36
NPS
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Mozilla is ranked #104 in Tech Brands
Mozilla is ranked #104 in Tech Brands
About Mozilla's Brand
A non-profit with one mission: defend the free and open web. Mozilla’s brand is ranked #358 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Mozilla. When compared to other organizations within the Tech industry, Mozilla is ranked #104. Among its major competitors, Mozilla is ranked in 4th place for NPS while Tata is 1st, and Firefox is 2nd. Overall, Mozilla has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
79%
Customer Loyalty
4.1/5
Product Quality
4.1/5
Pricing
3.9/5
Customer Service
Mozilla CMO
Jascha Kaykas-Wolff
Jascha Kaykas-Wolff serves as the Chief Marketing Officer of Mozilla. Jascha started at Mozilla in May of 2015. Jascha currently resides in the San Francisco Bay Area.
Mozilla Ranking
- #104 in Tech
- #2 / 4 of its competitors
Mozilla NPS
Mozilla's Net Promoter Score (NPS) is a 36 with 61% Promoters, 14% Passives, and 25% Detractors. Net Promoter Score tracks whether Mozilla's customers would recommend using the product based on a scale of -100 to 100.
Mozilla Overall NPS
| 61% | Promoters |
|---|---|
| 14% | Passives |
| 25% | Detractors |
Mozilla NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 41 | Mar 2024 | 41 |
Apr 2024 41 | Apr 2024 | 41 |
Jun 2024 39 | Jun 2024 | 39 |
Aug 2024 39 | Aug 2024 | 39 |
Sep 2024 39 | Sep 2024 | 39 |
Oct 2024 41 | Oct 2024 | 41 |
Jan 2025 41 | Jan 2025 | 41 |
Feb 2025 43 | Feb 2025 | 43 |
Mar 2025 38 | Mar 2025 | 38 |
Apr 2025 36 | Apr 2025 | 36 |
Jul 2025 35 | Jul 2025 | 35 |
Dec 2025 34 | Dec 2025 | 34 |
How Other Brands Compare
Mozilla is ranked second for NPS among its competitors. Tata and Progress come in first and third, with GoPro coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Mozilla NPS by Gender
Female customers rated Mozilla's NPS 53 points higher than Male customers.
Male
17
Mozilla's NPS was rated 17 by Male customers on Comparably.
50%
Promoters
17%
Passives
33%
Detractors
Female
70
Mozilla's NPS was rated 70 by Female customers on Comparably.
70%
Promoters
30%
Passives
0%
Detractors
Mozilla NPS by Ethnicity
Mozilla's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 37 | Caucasian | 37 |
Other 67 | Other | 67 |
Mozilla NPS by Age
Mozilla's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Mozilla NPS by Usage
Mozilla's NPS was rated the highest by customers who have used Mozilla's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 25 | 1 to 2 Years | 25 |
2 to 5 Years 43 | 2 to 5 Years | 43 |
5 to 10 Years 50 | 5 to 10 Years | 50 |
Over 10 Years 49 | Over 10 Years | 49 |
Mozilla Customer Reviews
Out of the 9 Mozilla customer reviews 8 were positive and 1 was constructive. Mozilla customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Mozilla Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Mozilla users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Mozilla Customer Loyalty Score by Gender
Female customers rated Mozilla's Customer Loyalty score 6% higher than Male customers.
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Male
85%
Yes
Female
91%
Yes
Mozilla Customer Loyalty Score by Ethnicity
Mozilla's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
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94
out of 100
Caucasian
70
out of 100
Other
Mozilla Customer Loyalty Score by Age
Mozilla's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 70% | 26-30 | 70% |
31-35 78% | 31-35 | 78% |
41-45 100% | 41-45 | 100% |
Mozilla Customer Loyalty Score by Usage
Mozilla's Customer Loyalty score was rated the highest by customers who have used Mozilla's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Mozilla Customer Loyalty Score by Industry
Mozilla's Customer Loyalty score was rated 89% by Tech industry customers.
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Mozilla Customer Loyalty vs. Competitors
Compared to its competitors, Mozilla's Customer Loyalty score is rated right above GoPro, and is preceded by Tata.
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Customer Loyalty for Other Tech Brands
In the Tech industry, Mozilla's Customer Loyalty score is rated right below Peloton.
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Mozilla Product Quality
4.1/5
Mozilla has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Mozilla Product Information
Mozilla’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Mozilla's product the highest.
- Website
- http://www.mozilla.org
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Productivity
SaaS
Quick Insights into Mozilla Product Quality
Mozilla's Product Quality score was rated highest by customers who have used Mozilla's products/services for 2 to 5 Years, and rated lowest by customers ages 41-45.
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Ranked Mozilla Product Quality the Highest
Ranked Mozilla Product Quality the Lowest
Mozilla Product Quality Score by Gender
Female customers rated Mozilla's Product Quality score 0.6 stars higher than Male customers.
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Male
3.7/5
Female
4.3/5
Mozilla Product Quality Score by Ethnicity
Mozilla's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Other 4.6 | Other | 4.6 |
Mozilla Product Quality Score by Age
Mozilla's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4 | 31-35 | 4 |
41-45 3.5 | 41-45 | 3.5 |
Mozilla Product Quality Score by Usage
Mozilla's Product Quality score was rated the highest by customers who have used Mozilla's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Mozilla Product Quality Score by Industry
Mozilla's Product Quality score was rated 3.9 stars by Tech industry customers.
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Mozilla Product Quality vs. Competitors
Compared to its competitors, Mozilla's Product Quality score is rated right above Drupal, and is preceded by Firefox.
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Product Quality for Other Tech Brands
In the Tech industry, Mozilla's Product Quality score is rated right above Peloton, and is preceded by Google.
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Mozilla Pricing
Mozilla ROI & Value For Money
4.1/5
Mozilla has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Mozilla Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Mozilla ROI
Mozilla's ROI score was rated highest by Female customers, and rated lowest by customers who have used Mozilla's products/services for 1 to 2 Years.
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Ranked Mozilla ROI the Highest
Ranked Mozilla ROI the Lowest
Mozilla ROI Score by Gender
Female customers rated Mozilla's ROI score 0.9 stars higher than Male customers.
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Male
3.7/5
Female
4.6/5
Mozilla ROI Score by Ethnicity
Mozilla's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Other 4.1 | Other | 4.1 |
Mozilla ROI Score by Age
Mozilla's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.2 | 31-35 | 4.2 |
41-45 3.9 | 41-45 | 3.9 |
Mozilla ROI Score by Usage
Mozilla's ROI score was rated the highest by customers who have used Mozilla's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Mozilla ROI Score by Industry
Mozilla's ROI score was rated 4.2 stars by Tech industry customers.
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Mozilla Pricing vs. Competitors
Compared to its competitors, Mozilla's ROI score is rated right above GoPro, and is preceded by Drupal.
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ROI for Other Tech Brands
In the Tech industry, Mozilla's ROI score is rated right above Zoom Video Communications.
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Mozilla Customer Satisfaction (CSAT)
Mozilla Customer Satisfaction (CSAT) Score
78 / 100
Mozilla has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Very Satisfied
45%
Satisfied
33%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
6%
Very Dissatisfied
3%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Mozilla Customer Satisfaction
Mozilla's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 41-45.
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Ranked Mozilla Customer Satisfaction the Highest
Ranked Mozilla Customer Satisfaction the Lowest
Mozilla Customer Satisfaction Score by Gender
Female customers rated Mozilla's Customer Satisfaction score 18 points higher than Male customers.
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72 / 100
MaleVery Satisfied | 36% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 19% | |
Dissatisfied | 9% | |
Very Dissatisfied | 0% |
90 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Mozilla Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Mozilla's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.
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80 / 100
Very Satisfied
33%
Satisfied
47%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
7%
Very Dissatisfied
0%
CSAT according to Other
Mozilla's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Mozilla Customer Satisfaction Score by Age
Mozilla's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 66% | |||||||||||||||
| 41-45 | 50% |
Mozilla Customer Satisfaction Score by Usage
Mozilla's Customer Satisfaction score was rated the highest by customers who have used Mozilla's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Mozilla Customer Satisfaction Score by Industry
Mozilla's Customer Satisfaction score was rated 72 points by Tech industry customers.
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"label": "Tech",
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}Mozilla Customer Satisfaction vs. Competitors
Compared to its competitors, Mozilla's Customer Satisfaction score is rated right above GoPro, and is preceded by Drupal.
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Mozilla's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
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Mozilla Customer Service
3.9/5
Mozilla has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Mozilla's Customer Service
Address
331 E. Evelyn Avenue, Mountain View, CA 94041
Website
http://www.mozilla.org
Phone Number
(650) 903-0800
Mozilla's Social Links
Quick Insights into Mozilla Customer Service
Mozilla's Customer Service score was rated highest by customers who have used Mozilla's products/services for 5 to 10 Years, and rated lowest by customers ages 18-25.
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Ranked Mozilla Customer Service the Highest
Ranked Mozilla Customer Service the Lowest
Mozilla Customer Service Score by Gender
Female customers rated Mozilla's Customer Service score 0.5 stars higher than Male customers.
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Male
3.8/5
Female
4.3/5
Mozilla Customer Service Score by Ethnicity
Mozilla's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Other 4.5 | Other | 4.5 |
Mozilla Customer Service Score by Age
Mozilla's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.2 | 31-35 | 4.2 |
41-45 3.7 | 41-45 | 3.7 |
Mozilla Customer Service Score by Usage
Mozilla's Customer Service score was rated the highest by customers who have used Mozilla's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Mozilla Customer Service Score by Industry
Mozilla's Customer Service score was rated 4 stars by Tech industry customers.
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Mozilla Customer Service vs. Competitors
Compared to its competitors, Mozilla's Customer Service score is rated right above WordPress, and is preceded by Tata.
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Customer Service for Other Tech Brands
In the Tech industry, Mozilla's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
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Mozilla as an Employer
3.8/5
Mozilla has a 3.8/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Mozilla scored a 36 for Net Promoter Score and a 12 for Employee Net Promoter Score. NPS gauges how likely a customer of Mozilla would recommend the brand to a friend. ENPS measures how likely Mozilla employees would recommend working at Mozilla to a friend.
Net Promoter Score
36
NPS Score
| 61% | Promoters |
|---|---|
| 14% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
12
eNPS Score
| 46% | Promoters |
|---|---|
| 20% | Passive |
| 34% | Detractors |
Global Ranking Snapshot
Mozilla is ranked #358 in the Global Top 100 Brands. It ranks just behind Nokia and just ahead of Burberry.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
356 |  | Urban Outfitters |  | Richard Hayne | Fashion and Beauty |
357 |  | Nokia |  | Rajeev Suri | Tech |
358 | | Mozilla | | Mitchell Baker | Tech |
359 |  | Burberry |  | Marco Gobbetti | Fashion and Beauty |
360 |  | Berkshire Hathaway |  | Warren Buffett | Banking and Financial Services |
361 |  | TOMS Shoes |  | Magnus Wedhammar | Fashion and Beauty |
362 |  | Armani |  | Giorgio Armani | Fashion and Beauty |
Tech Ranking Snapshot
Mozilla is ranked #104 in the Tech Industry. It ranks just behind Nokia and just ahead of Blizzard Entertainment.
| RANK | COMPANY | Location | |
|---|---|---|---|
102 |  | Ingersoll Rand | Swords Creek, VA |
103 | | Nokia | New Providence, NJ |
104 | | Mozilla | Mountain View, CA |
105 |  | Blizzard Entertainment | Irvine, CA |
106 |  | Unity Technologies | San Francisco, CA |
107 |  | Xero Inc | Denver, CO |
108 |  | Tripadvisor | Needham, MA |
