24
NPS
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Toast is ranked #130 in Tech Brands
Toast is ranked #130 in Tech Brands
About Toast's Brand
We are a rapidly growing company that’s revolutionizing the way the restaurant industry does business through our single, easy-to-use platform Toast’s brand is ranked #425 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Toast. When compared to other organizations within the Tech industry, Toast is ranked #130. Among its major competitors, Toast is ranked in 4th place for NPS while TouchBistro is 1st, and HubSpot is 2nd.Their current market cap is $4.90B
Brand at a Glance
78%
Customer Loyalty
3.7/5
Product Quality
3.7/5
Pricing
3.6/5
Customer Service
Toast Ranking
- #425 in Global Best Brands
- #130 in Tech
- #3 / 4 of its competitors
Toast NPS
Toast's Net Promoter Score (NPS) is a 24 with 54% Promoters, 16% Passives, and 30% Detractors. Net Promoter Score tracks whether Toast's customers would recommend using the product based on a scale of -100 to 100.
Toast Overall NPS
| 54% | Promoters |
|---|---|
| 16% | Passives |
| 30% | Detractors |
Toast NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2024 25 | Aug 2024 | 25 |
Sep 2024 26 | Sep 2024 | 26 |
Oct 2024 25 | Oct 2024 | 25 |
Nov 2024 25 | Nov 2024 | 25 |
Dec 2024 25 | Dec 2024 | 25 |
Jan 2025 23 | Jan 2025 | 23 |
Mar 2025 24 | Mar 2025 | 24 |
May 2025 24 | May 2025 | 24 |
Jun 2025 24 | Jun 2025 | 24 |
Jul 2025 24 | Jul 2025 | 24 |
Aug 2025 24 | Aug 2025 | 24 |
Jan 2026 24 | Jan 2026 | 24 |
How Other Brands Compare
Toast is ranked third for NPS among its competitors. HubSpot and Block come in first and second, with DoorDash coming in at #4. Among those competitors, it is the lowest valued company behind Block.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Toast NPS by Gender
Female customers rated Toast's NPS 7 points higher than Male customers.
Male
11
Toast's NPS was rated 11 by Male customers on Comparably.
49%
Promoters
13%
Passives
38%
Detractors
Female
18
Toast's NPS was rated 18 by Female customers on Comparably.
51%
Promoters
16%
Passives
33%
Detractors
Toast NPS by Ethnicity
Toast's NPS was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 25 | Caucasian | 25 |
Hispanic or Latino -20 | Hispanic or Latino | -20 |
African American/Black 23 | African American/Black | 23 |
Asian or Pacific Islander 11 | Asian or Pacific Islander | 11 |
Other 0 | Other | 0 |
Toast NPS by Age
Toast's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
Toast NPS by Usage
Toast's NPS was rated the highest by customers who have used Toast's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 45 | Less than 1 Year | 45 |
1 to 2 Years -10 | 1 to 2 Years | -10 |
2 to 5 Years 31 | 2 to 5 Years | 31 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Toast NPS vs. Competitors
Compared to its competitors, Toast's NPS is rated right above NCR Corporation, and is preceded by Block.
| COMPANY | NPS Score | |
|---|---|---|
 | TouchBistro | 37 |
 | HubSpot | 35 |
 | Block | 25 |
 | Toast | 24 |
 | NCR Corporation | 4 |
 | DoorDash | -28 |
 | Wayfair | -51 |
Toast Customer Reviews
Out of the 20 Toast customer reviews 13 were positive and 7 were constructive. Toast customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Toast Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Toast users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Toast Customer Loyalty Score by Gender
Female customers rated Toast's Customer Loyalty score 15% higher than Male customers.
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Male
71%
Yes
Female
86%
Yes
Toast Customer Loyalty Score by Ethnicity
Toast's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Toast.
82
out of 100
Caucasian
100
out of 100
Hispanic or Latino
60
out of 100
African American/Black
60
out of 100
Asian or Pacific Islander
74
out of 100
Other
Toast Customer Loyalty Score by Age
Toast's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 72% | 18-25 | 72% |
26-30 86% | 26-30 | 86% |
31-35 75% | 31-35 | 75% |
36-40 80% | 36-40 | 80% |
41-45 91% | 41-45 | 91% |
46-50 55% | 46-50 | 55% |
51-55 78% | 51-55 | 78% |
61-65 78% | 61-65 | 78% |
Toast Customer Loyalty Score by Usage
Toast's Customer Loyalty score was rated the highest by customers who have used Toast's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Toast Customer Loyalty Score by Industry
Toast's Customer Loyalty score was rated the highest by Restaurants industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Toast Customer Loyalty vs. Competitors
Compared to its competitors, Toast's Customer Loyalty score is rated right above NCR Corporation, and is preceded by HubSpot.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| HubSpot | 79% |
| Toast | 78% |
| NCR Corporation | 77% |
| Block | 76% |
| TouchBistro | 71% |
| DoorDash | 71% |
| Wayfair | 61% |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Toast's Customer Loyalty score is rated right below Peloton.
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Toast Product Quality
3.7/5
Toast has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Toast Product Information
Toast serves markets in the United States. Toast supports Android devices and offers products for small, medium, and large sized businesses.
Toast’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Toast's product the highest. Reviewers from the Aerospace and Aviation industry rated Toast the lowest at 3.1.
- Website
- http://pos.toasttab.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
FinTech
SaaS
Languages Supported
English
Product Type
Point of Sale (POS) Software
Restaurant Management Software
iPad POS Software
Restaurant POS Software
Bar POS Software
Quick Insights into Toast Product Quality
Toast's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers ages 61-65.
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Ranked Toast Product Quality the Highest
Ranked Toast Product Quality the Lowest
Toast Product Quality Score by Gender
Female customers rated Toast's Product Quality score 0.3 stars higher than Male customers.
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Male
3.5/5
Female
3.8/5
Toast Product Quality Score by Ethnicity
Toast's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 3.7 | Other | 3.7 |
Toast Product Quality Score by Age
Toast's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
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0
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| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.7 | 36-40 | 3.7 |
41-45 4.4 | 41-45 | 4.4 |
46-50 3.2 | 46-50 | 3.2 |
51-55 2.5 | 51-55 | 2.5 |
61-65 1.6 | 61-65 | 1.6 |
Toast Product Quality Score by Usage
Toast's Product Quality score was rated the highest by customers who have used Toast's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Toast Product Quality Score by Industry
Toast's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Hospitality industry customers.
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Toast Product Quality vs. Competitors
Compared to its competitors, Toast's Product Quality score is rated right above TouchBistro, and is preceded by HubSpot.
| COMPANY | Product Quality Score | |
|---|---|---|
| HubSpot | 4.2/5 |
| Toast | 3.7/5 |
| TouchBistro | 3.7/5 |
| Block | 3.6/5 |
| NCR Corporation | 3.5/5 |
| DoorDash | 2.4/5 |
| Wayfair | 1.9/5 |
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Product Quality for Other Tech Brands
In the Tech industry, Toast's Product Quality score is rated right below ROBLOX.
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Toast Pricing
Toast ROI & Value For Money
3.7/5
Toast has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Toast Pricing Plans
Toast has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Beverage, Wine and Spirits industry think that they had the lowest ROI from Toast.
Who Uses Toast?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Toast ROI
Toast's ROI score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers ages 61-65.
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Ranked Toast ROI the Highest
Ranked Toast ROI the Lowest
Toast ROI Score by Gender
Toast's ROI score was rated 3.5 by both Female and Male customers on Comparably.
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Male
3.5/5
Female
3.5/5
Toast ROI Score by Ethnicity
Toast's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
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3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.5 | Other | 3.5 |
Toast ROI Score by Age
Toast's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 4.4 | 26-30 | 4.4 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4 | 36-40 | 4 |
41-45 4.4 | 41-45 | 4.4 |
46-50 2.7 | 46-50 | 2.7 |
51-55 2.4 | 51-55 | 2.4 |
61-65 2 | 61-65 | 2 |
Toast ROI Score by Usage
Toast's ROI score was rated the highest by customers who have used Toast's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Toast ROI Score by Industry
Toast's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Restaurants industry customers.
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Toast Pricing vs. Competitors
Compared to its competitors, Toast's ROI score is rated right above Block, and is preceded by TouchBistro.
| COMPANY | Pricing Score | |
|---|---|---|
| HubSpot | 4/5 |
| TouchBistro | 3.7/5 |
| Toast | 3.7/5 |
| Block | 3.6/5 |
| NCR Corporation | 3.4/5 |
| DoorDash | 2.3/5 |
| Wayfair | 1.7/5 |
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ROI for Other Tech Brands
In the Tech industry, Toast's ROI score is rated right below ROBLOX.
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Toast Customer Satisfaction (CSAT)
Toast Customer Satisfaction (CSAT) Score
69 / 100
Toast has an overall Customer Satisfaction score of 69 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
40%
Satisfied
29%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
3%
Very Dissatisfied
18%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Toast Customer Satisfaction
Toast's Customer Satisfaction score was rated highest by customers from the Tech industry, and rated lowest by customers ages 61-65.
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Ranked Toast Customer Satisfaction the Highest
Ranked Toast Customer Satisfaction the Lowest
Toast Customer Satisfaction Score by Gender
Female customers rated Toast's Customer Satisfaction score 20 points higher than Male customers.
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56 / 100
MaleVery Satisfied | 26% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 6% | |
Very Dissatisfied | 29% |
76 / 100
FemaleVery Satisfied | 41% | |
|---|---|---|
Satisfied | 35% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 0% | |
Very Dissatisfied | 22% |
Toast Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Toast's Customer Satisfaction (CSAT) score was rated 65% according to Caucasian users and customers.
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65 / 100
Very Satisfied
36%
Satisfied
29%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
4%
Very Dissatisfied
24%
CSAT according to Hispanic or Latino
Toast's Customer Satisfaction (CSAT) score was rated 80% according to Hispanic or Latino users and customers.
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80 / 100
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to African American/Black
Toast's Customer Satisfaction (CSAT) score was rated 76% according to African American/Black users and customers.
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76 / 100
Very Satisfied
38%
Satisfied
38%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
24%
CSAT according to Asian or Pacific Islander
Toast's Customer Satisfaction (CSAT) score was rated 78% according to Asian or Pacific Islander users and customers.
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78 / 100
Very Satisfied
22%
Satisfied
56%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
11%
CSAT according to Other
Toast's Customer Satisfaction (CSAT) score was rated 40% according to Other users and customers.
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40 / 100
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
60%
Toast Customer Satisfaction Score by Age
Toast's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Toast.
0
20
40
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100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 92% | |||||||||||||||
| 26-30 | 90% | |||||||||||||||
| 31-35 | 67% | |||||||||||||||
| 36-40 | 80% | |||||||||||||||
| 41-45 | 56% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 51-55 | 34% | |||||||||||||||
| 61-65 | 0% |
Toast Customer Satisfaction Score by Usage
Toast's Customer Satisfaction score was rated the highest by customers who have used Toast's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Toast Customer Satisfaction Score by Industry
Toast's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Restaurants industry customers.
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{
"title": "Toast Customer Satisfaction Score by Industry",
"text": "Toast's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Restaurants industry customers.",
"bars": [
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"label": "Tech",
"groupId": 104,
"score": 93,
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"scoreClassName": "max",
"scoreLabel": 93
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 60,
"stars": 0,
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"scoreClassName": "",
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"score": 80,
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"groupId": 513,
"score": 67,
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"scoreClassName": "",
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},
{
"label": "Hospitality",
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]
}Toast Customer Satisfaction vs. Competitors
Compared to its competitors, Toast's Customer Satisfaction score is rated right above Block.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Toast | 68% |
| Block | 63% |
| HubSpot | 61% |
| NCR Corporation | 54% |
| TouchBistro | 53% |
| DoorDash | 37% |
| Wayfair | 26% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Toast's Customer Satisfaction score is rated right above Peloton, and is preceded by ROBLOX.
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Toast Customer Service
3.6/5
Toast has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Toast's Customer Service
Address
333 Summer St, Boston, MA 02210
Website
http://pos.toasttab.com/
Phone Number
+ 44 (0)333 400 5200
Toast's Social Links
Quick Insights into Toast Customer Service
Toast's Customer Service score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers ages 61-65.
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Ranked Toast Customer Service the Highest
Ranked Toast Customer Service the Lowest
Toast Customer Service Score by Gender
Female customers rated Toast's Customer Service score 0.2 stars higher than Male customers.
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Male
3.3/5
Female
3.5/5
Toast Customer Service Score by Ethnicity
Toast's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
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40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 2.7 | Other | 2.7 |
Toast Customer Service Score by Age
Toast's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
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40
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.9 | 36-40 | 3.9 |
41-45 4 | 41-45 | 4 |
46-50 2.1 | 46-50 | 2.1 |
51-55 1.9 | 51-55 | 1.9 |
61-65 1.5 | 61-65 | 1.5 |
Toast Customer Service Score by Usage
Toast's Customer Service score was rated the highest by customers who have used Toast's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Toast Customer Service Score by Industry
Toast's Customer Service score was rated the highest by Consumer Goods industry customers, and the lowest by Restaurants industry customers.
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Toast Customer Service vs. Competitors
Compared to its competitors, Toast's Customer Service score is rated right above TouchBistro, and is preceded by HubSpot.
| COMPANY | Customer Service Score | |
|---|---|---|
| HubSpot | 4.1/5 |
| Toast | 3.6/5 |
| TouchBistro | 3.4/5 |
| Block | 3.4/5 |
| NCR Corporation | 3.4/5 |
| DoorDash | 2.3/5 |
| Wayfair | 1.7/5 |
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Customer Service for Other Tech Brands
In the Tech industry, Toast's Customer Service score is rated right below ROBLOX.
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Toast as an Employer
4.6/5
Toast has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Toast scored a 24 for Net Promoter Score and a 52 for Employee Net Promoter Score. NPS gauges how likely a customer of Toast would recommend the brand to a friend. ENPS measures how likely Toast employees would recommend working at Toast to a friend.
Net Promoter Score
24
NPS Score
| 54% | Promoters |
|---|---|
| 16% | Passive |
| 30% | Detractors |
Employee Net Promoter Score
52
eNPS Score
| 68% | Promoters |
|---|---|
| 16% | Passive |
| 16% | Detractors |
Global Ranking Snapshot
Toast is ranked #425 in the Global Top 100 Brands. It ranks just behind Warner Music Group and just ahead of Dairy Queen.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
423 |  | Cognizant Technology Solutions |  | Brian Humphries | Tech |
424 |  | Warner Music Group |  | Stephen Cooper | Media and Entertainment |
425 | | Toast | | Aman Narang | Tech |
426 |  | Dairy Queen |  | Troy Bader | Food and Beverages |
427 |  | Revlon |  | Debra Perelman | Fashion and Beauty |
428 |  | Cabela's |  | Thomas Millner | Retail |
429 |  | Olive Garden |  | Dan Kiernan | Food and Beverages |
Tech Ranking Snapshot
Toast is ranked #130 in the Tech Industry. It ranks just behind Cognizant Technology Solutions and just ahead of Squarespace.
| RANK | COMPANY | Location | |
|---|---|---|---|
128 |  | ABB Ltd | Cary, NC |
129 | | Cognizant Technology Solutions | Teaneck, NJ |
130 | | Toast | Boston, MA |
131 |  | Squarespace | New York City, NY |
132 |  | Palo Alto Networks | Santa Clara, CA |
133 |  | Southern Company | Atlanta, GA |
134 |  | CVENT | Mclean, VA |
