27
NPS
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ABB Ltd is ranked #128 in Tech Brands
ABB Ltd is ranked #128 in Tech Brands
About ABB Ltd's Brand
ABB provides power and automation technologies for smart grids, robotics, electric cars, renewable energy and motors. ABB Ltd’s brand is ranked #419 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of ABB Ltd. When compared to other organizations within the Tech industry, ABB Ltd is ranked #128. Among its major competitors, ABB Ltd is ranked in 4th place for NPS while Siemens is 1st, and Schneider Electric is 2nd.Their current valuation is $67.56B
Brand at a Glance
83%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
ABB Ltd Ranking
- #419 in Global Best Brands
- #128 in Tech
- #4 / 4 of its competitors
ABB Ltd NPS
ABB Ltd's Net Promoter Score (NPS) is a 27 with 55% Promoters, 17% Passives, and 28% Detractors. Net Promoter Score tracks whether ABB Ltd's customers would recommend using the product based on a scale of -100 to 100.
ABB Ltd Overall NPS
| 55% | Promoters |
|---|---|
| 17% | Passives |
| 28% | Detractors |
ABB Ltd NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2024 23 | May 2024 | 23 |
Jun 2024 25 | Jun 2024 | 25 |
Jul 2024 25 | Jul 2024 | 25 |
Aug 2024 25 | Aug 2024 | 25 |
Sep 2024 27 | Sep 2024 | 27 |
Oct 2024 27 | Oct 2024 | 27 |
Nov 2024 25 | Nov 2024 | 25 |
Dec 2024 27 | Dec 2024 | 27 |
Jan 2025 28 | Jan 2025 | 28 |
Feb 2025 28 | Feb 2025 | 28 |
Apr 2025 25 | Apr 2025 | 25 |
May 2025 25 | May 2025 | 25 |
How Other Brands Compare
ABB Ltd is ranked #4 for NPS among its competitors. Siemens and Schneider Electric come in first and second, with Eaton coming in at third. Among those competitors, it is the second most valued company.
 ABB Ltd |  Schneider Electric |  Siemens |  Eaton | |
| Global Ranking | #419 | #364 | #499 | #960 |
| NPS | 27 | 31 | 37 | 27 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | $67.56B | $32.77B | - | $50.94B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ABB Ltd NPS by Gender
Female customers rated ABB Ltd's NPS 48 points higher than Male customers.
Male
22
ABB Ltd's NPS was rated 22 by Male customers on Comparably.
54%
Promoters
14%
Passives
32%
Detractors
Female
70
ABB Ltd's NPS was rated 70 by Female customers on Comparably.
80%
Promoters
10%
Passives
10%
Detractors
ABB Ltd NPS by Ethnicity
ABB Ltd's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 11 | Caucasian | 11 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
African American/Black 75 | African American/Black | 75 |
Asian or Pacific Islander 20 | Asian or Pacific Islander | 20 |
Native American -50 | Native American | -50 |
Other 25 | Other | 25 |
ABB Ltd NPS by Age
ABB Ltd's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
ABB Ltd NPS by Usage
ABB Ltd's NPS was rated the highest by customers who have used ABB Ltd's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 84 | Less than 1 Year | 84 |
1 to 2 Years 13 | 1 to 2 Years | 13 |
2 to 5 Years 30 | 2 to 5 Years | 30 |
5 to 10 Years 37 | 5 to 10 Years | 37 |
Over 10 Years -7 | Over 10 Years | -7 |
ABB Ltd Customer Reviews
Out of the 9 ABB Ltd customer reviews 7 were positive and 2 were constructive. ABB Ltd customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
ABB Ltd Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of ABB Ltd users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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ABB Ltd Customer Loyalty Score by Gender
Female customers rated ABB Ltd's Customer Loyalty score 17% higher than Male customers.
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Male
83%
Yes
Female
100%
Yes
ABB Ltd Customer Loyalty Score by Ethnicity
ABB Ltd's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of ABB Ltd.
75
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
African American/Black
82
out of 100
Asian or Pacific Islander
78
out of 100
Native American
92
out of 100
Other
ABB Ltd Customer Loyalty Score by Age
ABB Ltd's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 84% | 18-25 | 84% |
26-30 100% | 26-30 | 100% |
31-35 84% | 31-35 | 84% |
36-40 85% | 36-40 | 85% |
41-45 89% | 41-45 | 89% |
46-50 85% | 46-50 | 85% |
51-55 82% | 51-55 | 82% |
61-65 64% | 61-65 | 64% |
ABB Ltd Customer Loyalty Score by Usage
ABB Ltd's Customer Loyalty score was rated the highest by customers who have used ABB Ltd's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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ABB Ltd Customer Loyalty Score by Industry
ABB Ltd's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Energy and Manufacturing industry customers.
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ABB Ltd Customer Loyalty vs. Competitors
Compared to its competitors, ABB Ltd's Customer Loyalty score is rated right above Siemens, and is preceded by Eaton.
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Customer Loyalty for Other Tech Brands
In the Tech industry, ABB Ltd's Customer Loyalty score is rated right above Peloton, and is preceded by Zoom Video Communications.
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ABB Ltd Product Quality
4/5
ABB Ltd has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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ABB Ltd Product Information
ABB Ltd’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Automotive and Transportation industry rated ABB Ltd's product the highest. Reviewers from the Aerospace and Aviation industry rated ABB Ltd the lowest at 3.2.
- Website
- http://www.abb.com
- Company Size
- 10,000+ Employees
Industry
Tech
Energy
Travel
Quick Insights into ABB Ltd Product Quality
ABB Ltd's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked ABB Ltd Product Quality the Highest
Ranked ABB Ltd Product Quality the Lowest
ABB Ltd Product Quality Score by Gender
Female customers rated ABB Ltd's Product Quality score 0.7 stars higher than Male customers.
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Male
3.9/5
Female
4.6/5
ABB Ltd Product Quality Score by Ethnicity
ABB Ltd's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Native American 3.5 | Native American | 3.5 |
Other 3.8 | Other | 3.8 |
ABB Ltd Product Quality Score by Age
ABB Ltd's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4 | 31-35 | 4 |
36-40 3.8 | 36-40 | 3.8 |
41-45 4.3 | 41-45 | 4.3 |
46-50 3.2 | 46-50 | 3.2 |
51-55 4.3 | 51-55 | 4.3 |
61-65 3.4 | 61-65 | 3.4 |
ABB Ltd Product Quality Score by Usage
ABB Ltd's Product Quality score was rated the highest by customers who have used ABB Ltd's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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ABB Ltd Product Quality Score by Industry
ABB Ltd's Product Quality score was rated the highest by Automotive and Transportation industry customers, and the lowest by Aerospace and Aviation industry customers.
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ABB Ltd Product Quality vs. Competitors
Compared to its competitors, ABB Ltd's Product Quality score is rated right above Alstom, and is preceded by Schneider Electric.
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Product Quality for Other Tech Brands
In the Tech industry, ABB Ltd's Product Quality score is rated right above ROBLOX, and is preceded by Peloton.
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ABB Ltd Pricing
ABB Ltd ROI & Value For Money
3.8/5
ABB Ltd has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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ABB Ltd Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Chemicals industry think that they had the lowest ROI from ABB Ltd.
Quick Insights into ABB Ltd ROI
ABB Ltd's ROI score was rated highest by African American/Black customers, and rated lowest by customers ages 61-65.
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Ranked ABB Ltd ROI the Highest
Ranked ABB Ltd ROI the Lowest
ABB Ltd ROI Score by Gender
Female customers rated ABB Ltd's ROI score 0.5 stars higher than Male customers.
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Male
3.7/5
Female
4.2/5
ABB Ltd ROI Score by Ethnicity
ABB Ltd's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 3.7 | Native American | 3.7 |
Other 3.8 | Other | 3.8 |
ABB Ltd ROI Score by Age
ABB Ltd's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4 | 36-40 | 4 |
41-45 4 | 41-45 | 4 |
46-50 3.2 | 46-50 | 3.2 |
51-55 3.4 | 51-55 | 3.4 |
61-65 2.6 | 61-65 | 2.6 |
ABB Ltd ROI Score by Usage
ABB Ltd's ROI score was rated the highest by customers who have used ABB Ltd's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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ABB Ltd ROI Score by Industry
ABB Ltd's ROI score was rated the highest by Tech industry customers, and the lowest by Chemicals industry customers.
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ABB Ltd Pricing vs. Competitors
Compared to its competitors, ABB Ltd's ROI score is rated right above Alstom, and is preceded by Eaton.
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ROI for Other Tech Brands
In the Tech industry, ABB Ltd's ROI score is rated right above ROBLOX, and is preceded by Apple.
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ABB Ltd Customer Satisfaction (CSAT)
ABB Ltd Customer Satisfaction (CSAT) Score
74 / 100
ABB Ltd has an overall Customer Satisfaction score of 74 rated by its users and customers.
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Very Satisfied
43%
Satisfied
31%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
8%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into ABB Ltd Customer Satisfaction
ABB Ltd's Customer Satisfaction score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked ABB Ltd Customer Satisfaction the Highest
Ranked ABB Ltd Customer Satisfaction the Lowest
ABB Ltd Customer Satisfaction Score by Gender
Female customers rated ABB Ltd's Customer Satisfaction score 19 points higher than Male customers.
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71 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 9% | |
Very Dissatisfied | 13% |
90 / 100
FemaleVery Satisfied | 70% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 10% | |
Very Dissatisfied | 0% |
ABB Ltd Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
ABB Ltd's Customer Satisfaction (CSAT) score was rated 53% according to Caucasian users and customers.
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53 / 100
Very Satisfied
18%
Satisfied
35%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
17%
Very Dissatisfied
24%
CSAT according to Hispanic or Latino
ABB Ltd's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
ABB Ltd's Customer Satisfaction (CSAT) score was rated 84% according to African American/Black users and customers.
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84 / 100
Very Satisfied
67%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
16%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
ABB Ltd's Customer Satisfaction (CSAT) score was rated 89% according to Asian or Pacific Islander users and customers.
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89 / 100
Very Satisfied
56%
Satisfied
33%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
5%
Very Dissatisfied
0%
CSAT according to Native American
ABB Ltd's Customer Satisfaction (CSAT) score was rated 33% according to Native American users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
67%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
ABB Ltd's Customer Satisfaction (CSAT) score was rated 82% according to Other users and customers.
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82 / 100
Very Satisfied
18%
Satisfied
64%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
18%
ABB Ltd Customer Satisfaction Score by Age
ABB Ltd's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% | |||||||||||||||
| 26-30 | 91% | |||||||||||||||
| 31-35 | 89% | |||||||||||||||
| 36-40 | 60% | |||||||||||||||
| 41-45 | 83% | |||||||||||||||
| 46-50 | 60% | |||||||||||||||
| 51-55 | 80% | |||||||||||||||
| 61-65 | 40% |
ABB Ltd Customer Satisfaction Score by Usage
ABB Ltd's Customer Satisfaction score was rated the highest by customers who have used ABB Ltd's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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ABB Ltd Customer Satisfaction Score by Industry
ABB Ltd's Customer Satisfaction score was rated the highest by Automotive and Transportation industry customers, and the lowest by Aerospace and Aviation industry customers.
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}ABB Ltd Customer Satisfaction vs. Competitors
Compared to its competitors, ABB Ltd's Customer Satisfaction score is rated right above Alstom, and is preceded by Eaton.
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Customer Satisfaction for Other Tech Brands
In the Tech industry, ABB Ltd's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
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ABB Ltd Customer Service
3.9/5
ABB Ltd has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About ABB Ltd's Customer Service
Address
305 Gregson Dr., Cary, NC 27511
Website
http://www.abb.com
Phone Number
(802) 294-9129
ABB Ltd's Social Links
Quick Insights into ABB Ltd Customer Service
ABB Ltd's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 61-65.
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Ranked ABB Ltd Customer Service the Highest
Ranked ABB Ltd Customer Service the Lowest
ABB Ltd Customer Service Score by Gender
Female customers rated ABB Ltd's Customer Service score 0.7 stars higher than Male customers.
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Male
3.8/5
Female
4.5/5
ABB Ltd Customer Service Score by Ethnicity
ABB Ltd's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of ABB Ltd.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 3.7 | Native American | 3.7 |
Other 3.7 | Other | 3.7 |
ABB Ltd Customer Service Score by Age
ABB Ltd's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4 | 36-40 | 4 |
41-45 4.1 | 41-45 | 4.1 |
46-50 3.6 | 46-50 | 3.6 |
51-55 3.9 | 51-55 | 3.9 |
61-65 2.1 | 61-65 | 2.1 |
ABB Ltd Customer Service Score by Usage
ABB Ltd's Customer Service score was rated the highest by customers who have used ABB Ltd's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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ABB Ltd Customer Service Score by Industry
ABB Ltd's Customer Service score was rated the highest by Tech industry customers, and the lowest by Construction industry customers.
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ABB Ltd Customer Service vs. Competitors
Compared to its competitors, ABB Ltd's Customer Service score is rated right above Alstom, and is preceded by Eaton.
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Customer Service for Other Tech Brands
In the Tech industry, ABB Ltd's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
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ABB Ltd as an Employer
3.6/5
ABB Ltd has a 3.6/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
ABB Ltd scored a 27 for Net Promoter Score and a 18 for Employee Net Promoter Score. NPS gauges how likely a customer of ABB Ltd would recommend the brand to a friend. ENPS measures how likely ABB Ltd employees would recommend working at ABB Ltd to a friend.
Net Promoter Score
27
NPS Score
| 55% | Promoters |
|---|---|
| 17% | Passive |
| 28% | Detractors |
Employee Net Promoter Score
18
eNPS Score
| 48% | Promoters |
|---|---|
| 22% | Passive |
| 30% | Detractors |
Global Ranking Snapshot
ABB Ltd is ranked #419 in the Global Top 100 Brands. It ranks just behind Lockheed Martin and just ahead of Cadillac.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
417 |  | Nickelodeon |  | Brian Robbins | Media and Entertainment |
418 |  | Lockheed Martin |  | Jim Taiclet | Automotive and Transportation |
419 | | ABB Ltd | | Ulrich Spiesshofer | Tech |
420 |  | Cadillac |  | Johan de Nysschen | Automotive and Transportation |
421 |  | Kohl's |  | Michelle Gass | Retail |
422 |  | KAYAK |  | Steve Hafner | Travel and Hospitality |
423 |  | Cognizant Technology Solutions |  | Brian Humphries | Tech |
Tech Ranking Snapshot
ABB Ltd is ranked #128 in the Tech Industry. It ranks just behind Zenefits and just ahead of Cognizant Technology Solutions.
| RANK | COMPANY | Location | |
|---|---|---|---|
126 |  | SurveyMonkey | San Mateo, CA |
127 |  | Zenefits | San Francisco, CA |
128 | | ABB Ltd | Cary, NC |
129 | | Cognizant Technology Solutions | Teaneck, NJ |
130 |  | Toast | Boston, MA |
131 |  | Squarespace | New York City, NY |
132 |  | Palo Alto Networks | Santa Clara, CA |
