			"stars": 0,
			"csatScore": 20,
			"text": "Samsung's Customer Satisfaction score is  rated by Real Estate customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 20
		},
		{
			"label": "Restaurants",
			"groupId": 558,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Samsung's Customer Satisfaction score is  rated by Restaurants customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 40,
			"stars": 0,
			"csatScore": 40,
			"text": "Samsung's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 40
		},
		{
			"label": "Telecommunications",
			"groupId": 564,
			"score": 72,
			"stars": 0,
			"csatScore": 72,
			"text": "Samsung's Customer Satisfaction score is  rated by Telecommunications customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 72
		},
		{
			"label": "Textiles",
			"groupId": 565,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Samsung's Customer Satisfaction score is  rated by Textiles customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Transportation",
			"groupId": 567,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Samsung's Customer Satisfaction score is  rated by Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		}
	]
}

Tech	65
Accounting	67
Aerospace and Aviation	50
Fashion and Beauty	100
Architecture and Planning	54
Arts and Entertainment	61
Automotive and Transportation	67
Banking and Financial Services	53
Beverage, Wine and Spirits	33
Business and Consumer Services	79
Business Supplies and Equipment	40
Chemicals	67
Computer Hardware	100
Construction	45
Consulting	72
Consumer Electronics	86
Consumer Services	88
Education	63
Government and Public Policy	22
Healthcare, Hospitals and Medicine	37
Hospitality	80
Insurance	20
Legal	33
Logistics and Supply Chain	100
Manufacturing and Machinery	58
Marketing, Advertising and Research	83
Mechanical, Civil or Industrial Engineering	72
Media and Entertainment	80
Military and Defense	0
Non-Profit	84
Energy and Manufacturing	72
Real Estate	20
Restaurants	67
Retail	40
Telecommunications	72
Textiles	100
Transportation	33

Samsung Customer Satisfaction vs. Competitors

Compared to its competitors, Samsung's Customer Satisfaction score is rated right above BlackBerry, and is preceded by Nokia.

COMPANY		Customer Satisfaction (CSAT) Score
	Apple	85%
	Sony	83%
	Qualcomm	78%
	Nokia	78%
	Samsung	69%
	BlackBerry	66%
	Whirlpool Corporation	26%
	Privateer Holdings	0%

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Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, Samsung's Customer Satisfaction score is rated right below Tiffany & Co.

COMPANY		Customer Satisfaction (CSAT) Score
	Lego Group	89%
	Colgate Palmolive	83%
	Red Bull	82%
	Bath & Body Works	81%
	Hershey Company	80%
	Crocs	79%
	Gucci	79%
	Tiffany & Co	72%
	Samsung	69%

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Samsung Customer Service

3.5/5

Samsung has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.

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About Samsung's Customer Service

Address

San Jose, CA

Website

http://www.samsung.com/

Phone Number

82-2-751-7114

Quick Insights into Samsung Customer Service

Samsung's Customer Service score was rated highest by customers from the Chemicals industry, and rated lowest by customers from the Military and Defense industry.

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Ranked Samsung Customer Service the Highest

Chemicals	4.3
18-25	4.1
African American/Black	3.8

Ranked Samsung Customer Service the Lowest

Caucasian	2
66+	1.5
Military and Defense	1.5

Samsung Customer Service Score by Gender

Samsung's Customer Service score was rated 3.2 by both Female and Male customers on Comparably.

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Male

3.2/5

Female

3.2/5

Samsung Customer Service Score by Ethnicity

Samsung's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2	Caucasian	2
Hispanic or Latino 2.9	Hispanic or Latino	2.9
African American/Black 3.8	African American/Black	3.8
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Native American 3.1	Native American	3.1
Other 3.4	Other	3.4

Samsung Customer Service Score by Age

Samsung's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
26-30 3.7	26-30	3.7
31-35 3.3	31-35	3.3
36-40 3.3	36-40	3.3
41-45 2.5	41-45	2.5
46-50 2.4	46-50	2.4
51-55 2.2	51-55	2.2
56-60 1.6	56-60	1.6
61-65 1.5	61-65	1.5
66+ 1.5	66+	1.5

Samsung Customer Service Score by Usage

Samsung's Customer Service score was rated the highest by customers who have used Samsung's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.8
1 to 2 Years	3.5
2 to 5 Years	3.6
5 to 10 Years	3.5
Over 10 Years	2.7

Samsung Customer Service Score by Industry

Samsung's Customer Service score was rated the highest by Chemicals industry customers, and the lowest by Military and Defense industry customers.

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Tech	3.5
Accounting	3.5
Aerospace and Aviation	3.1
Fashion and Beauty	4.1
Architecture and Planning	3.6
Arts and Entertainment	3
Automotive and Transportation	2.7
Banking and Financial Services	2.8
Beverage, Wine and Spirits	2.5
Biotech and Pharmaceuticals	1.5
Business and Consumer Services	3.8
Business Supplies and Equipment	2.4
Chemicals	4.3
Computer Hardware	3.8
Construction	2.7
Consulting	3.6
Consumer Electronics	3.6
Consumer Services	3.5
Education	3.3
Government and Public Policy	2
Healthcare, Hospitals and Medicine	2.3
Hospitality	3.6
Insurance	1.5
Legal	2.2
Logistics and Supply Chain	3.8
Manufacturing and Machinery	3
Marketing, Advertising and Research	3.7
Mechanical, Civil or Industrial Engineering	3.8
Media and Entertainment	4.1
Military and Defense	1.5
Non-Profit	3.5
Energy and Manufacturing	2.6
Professional Services	2.6
Real Estate	2
Restaurants	4.3
Retail	2.6
Semiconductors	4.3
Telecommunications	3.6
Textiles	4.3
Transportation	2.3

Samsung Customer Service vs. Competitors

Compared to its competitors, Samsung's Customer Service score is rated right above BlackBerry, and is preceded by Nokia.

COMPANY		Customer Service Score
	Apple	4.2/5
	Sony	4/5
	Qualcomm	4/5
	Nokia	3.8/5
	Samsung	3.5/5
	BlackBerry	3.4/5
	Whirlpool Corporation	1.8/5
	Privateer Holdings	N/A

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Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, Samsung's Customer Service score is rated right below Tiffany & Co.

COMPANY		Customer Service Score
	Lego Group	4.2/5
	Gucci	4/5
	Red Bull	4/5
	Colgate Palmolive	4/5
	Bath & Body Works	4/5
	Hershey Company	3.9/5
	Crocs	3.8/5
	Tiffany & Co	3.8/5
	Samsung	3.5/5

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Samsung as an Employer

3.7/5

Samsung has a 3.7/5 stars for its overall company culture rated by their employees

top

35%

CEO of Samsung

KS Choi

In the Top 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Samsung scored a 14 for Net Promoter Score and a 10 for Employee Net Promoter Score. NPS gauges how likely a customer of Samsung would recommend the brand to a friend. ENPS measures how likely Samsung employees would recommend working at Samsung to a friend.

Net Promoter Score

NPS Score

48%	Promoters
18%	Passive
34%	Detractors

Employee Net Promoter Score

eNPS Score

46%	Promoters
18%	Passive
36%	Detractors

Global Ranking Snapshot

Samsung is ranked #103 in the Global Top 100 Brands. It ranks just behind Meta and just ahead of Walmart.

RANK			INDUSTRY
101	Best Buy	Corie Barry	Retail
102	Meta	Mark Zuckerberg	Tech
103	Samsung	KS Choi	Consumer Goods
104	Walmart	Doug McMillon	Retail
105	PepsiCo	Ramon Laguarta	Food and Beverages
106	IBM	Arvind Krishna	Tech
107	T-Mobile	Mike Sievert	Business and Consumer Services

Consumer Goods Ranking Snapshot

Samsung is ranked #18 in the Consumer Goods Industry. It ranks just behind Bose and just ahead of PepsiCo.

RANK		Location
16	Philips	Cambridge, MA
17	Bose	Framingham, MA
18	Samsung	San Jose, CA
19	PepsiCo	Purchase, NY
20	Mattel, Inc.
21	General Mills Inc.	Minneapolis, MN
22	AB InBev	York, NY

Samsung is ranked #45 in Top Brands for Gen ZAwards & Recognition

Awards & Recognition

About Samsung's Brand

Brand at a Glance

Samsung Ranking

Samsung NPS

Samsung Overall NPS

Samsung NPS Trend

How Other Brands Compare

What is NPS

Samsung NPS by Gender

Male

Female

Samsung NPS by Ethnicity

Samsung NPS by Age

Samsung NPS by Usage

Samsung NPS vs. Competitors

Samsung NPS vs Companies in Consumer Goods

Samsung Customer Reviews

Samsung Customer Loyalty

Samsung Customer Loyalty Score by Gender

Samsung Customer Loyalty Score by Ethnicity

Samsung Customer Loyalty Score by Age

Samsung Customer Loyalty Score by Usage

Samsung Customer Loyalty Score by Industry

Samsung Customer Loyalty vs. Competitors

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Customer Loyalty for Other Consumer Goods Brands

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Samsung Product Quality

Samsung Product Information

Industry

Quick Insights into Samsung Product Quality

Ranked Samsung Product Quality the Highest

Ranked Samsung Product Quality the Lowest

Samsung Product Quality Score by Gender

Male

Female

Samsung Product Quality Score by Ethnicity

Samsung Product Quality Score by Age

Samsung Product Quality Score by Usage

Samsung Product Quality Score by Industry

Samsung Product Quality vs. Competitors

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Product Quality for Other Consumer Goods Brands

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Samsung Pricing

Samsung ROI & Value For Money

Samsung Pricing Plans

Quick Insights into Samsung ROI

Ranked Samsung ROI the Highest

Ranked Samsung ROI the Lowest

Samsung ROI Score by Gender

Male

Female

Samsung ROI Score by Ethnicity

Samsung ROI Score by Age

Samsung ROI Score by Usage

Samsung ROI Score by Industry

Samsung Pricing vs. Competitors

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ROI for Other Consumer Goods Brands

Unlock Samsung ROI vs. Companies in Consumer Goods Data

Samsung Customer Satisfaction (CSAT)

Samsung Customer Satisfaction (CSAT) Score

What is Customer Satisfaction (CSAT) Score

Quick Insights into Samsung Customer Satisfaction

Ranked Samsung Customer Satisfaction the Highest

Ranked Samsung Customer Satisfaction the Lowest

Samsung Customer Satisfaction Score by Gender

Samsung Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

CSAT according to Hispanic or Latino

CSAT according to African American/Black

CSAT according to Asian or Pacific Islander

CSAT according to Native American

CSAT according to Other

Samsung Customer Satisfaction Score by Age

Samsung Customer Satisfaction Score by Usage

Samsung Customer Satisfaction Score by Industry

Samsung is ranked #45 in Top Brands for Gen Z
Awards & Recognition