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KAYAK is

Ranked

#29

Travel and Hospitality Brands

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KAYAK

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KAYAK

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KAYAK is ranked #29 in Travel and Hospitality Brands

About KAYAK's Brand

KAYAK is a travel search engine, indexing hundreds of global travel sites to help users find the right flight, hotel, rental car, or more. KAYAK’s brand is ranked #422 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of KAYAK. When compared to other organizations within the Travel and Hospitality industry, KAYAK is ranked #29. Among its major competitors, KAYAK is ranked in 6th place for NPS while Utrip is 1st, and Aman Resorts is 2nd.

Brand at a Glance

69%

Customer Loyalty

3.5/5

Product Quality

3.5/5

Pricing

3.4/5

Customer Service

KAYAK Ranking

^#29 in Travel and Hospitality
^#4 / 4 of its competitors

KAYAK NPS

KAYAK's Net Promoter Score (NPS) is a 9 with 43% Promoters, 23% Passives, and 34% Detractors. Net Promoter Score tracks whether KAYAK's customers would recommend using the product based on a scale of -100 to 100.

KAYAK Overall NPS

NPS

43%	Promoters
23%	Passives
34%	Detractors

KAYAK NPS Trend

-100

-50

100

Summary	Date	Score
May 2024 14	May 2024	14
Jun 2024 11	Jun 2024	11
Jul 2024 11	Jul 2024	11
Sep 2024 12	Sep 2024	12
Dec 2024 10	Dec 2024	10
Jan 2025 10	Jan 2025	10
Feb 2025 11	Feb 2025	11
Apr 2025 10	Apr 2025	10
May 2025 11	May 2025	11
Jul 2025 9	Jul 2025	9
Sep 2025 11	Sep 2025	11
Nov 2025 9	Nov 2025	9

How Other Brands Compare

KAYAK is ranked #4 for NPS among its competitors. Airbnb and Tripadvisor come in first and second, with Meta coming in at third.

	KAYAK	Airbnb	Meta	Tripadvisor
Global Ranking	#422	#78	#102	#369
NPS	9	24	9	21
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	-	$18.00B	$746.49B	$4.86B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

KAYAK NPS by Gender

Female customers rated KAYAK's NPS 13 points higher than Male customers.

Male

KAYAK's NPS was rated by Male customers on Comparably.

40%

Promoters

20%

Passives

40%

Detractors

Female

KAYAK's NPS was rated 13 by Female customers on Comparably.

42%

Promoters

29%

Passives

29%

Detractors

KAYAK NPS by Ethnicity

KAYAK's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -1	Caucasian	-1
African American/Black -25	African American/Black	-25
Asian or Pacific Islander 80	Asian or Pacific Islander	80
Other -75	Other	-75

KAYAK NPS by Age

KAYAK's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

100

Summary

Age

Promoters

Passives

Detractors

18-25

67%

33%

26-30

50%

25%

31-35

25%

50%

51-55

33%

67%

66+

33%

34%

33%

KAYAK NPS by Usage

KAYAK's NPS was rated the highest by customers who have used KAYAK's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 0	Less than 1 Year	0
1 to 2 Years 25	1 to 2 Years	25
2 to 5 Years 16	2 to 5 Years	16
5 to 10 Years 37	5 to 10 Years	37
Over 10 Years -50	Over 10 Years	-50

KAYAK NPS vs. Competitors

Compared to its competitors, KAYAK's NPS is rated right above Booking.com, and is preceded by Meta.

COMPANY		NPS Score
	Utrip	100
	Aman Resorts	58
	Airbnb	24
	Tripadvisor	21
	Meta	9
	KAYAK	9
	Booking.com	-1
	Travelocity	-54
	Priceline.com	-69

KAYAK NPS vs Companies in Travel and Hospitality

In the Travel and Hospitality industry, KAYAK's NPS is rated right below Dunkin'.

COMPANY		NPS Score
	In-N-Out Burger	63
	Southwest Airlines	47
	Delta Air Lines	43
	Ritz-Carlton	38
	Starbucks	30
	Airbnb	24
	Chipotle	16
	Dunkin'	12
	KAYAK	9

KAYAK Customer Reviews

Out of the 2 KAYAK customer reviews 1 was positive and 1 was constructive. KAYAK customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

KAYAK Customer Loyalty

69%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

69% of KAYAK users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

69%

31%

KAYAK Customer Loyalty Score by Gender

Female customers rated KAYAK's Customer Loyalty score 3% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of KAYAK.

Male

58%

Yes

Female

61%

Yes

KAYAK Customer Loyalty Score by Ethnicity

KAYAK's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of KAYAK.

out of 100

Caucasian

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

KAYAK Customer Loyalty Score by Age

KAYAK's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of KAYAK.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 40%	18-25	40%
26-30 78%	26-30	78%
31-35 78%	31-35	78%
51-55 40%	51-55	40%
66+ 70%	66+	70%

KAYAK Customer Loyalty Score by Usage

KAYAK's Customer Loyalty score was rated the highest by customers who have used KAYAK's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	55%
1 to 2 Years	55%
2 to 5 Years	55%
5 to 10 Years	78%
Over 10 Years	55%

KAYAK Customer Loyalty Score by Industry

KAYAK's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	67%
Arts and Entertainment	40%

KAYAK Customer Loyalty vs. Competitors

Compared to its competitors, KAYAK's Customer Loyalty score is rated right above Booking.com, and is preceded by Tripadvisor.

COMPANY		Customer Loyalty Score
	Travelocity	83%
	Airbnb	76%
	Meta	75%
	Aman Resorts	73%
	Tripadvisor	69%
	KAYAK	69%
	Booking.com	68%
	Priceline.com	59%
	Utrip	10%

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Customer Loyalty for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, KAYAK's Customer Loyalty score is rated right below Airbnb.

COMPANY		Customer Loyalty Score
	In-N-Out Burger	88%
	Southwest Airlines	85%
	Delta Air Lines	83%
	Dunkin'	80%
	Ritz-Carlton	79%
	Starbucks	78%
	Chipotle	76%
	Airbnb	76%
	KAYAK	69%

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KAYAK Product Quality

3.5/5

KAYAK has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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KAYAK Product Information

KAYAK’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated KAYAK's product the highest. Reviewers from the Arts and Entertainment industry rated KAYAK the lowest at 3.1.

Website: http://www.kayak.com

Company Size: 501-1,000 Employees

Industry

Tech

Ecommerce and Marketplaces

Marketplaces

SaaS

Social

Travel

Quick Insights into KAYAK Product Quality

KAYAK's Product Quality score was rated highest by customers who have used KAYAK's products/services for 1 to 2 Years, and rated lowest by customers ages 51-55.

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Ranked KAYAK Product Quality the Highest

1 to 2 Years	4.1
26-30	4.1
African American/Black	3.5

Ranked KAYAK Product Quality the Lowest

Other	2.4
Over 10 Years	2.1
51-55	2

KAYAK Product Quality Score by Gender

Female customers rated KAYAK's Product Quality score 0.2 stars higher than Male customers.

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Male

3.1/5

Female

3.3/5

KAYAK Product Quality Score by Ethnicity

KAYAK's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3	Caucasian	3
African American/Black 3.5	African American/Black	3.5
Asian or Pacific Islander 3.5	Asian or Pacific Islander	3.5
Other 2.4	Other	2.4

KAYAK Product Quality Score by Age

KAYAK's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.

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Summary	Age	Score
18-25 2.6	18-25	2.6
26-30 4.1	26-30	4.1
31-35 3.5	31-35	3.5
51-55 2	51-55	2
66+ 3	66+	3

KAYAK Product Quality Score by Usage

KAYAK's Product Quality score was rated the highest by customers who have used KAYAK's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.7
1 to 2 Years	4.1
2 to 5 Years	3.1
5 to 10 Years	3.6
Over 10 Years	2.1

KAYAK Product Quality Score by Industry

KAYAK's Product Quality score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	3.5
Arts and Entertainment	3.1

KAYAK Product Quality vs. Competitors

Compared to its competitors, KAYAK's Product Quality score is rated right above Booking.com, and is preceded by Meta.

COMPANY		Product Quality Score
	Aman Resorts	4.5/5
	Tripadvisor	4/5
	Airbnb	3.7/5
	Meta	3.6/5
	KAYAK	3.5/5
	Booking.com	3.1/5
	Utrip	2.5/5
	Travelocity	2/5
	Priceline.com	1.5/5

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Product Quality for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, KAYAK's Product Quality score is rated right below Dunkin'.

COMPANY		Product Quality Score
	In-N-Out Burger	4.5/5
	Southwest Airlines	4.1/5
	Starbucks	4.1/5
	Delta Air Lines	4.1/5
	Ritz-Carlton	4/5
	Chipotle	3.8/5
	Airbnb	3.7/5
	Dunkin'	3.6/5
	KAYAK	3.5/5

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KAYAK Pricing

KAYAK ROI & Value For Money

3.5/5

KAYAK has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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KAYAK Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from KAYAK.

Quick Insights into KAYAK ROI

KAYAK's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used KAYAK's products/services for Over 10 Years.

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Ranked KAYAK ROI the Highest

Asian or Pacific Islander	4.6
18-25	4.3
1 to 2 Years	4.2

Ranked KAYAK ROI the Lowest

Other	2.6
51-55	2
Over 10 Years	2

KAYAK ROI Score by Gender

Female customers rated KAYAK's ROI score 1 stars higher than Male customers.

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Male

3.1/5

Female

4.1/5

KAYAK ROI Score by Ethnicity

KAYAK's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3	Caucasian	3
African American/Black 3.4	African American/Black	3.4
Asian or Pacific Islander 4.6	Asian or Pacific Islander	4.6
Other 2.6	Other	2.6

KAYAK ROI Score by Age

KAYAK's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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Summary	Age	Score
18-25 4.3	18-25	4.3
26-30 4.1	26-30	4.1
31-35 3.6	31-35	3.6
51-55 2	51-55	2
66+ 3.1	66+	3.1

KAYAK ROI Score by Usage

KAYAK's ROI score was rated the highest by customers who have used KAYAK's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.9
1 to 2 Years	4.2
2 to 5 Years	4
5 to 10 Years	3.7
Over 10 Years	2

KAYAK ROI Score by Industry

KAYAK's ROI score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	3.9
Arts and Entertainment	3.1

KAYAK Pricing vs. Competitors

Compared to its competitors, KAYAK's ROI score is rated right above Booking.com, and is preceded by Airbnb.

COMPANY		Pricing Score
	Utrip	5/5
	Aman Resorts	4.3/5
	Tripadvisor	3.8/5
	Meta	3.6/5
	Airbnb	3.5/5
	KAYAK	3.5/5
	Booking.com	3/5
	Travelocity	2/5
	Priceline.com	1.5/5

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ROI for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, KAYAK's ROI score is rated right above Airbnb, and is preceded by Starbucks.

COMPANY		Pricing Score
	In-N-Out Burger	4.4/5
	Southwest Airlines	4/5
	Delta Air Lines	3.9/5
	Ritz-Carlton	3.8/5
	Starbucks	3.6/5
	KAYAK	3.5/5
	Airbnb	3.5/5
	Chipotle	3.5/5
	Dunkin'	3.4/5

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KAYAK Customer Satisfaction (CSAT)

KAYAK Customer Satisfaction (CSAT) Score

63 / 100

KAYAK has an overall Customer Satisfaction score of 63 rated by its users and customers.

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Very Satisfied	33%
Satisfied	30%
Neither Satisfied nor Dissatisfied	18%
Dissatisfied	7%
Very Dissatisfied	12%

Very Satisfied

33%

Satisfied

30%

Neither Satisfied nor Dissatisfied

18%

Dissatisfied

Very Dissatisfied

12%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into KAYAK Customer Satisfaction

KAYAK's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by Other customers.

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Ranked KAYAK Customer Satisfaction the Highest

26-30	100%
Female	80%
Asian or Pacific Islander	75%

Ranked KAYAK Customer Satisfaction the Lowest

51-55	33%
Less than 1 Year	33%
Other	33%

KAYAK Customer Satisfaction Score by Gender

Female customers rated KAYAK's Customer Satisfaction score 33 points higher than Male customers.

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47 / 100

Male

	Very Satisfied	24%
	Satisfied	23%
	Neither Satisfied nor Dissatisfied	15%
	Dissatisfied	15%
	Very Dissatisfied	23%

80 / 100

Female

	Very Satisfied	40%
	Satisfied	40%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	20%

KAYAK Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

KAYAK's Customer Satisfaction (CSAT) score was rated 51% according to Caucasian users and customers.

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51 / 100

Very Satisfied	38%
Satisfied	13%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	11%
Very Dissatisfied	25%

Very Satisfied

38%

Satisfied

13%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

11%

Very Dissatisfied

25%

CSAT according to African American/Black

KAYAK's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.

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50 / 100

Very Satisfied	25%
Satisfied	25%
Neither Satisfied nor Dissatisfied	25%
Dissatisfied	25%
Very Dissatisfied	0%

Very Satisfied

25%

Satisfied

25%

Neither Satisfied nor Dissatisfied

25%

Dissatisfied

25%

Very Dissatisfied

CSAT according to Asian or Pacific Islander

KAYAK's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.

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75 / 100

Very Satisfied	25%
Satisfied	50%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	25%

Very Satisfied

25%

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

25%

CSAT according to Other

KAYAK's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.

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33 / 100

Very Satisfied	0%
Satisfied	33%
Neither Satisfied nor Dissatisfied	33%
Dissatisfied	0%
Very Dissatisfied	34%

Very Satisfied

Satisfied

33%

Neither Satisfied nor Dissatisfied

33%

Dissatisfied

Very Dissatisfied

34%

KAYAK Customer Satisfaction Score by Age

KAYAK's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.

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100

Breakdown

Age

Score

26-30

100%

31-35

75%

51-55

33%

66+

34%

KAYAK Customer Satisfaction Score by Usage

KAYAK's Customer Satisfaction score was rated the highest by customers who have used KAYAK's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	33
1 to 2 Years	67
2 to 5 Years	60
5 to 10 Years	60
Over 10 Years	50

KAYAK Customer Satisfaction Score by Industry

KAYAK's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

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	"title": "KAYAK Customer Satisfaction Score by Industry",
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			"label": "Arts and Entertainment",
			"groupId": 499,
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Tech	62
Arts and Entertainment	34

KAYAK Customer Satisfaction vs. Competitors

Compared to its competitors, KAYAK's Customer Satisfaction score is rated right above Booking.com, and is preceded by Meta.

COMPANY		Customer Satisfaction (CSAT) Score
	Aman Resorts	92%
	Tripadvisor	78%
	Airbnb	72%
	Meta	65%
	KAYAK	63%
	Booking.com	54%
	Travelocity	23%
	Priceline.com	16%
	Utrip	0%

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Customer Satisfaction for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, KAYAK's Customer Satisfaction score is rated right above Chipotle, and is preceded by Dunkin'.

COMPANY		Customer Satisfaction (CSAT) Score
	In-N-Out Burger	87%
	Starbucks	84%
	Southwest Airlines	81%
	Delta Air Lines	79%
	Ritz-Carlton	79%
	Airbnb	72%
	Dunkin'	65%
	KAYAK	63%
	Chipotle	62%

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KAYAK Customer Service

3.4/5

KAYAK has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About KAYAK's Customer Service

Address

7 Market St, Stamford, CT

Website

http://www.kayak.com

Quick Insights into KAYAK Customer Service

KAYAK's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used KAYAK's products/services for Over 10 Years.

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Ranked KAYAK Customer Service the Highest

Asian or Pacific Islander	4.4
1 to 2 Years	4.1
18-25	4.1

Ranked KAYAK Customer Service the Lowest

Other	2.1
51-55	2
Over 10 Years	2

KAYAK Customer Service Score by Gender

Female customers rated KAYAK's Customer Service score 0.8 stars higher than Male customers.

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Male

3/5

Female

3.8/5

KAYAK Customer Service Score by Ethnicity

KAYAK's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of KAYAK.

100

Summary	Ethnicity	Customer Service Score
Caucasian 3	Caucasian	3
African American/Black 3.4	African American/Black	3.4
Asian or Pacific Islander 4.4	Asian or Pacific Islander	4.4
Other 2.1	Other	2.1

KAYAK Customer Service Score by Age

KAYAK's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
26-30 3.9	26-30	3.9
31-35 3.2	31-35	3.2
51-55 2	51-55	2
66+ 3.1	66+	3.1

KAYAK Customer Service Score by Usage

KAYAK's Customer Service score was rated the highest by customers who have used KAYAK's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.7
1 to 2 Years	4.1
2 to 5 Years	3.6
5 to 10 Years	3.3
Over 10 Years	2

KAYAK Customer Service Score by Industry

KAYAK's Customer Service score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	3.6
Arts and Entertainment	3.1

KAYAK Customer Service vs. Competitors

Compared to its competitors, KAYAK's Customer Service score is rated right above Booking.com, and is preceded by Airbnb.

COMPANY		Customer Service Score
	Aman Resorts	4.5/5
	Utrip	4.5/5
	Tripadvisor	3.7/5
	Meta	3.5/5
	Airbnb	3.5/5
	KAYAK	3.4/5
	Booking.com	2.9/5
	Travelocity	2/5
	Priceline.com	1.5/5

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Customer Service for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, KAYAK's Customer Service score is rated right above Dunkin', and is preceded by Airbnb.

COMPANY		Customer Service Score
	In-N-Out Burger	4.5/5
	Southwest Airlines	4.1/5
	Starbucks	4.1/5
	Delta Air Lines	4/5
	Ritz-Carlton	4/5
	Chipotle	3.6/5
	Airbnb	3.5/5
	KAYAK	3.4/5
	Dunkin'	3.4/5

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KAYAK as an Employer

4.1/5

KAYAK has a 4.1/5 stars for its overall company culture rated by their employees

top

25%

CEO of KAYAK

Steve Hafner

In the Top 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

KAYAK scored a 9 for Net Promoter Score and a 24 for Employee Net Promoter Score. NPS gauges how likely a customer of KAYAK would recommend the brand to a friend. ENPS measures how likely KAYAK employees would recommend working at KAYAK to a friend.

Net Promoter Score

NPS Score

43%	Promoters
23%	Passive
34%	Detractors

Employee Net Promoter Score

eNPS Score

50%	Promoters
24%	Passive
26%	Detractors

Global Ranking Snapshot

KAYAK is ranked #422 in the Global Top 100 Brands. It ranks just behind Kohl's and just ahead of Cognizant Technology Solutions.

RANK			INDUSTRY
420	Cadillac	Johan de Nysschen	Automotive and Transportation
421	Kohl's	Michelle Gass	Retail
422	KAYAK	Steve Hafner	Travel and Hospitality
423	Cognizant Technology Solutions	Brian Humphries	Tech
424	Warner Music Group	Stephen Cooper	Media and Entertainment
425	Toast	Aman Narang	Tech
426	Dairy Queen	Troy Bader	Food and Beverages

Travel and Hospitality Ranking Snapshot

KAYAK is ranked #29 in the Travel and Hospitality Industry. It ranks just behind Tripadvisor and just ahead of Princess Cruises.

RANK		Location
27	Shake Shack	New York City, NY
28	Tripadvisor	Needham, MA
29	KAYAK	Stamford, CT
30	Princess Cruises	Santa Clarita, CA
31	Choice Hotels	Bethesda, MD
32	West Marine	Watsonville, CA
33	Holiday Inn