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Samsung is
Ranked
#45
in
Top Brands for Gen Z
Brand Page
Samsung
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Samsung is ranked #45 in Top Brands for Gen Z

Awards & Recognition

  • Top Brands for Gen-Z 2021

About Samsung's Brand

"Samsung manufactures, designs and markets consumer electronic products." Samsung’s brand is ranked #103 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Samsung. When compared to other organizations within the Consumer Goods industry, Samsung is ranked #18. Among its major competitors, Samsung is ranked in 4th place for NPS while Apple is 1st, and Sony is 2nd. Overall, Samsung has a negative social sentiment, when analyzing social media channels and online mentions.Their current market cap is $263.86B

Brand at a Glance

80%
Customer Loyalty
3.9/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service

Samsung Ranking

Samsung NPS

Samsung's Net Promoter Score (NPS) is a 26 with 52% Promoters, 22% Passives, and 26% Detractors. Net Promoter Score tracks whether Samsung's customers would recommend using the product based on a scale of -100 to 100.

Samsung Overall NPS

26
NPS
52%Promoters
22%Passives
26%Detractors
Samsung Overall NPS

Samsung NPS Trend

-100
-50
0
50
100
Aug 2021
25
Aug 202125
Sep 2021
27
Sep 202127
Oct 2021
25
Oct 202125
Nov 2021
25
Nov 202125
Dec 2021
27
Dec 202127
Jan 2022
25
Jan 202225
Feb 2022
24
Feb 202224
Mar 2022
23
Mar 202223
Apr 2022
25
Apr 202225
May 2022
27
May 202227
Jun 2022
25
Jun 202225
Jul 2022
24
Jul 202224

How Other Brands Compare

Samsung is ranked #4 for NPS among its competitors. Apple and Sony come in first and second, with Qualcomm coming in at third. Among those competitors, it is the second most valued company behind Apple.

Sign Up for Brand Profile PRO to get the full Comparison data of Samsung vs Competitors.

Samsung's Logo
Samsung
Apple's Logo
Apple
Qualcomm's Logo
Qualcomm
Sony's Logo
Sony
Global Ranking#103#6#202#218
NPS26543840
Social Sentiment Calculated by analyzing social media and other online mentionsNegativeNegative--
Valuation Updated every 24 hours for public companies$263.86B$2.11T$156.84B$76.24B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Samsung NPS by Gender

Female customers rated Samsung's NPS 14 points higher than Male customers.

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Male

18

Samsung's NPS was rated 18 by Male customers on Comparably.

Sign Up to learn about Samsung's NPS Score rated by Male customers on Comparably.
50%
Promoters
18%
Passives
32%
Detractors

Female

32

Samsung's NPS was rated 32 by Female customers on Comparably.

Sign Up to learn about Samsung's NPS Score rated by Female customers on Comparably.
53%
Promoters
26%
Passives
21%
Detractors

Samsung NPS by Ethnicity

Samsung's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Samsung.
-100
-50
0
50
100
Caucasian
-19
Caucasian-19
Hispanic or Latino
57
Hispanic or Latino57
African American/Black
34
African American/Black34
Asian or Pacific Islander
33
Asian or Pacific Islander33
Native American
-50
Native American-50
Other
41
Other41

Samsung NPS by Age

Samsung's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Samsung.
0
20
40
60
80
100
Promoters
55%
Passives
28%
Detractors
17%
18-2555%28%17%
Promoters
56%
Passives
22%
Detractors
22%
26-3056%22%22%
Promoters
53%
Passives
18%
Detractors
29%
31-3553%18%29%
Promoters
46%
Passives
8%
Detractors
46%
36-4046%8%46%
Promoters
50%
Passives
19%
Detractors
31%
41-4550%19%31%
Promoters
50%
Passives
30%
Detractors
20%
46-5050%30%20%
Promoters
41%
Passives
17%
Detractors
42%
51-5541%17%42%
Promoters
20%
Passives
0%
Detractors
80%
56-6020%0%80%
Promoters
0%
Passives
0%
Detractors
100%
61-650%0%100%
Promoters
10%
Passives
10%
Detractors
80%
66+10%10%80%

Samsung NPS by Usage

Samsung's NPS was rated the highest by customers who have used Samsung's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full NPS by Usage data of Samsung.
-100
-50
0
50
100
Less than 1 Year
-25
Less than 1 Year-25
1 to 2 Years
-7
1 to 2 Years-7
2 to 5 Years
40
2 to 5 Years40
5 to 10 Years
34
5 to 10 Years34
Over 10 Years
19
Over 10 Years19

Samsung NPS vs. Competitors

Compared to its competitors, Samsung's NPS is rated right above Nokia, and is preceded by Qualcomm.

Unlock Samsung NPS vs. Competitors Data

Samsung's Logo
VS
Apple's Logo
Sony's Logo
Qualcomm's Logo
Nokia's Logo
Privateer Holdings' Logo
BlackBerry's Logo
Whirlpool Corporation's Logo

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Samsung NPS vs Companies in Consumer Goods

In the Consumer Goods industry, Samsung's NPS is rated right below Tiffany & Co.

Unlock Samsung NPS vs. Companies in Consumer Goods Data

Samsung's Logo
VS
Lego Group's Logo
Colgate Palmolive's Logo
Hershey Company's Logo
Crocs' Logo
Red Bull's Logo
Bath & Body Works' Logo
Gucci's Logo
Tiffany & Co's Logo

Sign Up for Brand Profile PRO to get the full Samsung NPS vs. Companies in Consumer Goods data and gain insights into your customers today.

Samsung Customer Reviews

Out of the 77 Samsung customer reviews 60 were positive and 17 were constructive. Samsung customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
reflect the reality of what your business is and helps customers to feel like they can connect with you.
Review from San Francisco, CA / Male / Asian or Pacific Islander / 36-40Posted 17 days ago
What do you value most about this brand?
i like the image and the service
Review from San Francisco, CA / Male / African American/Black / 18-25Posted 15 days ago
What do you value most about this brand?
I love the Samsung quality.
Review from San Francisco, CA / Female / African American/Black / 41-45Posted 17 days ago
What can this brand most improve?
super cool, excellent, up to date
Review from San Francisco, CA / Female / Asian or Pacific Islander / 18-25
What do you value most about this brand?
Techology design looks quality price
Review from San Francisco, CA / Male / Caucasian / 51-55

Samsung Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of Samsung users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

80
80%
20
20%
Samsung Customer Loyalty

Samsung Customer Loyalty Score by Gender

Female customers rated Samsung's Customer Loyalty score 10% higher than Male customers.

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Male
78%
Yes
Female
88%
Yes

Samsung Customer Loyalty Score by Ethnicity

Samsung's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Native American customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Samsung.
71
out of 100
Caucasian
74
out of 100
Hispanic or Latino
89
out of 100
African American/Black
86
out of 100
Asian or Pacific Islander
55
out of 100
Native American
78
out of 100
Other

Samsung Customer Loyalty Score by Age

Samsung's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Samsung.
0
20%
40%
60%
80%
100%
18-25
86%
18-2586%
26-30
80%
26-3080%
31-35
95%
31-3595%
36-40
76%
36-4076%
41-45
72%
41-4572%
46-50
84%
46-5084%
51-55
78%
51-5578%
56-60
100%
56-60100%
61-65
33%
61-6533%
66+
55%
66+55%

Samsung Customer Loyalty Score by Usage

Samsung's Customer Loyalty score was rated the highest by customers who have used Samsung's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
55%
1 to 2 Years
77%
2 to 5 Years
88%
5 to 10 Years
86%
Over 10 Years
81%

Samsung Customer Loyalty Score by Industry

Samsung's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Media and Entertainment industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
88%
Accounting
81%
Aerospace and Aviation
100%
Fashion and Beauty
100%
Architecture and Planning
49%
Arts and Entertainment
70%
Banking and Financial Services
100%
Business and Consumer Services
96%
Chemicals
70%
Construction
70%
Consulting
70%
Consumer Electronics
64%
Education
91%
Government and Public Policy
70%
Healthcare, Hospitals and Medicine
80%
Hospitality
100%
Legal
70%
Manufacturing and Machinery
78%
Marketing, Advertising and Research
79%
Mechanical, Civil or Industrial Engineering
78%
Media and Entertainment
33%
Non-Profit
100%
Retail
55%

Samsung Customer Loyalty vs. Competitors

Compared to its competitors, Samsung's Customer Loyalty score is rated right above Qualcomm, and is preceded by Sony.

COMPANYCustomer Loyalty Score
Apple87%
Sony80%
Samsung80%
Qualcomm78%
Nokia75%
Whirlpool Corporation74%
BlackBerry66%
Privateer HoldingsN/A

Unlock Samsung Customer Loyalty vs. Competitors Data

Samsung's Logo
VS
Apple's Logo
Sony's Logo
Qualcomm's Logo
Nokia's Logo
Whirlpool Corporation's Logo
BlackBerry's Logo
Privateer Holdings' Logo

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Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, Samsung's Customer Loyalty score is rated right above Red Bull, and is preceded by Lego Group.

Unlock Samsung Customer Loyalty vs. Companies in Consumer Goods Data

Samsung's Logo
VS
Colgate Palmolive's Logo
Hershey Company's Logo
Bath & Body Works' Logo
Lego Group's Logo
Red Bull's Logo
Crocs' Logo
Gucci's Logo
Tiffany & Co's Logo

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Samsung Product Quality

3.9/5

Samsung has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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Samsung Product Information

Samsung’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Mechanical, Civil or Industrial Engineering industry rated Samsung's product the highest. Reviewers from the Accounting industry rated Samsung the lowest at 3.9.

Website
http://www.samsung.com/
Company Size
10,000+ Employees

Industry

Consumer Electronics

Quick Insights into Samsung Product Quality

Samsung's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 61-65.

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Ranked Samsung Product Quality the Highest

Hispanic or Latino
4.5
Mechanical, Civil or Industrial Engineering
4.5
18-25
4.2

Ranked Samsung Product Quality the Lowest

Caucasian
2.9
Retail
2.2
61-65
1.5

Samsung Product Quality Score by Gender

Female customers rated Samsung's Product Quality score 0.4 stars higher than Male customers.

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Male

3.6/5

Female

4/5

Samsung Product Quality Score by Ethnicity

Samsung's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Samsung.
0
1
2
3
4
5
Caucasian
2.9
Caucasian2.9
Hispanic or Latino
4.5
Hispanic or Latino4.5
African American/Black
4.1
African American/Black4.1
Asian or Pacific Islander
4
Asian or Pacific Islander4
Native American
3.9
Native American3.9
Other
3.9
Other3.9

Samsung Product Quality Score by Age

Samsung's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Samsung.
0
1
2
3
4
5
18-25
4.2
18-254.2
26-30
4
26-304
31-35
3.5
31-353.5
36-40
3.7
36-403.7
41-45
3.5
41-453.5
46-50
3.6
46-503.6
51-55
3.1
51-553.1
56-60
1.5
56-601.5
61-65
1.5
61-651.5
66+
1.6
66+1.6

Samsung Product Quality Score by Usage

Samsung's Product Quality score was rated the highest by customers who have used Samsung's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.1
1 to 2 Years
3.7
2 to 5 Years
4.1
5 to 10 Years
4
Over 10 Years
3.5

Samsung Product Quality Score by Industry

Samsung's Product Quality score was rated the highest by Mechanical, Civil or Industrial Engineering industry customers, and the lowest by Retail industry customers.

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Tech
4.1
Accounting
3.9
Aerospace and Aviation
4.3
Fashion and Beauty
4.1
Architecture and Planning
3.6
Arts and Entertainment
3.6
Banking and Financial Services
2.6
Business and Consumer Services
4.2
Chemicals
3.8
Construction
3.5
Consulting
4
Consumer Electronics
4.1
Education
3.9
Government and Public Policy
3.5
Healthcare, Hospitals and Medicine
3.1
Hospitality
3.4
Legal
3.1
Manufacturing and Machinery
3.1
Marketing, Advertising and Research
3.9
Mechanical, Civil or Industrial Engineering
4.5
Media and Entertainment
3.9
Non-Profit
2.5
Retail
2.2

Samsung Product Quality vs. Competitors

Compared to its competitors, Samsung's Product Quality score is rated right above BlackBerry, and is preceded by Nokia.

COMPANYProduct Quality Score
Apple4.4/5
Sony4.3/5
Qualcomm4/5
Nokia4/5
Samsung3.9/5
BlackBerry3.4/5
Whirlpool Corporation2.3/5
Privateer HoldingsN/A

Unlock Samsung Product Quality vs. Competitors Data

Samsung's Logo
VS
Apple's Logo
Sony's Logo
Qualcomm's Logo
Nokia's Logo
BlackBerry's Logo
Whirlpool Corporation's Logo
Privateer Holdings' Logo

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Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, Samsung's Product Quality score is rated right below Tiffany & Co.

COMPANYProduct Quality Score
Lego Group4.5/5
Hershey Company4.4/5
Red Bull4.3/5
Colgate Palmolive4.3/5
Gucci4.2/5
Bath & Body Works4.2/5
Crocs4.1/5
Tiffany & Co4.1/5
Samsung3.9/5

Unlock Samsung Product Quality vs. Companies in Consumer Goods Data

Samsung's Logo
VS
Lego Group's Logo
Hershey Company's Logo
Red Bull's Logo
Colgate Palmolive's Logo
Gucci's Logo
Bath & Body Works' Logo
Crocs' Logo
Tiffany & Co's Logo

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Samsung Pricing

Samsung ROI & Value For Money

3.6/5

Samsung has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Samsung Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Samsung.

Quick Insights into Samsung ROI

Samsung's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 66+.

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Ranked Samsung ROI the Highest

Hispanic or Latino
4.3
Hospitality
4.3
26-30
4

Ranked Samsung ROI the Lowest

Less than 1 Year
3
Banking and Financial Services
2
66+
1.5

Samsung ROI Score by Gender

Female customers rated Samsung's ROI score 0.2 stars higher than Male customers.

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Male

3.5/5

Female

3.7/5

Samsung ROI Score by Ethnicity

Samsung's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Samsung.
0
1
2
3
4
5
Caucasian
3
Caucasian3
Hispanic or Latino
4.3
Hispanic or Latino4.3
African American/Black
3.6
African American/Black3.6
Asian or Pacific Islander
3.8
Asian or Pacific Islander3.8
Native American
3.1
Native American3.1
Other
3.7
Other3.7

Samsung ROI Score by Age

Samsung's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Samsung.
0
1
2
3
4
5
18-25
3.8
18-253.8
26-30
4
26-304
31-35
3.4
31-353.4
36-40
3.4
36-403.4
41-45
3.5
41-453.5
46-50
3
46-503
51-55
3.1
51-553.1
56-60
1.7
56-601.7
61-65
2
61-652
66+
1.5
66+1.5

Samsung ROI Score by Usage

Samsung's ROI score was rated the highest by customers who have used Samsung's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3
1 to 2 Years
3.3
2 to 5 Years
3.8
5 to 10 Years
3.8
Over 10 Years
3.4

Samsung ROI Score by Industry

Samsung's ROI score was rated the highest by Hospitality industry customers, and the lowest by Banking and Financial Services industry customers.

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Tech
3.9
Accounting
3.7
Aerospace and Aviation
4.1
Fashion and Beauty
4
Architecture and Planning
3.3
Arts and Entertainment
3.3
Banking and Financial Services
2
Business and Consumer Services
3.9
Chemicals
4.1
Construction
3.3
Consulting
3.8
Consumer Electronics
3.9
Education
3.9
Government and Public Policy
3.1
Healthcare, Hospitals and Medicine
3
Hospitality
4.3
Legal
3.1
Manufacturing and Machinery
3.3
Marketing, Advertising and Research
3.5
Mechanical, Civil or Industrial Engineering
4.2
Media and Entertainment
3.5
Non-Profit
2.6
Retail
2.9

Samsung Pricing vs. Competitors

Compared to its competitors, Samsung's ROI score is rated right above BlackBerry, and is preceded by Nokia.

COMPANYPricing Score
Apple4.1/5
Sony4/5
Qualcomm3.9/5
Nokia3.7/5
Samsung3.6/5
BlackBerry3.3/5
Whirlpool Corporation2.3/5
Privateer HoldingsN/A

Unlock Samsung ROI vs. Competitors Data

Samsung's Logo
VS
Apple's Logo
Sony's Logo
Qualcomm's Logo
Nokia's Logo
BlackBerry's Logo
Whirlpool Corporation's Logo
Privateer Holdings' Logo

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ROI for Other Consumer Goods Brands

In the Consumer Goods industry, Samsung's ROI score is rated right below Tiffany & Co.

Unlock Samsung ROI vs. Companies in Consumer Goods Data

Samsung's Logo
VS
Colgate Palmolive's Logo
Hershey Company's Logo
Lego Group's Logo
Red Bull's Logo
Crocs' Logo
Gucci's Logo
Bath & Body Works' Logo
Tiffany & Co's Logo

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Samsung Customer Satisfaction (CSAT)

Samsung Customer Satisfaction (CSAT) Score

78 / 100

Samsung has an overall Customer Satisfaction score of 78 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied41%
Satisfied37%
Neither Satisfied nor Dissatisfied11%
Dissatisfied2%
Very Dissatisfied9%
Very Satisfied
41%
Satisfied
37%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
2%
Very Dissatisfied
9%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Samsung Customer Satisfaction

Samsung's Customer Satisfaction score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers ages 61-65.

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Ranked Samsung Customer Satisfaction the Highest

Aerospace and Aviation
100%
Hispanic or Latino
100%
18-25
90%

Ranked Samsung Customer Satisfaction the Lowest

Caucasian
44%
Retail
33%
61-65
0%

Samsung Customer Satisfaction Score by Gender

Female customers rated Samsung's Customer Satisfaction score 4 points higher than Male customers.

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73 / 100
Male
Very Satisfied
35%
Satisfied
38%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
5%
Very Dissatisfied
14%
77 / 100
Female
Very Satisfied
40%
Satisfied
37%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
1%
Very Dissatisfied
11%

Samsung Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Samsung's Customer Satisfaction (CSAT) score was rated 44% according to Caucasian users and customers.

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44 / 100
Very Satisfied26%
Satisfied18%
Neither Satisfied nor Dissatisfied15%
Dissatisfied5%
Very Dissatisfied36%
Very Satisfied
26%
Satisfied
18%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
5%
Very Dissatisfied
36%

CSAT according to Hispanic or Latino

Samsung's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100
Very Satisfied43%
Satisfied57%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
43%
Satisfied
57%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to African American/Black

Samsung's Customer Satisfaction (CSAT) score was rated 82% according to African American/Black users and customers.

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82 / 100
Very Satisfied36%
Satisfied46%
Neither Satisfied nor Dissatisfied4%
Dissatisfied7%
Very Dissatisfied7%
Very Satisfied
36%
Satisfied
46%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
7%
Very Dissatisfied
7%

CSAT according to Asian or Pacific Islander

Samsung's Customer Satisfaction (CSAT) score was rated 88% according to Asian or Pacific Islander users and customers.

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88 / 100
Very Satisfied44%
Satisfied44%
Neither Satisfied nor Dissatisfied6%
Dissatisfied3%
Very Dissatisfied3%
Very Satisfied
44%
Satisfied
44%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
3%
Very Dissatisfied
3%

CSAT according to Native American

Samsung's Customer Satisfaction (CSAT) score was rated 75% according to Native American users and customers.

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75 / 100
Very Satisfied25%
Satisfied50%
Neither Satisfied nor Dissatisfied25%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

Samsung's Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.

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75 / 100
Very Satisfied43%
Satisfied32%
Neither Satisfied nor Dissatisfied11%
Dissatisfied3%
Very Dissatisfied11%
Very Satisfied
43%
Satisfied
32%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
3%
Very Dissatisfied
11%

Samsung Customer Satisfaction Score by Age

Samsung's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
18-25 CSAT Score
90%
Very Satisfied
41%
Satisfied
49%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
1%
Very Dissatisfied
2%
18-2590%
26-30 CSAT Score
75%
Very Satisfied
38%
Satisfied
37%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
11%
Very Dissatisfied
7%
26-3075%
31-35 CSAT Score
84%
Very Satisfied
42%
Satisfied
42%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
8%
31-3584%
36-40 CSAT Score
64%
Very Satisfied
35%
Satisfied
29%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
6%
Very Dissatisfied
12%
36-4064%
41-45 CSAT Score
69%
Very Satisfied
46%
Satisfied
23%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
15%
41-4569%
46-50 CSAT Score
63%
Very Satisfied
50%
Satisfied
13%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
24%
46-5063%
51-55 CSAT Score
50%
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
33%
51-5550%
56-60 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
67%
56-600%
61-65 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
61-650%
66+ CSAT Score
29%
Very Satisfied
15%
Satisfied
14%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
57%
66+29%

Samsung Customer Satisfaction Score by Usage

Samsung's Customer Satisfaction score was rated the highest by customers who have used Samsung's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
53
1 to 2 Years
79
2 to 5 Years
88
5 to 10 Years
78
Over 10 Years
64

Samsung Customer Satisfaction Score by Industry

Samsung's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Retail industry customers.

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Tech
83
Accounting
76
Aerospace and Aviation
100
Architecture and Planning
75
Arts and Entertainment
67
Banking and Financial Services
60
Business and Consumer Services
89
Chemicals
67
Consumer Electronics
100
Education
88
Healthcare, Hospitals and Medicine
50
Hospitality
75
Manufacturing and Machinery
67
Marketing, Advertising and Research
77
Mechanical, Civil or Industrial Engineering
100
Media and Entertainment
67
Non-Profit
67
Retail
33

Samsung Customer Satisfaction vs. Competitors

Compared to its competitors, Samsung's Customer Satisfaction score is rated right above BlackBerry, and is preceded by Qualcomm.

COMPANYCustomer Satisfaction (CSAT) Score
Apple86%
Sony85%
Nokia82%
Qualcomm78%
Samsung78%
BlackBerry67%
Whirlpool Corporation34%
Privateer Holdings0%

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Samsung's Logo
VS
Apple's Logo
Sony's Logo
Nokia's Logo
Qualcomm's Logo
BlackBerry's Logo
Whirlpool Corporation's Logo
Privateer Holdings' Logo

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Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, Samsung's Customer Satisfaction score is rated right above Tiffany & Co, and is preceded by Gucci.

COMPANYCustomer Satisfaction (CSAT) Score
Lego Group87%
Colgate Palmolive85%
Hershey Company85%
Red Bull82%
Bath & Body Works81%
Crocs81%
Gucci79%
Samsung78%
Tiffany & Co71%

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Samsung's Logo
VS
Lego Group's Logo
Colgate Palmolive's Logo
Hershey Company's Logo
Red Bull's Logo
Bath & Body Works' Logo
Crocs' Logo
Gucci's Logo
Tiffany & Co's Logo

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Samsung Customer Service

3.7/5

Samsung has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About Samsung's Customer Service

Address

San Jose, CA


Website

http://www.samsung.com/


Phone Number

82-2-751-7114

Quick Insights into Samsung Customer Service

Samsung's Customer Service score was rated highest by customers from the Chemicals industry, and rated lowest by customers ages 61-65.

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Ranked Samsung Customer Service the Highest

Chemicals
4.3
Hispanic or Latino
4.2
18-25
4

Ranked Samsung Customer Service the Lowest

Native American
2.6
Retail
2.4
61-65
1.5

Samsung Customer Service Score by Gender

Female customers rated Samsung's Customer Service score 0.3 stars higher than Male customers.

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Male

3.5/5

Female

3.8/5

Samsung Customer Service Score by Ethnicity

Samsung's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

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0
20
40
60
80
100
Caucasian
2.7
Caucasian2.7
Hispanic or Latino
4.2
Hispanic or Latino4.2
African American/Black
3.9
African American/Black3.9
Asian or Pacific Islander
3.9
Asian or Pacific Islander3.9
Native American
2.6
Native American2.6
Other
3.9
Other3.9

Samsung Customer Service Score by Age

Samsung's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
18-25
4
18-254
26-30
4
26-304
31-35
3.2
31-353.2
36-40
3.4
36-403.4
41-45
3.4
41-453.4
46-50
3.6
46-503.6
51-55
3.1
51-553.1
56-60
1.6
56-601.6
61-65
1.5
61-651.5
66+
1.6
66+1.6

Samsung Customer Service Score by Usage

Samsung's Customer Service score was rated the highest by customers who have used Samsung's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.1
1 to 2 Years
3.5
2 to 5 Years
3.8
5 to 10 Years
3.8
Over 10 Years
3.4

Samsung Customer Service Score by Industry

Samsung's Customer Service score was rated the highest by Chemicals industry customers, and the lowest by Retail industry customers.

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Tech
4
Accounting
3.9
Aerospace and Aviation
4.1
Fashion and Beauty
4.1
Architecture and Planning
3.5
Arts and Entertainment
3.4
Banking and Financial Services
2.6
Business and Consumer Services
3.9
Chemicals
4.3
Construction
3.5
Consulting
3.6
Consumer Electronics
3.8
Education
4.1
Government and Public Policy
2.8
Healthcare, Hospitals and Medicine
3
Hospitality
3.5
Legal
3.5
Manufacturing and Machinery
3.1
Marketing, Advertising and Research
3.7
Mechanical, Civil or Industrial Engineering
4.1
Media and Entertainment
3.7
Non-Profit
2.5
Retail
2.4

Samsung Customer Service vs. Competitors

Compared to its competitors, Samsung's Customer Service score is rated right above BlackBerry, and is preceded by Nokia.

COMPANYCustomer Service Score
Apple4.2/5
Sony4/5
Qualcomm4/5
Nokia3.8/5
Samsung3.7/5
BlackBerry3.4/5
Whirlpool Corporation2.2/5
Privateer HoldingsN/A

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Samsung's Logo
VS
Apple's Logo
Sony's Logo
Qualcomm's Logo
Nokia's Logo
BlackBerry's Logo
Whirlpool Corporation's Logo
Privateer Holdings' Logo

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Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, Samsung's Customer Service score is rated right below Crocs.

COMPANYCustomer Service Score
Lego Group4.2/5
Colgate Palmolive4.1/5
Gucci4.1/5
Hershey Company4/5
Red Bull4/5
Bath & Body Works3.9/5
Tiffany & Co3.9/5
Crocs3.9/5
Samsung3.7/5

Unlock Samsung Customer Service vs. Companies in Consumer Goods Data

Samsung's Logo
VS
Lego Group's Logo
Colgate Palmolive's Logo
Gucci's Logo
Hershey Company's Logo
Red Bull's Logo
Bath & Body Works' Logo
Tiffany & Co's Logo
Crocs' Logo

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Samsung as an Employer

3.8/5

Samsung has a 3.8/5 stars for its overall company culture rated by their employees

  Samsung CEO
top
20%
CEO of Samsung

In the Top 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Samsung scored a 26 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of Samsung would recommend the brand to a friend. ENPS measures how likely Samsung employees would recommend working at Samsung to a friend.

Net Promoter Score

26
NPS Score
52%Promoters
22%Passive
26%Detractors

Employee Net Promoter Score

20
eNPS Score
49%Promoters
22%Passive
29%Detractors

Global Ranking Snapshot

Samsung is ranked #103 in the Global Top 100 Brands. It ranks just behind Meta and just ahead of Walmart.

RANKCOMPANYCEOINDUSTRY
101
Best Buy  Best Buy CEO
Corie Barry
Retail
102
Meta  Meta CEO
Mark Zuckerberg
Tech
103
Samsung  Samsung CEO
KS Choi
Consumer Goods
104
Walmart  Walmart CEO
Doug McMillon
Retail
105
PepsiCo  PepsiCo CEO
Ramon Laguarta
Food and Beverages
106
IBM  IBM CEO
Arvind Krishna
Tech
107
T-Mobile  T-Mobile CEO
Mike Sievert
Business and Consumer Services

Consumer Goods Ranking Snapshot

Samsung is ranked #18 in the Consumer Goods Industry. It ranks just behind Bose and just ahead of PepsiCo.

RANKCOMPANYLocation
16
Philips
Cambridge, MA
17
Bose
Framingham, MA
18
Samsung
San Jose, CA
19
PepsiCo
Purchase, NY
20
Mattel, Inc.
21
General Mills Inc.
Minneapolis, MN
22
AB InBev
New York City, NY