

Urban Outfitters Urban Outfitters’s brand is ranked #356 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Urban Outfitters. When compared to other organizations within the Fashion and Beauty industry, Urban Outfitters is ranked #41. Among its major competitors, Urban Outfitters is ranked in 1st place for NPS while Gap Inc. is 2nd, and Forever 21 is 3rd.Their current market cap is $3.82B
Urban Outfitters's Net Promoter Score (NPS) is a 15 with 44% Promoters, 27% Passives, and 29% Detractors. Net Promoter Score tracks whether Urban Outfitters's customers would recommend using the product based on a scale of -100 to 100.
| 44% | Promoters |
|---|---|
| 27% | Passives |
| 29% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2024 16 | Nov 2024 | 16 |
Dec 2024 16 | Dec 2024 | 16 |
Jan 2025 16 | Jan 2025 | 16 |
Feb 2025 16 | Feb 2025 | 16 |
Mar 2025 16 | Mar 2025 | 16 |
Apr 2025 16 | Apr 2025 | 16 |
May 2025 16 | May 2025 | 16 |
Jun 2025 14 | Jun 2025 | 14 |
Aug 2025 14 | Aug 2025 | 14 |
Sep 2025 14 | Sep 2025 | 14 |
Oct 2025 14 | Oct 2025 | 14 |
Nov 2025 14 | Nov 2025 | 14 |
Urban Outfitters is ranked first for NPS among its competitors. Gap Inc. and Forever 21 come in second and third, with JD Sports Fashion coming in at #4. Among those competitors, it is the most valued company.
![]() Urban Outfitters | ![]() Gap Inc. | ![]() Forever 21 | ![]() JD Sports Fashion | |
| Global Ranking | #356 | #134 | #- | #- |
| NPS | 15 | 7 | -11 | -45 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $3.82B | $3.54B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Urban Outfitters's NPS 4 points higher than Male customers.
Urban Outfitters's NPS was rated 8 by Male customers on Comparably.
Urban Outfitters's NPS was rated 12 by Female customers on Comparably.
Urban Outfitters's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 27 | Caucasian | 27 |
Hispanic or Latino -9 | Hispanic or Latino | -9 |
African American/Black 12 | African American/Black | 12 |
Asian or Pacific Islander 7 | Asian or Pacific Islander | 7 |
Other -55 | Other | -55 |
Urban Outfitters's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Urban Outfitters's NPS was rated the highest by customers who have used Urban Outfitters's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -25 | Less than 1 Year | -25 |
1 to 2 Years 24 | 1 to 2 Years | 24 |
2 to 5 Years 21 | 2 to 5 Years | 21 |
5 to 10 Years 7 | 5 to 10 Years | 7 |
Over 10 Years -9 | Over 10 Years | -9 |
Compared to its competitors, Urban Outfitters's NPS is rated right above Gap Inc..
| COMPANY | NPS Score | |
|---|---|---|
![]() | Urban Outfitters | 15 |
![]() | Gap Inc. | 7 |
![]() | Forever 21 | -11 |
![]() | JD Sports Fashion | -45 |
![]() | Society6 | -100 |
In the Fashion and Beauty industry, Urban Outfitters's NPS is rated right below Gucci.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nike | 48 |
![]() | Vans | 47 |
![]() | American Eagle Outfitters | 44 |
![]() | Uniqlo | 40 |
![]() | CHANEL | 39 |
![]() | Glossier | 38 |
![]() | Crocs | 34 |
![]() | Gucci | 31 |
![]() | Urban Outfitters | 15 |
Out of the 33 Urban Outfitters customer reviews 23 were positive and 10 were constructive. Urban Outfitters customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Urban Outfitters users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Urban Outfitters's Customer Loyalty score 1% higher than Male customers.
Urban Outfitters's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Urban Outfitters's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 70% | 26-30 | 70% |
31-35 82% | 31-35 | 82% |
36-40 60% | 36-40 | 60% |
46-50 40% | 46-50 | 40% |
Urban Outfitters's Customer Loyalty score was rated the highest by customers who have used Urban Outfitters's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Urban Outfitters's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Urban Outfitters's Customer Loyalty score is rated right above Gap Inc..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Urban Outfitters | 74% |
![]() | Gap Inc. | 66% |
![]() | Forever 21 | 65% |
![]() | JD Sports Fashion | 63% |
![]() | Society6 | 10% |
In the Fashion and Beauty industry, Urban Outfitters's Customer Loyalty score is rated right below Gucci.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | American Eagle Outfitters | 87% |
![]() | Vans | 85% |
![]() | Nike | 83% |
![]() | Uniqlo | 81% |
![]() | CHANEL | 79% |
![]() | Crocs | 79% |
![]() | Glossier | 77% |
![]() | Gucci | 76% |
![]() | Urban Outfitters | 74% |
Urban Outfitters has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Urban Outfitters’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Urban Outfitters's product the highest. Reviewers from the Business and Consumer Services industry rated Urban Outfitters the lowest at 3.7.
Urban Outfitters's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Male customers rated Urban Outfitters's Product Quality score 0.3 stars higher than Female customers.
Urban Outfitters's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 2.6 | Other | 2.6 |
Urban Outfitters's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.1 | 26-30 | 3.1 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.8 | 36-40 | 3.8 |
46-50 2 | 46-50 | 2 |
Urban Outfitters's Product Quality score was rated the highest by customers who have used Urban Outfitters's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Urban Outfitters's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Urban Outfitters's Product Quality score is rated right above Gap Inc..
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Urban Outfitters | 3.9/5 |
![]() | Gap Inc. | 3.7/5 |
![]() | Forever 21 | 3.3/5 |
![]() | JD Sports Fashion | 3.2/5 |
![]() | Society6 | 2.5/5 |
In the Fashion and Beauty industry, Urban Outfitters's Product Quality score is rated right below Crocs.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Uniqlo | 4.3/5 |
![]() | Nike | 4.3/5 |
![]() | Vans | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | CHANEL | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | Crocs | 4.1/5 |
![]() | Urban Outfitters | 3.9/5 |
Urban Outfitters has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Urban Outfitters.
Urban Outfitters's ROI score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Male customers rated Urban Outfitters's ROI score 0.3 stars higher than Female customers.
Urban Outfitters's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 2 | Other | 2 |
Urban Outfitters's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 2.5 | 26-30 | 2.5 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.3 | 36-40 | 3.3 |
46-50 2.8 | 46-50 | 2.8 |
Urban Outfitters's ROI score was rated the highest by customers who have used Urban Outfitters's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Urban Outfitters's ROI score was rated the highest by Hospitality industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Urban Outfitters's ROI score is rated right above JD Sports Fashion, and is preceded by Gap Inc..
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Gap Inc. | 3.5/5 |
![]() | Urban Outfitters | 3.3/5 |
![]() | JD Sports Fashion | 3.2/5 |
![]() | Forever 21 | 3.2/5 |
![]() | Society6 | 2/5 |
In the Fashion and Beauty industry, Urban Outfitters's ROI score is rated right below Crocs.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Vans | 4/5 |
![]() | Uniqlo | 4/5 |
![]() | Nike | 3.9/5 |
![]() | CHANEL | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Gucci | 3.8/5 |
![]() | Crocs | 3.7/5 |
![]() | Urban Outfitters | 3.3/5 |
Urban Outfitters has an overall Customer Satisfaction score of 78 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Urban Outfitters's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Urban Outfitters's Customer Satisfaction score was rated 76 by both Female and Male customers on Comparably.
Very Satisfied | 29% | |
|---|---|---|
Satisfied | 47% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 6% | |
Very Dissatisfied | 6% |
Very Satisfied | 30% | |
|---|---|---|
Satisfied | 46% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 3% | |
Very Dissatisfied | 9% |
Urban Outfitters' Customer Satisfaction (CSAT) score was rated 81% according to Caucasian users and customers.
Urban Outfitters' Customer Satisfaction (CSAT) score was rated 73% according to Hispanic or Latino users and customers.
Urban Outfitters' Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Urban Outfitters' Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.
Urban Outfitters' Customer Satisfaction (CSAT) score was rated 40% according to Other users and customers.
Urban Outfitters's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 82% | |||||||||||||||
| 26-30 | 50% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 72% | |||||||||||||||
| 46-50 | 0% |
Urban Outfitters's Customer Satisfaction score was rated the highest by customers who have used Urban Outfitters's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Urban Outfitters's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 535,
"score": 80,
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}Compared to its competitors, Urban Outfitters's Customer Satisfaction score is rated right above Gap Inc..
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Urban Outfitters | 78% |
![]() | Gap Inc. | 72% |
![]() | JD Sports Fashion | 67% |
![]() | Forever 21 | 56% |
![]() | Society6 | 0% |
In the Fashion and Beauty industry, Urban Outfitters's Customer Satisfaction score is rated right below Gucci.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Uniqlo | 88% |
![]() | Nike | 86% |
![]() | Vans | 85% |
![]() | American Eagle Outfitters | 81% |
![]() | CHANEL | 80% |
![]() | Glossier | 79% |
![]() | Crocs | 79% |
![]() | Gucci | 79% |
![]() | Urban Outfitters | 78% |
Urban Outfitters has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Urban Outfitters' overall Customer Service score rated by its users and customers.
http://www.urbanoutfitters.com
(617) 236-0088
Urban Outfitters's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 46-50.
Male customers rated Urban Outfitters's Customer Service score 0.3 stars higher than Female customers.
Urban Outfitters's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 2.6 | Other | 2.6 |
Urban Outfitters's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 2.7 | 26-30 | 2.7 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.6 | 36-40 | 3.6 |
46-50 1.5 | 46-50 | 1.5 |
Urban Outfitters's Customer Service score was rated the highest by customers who have used Urban Outfitters's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Urban Outfitters's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Urban Outfitters's Customer Service score is rated right above Gap Inc., and is preceded by JD Sports Fashion.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | JD Sports Fashion | 3.7/5 |
![]() | Urban Outfitters | 3.6/5 |
![]() | Gap Inc. | 3.6/5 |
![]() | Forever 21 | 3.1/5 |
![]() | Society6 | 2/5 |
In the Fashion and Beauty industry, Urban Outfitters's Customer Service score is rated right below Crocs.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Uniqlo | 4.1/5 |
![]() | Nike | 4.1/5 |
![]() | Vans | 4.1/5 |
![]() | CHANEL | 4.1/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Gucci | 4/5 |
![]() | Crocs | 3.8/5 |
![]() | Urban Outfitters | 3.6/5 |
Urban Outfitters has a 2.8/5 stars for its overall company culture rated by their employees

Urban Outfitters scored a 15 for Net Promoter Score and a -29 for Employee Net Promoter Score. NPS gauges how likely a customer of Urban Outfitters would recommend the brand to a friend. ENPS measures how likely Urban Outfitters employees would recommend working at Urban Outfitters to a friend.
| 44% | Promoters |
|---|---|
| 27% | Passive |
| 29% | Detractors |
| 28% | Promoters |
|---|---|
| 15% | Passive |
| 57% | Detractors |
Urban Outfitters is ranked #356 in the Global Top 100 Brands. It ranks just behind Ingersoll Rand and just ahead of Nokia.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
354 | ![]() | La-Z-Boy | ![]() | Kurt Darrow | Consumer Goods |
355 | ![]() | Ingersoll Rand | ![]() | Michael Lamach | Energy and Manufacturing |
356 | ![]() | Urban Outfitters | ![]() | Richard Hayne | Fashion and Beauty |
357 | ![]() | Nokia | ![]() | Rajeev Suri | Tech |
358 | ![]() | Mozilla | ![]() | Mitchell Baker | Tech |
359 | ![]() | Burberry | ![]() | Marco Gobbetti | Fashion and Beauty |
360 | ![]() | Berkshire Hathaway | ![]() | Warren Buffett | Banking and Financial Services |
Urban Outfitters is ranked #41 in the Fashion and Beauty Industry. It ranks just behind Poshmark and just ahead of Burberry.
| RANK | COMPANY | Location | |
|---|---|---|---|
39 | ![]() | GOAT Group | Culver City, CA |
40 | ![]() | Poshmark | Redwood City, CA |
41 | ![]() | Urban Outfitters | |
42 | ![]() | Burberry | |
43 | ![]() | TOMS Shoes | Los Angeles, CA |
44 | ![]() | Armani | New York City, NY |
45 | ![]() | GUESS | Los Angeles, CA |