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Cadillac is

Ranked

#26

Automotive and Transportation Brands

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Cadillac

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Cadillac

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Cadillac is ranked #26 in Automotive and Transportation Brands

About Cadillac's Brand

Cadillac is an automobile brand that produces and markets luxury vehicles worldwide. Cadillac’s brand is ranked #420 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Cadillac. When compared to other organizations within the Automotive and Transportation industry, Cadillac is ranked #26. Among its major competitors, Cadillac is ranked in 3rd place for NPS while Lincoln International is 1st, and BMW Group is 2nd.Their current valuation is $75.75B

Brand at a Glance

78%

Customer Loyalty

2.5/5

Product Quality

2.5/5

Pricing

2.4/5

Customer Service

Cadillac CMO

Deborah Wahl

Deborah Wahl serves as the Global Chief Marketing Officer of Cadillac. Deborah started at Cadillac in March of 2018. Deborah currently resides in the Greater Chicago Area.

Cadillac Ranking

^#26 in Automotive and Transportation
^#3 / 4 of its competitors

Cadillac NPS

Cadillac's Net Promoter Score (NPS) is a -21 with 34% Promoters, 11% Passives, and 55% Detractors. Net Promoter Score tracks whether Cadillac's customers would recommend using the product based on a scale of -100 to 100.

Cadillac Overall NPS

-21

NPS

34%	Promoters
11%	Passives
55%	Detractors

Cadillac NPS Trend

-100

-50

100

Summary	Date	Score
Jan 2025 -16	Jan 2025	-16
Feb 2025 -18	Feb 2025	-18
Mar 2025 -16	Mar 2025	-16
Apr 2025 -18	Apr 2025	-18
May 2025 -18	May 2025	-18
Jun 2025 -18	Jun 2025	-18
Jul 2025 -20	Jul 2025	-20
Aug 2025 -20	Aug 2025	-20
Sep 2025 -20	Sep 2025	-20
Oct 2025 -20	Oct 2025	-20
Nov 2025 -21	Nov 2025	-21
Dec 2025 -21	Dec 2025	-21

How Other Brands Compare

Cadillac is ranked third for NPS among its competitors. Lincoln International and BMW Group come in first and second, with Lexus coming in at #4. Among those competitors, it is the lowest valued company behind Lexus.

	Cadillac	BMW Group	Lexus	Lincoln International
Global Ranking	#420	#46	#212	#-
NPS	-21	34	-33	50
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	$75.75B	-	$250.52B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Cadillac NPS by Gender

Male customers rated Cadillac's NPS 28 points higher than Female customers.

Male

-27

Cadillac's NPS was rated -27 by Male customers on Comparably.

32%

Promoters

Passives

59%

Detractors

Female

-55

Cadillac's NPS was rated -55 by Female customers on Comparably.

20%

Promoters

Passives

75%

Detractors

Cadillac NPS by Ethnicity

Cadillac's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -46	Caucasian	-46
Hispanic or Latino 49	Hispanic or Latino	49
African American/Black -46	African American/Black	-46
Asian or Pacific Islander 40	Asian or Pacific Islander	40
Other -54	Other	-54

Cadillac NPS by Age

Cadillac's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

100

Summary

Age

Promoters

Passives

Detractors

18-25

100%

26-30

60%

20%

31-35

50%

36-40

25%

75%

41-45

46%

54%

46-50

25%

67%

51-55

17%

83%

56-60

20%

80%

61-65

11%

21%

68%

66+

19%

73%

Cadillac NPS by Usage

Cadillac's NPS was rated the highest by customers who have used Cadillac's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -31	Less than 1 Year	-31
1 to 2 Years -12	1 to 2 Years	-12
2 to 5 Years -10	2 to 5 Years	-10
5 to 10 Years -54	5 to 10 Years	-54
Over 10 Years -49	Over 10 Years	-49

Cadillac NPS vs. Competitors

Compared to its competitors, Cadillac's NPS is rated right above Lexus, and is preceded by Lincoln Motor Company.

COMPANY		NPS Score
	Lincoln International	50
	BMW Group	34
	Lincoln Motor Company	N/A
	Cadillac	-21
	Lexus	-33

Cadillac NPS vs Companies in Automotive and Transportation

In the Automotive and Transportation industry, Cadillac's NPS is rated right below FedEx.

COMPANY		NPS Score
	Porsche	60
	Toyota	43
	Mercedes-Benz USA	39
	Honda	37
	Audi	34
	BMW Group	34
	Tesla	29
	FedEx	19
	Cadillac	-21

Cadillac Customer Reviews

Out of the 27 Cadillac customer reviews 12 were positive and 15 were constructive. Cadillac customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

Cadillac Customer Loyalty

78%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

78% of Cadillac users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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78%

22%

Cadillac Customer Loyalty Score by Gender

Male customers rated Cadillac's Customer Loyalty score 8% higher than Female customers.

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Male

81%

Yes

Female

73%

Yes

Cadillac Customer Loyalty Score by Ethnicity

Cadillac's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Caucasian

100

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Cadillac Customer Loyalty Score by Age

Cadillac's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Cadillac.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 91%	18-25	91%
26-30 64%	26-30	64%
31-35 85%	31-35	85%
36-40 78%	36-40	78%
41-45 100%	41-45	100%
46-50 70%	46-50	70%
51-55 78%	51-55	78%
56-60 87%	56-60	87%
61-65 76%	61-65	76%
66+ 68%	66+	68%

Cadillac Customer Loyalty Score by Usage

Cadillac's Customer Loyalty score was rated the highest by customers who have used Cadillac's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	62%
1 to 2 Years	80%
2 to 5 Years	81%
5 to 10 Years	93%
Over 10 Years	80%

Cadillac Customer Loyalty Score by Industry

Cadillac's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Military and Defense industry customers.

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Tech	73%
Accounting	100%
Aerospace and Aviation	74%
Arts and Entertainment	55%
Automotive and Transportation	78%
Banking and Financial Services	66%
Business and Consumer Services	100%
Construction	91%
Consulting	70%
Education	89%
Government and Public Policy	78%
Healthcare, Hospitals and Medicine	79%
Marketing, Advertising and Research	70%
Media and Entertainment	100%
Military and Defense	33%
Real Estate	70%

Cadillac Customer Loyalty vs. Competitors

Compared to its competitors, Cadillac's Customer Loyalty score is rated right above Lincoln Motor Company, and is preceded by Lexus.

COMPANY		Customer Loyalty Score
	Lincoln International	100%
	BMW Group	82%
	Lexus	81%
	Cadillac	78%
	Lincoln Motor Company	N/A

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Customer Loyalty for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Cadillac's Customer Loyalty score is rated right above Tesla, and is preceded by BMW Group.

COMPANY		Customer Loyalty Score
	Honda	86%
	Porsche	85%
	Audi	84%
	Mercedes-Benz USA	84%
	Toyota	83%
	BMW Group	82%
	Cadillac	78%
	Tesla	77%
	FedEx	74%

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Cadillac Product Quality

2.5/5

Cadillac has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.

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Cadillac Product Information

Cadillac’s product quality score is a 2.5 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Cadillac's product the highest. Reviewers from the Tech industry rated Cadillac the lowest at 2.3.

Website: http://www.cadillac.com/

Company Size: 10,000+ Employees

Industry

Travel

Quick Insights into Cadillac Product Quality

Cadillac's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by Other customers.

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Ranked Cadillac Product Quality the Highest

Accounting	5
18-25	4.6
Hispanic or Latino	4.1

Ranked Cadillac Product Quality the Lowest

56-60	1.5
Healthcare, Hospitals and Medicine	1.5
Other	1.5

Cadillac Product Quality Score by Gender

Male customers rated Cadillac's Product Quality score 0.6 stars higher than Female customers.

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Male

2.4/5

Female

1.8/5

Cadillac Product Quality Score by Ethnicity

Cadillac's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 2.2	Caucasian	2.2
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 2.1	African American/Black	2.1
Asian or Pacific Islander 3.1	Asian or Pacific Islander	3.1
Other 1.5	Other	1.5

Cadillac Product Quality Score by Age

Cadillac's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 4.6	18-25	4.6
26-30 2.7	26-30	2.7
31-35 2.9	31-35	2.9
36-40 1.9	36-40	1.9
41-45 2.6	41-45	2.6
46-50 1.9	46-50	1.9
51-55 1.7	51-55	1.7
56-60 1.5	56-60	1.5
61-65 2.1	61-65	2.1
66+ 2.2	66+	2.2

Cadillac Product Quality Score by Usage

Cadillac's Product Quality score was rated the highest by customers who have used Cadillac's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	2.4
1 to 2 Years	2.4
2 to 5 Years	2.6
5 to 10 Years	1.8
Over 10 Years	2.1

Cadillac Product Quality Score by Industry

Cadillac's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	2.3
Accounting	5
Aerospace and Aviation	2.2
Arts and Entertainment	1.9
Automotive and Transportation	3.5
Banking and Financial Services	2.9
Business and Consumer Services	1.5
Construction	1.5
Consulting	2.3
Education	2.2
Government and Public Policy	1.6
Healthcare, Hospitals and Medicine	1.5
Marketing, Advertising and Research	4.1
Media and Entertainment	4.1
Military and Defense	1.6
Real Estate	3.1

Cadillac Product Quality vs. Competitors

Compared to its competitors, Cadillac's Product Quality score is rated right above Lexus, and is preceded by Lincoln International.

COMPANY		Product Quality Score
	BMW Group	4.1/5
	Lincoln International	3.9/5
	Cadillac	2.5/5
	Lexus	2.5/5
	Lincoln Motor Company	N/A

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Product Quality for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Cadillac's Product Quality score is rated right below FedEx.

COMPANY		Product Quality Score
	Porsche	4.4/5
	Mercedes-Benz USA	4.2/5
	Honda	4.1/5
	Toyota	4.1/5
	BMW Group	4.1/5
	Tesla	3.9/5
	Audi	3.9/5
	FedEx	3.6/5
	Cadillac	2.5/5

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Cadillac Pricing

Cadillac ROI & Value For Money

2.5/5

Cadillac has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.

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Cadillac Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Cadillac.

Quick Insights into Cadillac ROI

Cadillac's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Business and Consumer Services industry.

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Ranked Cadillac ROI the Highest

Accounting	4.6
18-25	4.4
Hispanic or Latino	3.6

Ranked Cadillac ROI the Lowest

5 to 10 Years	1.8
51-55	1.6
Business and Consumer Services	1.5

Cadillac ROI Score by Gender

Male customers rated Cadillac's ROI score 0.6 stars higher than Female customers.

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Male

2.5/5

Female

1.9/5

Cadillac ROI Score by Ethnicity

Cadillac's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 2.2	Caucasian	2.2
Hispanic or Latino 3.6	Hispanic or Latino	3.6
African American/Black 2	African American/Black	2
Asian or Pacific Islander 3.5	Asian or Pacific Islander	3.5
Other 1.9	Other	1.9

Cadillac ROI Score by Age

Cadillac's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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Summary	Age	Score
18-25 4.4	18-25	4.4
26-30 3.3	26-30	3.3
31-35 2.6	31-35	2.6
36-40 2.1	36-40	2.1
41-45 2.6	41-45	2.6
46-50 2	46-50	2
51-55 1.6	51-55	1.6
56-60 1.7	56-60	1.7
61-65 2.3	61-65	2.3
66+ 2.1	66+	2.1

Cadillac ROI Score by Usage

Cadillac's ROI score was rated the highest by customers who have used Cadillac's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	2.4
1 to 2 Years	2.6
2 to 5 Years	2.5
5 to 10 Years	1.8
Over 10 Years	2.3

Cadillac ROI Score by Industry

Cadillac's ROI score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech	2.5
Accounting	4.6
Aerospace and Aviation	2.3
Arts and Entertainment	1.5
Automotive and Transportation	2.9
Banking and Financial Services	2.6
Business and Consumer Services	1.5
Construction	1.6
Consulting	3.3
Education	1.7
Government and Public Policy	1.6
Healthcare, Hospitals and Medicine	1.8
Marketing, Advertising and Research	3.3
Media and Entertainment	4.3
Military and Defense	2.1
Real Estate	3.3

Cadillac Pricing vs. Competitors

Compared to its competitors, Cadillac's ROI score is rated right above Lexus, and is preceded by BMW Group.

COMPANY		Pricing Score
	Lincoln International	4.5/5
	BMW Group	3.7/5
	Cadillac	2.5/5
	Lexus	2.4/5
	Lincoln Motor Company	N/A

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ROI for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Cadillac's ROI score is rated right below FedEx.

COMPANY		Pricing Score
	Porsche	4.1/5
	Toyota	4/5
	Mercedes-Benz USA	4/5
	Honda	3.9/5
	Tesla	3.9/5
	Audi	3.8/5
	BMW Group	3.7/5
	FedEx	3.4/5
	Cadillac	2.5/5

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Cadillac Customer Satisfaction (CSAT)

Cadillac Customer Satisfaction (CSAT) Score

33 / 100

Cadillac has an overall Customer Satisfaction score of 33 rated by its users and customers.

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Very Satisfied	23%
Satisfied	10%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	14%
Very Dissatisfied	47%

Very Satisfied

23%

Satisfied

10%

Neither Satisfied nor Dissatisfied

Dissatisfied

14%

Very Dissatisfied

47%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Cadillac Customer Satisfaction

Cadillac's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Real Estate industry.

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Ranked Cadillac Customer Satisfaction the Highest

18-25	75%
Accounting	67%
Hispanic or Latino	66%

Ranked Cadillac Customer Satisfaction the Lowest

Other	12%
51-55	8%
Real Estate	0%

Cadillac Customer Satisfaction Score by Gender

Male customers rated Cadillac's Customer Satisfaction score 11 points higher than Female customers.

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28 / 100

Male

	Very Satisfied	22%
	Satisfied	6%
	Neither Satisfied nor Dissatisfied	8%
	Dissatisfied	11%
	Very Dissatisfied	53%

17 / 100

Female

	Very Satisfied	10%
	Satisfied	7%
	Neither Satisfied nor Dissatisfied	2%
	Dissatisfied	10%
	Very Dissatisfied	71%

Cadillac Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Cadillac's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.

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25 / 100

Very Satisfied	19%
Satisfied	6%
Neither Satisfied nor Dissatisfied	1%
Dissatisfied	14%
Very Dissatisfied	60%

Very Satisfied

19%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

14%

Very Dissatisfied

60%

CSAT according to Hispanic or Latino

Cadillac's Customer Satisfaction (CSAT) score was rated 66% according to Hispanic or Latino users and customers.

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66 / 100

Very Satisfied	50%
Satisfied	16%
Neither Satisfied nor Dissatisfied	17%
Dissatisfied	0%
Very Dissatisfied	17%

Very Satisfied

50%

Satisfied

16%

Neither Satisfied nor Dissatisfied

17%

Dissatisfied

Very Dissatisfied

17%

CSAT according to African American/Black

Cadillac's Customer Satisfaction (CSAT) score was rated 14% according to African American/Black users and customers.

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14 / 100

Very Satisfied	14%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	14%
Very Dissatisfied	72%

Very Satisfied

14%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

14%

Very Dissatisfied

72%

CSAT according to Asian or Pacific Islander

Cadillac's Customer Satisfaction (CSAT) score was rated 40% according to Asian or Pacific Islander users and customers.

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40 / 100

Very Satisfied	20%
Satisfied	20%
Neither Satisfied nor Dissatisfied	60%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

20%

Satisfied

20%

Neither Satisfied nor Dissatisfied

60%

Dissatisfied

Very Dissatisfied

CSAT according to Other

Cadillac's Customer Satisfaction (CSAT) score was rated 12% according to Other users and customers.

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12 / 100

Very Satisfied	8%
Satisfied	4%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	4%
Very Dissatisfied	72%

Very Satisfied

Satisfied

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

72%

Cadillac Customer Satisfaction Score by Age

Cadillac's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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100

Breakdown

Age

Score

18-25

75%

26-30

20%

31-35

50%

36-40

25%

41-45

40%

46-50

27%

51-55

56-60

15%

61-65

11%

66+

22%

Cadillac Customer Satisfaction Score by Usage

Cadillac's Customer Satisfaction score was rated the highest by customers who have used Cadillac's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	25
1 to 2 Years	25
2 to 5 Years	32
5 to 10 Years	21
Over 10 Years	20

Cadillac Customer Satisfaction Score by Industry

Cadillac's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Real Estate industry customers.

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		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Cadillac's Customer Satisfaction score is  rated by Automotive and Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 14,
			"stars": 0,
			"csatScore": 14,
			"text": "Cadillac's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 14
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Cadillac's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Cadillac's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Cadillac's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 24,
			"stars": 0,
			"csatScore": 24,
			"text": "Cadillac's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 24
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "Cadillac's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 15,
			"stars": 0,
			"csatScore": 15,
			"text": "Cadillac's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 15
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Cadillac's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 67
		},
		{
			"label": "Media and Entertainment",
			"groupId": 537,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Cadillac's Customer Satisfaction score is  rated by Media and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Military and Defense",
			"groupId": 538,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Cadillac's Customer Satisfaction score is  rated by Military and Defense customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Real Estate",
			"groupId": 554,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Cadillac's Customer Satisfaction score is  rated by Real Estate customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		}
	]
}

Tech	26
Accounting	67
Aerospace and Aviation	28
Arts and Entertainment	25
Automotive and Transportation	0
Banking and Financial Services	14
Business and Consumer Services	0
Construction	0
Consulting	33
Education	24
Government and Public Policy	25
Healthcare, Hospitals and Medicine	15
Marketing, Advertising and Research	67
Media and Entertainment	33
Military and Defense	33
Real Estate	0

Cadillac Customer Satisfaction vs. Competitors

Compared to its competitors, Cadillac's Customer Satisfaction score is rated right above Lexus, and is preceded by BMW Group.

COMPANY		Customer Satisfaction (CSAT) Score
	Lincoln International	100%
	BMW Group	76%
	Cadillac	33%
	Lexus	28%
	Lincoln Motor Company	0%

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Customer Satisfaction for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Cadillac's Customer Satisfaction score is rated right below FedEx.

COMPANY		Customer Satisfaction (CSAT) Score
	Porsche	86%
	Toyota	82%
	Honda	81%
	Mercedes-Benz USA	80%
	BMW Group	76%
	Tesla	74%
	Audi	74%
	FedEx	65%
	Cadillac	33%

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Cadillac Customer Service

2.4/5

Cadillac has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.

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About Cadillac's Customer Service

Address

300 Renaissance Center, Detroit, MI 48265

Website

http://www.cadillac.com/

Phone Number

(248) 676-7335

Quick Insights into Cadillac Customer Service

Cadillac's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Military and Defense industry.

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Ranked Cadillac Customer Service the Highest

Accounting	4.8
18-25	4.1
Asian or Pacific Islander	3.7

Ranked Cadillac Customer Service the Lowest

African American/Black	1.8
36-40	1.5
Military and Defense	1.5

Cadillac Customer Service Score by Gender

Male customers rated Cadillac's Customer Service score 0.2 stars higher than Female customers.

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Male

2.2/5

Female

2/5

Cadillac Customer Service Score by Ethnicity

Cadillac's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 1.9	Caucasian	1.9
Hispanic or Latino 3.6	Hispanic or Latino	3.6
African American/Black 1.8	African American/Black	1.8
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Other 1.9	Other	1.9

Cadillac Customer Service Score by Age

Cadillac's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
26-30 3.2	26-30	3.2
31-35 3.1	31-35	3.1
36-40 1.5	36-40	1.5
41-45 2.8	41-45	2.8
46-50 1.8	46-50	1.8
51-55 1.6	51-55	1.6
56-60 1.6	56-60	1.6
61-65 1.9	61-65	1.9
66+ 1.9	66+	1.9

Cadillac Customer Service Score by Usage

Cadillac's Customer Service score was rated the highest by customers who have used Cadillac's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.3
1 to 2 Years	2.4
2 to 5 Years	2.2
5 to 10 Years	2.3
Over 10 Years	1.9

Cadillac Customer Service Score by Industry

Cadillac's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Military and Defense industry customers.

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Tech	2.2
Accounting	4.8
Aerospace and Aviation	2.3
Arts and Entertainment	1.5
Automotive and Transportation	3
Banking and Financial Services	1.7
Business and Consumer Services	1.5
Construction	1.6
Consulting	2.6
Education	2.2
Government and Public Policy	1.5
Healthcare, Hospitals and Medicine	1.7
Marketing, Advertising and Research	4.1
Media and Entertainment	2
Military and Defense	1.5
Real Estate	2.8

Cadillac Customer Service vs. Competitors

Compared to its competitors, Cadillac's Customer Service score is rated right above Lexus, and is preceded by BMW Group.

COMPANY		Customer Service Score
	Lincoln International	4.7/5
	BMW Group	3.9/5
	Cadillac	2.4/5
	Lexus	2.1/5
	Lincoln Motor Company	N/A

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Customer Service for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Cadillac's Customer Service score is rated right below FedEx.

COMPANY		Customer Service Score
	Porsche	4.3/5
	Mercedes-Benz USA	4.1/5
	Toyota	4/5
	Honda	4/5
	BMW Group	3.9/5
	Tesla	3.8/5
	Audi	3.8/5
	FedEx	3.5/5
	Cadillac	2.4/5

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Cadillac as an Employer

4.5/5

Cadillac has a 4.5/5 stars for its overall company culture rated by their employees

top

CEO of Cadillac

Johan de Nysschen

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Cadillac scored a -21 for Net Promoter Score and a 26 for Employee Net Promoter Score. NPS gauges how likely a customer of Cadillac would recommend the brand to a friend. ENPS measures how likely Cadillac employees would recommend working at Cadillac to a friend.

Net Promoter Score

-21

NPS Score

34%	Promoters
11%	Passive
55%	Detractors

Employee Net Promoter Score

eNPS Score

53%	Promoters
20%	Passive
27%	Detractors

Global Ranking Snapshot

Cadillac is ranked #420 in the Global Top 100 Brands. It ranks just behind ABB Ltd and just ahead of Kohl's.

RANK			INDUSTRY
418	Lockheed Martin	Jim Taiclet	Automotive and Transportation
419	ABB Ltd	Ulrich Spiesshofer	Tech
420	Cadillac	Johan de Nysschen	Automotive and Transportation
421	Kohl's	Michelle Gass	Retail
422	KAYAK	Steve Hafner	Travel and Hospitality
423	Cognizant Technology Solutions	Brian Humphries	Tech
424	Warner Music Group	Stephen Cooper	Media and Entertainment

Automotive and Transportation Ranking Snapshot

Cadillac is ranked #26 in the Automotive and Transportation Industry. It ranks just behind Lockheed Martin and just ahead of Ryder System.

RANK		Location
24	Dodge	New York City, NY
25	Lockheed Martin	Bethesda, MD
26	Cadillac	Detroit, MI
27	Ryder System
28	Lear Corporation	Southfield, MI
29	BAE Systems	Falls Church, VA
30	Jb hunt	Lowell, AR