WordPress NPS & Customer Reviews | Comparably
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About WordPress' Brand

WordPress.com is the easiest way to create a free website or blog. It’s a powerful hosting platform that grows with you.

Brand at a Glance

100%
Customer Loyalty
4.4/5
Product Quality
4.4/5
Pricing
3.8/5
Customer Service

WordPress NPS

WordPress's Net Promoter Score (NPS) is a 53 with 72% Promoters, 9% Passives, and 19% Detractors. Net Promoter Score tracks whether WordPress's customers would recommend using the product based on a scale of -100 to 100.

WordPress Overall NPS

53
NPS
72%Promoters
9%Passives
19%Detractors
WordPress Overall NPS

WordPress NPS Trend

-100
-50
0
50
100
Aug 2020
54
Aug 202054
Jan 2023
53
Jan 202353
Apr 2024
53
Apr 202453

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

WordPress NPS by Usage

WordPress's NPS was rated the highest by customers who have used WordPress's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100
-50
0
50
100
Less than 1 Year
28
Less than 1 Year28
1 to 2 Years
42
1 to 2 Years42
2 to 5 Years
46
2 to 5 Years46
5 to 10 Years
62
5 to 10 Years62

WordPress Customer Loyalty

100%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

100% of WordPress users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

100
100%
0
0%
WordPress Customer Loyalty

WordPress Product Quality

4.4/5

WordPress has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.

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WordPress Product Information

WordPress serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. WordPress supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.

WordPress’s product quality score is a 4.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated WordPress's product the highest.

Website
https://wordpress.com/
Company Size
501-1,000 Employees

Industry

Tech
Productivity
SaaS

Languages Supported

English
Arabic
Chinese (Traditional)
Dutch
French
German
Indonesian
Portuguese
Spanish
Thai
Chinese (Simplified)
Japanese
Turkish
Italian
Korean
Russian
Hebrew
Ukrainian
Czech
Swedish
Polish
Danish
Finnish
Hungarian
Irish
Norwegian
Taiwanese

Product Type

Shopping Cart Software
Content Management System (CMS) Software
Development Tools Software
Publishing Software
Website Builder Software

Quick Insights into WordPress Product Quality

WordPress's Product Quality score was rated highest by customers who have used WordPress's products/services for 5 to 10 Years, and rated lowest by customers who have used WordPress's products/services for Less than 1 Year.

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Ranked WordPress Product Quality the Highest

5 to 10 Years
4.6
Marketing, Advertising and Research
4.6

Ranked WordPress Product Quality the Lowest

Tech
4.6
Less than 1 Year
4.4

WordPress Product Quality Score by Usage

WordPress's Product Quality score was rated the highest by customers who have used WordPress's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year
4.4
5 to 10 Years
4.6

WordPress Product Quality Score by Industry

WordPress's Product Quality score was rated 4.6 stars by both Marketing, Advertising and Research and Tech industry customers.

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Tech
4.6
Marketing, Advertising and Research
4.6
Real Estate
4.6
Retail
4.6

WordPress Pricing

WordPress ROI & Value For Money

4.4/5

WordPress has a value for money and ROI score of 4.4 out of 5 stars rated by its users and customers.

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WordPress Pricing Plans

WordPress has a pricing structure that accommodates small, medium, and large businesses. Starting from €4/month, WordPress uses a subscription model and offers the following: Personal plan: €4/month (billed yearly) with 6GB of storage and a custom domain name., Premium plan: €8/month (billed yearly) with 13GB of storage, a custom domain name, and monetization options., and Business plan: €25/month (billed yearly) with unlimited storage space, a custom domain name, and a range of additional features including plugins. For the users that are not ready to commit yet, WordPress also offers a free trial.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Sports & Entertainment industry think that they had the lowest ROI from WordPress.

Who Uses WordPress?

Small Businesses
Medium Businesses
Large Enterprises

Quick Insights into WordPress ROI

WordPress's ROI score was rated highest by customers from the Education industry, and rated lowest by customers from the Sports & Entertainment industry.

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Ranked WordPress ROI the Highest

Education
4.6

Ranked WordPress ROI the Lowest

Sports & Entertainment
4.4

WordPress ROI Score by Industry

WordPress's ROI score was rated the highest by Education industry customers, and the lowest by Sports & Entertainment industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech
4.6
Healthcare, Hospitals and Medicine
4.6
Media and Entertainment
4.6
Real Estate
4.6
Religious Institutions
4.6
Retail
4.6
Education
4.6
Sports & Entertainment
4.4

WordPress Customer Satisfaction (CSAT)

WordPress Customer Satisfaction (CSAT) Score

100 / 100

WordPress has an overall Customer Satisfaction score of 100 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied50%
Satisfied50%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

WordPress Customer Service

3.8/5

WordPress has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About WordPress's Customer Service

Address

San Francisco, CA United States of America


Website

https://wordpress.com/

WordPress as an Employer

3.5/5

WordPress has a 3.5/5 stars for its overall company culture rated by their employees

  WordPress CEO
bottom
5%
CEO of WordPress

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

WordPress scored a 53 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of WordPress would recommend the brand to a friend. ENPS measures how likely WordPress employees would recommend working at WordPress to a friend.

Net Promoter Score

53
NPS Score
72%Promoters
9%Passive
19%Detractors

Employee Net Promoter Score

0
eNPS Score
25%Promoters
50%Passive
25%Detractors

Global Ranking Snapshot

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