Trivago NPS & Customer Reviews

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Trivago

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Trivago

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About Trivago's Brand

trivago is a leading global accommodation search website. We are focused on reshaping the way millions of travelers search for and compare hotels and other accommodations. Among its major competitors, Trivago is ranked in 2nd place for NPS while Tripadvisor is 1st, and KAYAK is 3rd.Their current market cap is $251.86M

Brand at a Glance

74%

Customer Loyalty

3.7/5

Product Quality

3.6/5

Pricing

3.7/5

Customer Service

Trivago Ranking

^#2 / 4 of its competitors

Trivago NPS

Trivago's Net Promoter Score (NPS) is a 19 with 52% Promoters, 15% Passives, and 33% Detractors. Net Promoter Score tracks whether Trivago's customers would recommend using the product based on a scale of -100 to 100.

Trivago Overall NPS

NPS

52%	Promoters
15%	Passives
33%	Detractors

Trivago NPS Trend

-100

-50

100

Summary	Date	Score
Jan 2024 17	Jan 2024	17
Feb 2024 15	Feb 2024	15
Mar 2024 17	Mar 2024	17
Apr 2024 17	Apr 2024	17
May 2024 17	May 2024	17
Sep 2024 19	Sep 2024	19
Nov 2024 21	Nov 2024	21
Jan 2025 21	Jan 2025	21
Apr 2025 22	Apr 2025	22
May 2025 19	May 2025	19
Sep 2025 18	Sep 2025	18
Jan 2026 20	Jan 2026	20

How Other Brands Compare

Trivago is ranked second for NPS among its competitors. Tripadvisor and KAYAK come in first and third, with Booking.com coming in at #4. Among those competitors, it is the second most valued company behind Booking.com.

	Trivago	Tripadvisor	KAYAK	Booking.com
Global Ranking	#-	#369	#422	#588
NPS	19	21	9	-1
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	$251.86M	$4.86B	-	$97.57B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Trivago NPS by Gender

Female customers rated Trivago's NPS 28 points higher than Male customers.

Male

-1

Trivago's NPS was rated -1 by Male customers on Comparably.

37%

Promoters

25%

Passives

38%

Detractors

Female

Trivago's NPS was rated 27 by Female customers on Comparably.

60%

Promoters

Passives

33%

Detractors

Trivago NPS by Ethnicity

Trivago's NPS was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -26	Caucasian	-26
Hispanic or Latino -50	Hispanic or Latino	-50
African American/Black 40	African American/Black	40
Asian or Pacific Islander 20	Asian or Pacific Islander	20

Trivago NPS by Age

Trivago's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

18-25

44%

23%

33%

26-30

64%

27%

31-35

37%

13%

50%

66+

33%

67%

Trivago NPS by Usage

Trivago's NPS was rated the highest by customers who have used Trivago's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -43	Less than 1 Year	-43
1 to 2 Years 0	1 to 2 Years	0
2 to 5 Years 49	2 to 5 Years	49
5 to 10 Years 86	5 to 10 Years	86

Trivago NPS vs. Competitors

Compared to its competitors, Trivago's NPS is rated right above KAYAK, and is preceded by Tripadvisor.

COMPANY		NPS Score
	Tripadvisor	21
	Trivago	19
	KAYAK	9
	Expedia Group	5
	Hotelscan	N/A
	Booking.com	-1
	Vrbo	-88

Trivago Customer Reviews

Out of the 4 Trivago customer reviews 3 were positive and 1 was constructive. Trivago customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Trivago Customer Loyalty

74%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

74% of Trivago users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

74%

26%

Trivago Customer Loyalty Score by Gender

Trivago's Customer Loyalty score was rated 76 by both Female and Male customers on Comparably.

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Male

76%

Yes

Female

76%

Yes

Trivago Customer Loyalty Score by Ethnicity

Trivago's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

100

out of 100

African American/Black

out of 100

Asian or Pacific Islander

Trivago Customer Loyalty Score by Age

Trivago's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 78%	18-25	78%
26-30 92%	26-30	92%
31-35 66%	31-35	66%
66+ 40%	66+	40%

Trivago Customer Loyalty Score by Usage

Trivago's Customer Loyalty score was rated the highest by customers who have used Trivago's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	65%
1 to 2 Years	74%
2 to 5 Years	70%
5 to 10 Years	100%

Trivago Customer Loyalty Score by Industry

Trivago's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	74%
Accounting	85%
Arts and Entertainment	70%

Trivago Customer Loyalty vs. Competitors

Compared to its competitors, Trivago's Customer Loyalty score is rated right above Expedia Group.

COMPANY		Customer Loyalty Score
	Trivago	74%
	Expedia Group	71%
	Tripadvisor	69%
	KAYAK	69%
	Booking.com	68%
	Vrbo	63%
	Hotelscan	N/A

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Trivago Product Quality

3.7/5

Trivago has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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Trivago Product Information

Trivago’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Trivago's product the highest. Reviewers from the Arts and Entertainment industry rated Trivago the lowest at 2.8.

Website: https://company.trivago.com/

Company Size: 501-1,000 Employees

Industry

Tech

AI, Big Data and Analytics

Analytics

Big Data

Quick Insights into Trivago Product Quality

Trivago's Product Quality score was rated highest by customers who have used Trivago's products/services for 5 to 10 Years, and rated lowest by customers ages 66+.

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Ranked Trivago Product Quality the Highest

5 to 10 Years	5
African American/Black	4.8
26-30	4.6

Ranked Trivago Product Quality the Lowest

Caucasian	3.3
Arts and Entertainment	2.8
66+	2

Trivago Product Quality Score by Gender

Female customers rated Trivago's Product Quality score 0.5 stars higher than Male customers.

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Male

3.9/5

Female

4.4/5

Trivago Product Quality Score by Ethnicity

Trivago's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.3	Caucasian	3.3
Hispanic or Latino 3.9	Hispanic or Latino	3.9
African American/Black 4.8	African American/Black	4.8
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7

Trivago Product Quality Score by Age

Trivago's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 4.6	26-30	4.6
31-35 3.9	31-35	3.9
66+ 2	66+	2

Trivago Product Quality Score by Usage

Trivago's Product Quality score was rated the highest by customers who have used Trivago's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.7
1 to 2 Years	4
2 to 5 Years	4.2
5 to 10 Years	5

Trivago Product Quality Score by Industry

Trivago's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	4.2
Accounting	4.2
Arts and Entertainment	2.8

Trivago Product Quality vs. Competitors

Compared to its competitors, Trivago's Product Quality score is rated right above KAYAK, and is preceded by Tripadvisor.

COMPANY		Product Quality Score
	Tripadvisor	4/5
	Trivago	3.7/5
	KAYAK	3.5/5
	Expedia Group	3.2/5
	Booking.com	3.1/5
	Vrbo	1.5/5
	Hotelscan	N/A

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Trivago Pricing

Trivago ROI & Value For Money

3.6/5

Trivago has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Trivago Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Trivago.

Quick Insights into Trivago ROI

Trivago's ROI score was rated highest by customers who have used Trivago's products/services for 5 to 10 Years, and rated lowest by customers from the Arts and Entertainment industry.

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Ranked Trivago ROI the Highest

5 to 10 Years	4.8
26-30	4.4
African American/Black	3.9

Ranked Trivago ROI the Lowest

Caucasian	2.5
66+	2
Arts and Entertainment	1.8

Trivago ROI Score by Gender

Female customers rated Trivago's ROI score 0.5 stars higher than Male customers.

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Male

3.4/5

Female

3.9/5

Trivago ROI Score by Ethnicity

Trivago's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 2.5	Caucasian	2.5
Hispanic or Latino 3.2	Hispanic or Latino	3.2
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 3.4	Asian or Pacific Islander	3.4

Trivago ROI Score by Age

Trivago's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 3.4	18-25	3.4
26-30 4.4	26-30	4.4
31-35 3.3	31-35	3.3
66+ 2	66+	2

Trivago ROI Score by Usage

Trivago's ROI score was rated the highest by customers who have used Trivago's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.6
1 to 2 Years	3.5
2 to 5 Years	4.3
5 to 10 Years	4.8

Trivago ROI Score by Industry

Trivago's ROI score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	3.6
Accounting	3.4
Arts and Entertainment	1.8

Trivago Pricing vs. Competitors

Compared to its competitors, Trivago's ROI score is rated right above KAYAK, and is preceded by Tripadvisor.

COMPANY		Pricing Score
	Tripadvisor	3.8/5
	Trivago	3.6/5
	KAYAK	3.5/5
	Expedia Group	3.1/5
	Booking.com	3/5
	Vrbo	1.5/5
	Hotelscan	N/A

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Trivago Customer Satisfaction (CSAT)

Trivago Customer Satisfaction (CSAT) Score

73 / 100

Trivago has an overall Customer Satisfaction score of 73 rated by its users and customers.

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Very Satisfied	37%
Satisfied	36%
Neither Satisfied nor Dissatisfied	15%
Dissatisfied	2%
Very Dissatisfied	10%

Very Satisfied

37%

Satisfied

36%

Neither Satisfied nor Dissatisfied

15%

Dissatisfied

Very Dissatisfied

10%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Trivago Customer Satisfaction

Trivago's Customer Satisfaction score was rated highest by customers who have used Trivago's products/services for 1 to 2 Years, and rated lowest by customers ages 66+.

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Ranked Trivago Customer Satisfaction the Highest

1 to 2 Years	100%
18-25	100%
African American/Black	100%

Ranked Trivago Customer Satisfaction the Lowest

Less than 1 Year	64%
Caucasian	58%
66+	33%

Trivago Customer Satisfaction Score by Gender

Trivago's Customer Satisfaction score was rated 80 by both Female and Male customers on Comparably.

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80 / 100

Male

	Very Satisfied	40%
	Satisfied	40%
	Neither Satisfied nor Dissatisfied	10%
	Dissatisfied	0%
	Very Dissatisfied	10%

80 / 100

Female

	Very Satisfied	70%
	Satisfied	10%
	Neither Satisfied nor Dissatisfied	10%
	Dissatisfied	0%
	Very Dissatisfied	10%

Trivago Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Trivago's Customer Satisfaction (CSAT) score was rated 58% according to Caucasian users and customers.

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58 / 100

Very Satisfied	29%
Satisfied	29%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	0%
Very Dissatisfied	28%

Very Satisfied

29%

Satisfied

29%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

Very Dissatisfied

28%

CSAT according to Hispanic or Latino

Trivago's Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.

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75 / 100

Very Satisfied	50%
Satisfied	25%
Neither Satisfied nor Dissatisfied	25%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

25%

Neither Satisfied nor Dissatisfied

25%

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Trivago's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.

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100 / 100

Very Satisfied	80%
Satisfied	20%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

80%

Satisfied

20%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Trivago's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.

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80 / 100

Very Satisfied	40%
Satisfied	40%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	20%

Very Satisfied

40%

Satisfied

40%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

20%

Trivago Customer Satisfaction Score by Age

Trivago's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

100%

26-30

100%

31-35

60%

66+

33%

Trivago Customer Satisfaction Score by Usage

Trivago's Customer Satisfaction score was rated the highest by customers who have used Trivago's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	64
1 to 2 Years	100
5 to 10 Years	100

Trivago Customer Satisfaction Score by Industry

Trivago's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

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	"title": "Trivago Customer Satisfaction Score by Industry",
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			"label": "Tech",
			"groupId": 104,
			"score": 76,
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			"scoreClassName": "max",
			"scoreLabel": 76
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			"label": "Arts and Entertainment",
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			"score": 67,
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Tech	76
Arts and Entertainment	67

Trivago Customer Satisfaction vs. Competitors

Compared to its competitors, Trivago's Customer Satisfaction score is rated right above KAYAK, and is preceded by Tripadvisor.

COMPANY		Customer Satisfaction (CSAT) Score
	Tripadvisor	78%
	Trivago	73%
	KAYAK	63%
	Expedia Group	55%
	Booking.com	54%
	Vrbo	9%
	Hotelscan	0%

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Trivago Customer Service

3.7/5

Trivago has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About Trivago's Customer Service

Address

Kesselstrasse 5-7, 40221 Germany

Website

https://company.trivago.com/

Phone Number

00000000x00

Quick Insights into Trivago Customer Service

Trivago's Customer Service score was rated highest by customers who have used Trivago's products/services for 5 to 10 Years, and rated lowest by customers ages 66+.

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Ranked Trivago Customer Service the Highest

5 to 10 Years	4.7
African American/Black	4.4
26-30	4.2

Ranked Trivago Customer Service the Lowest

Arts and Entertainment	2.5
Caucasian	2.4
66+	2

Trivago Customer Service Score by Gender

Female customers rated Trivago's Customer Service score 0.8 stars higher than Male customers.

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Male

3.4/5

Female

4.2/5

Trivago Customer Service Score by Ethnicity

Trivago's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Trivago.

100

Summary	Ethnicity	Customer Service Score
Caucasian 2.4	Caucasian	2.4
Hispanic or Latino 3.9	Hispanic or Latino	3.9
African American/Black 4.4	African American/Black	4.4
Asian or Pacific Islander 3.3	Asian or Pacific Islander	3.3

Trivago Customer Service Score by Age

Trivago's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 3.8	18-25	3.8
26-30 4.2	26-30	4.2
31-35 3.8	31-35	3.8
66+ 2	66+	2

Trivago Customer Service Score by Usage

Trivago's Customer Service score was rated the highest by customers who have used Trivago's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3
1 to 2 Years	3.9
2 to 5 Years	4.4
5 to 10 Years	4.7

Trivago Customer Service Score by Industry

Trivago's Customer Service score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	4.2
Accounting	3.3
Arts and Entertainment	2.5

Trivago Customer Service vs. Competitors

Compared to its competitors, Trivago's Customer Service score is rated right above KAYAK, and is preceded by Tripadvisor.

COMPANY		Customer Service Score
	Tripadvisor	3.7/5
	Trivago	3.7/5
	KAYAK	3.4/5
	Expedia Group	3.1/5
	Booking.com	2.9/5
	Vrbo	1.5/5
	Hotelscan	N/A

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Trivago as an Employer

3.3/5

Trivago has a 3.3/5 stars for its overall company culture rated by their employees

top

25%

CEO of Trivago

Axel Hefer

In the Top 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Trivago scored a 19 for Net Promoter Score and a 6 for Employee Net Promoter Score. NPS gauges how likely a customer of Trivago would recommend the brand to a friend. ENPS measures how likely Trivago employees would recommend working at Trivago to a friend.

Net Promoter Score

NPS Score

52%	Promoters
15%	Passive
33%	Detractors

Employee Net Promoter Score

eNPS Score

44%	Promoters
18%	Passive
38%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail