17
NPS
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Nokia is ranked #103 in Tech Brands
Nokia is ranked #103 in Tech Brands
About Nokia's Brand
Nokia, a Finnish multinational communications corporation engaged in the manufacturing of mobile devices, network infrastructure, and more. Nokia’s brand is ranked #357 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Nokia. When compared to other organizations within the Tech industry, Nokia is ranked #103. Among its major competitors, Nokia is ranked in 5th place for NPS while Apple is 1st, and Google is 2nd. Overall, Nokia has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $22.70B
Brand at a Glance
77%
Customer Loyalty
3.9/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
Nokia CMO
Nokia Ranking
- #357 in Global Best Brands
- #103 in Tech
- #3 / 4 of its competitors
Nokia NPS
Nokia's Net Promoter Score (NPS) is a 17 with 48% Promoters, 21% Passives, and 31% Detractors. Net Promoter Score tracks whether Nokia's customers would recommend using the product based on a scale of -100 to 100.
Nokia Overall NPS
| 48% | Promoters |
|---|---|
| 21% | Passives |
| 31% | Detractors |
Nokia NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2024 16 | Sep 2024 | 16 |
Oct 2024 18 | Oct 2024 | 18 |
Nov 2024 16 | Nov 2024 | 16 |
Dec 2024 16 | Dec 2024 | 16 |
Jan 2025 16 | Jan 2025 | 16 |
Feb 2025 16 | Feb 2025 | 16 |
Mar 2025 18 | Mar 2025 | 18 |
Apr 2025 16 | Apr 2025 | 16 |
May 2025 17 | May 2025 | 17 |
Jul 2025 18 | Jul 2025 | 18 |
Oct 2025 18 | Oct 2025 | 18 |
Nov 2025 18 | Nov 2025 | 18 |
How Other Brands Compare
Nokia is ranked third for NPS among its competitors. Apple and Google come in first and second, with Samsung coming in at #4. Among those competitors, it is the lowest valued company behind Apple.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Nokia NPS by Gender
Female customers rated Nokia's NPS 15 points higher than Male customers.
Male
19
Nokia's NPS was rated 19 by Male customers on Comparably.
44%
Promoters
31%
Passives
25%
Detractors
Female
34
Nokia's NPS was rated 34 by Female customers on Comparably.
55%
Promoters
24%
Passives
21%
Detractors
Nokia NPS by Ethnicity
Nokia's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 36 | Caucasian | 36 |
African American/Black 52 | African American/Black | 52 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 32 | Other | 32 |
Nokia NPS by Age
Nokia's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
Nokia NPS by Usage
Nokia's NPS was rated the highest by customers who have used Nokia's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -20 | Less than 1 Year | -20 |
1 to 2 Years 18 | 1 to 2 Years | 18 |
2 to 5 Years 28 | 2 to 5 Years | 28 |
5 to 10 Years 37 | 5 to 10 Years | 37 |
Over 10 Years 31 | Over 10 Years | 31 |
Nokia Customer Reviews
Out of the 12 Nokia customer reviews 12 were positive and 0 were constructive. Nokia customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Nokia Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Nokia users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Nokia Customer Loyalty Score by Gender
Male customers rated Nokia's Customer Loyalty score 3% higher than Female customers.
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Male
81%
Yes
Female
78%
Yes
Nokia Customer Loyalty Score by Ethnicity
Nokia's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Nokia.
72
out of 100
Caucasian
95
out of 100
African American/Black
75
out of 100
Asian or Pacific Islander
85
out of 100
Other
Nokia Customer Loyalty Score by Age
Nokia's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 74% | 18-25 | 74% |
26-30 91% | 26-30 | 91% |
31-35 93% | 31-35 | 93% |
36-40 70% | 36-40 | 70% |
41-45 89% | 41-45 | 89% |
46-50 61% | 46-50 | 61% |
56-60 78% | 56-60 | 78% |
66+ 70% | 66+ | 70% |
Nokia Customer Loyalty Score by Usage
Nokia's Customer Loyalty score was rated the highest by customers who have used Nokia's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Nokia Customer Loyalty Score by Industry
Nokia's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Business and Consumer Services industry customers.
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Nokia Customer Loyalty vs. Competitors
Compared to its competitors, Nokia's Customer Loyalty score is rated right above BlackBerry, and is preceded by Siemens.
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Customer Loyalty for Other Tech Brands
In the Tech industry, Nokia's Customer Loyalty score is rated right below Peloton.
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Nokia Product Quality
3.9/5
Nokia has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Nokia Product Information
Nokia’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Nokia's product the highest. Reviewers from the Architecture and Planning industry rated Nokia the lowest at 3.3.
- Website
- http://nokia.com
- Company Size
- 10,000+ Employees
Industry
Tech
Business Services
Hardware and Devices
Mobile App
SaaS
Virtual Reality
Quick Insights into Nokia Product Quality
Nokia's Product Quality score was rated highest by African American/Black customers, and rated lowest by customers ages 66+.
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Ranked Nokia Product Quality the Highest
Ranked Nokia Product Quality the Lowest
Nokia Product Quality Score by Gender
Male customers rated Nokia's Product Quality score 0.1 stars higher than Female customers.
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Male
4/5
Female
3.9/5
Nokia Product Quality Score by Ethnicity
Nokia's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 4.1 | Other | 4.1 |
Nokia Product Quality Score by Age
Nokia's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.8 | 36-40 | 3.8 |
41-45 4 | 41-45 | 4 |
46-50 4 | 46-50 | 4 |
56-60 3.4 | 56-60 | 3.4 |
66+ 2 | 66+ | 2 |
Nokia Product Quality Score by Usage
Nokia's Product Quality score was rated the highest by customers who have used Nokia's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Nokia Product Quality Score by Industry
Nokia's Product Quality score was rated the highest by Tech industry customers, and the lowest by Business and Consumer Services industry customers.
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Nokia Product Quality vs. Competitors
Compared to its competitors, Nokia's Product Quality score is rated right above Samsung, and is preceded by Siemens.
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Product Quality for Other Tech Brands
In the Tech industry, Nokia's Product Quality score is rated right below ROBLOX.
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Nokia Pricing
Nokia ROI & Value For Money
3.8/5
Nokia has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Nokia Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Telecommunications industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from Nokia.
Quick Insights into Nokia ROI
Nokia's ROI score was rated highest by customers from the Telecommunications industry, and rated lowest by customers who have used Nokia's products/services for Less than 1 Year.
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Ranked Nokia ROI the Highest
Ranked Nokia ROI the Lowest
Nokia ROI Score by Gender
Male customers rated Nokia's ROI score 0.2 stars higher than Female customers.
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Male
4/5
Female
3.8/5
Nokia ROI Score by Ethnicity
Nokia's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.9 | Other | 3.9 |
Nokia ROI Score by Age
Nokia's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4 | 26-30 | 4 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.7 | 36-40 | 3.7 |
41-45 4.1 | 41-45 | 4.1 |
46-50 4.3 | 46-50 | 4.3 |
56-60 3.9 | 56-60 | 3.9 |
66+ 3.3 | 66+ | 3.3 |
Nokia ROI Score by Usage
Nokia's ROI score was rated the highest by customers who have used Nokia's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Nokia ROI Score by Industry
Nokia's ROI score was rated the highest by Telecommunications industry customers, and the lowest by Business and Consumer Services industry customers.
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Nokia Pricing vs. Competitors
Compared to its competitors, Nokia's ROI score is rated right above HTC Corp, and is preceded by Siemens.
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ROI for Other Tech Brands
In the Tech industry, Nokia's ROI score is rated right above ROBLOX, and is preceded by Apple.
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Nokia Customer Satisfaction (CSAT)
Nokia Customer Satisfaction (CSAT) Score
78 / 100
Nokia has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Very Satisfied
40%
Satisfied
38%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
4%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Nokia Customer Satisfaction
Nokia's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers who have used Nokia's products/services for Less than 1 Year.
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Ranked Nokia Customer Satisfaction the Highest
Ranked Nokia Customer Satisfaction the Lowest
Nokia Customer Satisfaction Score by Gender
Male customers rated Nokia's Customer Satisfaction score 3 points higher than Female customers.
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79 / 100
MaleVery Satisfied | 45% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 2% | |
Very Dissatisfied | 2% |
76 / 100
FemaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 47% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 6% | |
Very Dissatisfied | 6% |
Nokia Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Nokia's Customer Satisfaction (CSAT) score was rated 56% according to Caucasian users and customers.
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56 / 100
Very Satisfied
22%
Satisfied
34%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
22%
Very Dissatisfied
11%
CSAT according to African American/Black
Nokia's Customer Satisfaction (CSAT) score was rated 93% according to African American/Black users and customers.
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93 / 100
Very Satisfied
80%
Satisfied
13%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Nokia's Customer Satisfaction (CSAT) score was rated 71% according to Asian or Pacific Islander users and customers.
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71 / 100
Very Satisfied
29%
Satisfied
42%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
0%
Very Dissatisfied
10%
CSAT according to Other
Nokia's Customer Satisfaction (CSAT) score was rated 81% according to Other users and customers.
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81 / 100
Very Satisfied
29%
Satisfied
52%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
5%
Very Dissatisfied
0%
Nokia Customer Satisfaction Score by Age
Nokia's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 77% | |||||||||||||||
| 26-30 | 92% | |||||||||||||||
| 31-35 | 43% | |||||||||||||||
| 36-40 | 88% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 80% | |||||||||||||||
| 56-60 | 75% |
Nokia Customer Satisfaction Score by Usage
Nokia's Customer Satisfaction score was rated the highest by customers who have used Nokia's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Nokia Customer Satisfaction Score by Industry
Nokia's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Telecommunications industry customers.
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{
"title": "Nokia Customer Satisfaction Score by Industry",
"text": "Nokia's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Telecommunications industry customers.",
"bars": [
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"label": "Tech",
"groupId": 104,
"score": 80,
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"scoreLabel": 80
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"groupId": 495,
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"groupId": 504,
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"scoreClassName": "",
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"label": "Hospitality",
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}Nokia Customer Satisfaction vs. Competitors
Compared to its competitors, Nokia's Customer Satisfaction score is rated right above Samsung, and is preceded by Siemens.
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Nokia's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
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Nokia Customer Service
3.8/5
Nokia has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Nokia's Customer Service
Address
Karaportti 3, P.O.Box 226, New Providence, NJ FI-00045 Finland
Website
http://nokia.com
Phone Number
358-10-44-88-000
Quick Insights into Nokia Customer Service
Nokia's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers ages 66+.
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Ranked Nokia Customer Service the Highest
Ranked Nokia Customer Service the Lowest
Nokia Customer Service Score by Gender
Nokia's Customer Service score was rated 3.8 by both Female and Male customers on Comparably.
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Male
3.8/5
Female
3.8/5
Nokia Customer Service Score by Ethnicity
Nokia's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Nokia.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 4 | Other | 4 |
Nokia Customer Service Score by Age
Nokia's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Nokia.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.6 | 36-40 | 3.6 |
41-45 4.2 | 41-45 | 4.2 |
46-50 4.3 | 46-50 | 4.3 |
56-60 4 | 56-60 | 4 |
66+ 2.3 | 66+ | 2.3 |
Nokia Customer Service Score by Usage
Nokia's Customer Service score was rated the highest by customers who have used Nokia's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Nokia Customer Service Score by Industry
Nokia's Customer Service score was rated the highest by Tech industry customers, and the lowest by Business and Consumer Services industry customers.
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Nokia Customer Service vs. Competitors
Compared to its competitors, Nokia's Customer Service score is rated right above HTC Corp, and is preceded by Siemens.
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Customer Service for Other Tech Brands
In the Tech industry, Nokia's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
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Nokia as an Employer
3.9/5
Nokia has a 3.9/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Nokia scored a 17 for Net Promoter Score and a 21 for Employee Net Promoter Score. NPS gauges how likely a customer of Nokia would recommend the brand to a friend. ENPS measures how likely Nokia employees would recommend working at Nokia to a friend.
Net Promoter Score
17
NPS Score
| 48% | Promoters |
|---|---|
| 21% | Passive |
| 31% | Detractors |
Employee Net Promoter Score
21
eNPS Score
| 47% | Promoters |
|---|---|
| 27% | Passive |
| 26% | Detractors |
Global Ranking Snapshot
Nokia is ranked #357 in the Global Top 100 Brands. It ranks just behind Urban Outfitters and just ahead of Mozilla.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
355 |  | Ingersoll Rand |  | Michael Lamach | Energy and Manufacturing |
356 |  | Urban Outfitters |  | Richard Hayne | Fashion and Beauty |
357 | | Nokia | | Rajeev Suri | Tech |
358 |  | Mozilla |  | Mitchell Baker | Tech |
359 |  | Burberry |  | Marco Gobbetti | Fashion and Beauty |
360 |  | Berkshire Hathaway |  | Warren Buffett | Banking and Financial Services |
361 |  | TOMS Shoes |  | Magnus Wedhammar | Fashion and Beauty |
Tech Ranking Snapshot
Nokia is ranked #103 in the Tech Industry. It ranks just behind Ingersoll Rand and just ahead of Mozilla.
| RANK | COMPANY | Location | |
|---|---|---|---|
101 |  | OpenText | Waterloo, IA |
102 | | Ingersoll Rand | Swords Creek, VA |
103 | | Nokia | New Providence, NJ |
104 | | Mozilla | Mountain View, CA |
105 |  | Blizzard Entertainment | Irvine, CA |
106 |  | Unity Technologies | San Francisco, CA |
107 |  | Xero Inc | Denver, CO |
