13
NPS
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Zenefits is ranked #127 in Tech Brands
Zenefits is ranked #127 in Tech Brands
About Zenefits' Brand
Zenefits offers HR management and automation solutions using their online dashboard. Zenefits’s brand is ranked #412 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Zenefits. When compared to other organizations within the Tech industry, Zenefits is ranked #127. Among its major competitors, Zenefits is ranked in 6th place for NPS while Justworks is 1st, and Maestro Health is 2nd. Overall, Zenefits has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $4.50B
Brand at a Glance
56%
Customer Loyalty
3/5
Product Quality
3.2/5
Pricing
2/5
Customer Service
Zenefits CMO
Kevin Marasco
Kevin Marasco serves as the Chief Marketing Officer of Zenefits. Kevin started at Zenefits in July of 2017. Kevin currently resides in San Francisco Bay Area.
Zenefits Ranking
- #127 in Tech
- #2 / 4 of its competitors
Zenefits NPS
Zenefits's Net Promoter Score (NPS) is a 13 with 51% Promoters, 11% Passives, and 38% Detractors. Net Promoter Score tracks whether Zenefits's customers would recommend using the product based on a scale of -100 to 100.
Zenefits Overall NPS
| 51% | Promoters |
|---|---|
| 11% | Passives |
| 38% | Detractors |
Zenefits NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2021 25 | Oct 2021 | 25 |
Nov 2021 23 | Nov 2021 | 23 |
Dec 2021 22 | Dec 2021 | 22 |
Jan 2022 22 | Jan 2022 | 22 |
Apr 2022 22 | Apr 2022 | 22 |
Aug 2022 22 | Aug 2022 | 22 |
Sep 2022 22 | Sep 2022 | 22 |
Feb 2023 20 | Feb 2023 | 20 |
Apr 2023 17 | Apr 2023 | 17 |
Jun 2023 15 | Jun 2023 | 15 |
Jul 2023 13 | Jul 2023 | 13 |
Aug 2023 13 | Aug 2023 | 13 |
How Other Brands Compare
Zenefits is ranked second for NPS among its competitors. BambooHR and TriNet come in first and third, with Businessolver coming in at #4. Among those competitors, it is the third most valued company behind BambooHR.
 Zenefits |  BambooHR |  TriNet |  Businessolver | |
| Global Ranking | #412 | #556 | #- | #- |
| NPS | 13 | 25 | 8 | -44 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $4.50B | $10.01B | $5.14B | $4.46B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Zenefits NPS by Gender
Male customers rated Zenefits's NPS 39 points higher than Female customers.
Male
-43
Zenefits's NPS was rated -43 by Male customers on Comparably.
14%
Promoters
29%
Passives
57%
Detractors
Female
-82
Zenefits's NPS was rated -82 by Female customers on Comparably.
9%
Promoters
0%
Passives
91%
Detractors
Zenefits NPS by Ethnicity
Zenefits's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -46 | Caucasian | -46 |
Other -100 | Other | -100 |
Zenefits NPS by Age
Zenefits's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
Zenefits NPS by Usage
Zenefits's NPS was rated the highest by customers who have used Zenefits's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 6 | Less than 1 Year | 6 |
1 to 2 Years 5 | 1 to 2 Years | 5 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years 34 | 5 to 10 Years | 34 |
Zenefits NPS vs. Competitors
Compared to its competitors, Zenefits's NPS is rated right above TriNet, and is preceded by EmployStream.
| COMPANY | NPS Score | |
|---|---|---|
 | Justworks | 45 |
 | Maestro Health | 34 |
 | PlanSource | 28 |
| BambooHR | 25 |
 | EmployStream | 25 |
| Zenefits | 13 |
| TriNet | 8 |
 | Gusto | 3 |
| Businessolver | -44 |
 | WageWorks | -90 |
Zenefits Customer Reviews
Out of the 3 Zenefits customer reviews 0 were positive and 3 were constructive. Zenefits customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Zenefits Customer Loyalty
56%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
56% of Zenefits users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Zenefits Customer Loyalty Score by Gender
Male customers rated Zenefits's Customer Loyalty score 2% higher than Female customers.
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Male
61%
Yes
Female
59%
Yes
Zenefits Customer Loyalty Score by Ethnicity
Zenefits's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Zenefits.
75
out of 100
Caucasian
55
out of 100
Other
Zenefits Customer Loyalty Score by Age
Zenefits's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 70% | 31-35 | 70% |
41-45 55% | 41-45 | 55% |
46-50 70% | 46-50 | 70% |
56-60 33% | 56-60 | 33% |
Zenefits Customer Loyalty Score by Usage
Zenefits's Customer Loyalty score was rated the highest by customers who have used Zenefits's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Zenefits Customer Loyalty Score by Industry
Zenefits's Customer Loyalty score was rated 70% by Tech industry customers.
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Zenefits Customer Loyalty vs. Competitors
Compared to its competitors, Zenefits's Customer Loyalty score is rated right above Businessolver, and is preceded by WageWorks.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Maestro Health | 100% |
| Justworks | 78% |
| PlanSource | 73% |
| Gusto | 72% |
| BambooHR | 70% |
| TriNet | 58% |
| WageWorks | 57% |
| Zenefits | 56% |
| Businessolver | 45% |
| EmployStream | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Zenefits's Customer Loyalty score is rated right below Peloton.
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Zenefits Product Quality
3/5
Zenefits has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Zenefits Product Information
Zenefits serves markets in the United States. Zenefits supports iOS, Web, and Android devices and offers products for small and medium sized businesses.
Zenefits’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Zenefits's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Zenefits the lowest at 3.1.
- Website
- http://www.zenefits.com
- Company Size
- 201-500 Employees
Industry
Tech
Healthcare
Insurance
SaaS
Languages Supported
English
Product Type
Time Clock Software
Workforce Management Software
Benefits Administration Software
Human Resources (HR) Software
Accounting Software
Payroll Software
Attendance Tracking Software
Compliance Software
Onboarding Software
Performance Management & Appraisal Software
Tax Management Software
Quick Insights into Zenefits Product Quality
Zenefits's Product Quality score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by Other customers.
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Ranked Zenefits Product Quality the Highest
Ranked Zenefits Product Quality the Lowest
Zenefits Product Quality Score by Gender
Zenefits's Product Quality score was rated 1.7 by both Female and Male customers on Comparably.
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Male
1.7/5
Female
1.7/5
Zenefits Product Quality Score by Ethnicity
Zenefits's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Other 1.5 | Other | 1.5 |
Zenefits Product Quality Score by Age
Zenefits's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Zenefits.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.5 | 31-35 | 3.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.8 | 46-50 | 1.8 |
56-60 1.5 | 56-60 | 1.5 |
Zenefits Product Quality Score by Usage
Zenefits's Product Quality score was rated the highest by customers who have used Zenefits's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Zenefits Product Quality Score by Industry
Zenefits's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Zenefits Product Quality vs. Competitors
Compared to its competitors, Zenefits's Product Quality score is rated right above TriNet, and is preceded by Gusto.
| COMPANY | Product Quality Score | |
|---|---|---|
| EmployStream | 4/5 |
| Justworks | 3.9/5 |
| BambooHR | 3.9/5 |
| PlanSource | 3.6/5 |
| Gusto | 3.3/5 |
| Zenefits | 3/5 |
| TriNet | 2.9/5 |
| Maestro Health | 2.7/5 |
| Businessolver | 2.4/5 |
| WageWorks | 1.5/5 |
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Product Quality for Other Tech Brands
In the Tech industry, Zenefits's Product Quality score is rated right below ROBLOX.
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Zenefits Pricing
Zenefits ROI & Value For Money
3.2/5
Zenefits has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Zenefits Pricing Plans
Zenefits has a pricing structure that accommodates small and medium businesses. Starting from $8/month, Zenefits uses a subscription model and offers the following: All the essentials for onboarding employees & managing HR., $10 per month, per employee, and GROWTH.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Manufacturing and Machinery industry think that they had the lowest ROI from Zenefits.
Who Uses Zenefits?
Small Businesses
Medium Businesses
Quick Insights into Zenefits ROI
Zenefits's ROI score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by Other customers.
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Ranked Zenefits ROI the Highest
Ranked Zenefits ROI the Lowest
Zenefits ROI Score by Gender
Male customers rated Zenefits's ROI score 0.1 stars higher than Female customers.
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Male
2/5
Female
1.9/5
Zenefits ROI Score by Ethnicity
Zenefits's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Other 1.5 | Other | 1.5 |
Zenefits ROI Score by Age
Zenefits's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.5 | 31-35 | 3.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
56-60 1.7 | 56-60 | 1.7 |
Zenefits ROI Score by Usage
Zenefits's ROI score was rated the highest by customers who have used Zenefits's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Zenefits ROI Score by Industry
Zenefits's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Zenefits Pricing vs. Competitors
Compared to its competitors, Zenefits's ROI score is rated right above Gusto, and is preceded by BambooHR.
| COMPANY | Pricing Score | |
|---|---|---|
| EmployStream | 4.7/5 |
| Justworks | 4.2/5 |
| PlanSource | 3.8/5 |
| BambooHR | 3.8/5 |
| Zenefits | 3.2/5 |
| Gusto | 3.2/5 |
| TriNet | 3/5 |
| Maestro Health | 2.7/5 |
| Businessolver | 2.3/5 |
| WageWorks | 1.5/5 |
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ROI for Other Tech Brands
In the Tech industry, Zenefits's ROI score is rated right below ROBLOX.
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Zenefits Customer Satisfaction (CSAT)
Zenefits Customer Satisfaction (CSAT) Score
19 / 100
Zenefits has an overall Customer Satisfaction score of 19 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
14%
Satisfied
5%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
18%
Very Dissatisfied
50%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Zenefits Customer Satisfaction
Zenefits's Customer Satisfaction score was rated highest by customers from the Tech industry, and rated lowest by customers ages 56-60.
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Ranked Zenefits Customer Satisfaction the Highest
Ranked Zenefits Customer Satisfaction the Lowest
Zenefits Customer Satisfaction Score by Gender
Male customers rated Zenefits's Customer Satisfaction score 24 points higher than Female customers.
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33 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 34% | |
Very Dissatisfied | 0% |
9 / 100
FemaleVery Satisfied | 9% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 18% | |
Very Dissatisfied | 64% |
Zenefits Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Zenefits' Customer Satisfaction (CSAT) score was rated 20% according to Caucasian users and customers.
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20 / 100
Very Satisfied
10%
Satisfied
10%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
30%
Very Dissatisfied
30%
Zenefits Customer Satisfaction Score by Age
Zenefits's Customer Satisfaction score was rated 0 points by customers ages 41-45 and customers ages 56-60 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Zenefits.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 0% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 56-60 | 0% |
Zenefits Customer Satisfaction Score by Usage
Zenefits's Customer Satisfaction score was rated the highest by customers who have used Zenefits's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Zenefits Customer Satisfaction Score by Industry
Zenefits's Customer Satisfaction score was rated 50 points by Tech industry customers.
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}Zenefits Customer Satisfaction vs. Competitors
Compared to its competitors, Zenefits's Customer Satisfaction score is rated right above WageWorks, and is preceded by Gusto.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| PlanSource | 75% |
| Justworks | 70% |
| Maestro Health | 67% |
| BambooHR | 64% |
| TriNet | 50% |
| Businessolver | 47% |
| Gusto | 44% |
| Zenefits | 18% |
| WageWorks | 6% |
| EmployStream | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Zenefits's Customer Satisfaction score is rated right below Peloton.
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Zenefits Customer Service
2/5
Zenefits has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.
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About Zenefits's Customer Service
Address
50 Beale St. 10th Floor, San Francisco, CA 94105
Website
http://www.zenefits.com
Phone Number
1-888-249-3263
Zenefits's Social Links
Quick Insights into Zenefits Customer Service
Zenefits's Customer Service score was rated highest by customers ages 31-35, and rated lowest by Other customers.
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Ranked Zenefits Customer Service the Highest
Ranked Zenefits Customer Service the Lowest
Zenefits Customer Service Score by Gender
Male customers rated Zenefits's Customer Service score 0.1 stars higher than Female customers.
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Male
1.6/5
Female
1.5/5
Zenefits Customer Service Score by Ethnicity
Zenefits's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Other 1.5 | Other | 1.5 |
Zenefits Customer Service Score by Age
Zenefits's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Zenefits.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 3.3 | 31-35 | 3.3 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
Zenefits Customer Service Score by Usage
Zenefits's Customer Service score was rated the highest by customers who have used Zenefits's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Zenefits Customer Service Score by Industry
Zenefits's Customer Service score was rated 2.1 stars by Tech industry customers.
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Zenefits Customer Service vs. Competitors
Compared to its competitors, Zenefits's Customer Service score is rated right above WageWorks, and is preceded by Businessolver.
| COMPANY | Customer Service Score | |
|---|---|---|
| EmployStream | 5/5 |
| Justworks | 3.8/5 |
| BambooHR | 3.7/5 |
| PlanSource | 3.4/5 |
| TriNet | 2.9/5 |
| Maestro Health | 2.7/5 |
| Gusto | 2.5/5 |
| Businessolver | 2.3/5 |
| Zenefits | 2/5 |
| WageWorks | 1.5/5 |
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Customer Service for Other Tech Brands
In the Tech industry, Zenefits's Customer Service score is rated right below ROBLOX.
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Zenefits as an Employer
4.0/5
Zenefits has a 4.0/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Zenefits scored a 13 for Net Promoter Score and a 27 for Employee Net Promoter Score. NPS gauges how likely a customer of Zenefits would recommend the brand to a friend. ENPS measures how likely Zenefits employees would recommend working at Zenefits to a friend.
Net Promoter Score
13
NPS Score
| 51% | Promoters |
|---|---|
| 11% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
27
eNPS Score
| 55% | Promoters |
|---|---|
| 17% | Passive |
| 28% | Detractors |
Global Ranking Snapshot
Zenefits is ranked #412 in the Global Top 100 Brands. It ranks just behind Emerson and just ahead of Calvin Klein.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
410 |  | Care.com |  | Tim Allen | Business and Consumer Services |
411 |  | Emerson |  | Energy and Manufacturing | |
412 | | Zenefits | | Jay Fulcher | Tech |
413 |  | Calvin Klein |  | Steven Shiffman | Fashion and Beauty |
414 |  | Forbes |  | Michael Federle | Media and Entertainment |
415 |  | CNN |  | Jeff Zuckler | Media and Entertainment |
416 |  | Ralph Lauren Corporation |  | Patrice Louvet | Fashion and Beauty |
Tech Ranking Snapshot
Zenefits is ranked #127 in the Tech Industry. It ranks just behind SurveyMonkey and just ahead of ABB Ltd.
| RANK | COMPANY | Location | |
|---|---|---|---|
125 |  | Motorola | |
126 |  | SurveyMonkey | San Mateo, CA |
127 | | Zenefits | San Francisco, CA |
128 |  | ABB Ltd | Cary, NC |
129 |  | Cognizant Technology Solutions | Teaneck, NJ |
130 |  | Toast | Boston, MA |
131 |  | Squarespace | New York City, NY |
