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Tripadvisor is

Ranked

#108

Tech Brands

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Tripadvisor

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Tripadvisor

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Tripadvisor is ranked #108 in Tech Brands

About Tripadvisor's Brand

Tripadvisor is the world's largest travel site, enabling travelers to unleash the potential of every trip. Tripadvisor’s brand is ranked #369 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Tripadvisor. When compared to other organizations within the Tech industry, Tripadvisor is ranked #108. Among its major competitors, Tripadvisor is ranked in 4th place for NPS while Utrip is 1st, and Google is 2nd. Overall, Tripadvisor has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $4.86B

Brand at a Glance

69%

Customer Loyalty

4/5

Product Quality

3.8/5

Pricing

3.7/5

Customer Service

Tripadvisor Ranking

^#369 in Global Best Brands
^#108 in Tech
^#3 / 4 of its competitors

Tripadvisor NPS

Tripadvisor's Net Promoter Score (NPS) is a 21 with 43% Promoters, 35% Passives, and 22% Detractors. Net Promoter Score tracks whether Tripadvisor's customers would recommend using the product based on a scale of -100 to 100.

Tripadvisor Overall NPS

NPS

43%	Promoters
35%	Passives
22%	Detractors

Tripadvisor NPS Trend

-100

-50

100

Summary	Date	Score
Aug 2024 26	Aug 2024	26
Sep 2024 25	Sep 2024	25
Nov 2024 24	Nov 2024	24
Dec 2024 24	Dec 2024	24
Jan 2025 24	Jan 2025	24
Feb 2025 24	Feb 2025	24
Mar 2025 24	Mar 2025	24
Apr 2025 23	Apr 2025	23
May 2025 22	May 2025	22
Aug 2025 23	Aug 2025	23
Sep 2025 21	Sep 2025	21
Oct 2025 23	Oct 2025	23

How Other Brands Compare

Tripadvisor is ranked third for NPS among its competitors. Google and Airbnb come in first and second, with Yelp coming in at #4. Among those competitors, it is the third most valued company behind Google.

	Tripadvisor	Google	Airbnb	Yelp
Global Ranking	#369	#8	#78	#280
NPS	21	42	24	-6
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$4.86B	$1.42T	$18.00B	$3.11B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Tripadvisor NPS by Gender

Female customers rated Tripadvisor's NPS 34 points higher than Male customers.

Male

Tripadvisor's NPS was rated 9 by Male customers on Comparably.

27%

Promoters

55%

Passives

18%

Detractors

Female

Tripadvisor's NPS was rated 43 by Female customers on Comparably.

57%

Promoters

29%

Passives

14%

Detractors

Tripadvisor NPS by Ethnicity

Tripadvisor's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 24	Caucasian	24
Hispanic or Latino 34	Hispanic or Latino	34
African American/Black 20	African American/Black	20
Asian or Pacific Islander 15	Asian or Pacific Islander	15
Other 54	Other	54

Tripadvisor NPS by Age

Tripadvisor's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.

100

Summary

Age

Promoters

Passives

Detractors

18-25

53%

47%

26-30

33%

67%

31-35

60%

30%

10%

36-40

60%

40%

41-45

100%

56-60

60%

40%

66+

50%

25%

Tripadvisor NPS by Usage

Tripadvisor's NPS was rated the highest by customers who have used Tripadvisor's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 36	Less than 1 Year	36
1 to 2 Years 53	1 to 2 Years	53
2 to 5 Years 43	2 to 5 Years	43
5 to 10 Years 35	5 to 10 Years	35
Over 10 Years -10	Over 10 Years	-10

Tripadvisor NPS vs. Competitors

Compared to its competitors, Tripadvisor's NPS is rated right above Trivago, and is preceded by Airbnb.

COMPANY		NPS Score
	Utrip	100
	Google	42
	Airbnb	24
	Tripadvisor	21
	Trivago	19
	KAYAK	9
	Expedia Group	5
	HotelTonight	0
	Booking.com	-1
	Yelp	-6
	Priceline.com	-69
	Hotels.com	-82

Tripadvisor NPS vs Companies in Tech

In the Tech industry, Tripadvisor's NPS is rated right below Peloton.

COMPANY		NPS Score
	Nintendo	55
	Spotify	49
	Apple	48
	Zoom Video Communications	44
	Netflix	43
	Google	42
	ROBLOX	38
	Peloton	31
	Tripadvisor	21

Tripadvisor Customer Reviews

Out of the 15 Tripadvisor customer reviews 11 were positive and 4 were constructive. Tripadvisor customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Tripadvisor Customer Loyalty

69%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

69% of Tripadvisor users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

69%

31%

Tripadvisor Customer Loyalty Score by Gender

Female customers rated Tripadvisor's Customer Loyalty score 3% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Tripadvisor.

Male

71%

Yes

Female

74%

Yes

Tripadvisor Customer Loyalty Score by Ethnicity

Tripadvisor's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Tripadvisor.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Tripadvisor Customer Loyalty Score by Age

Tripadvisor's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Tripadvisor.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 84%	18-25	84%
26-30 70%	26-30	70%
31-35 73%	31-35	73%
36-40 82%	36-40	82%
41-45 33%	41-45	33%
56-60 64%	56-60	64%
66+ 78%	66+	78%

Tripadvisor Customer Loyalty Score by Usage

Tripadvisor's Customer Loyalty score was rated the highest by customers who have used Tripadvisor's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	67%
1 to 2 Years	79%
2 to 5 Years	87%
5 to 10 Years	68%
Over 10 Years	82%

Tripadvisor Customer Loyalty Score by Industry

Tripadvisor's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Hospitality industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	55%
Accounting	64%
Business and Consumer Services	82%
Education	70%
Healthcare, Hospitals and Medicine	100%
Hospitality	49%
Marketing, Advertising and Research	90%

Tripadvisor Customer Loyalty vs. Competitors

Compared to its competitors, Tripadvisor's Customer Loyalty score is rated right above KAYAK, and is preceded by Hotels.com.

COMPANY		Customer Loyalty Score
	Google	87%
	HotelTonight	83%
	Airbnb	76%
	Trivago	74%
	Expedia Group	71%
	Hotels.com	71%
	Tripadvisor	69%
	KAYAK	69%
	Booking.com	68%
	Yelp	68%
	Priceline.com	59%
	Utrip	10%

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Customer Loyalty for Other Tech Brands

In the Tech industry, Tripadvisor's Customer Loyalty score is rated right below Peloton.

COMPANY		Customer Loyalty Score
	ROBLOX	89%
	Nintendo	89%
	Netflix	87%
	Google	87%
	Spotify	87%
	Apple	86%
	Zoom Video Communications	84%
	Peloton	82%
	Tripadvisor	69%

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Tripadvisor Product Quality

4/5

Tripadvisor has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Tripadvisor Product Information

Tripadvisor’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Tripadvisor's product the highest. Reviewers from the Hospitality industry rated Tripadvisor the lowest at 3.3.

Website: http://www.tripadvisor.com

Company Size: 1,001-5,000 Employees

Industry

Travel and Hospitality

Quick Insights into Tripadvisor Product Quality

Tripadvisor's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 41-45.

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Ranked Tripadvisor Product Quality the Highest

18-25	4.6
African American/Black	4.6
Business and Consumer Services	4.6

Ranked Tripadvisor Product Quality the Lowest

Over 10 Years	3.4
Hospitality	3.3
41-45	2.4

Tripadvisor Product Quality Score by Gender

Female customers rated Tripadvisor's Product Quality score 0.6 stars higher than Male customers.

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Male

3.7/5

Female

4.3/5

Tripadvisor Product Quality Score by Ethnicity

Tripadvisor's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4	Caucasian	4
Hispanic or Latino 4.3	Hispanic or Latino	4.3
African American/Black 4.6	African American/Black	4.6
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Other 3.9	Other	3.9

Tripadvisor Product Quality Score by Age

Tripadvisor's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 4.6	18-25	4.6
26-30 4.3	26-30	4.3
31-35 4.2	31-35	4.2
36-40 4.1	36-40	4.1
41-45 2.4	41-45	2.4
56-60 4.4	56-60	4.4
66+ 3	66+	3

Tripadvisor Product Quality Score by Usage

Tripadvisor's Product Quality score was rated the highest by customers who have used Tripadvisor's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.1
1 to 2 Years	4.4
2 to 5 Years	4.3
5 to 10 Years	4.2
Over 10 Years	3.4

Tripadvisor Product Quality Score by Industry

Tripadvisor's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Hospitality industry customers.

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Tech	3.7
Accounting	4.3
Business and Consumer Services	4.6
Education	4.6
Healthcare, Hospitals and Medicine	4.3
Hospitality	3.3
Marketing, Advertising and Research	4.5

Tripadvisor Product Quality vs. Competitors

Compared to its competitors, Tripadvisor's Product Quality score is rated right above Airbnb, and is preceded by Google.

COMPANY		Product Quality Score
	Google	4.1/5
	Tripadvisor	4/5
	Airbnb	3.7/5
	Trivago	3.7/5
	KAYAK	3.5/5
	Yelp	3.3/5
	Expedia Group	3.2/5
	HotelTonight	3.1/5
	Booking.com	3.1/5
	Utrip	2.5/5
	Priceline.com	1.5/5
	Hotels.com	1.5/5

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Product Quality for Other Tech Brands

In the Tech industry, Tripadvisor's Product Quality score is rated right above ROBLOX, and is preceded by Peloton.

COMPANY		Product Quality Score
	Nintendo	4.4/5
	Apple	4.3/5
	Zoom Video Communications	4.3/5
	Netflix	4.2/5
	Spotify	4.2/5
	Google	4.1/5
	Peloton	4/5
	Tripadvisor	4/5
	ROBLOX	4/5

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Tripadvisor Pricing

Tripadvisor ROI & Value For Money

3.8/5

Tripadvisor has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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Tripadvisor Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Hospitality industry think that they had the lowest ROI from Tripadvisor.

Quick Insights into Tripadvisor ROI

Tripadvisor's ROI score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers ages 41-45.

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Ranked Tripadvisor ROI the Highest

Healthcare, Hospitals and Medicine	4.6
Hispanic or Latino	4.5
31-35	4.4

Ranked Tripadvisor ROI the Lowest

Over 10 Years	3.1
Hospitality	3
41-45	1.9

Tripadvisor ROI Score by Gender

Female customers rated Tripadvisor's ROI score 0.6 stars higher than Male customers.

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Male

3.5/5

Female

4.1/5

Tripadvisor ROI Score by Ethnicity

Tripadvisor's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.9	Caucasian	3.9
Hispanic or Latino 4.5	Hispanic or Latino	4.5
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Other 3.9	Other	3.9

Tripadvisor ROI Score by Age

Tripadvisor's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 4.1	18-25	4.1
26-30 4.1	26-30	4.1
31-35 4.4	31-35	4.4
36-40 4	36-40	4
41-45 1.9	41-45	1.9
56-60 4.3	56-60	4.3
66+ 2.9	66+	2.9

Tripadvisor ROI Score by Usage

Tripadvisor's ROI score was rated the highest by customers who have used Tripadvisor's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.7
1 to 2 Years	4.2
2 to 5 Years	4
5 to 10 Years	4.2
Over 10 Years	3.1

Tripadvisor ROI Score by Industry

Tripadvisor's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Hospitality industry customers.

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Tech	3.8
Accounting	4.1
Business and Consumer Services	3.9
Education	4.5
Healthcare, Hospitals and Medicine	4.6
Hospitality	3
Marketing, Advertising and Research	4.5

Tripadvisor Pricing vs. Competitors

Compared to its competitors, Tripadvisor's ROI score is rated right above Trivago, and is preceded by Google.

COMPANY		Pricing Score
	Utrip	5/5
	Google	4/5
	Tripadvisor	3.8/5
	Trivago	3.6/5
	Airbnb	3.5/5
	KAYAK	3.5/5
	HotelTonight	3.4/5
	Yelp	3.2/5
	Expedia Group	3.1/5
	Booking.com	3/5
	Priceline.com	1.5/5
	Hotels.com	1.5/5

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ROI for Other Tech Brands

In the Tech industry, Tripadvisor's ROI score is rated right above ROBLOX, and is preceded by Apple.

COMPANY		Pricing Score
	Zoom Video Communications	4.1/5
	Google	4/5
	Spotify	4/5
	Nintendo	4/5
	Peloton	4/5
	Netflix	4/5
	Apple	4/5
	Tripadvisor	3.8/5
	ROBLOX	3.8/5

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Tripadvisor Customer Satisfaction (CSAT)

Tripadvisor Customer Satisfaction (CSAT) Score

78 / 100

Tripadvisor has an overall Customer Satisfaction score of 78 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	32%
Satisfied	46%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	3%
Very Dissatisfied	7%

Very Satisfied

32%

Satisfied

46%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Tripadvisor Customer Satisfaction

Tripadvisor's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Hospitality industry.

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Ranked Tripadvisor Customer Satisfaction the Highest

18-25	100%
2 to 5 Years	100%
African American/Black	100%

Ranked Tripadvisor Customer Satisfaction the Lowest

Male	64%
41-45	50%
Hospitality	50%

Tripadvisor Customer Satisfaction Score by Gender

Female customers rated Tripadvisor's Customer Satisfaction score 28 points higher than Male customers.

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64 / 100

Male

	Very Satisfied	29%
	Satisfied	35%
	Neither Satisfied nor Dissatisfied	12%
	Dissatisfied	18%
	Very Dissatisfied	6%

92 / 100

Female

	Very Satisfied	40%
	Satisfied	52%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	8%

Tripadvisor Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Tripadvisor's Customer Satisfaction (CSAT) score was rated 92% according to Caucasian users and customers.

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92 / 100

Very Satisfied	38%
Satisfied	54%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	8%

Very Satisfied

38%

Satisfied

54%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Tripadvisor's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.

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100 / 100

Very Satisfied	60%
Satisfied	40%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

60%

Satisfied

40%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Tripadvisor's Customer Satisfaction (CSAT) score was rated 64% according to Asian or Pacific Islander users and customers.

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64 / 100

Very Satisfied	28%
Satisfied	36%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	18%
Very Dissatisfied	9%

Very Satisfied

28%

Satisfied

36%

Neither Satisfied nor Dissatisfied

Dissatisfied

18%

Very Dissatisfied

CSAT according to Other

Tripadvisor's Customer Satisfaction (CSAT) score was rated 73% according to Other users and customers.

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73 / 100

Very Satisfied	37%
Satisfied	36%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	9%
Very Dissatisfied	9%

Very Satisfied

37%

Satisfied

36%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Tripadvisor Customer Satisfaction Score by Age

Tripadvisor's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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100

Breakdown

Age

Score

18-25

100%

26-30

86%

31-35

72%

36-40

80%

41-45

50%

56-60

100%

66+

67%

Tripadvisor Customer Satisfaction Score by Usage

Tripadvisor's Customer Satisfaction score was rated the highest by customers who have used Tripadvisor's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	86
1 to 2 Years	75
2 to 5 Years	100
5 to 10 Years	83
Over 10 Years	72

Tripadvisor Customer Satisfaction Score by Industry

Tripadvisor's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Hospitality industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "Tripadvisor Customer Satisfaction Score by Industry",
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			"groupId": 104,
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Tech	67
Accounting	67
Education	100
Hospitality	50
Marketing, Advertising and Research	100

Tripadvisor Customer Satisfaction vs. Competitors

Compared to its competitors, Tripadvisor's Customer Satisfaction score is rated right above Trivago, and is preceded by Google.

COMPANY		Customer Satisfaction (CSAT) Score
	Google	81%
	Tripadvisor	78%
	Trivago	73%
	Airbnb	72%
	KAYAK	63%
	Yelp	59%
	Expedia Group	55%
	Booking.com	54%
	HotelTonight	50%
	Priceline.com	16%
	Hotels.com	10%
	Utrip	0%

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Customer Satisfaction for Other Tech Brands

In the Tech industry, Tripadvisor's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.

COMPANY		Customer Satisfaction (CSAT) Score
	Nintendo	88%
	Netflix	85%
	Apple	85%
	Spotify	85%
	Google	81%
	Tripadvisor	78%
	Zoom Video Communications	74%
	ROBLOX	73%
	Peloton	63%

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Tripadvisor Customer Service

3.7/5

Tripadvisor has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About Tripadvisor's Customer Service

Address

400 1st Ave,, Needham, MA 02494

Website

http://www.tripadvisor.com

Phone Number

+1-781-800-5800

Tripadvisor's Social Links

Quick Insights into Tripadvisor Customer Service

Tripadvisor's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 41-45.

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Ranked Tripadvisor Customer Service the Highest

Hispanic or Latino	4.6
Education	4.3
56-60	4.2

Ranked Tripadvisor Customer Service the Lowest

Hospitality	3.2
Over 10 Years	3.2
41-45	2

Tripadvisor Customer Service Score by Gender

Female customers rated Tripadvisor's Customer Service score 0.5 stars higher than Male customers.

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Male

3.5/5

Female

4/5

Tripadvisor Customer Service Score by Ethnicity

Tripadvisor's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.8	Caucasian	3.8
Hispanic or Latino 4.6	Hispanic or Latino	4.6
African American/Black 4.3	African American/Black	4.3
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Other 3.5	Other	3.5

Tripadvisor Customer Service Score by Age

Tripadvisor's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 41-45.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
26-30 4	26-30	4
31-35 4	31-35	4
36-40 3.8	36-40	3.8
41-45 2	41-45	2
56-60 4.2	56-60	4.2
66+ 3	66+	3

Tripadvisor Customer Service Score by Usage

Tripadvisor's Customer Service score was rated the highest by customers who have used Tripadvisor's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.7
1 to 2 Years	4.1
2 to 5 Years	3.9
5 to 10 Years	4
Over 10 Years	3.2

Tripadvisor Customer Service Score by Industry

Tripadvisor's Customer Service score was rated the highest by Education industry customers, and the lowest by Hospitality industry customers.

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Tech	3.4
Accounting	4.1
Business and Consumer Services	4.1
Education	4.3
Healthcare, Hospitals and Medicine	4.1
Hospitality	3.2
Marketing, Advertising and Research	4.1

Tripadvisor Customer Service vs. Competitors

Compared to its competitors, Tripadvisor's Customer Service score is rated right above Trivago, and is preceded by Google.

COMPANY		Customer Service Score
	Utrip	4.5/5
	Google	4/5
	Tripadvisor	3.7/5
	Trivago	3.7/5
	Airbnb	3.5/5
	KAYAK	3.4/5
	Expedia Group	3.1/5
	Yelp	3.1/5
	Booking.com	2.9/5
	HotelTonight	2.8/5
	Priceline.com	1.5/5
	Hotels.com	1.5/5

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Customer Service for Other Tech Brands

In the Tech industry, Tripadvisor's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.

COMPANY		Customer Service Score
	Apple	4.2/5
	Google	4/5
	Zoom Video Communications	4/5
	Nintendo	4/5
	Peloton	4/5
	Netflix	4/5
	Spotify	4/5
	Tripadvisor	3.7/5
	ROBLOX	3.6/5

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Tripadvisor as an Employer

4.1/5

Tripadvisor has a 4.1/5 stars for its overall company culture rated by their employees

top

35%

CEO of Tripadvisor

Stephen Kaufer

In the Top 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Tripadvisor scored a 21 for Net Promoter Score and a 6 for Employee Net Promoter Score. NPS gauges how likely a customer of Tripadvisor would recommend the brand to a friend. ENPS measures how likely Tripadvisor employees would recommend working at Tripadvisor to a friend.

Net Promoter Score

NPS Score

43%	Promoters
35%	Passive
22%	Detractors

Employee Net Promoter Score

eNPS Score

38%	Promoters
30%	Passive
32%	Detractors

Global Ranking Snapshot

Tripadvisor is ranked #369 in the Global Top 100 Brands. It ranks just behind Xero Inc and just ahead of reddit.

RANK			INDUSTRY
367	Unity Technologies	John Riccitiello	Tech
368	Xero Inc	Sukhinder Singh Cassidy	Tech
369	Tripadvisor	Stephen Kaufer	Tech
370	reddit	Steve Huffman	Tech
371	BBVA	Javier Rodríguez Soler	Banking and Financial Services
372	Marc Jacobs	Marc Jacobs	Fashion and Beauty
373	Tory Burch	Tory Burch	Fashion and Beauty

Tech Ranking Snapshot

Tripadvisor is ranked #108 in the Tech Industry. It ranks just behind Xero Inc and just ahead of reddit.

RANK		Location
106	Unity Technologies	San Francisco, CA
107	Xero Inc	Denver, CO
108	Tripadvisor	Needham, MA
109	reddit	San Francisco, CA
110	Fitbit	San Francisco, CA
111	NerdWallet	San Francisco, CA
112	Eastman Kodak