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Dairy Queen is

Ranked

#33

Food and Beverages Brands

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Dairy Queen

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Dairy Queen

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Dairy Queen is ranked #33 in Food and Beverages Brands

About Dairy Queen's Brand

Dairy Queen develops, licenses, and services a system of fast food stores in Canada. Dairy Queen’s brand is ranked #426 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Dairy Queen. When compared to other organizations within the Food and Beverages industry, Dairy Queen is ranked #33. Among its major competitors, Dairy Queen is ranked in 4th place for NPS while CREAM is 1st, and Baskin Robbins is 2nd. Overall, Dairy Queen has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $5.22B

Brand at a Glance

77%

Customer Loyalty

3.3/5

Product Quality

3/5

Pricing

3.2/5

Customer Service

Dairy Queen Ranking

^#33 in Food and Beverages
^#3 / 4 of its competitors

Dairy Queen NPS

Dairy Queen's Net Promoter Score (NPS) is a 4 with 45% Promoters, 14% Passives, and 41% Detractors. Net Promoter Score tracks whether Dairy Queen's customers would recommend using the product based on a scale of -100 to 100.

Dairy Queen Overall NPS

NPS

45%	Promoters
14%	Passives
41%	Detractors

Dairy Queen NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 7	Feb 2025	7
Mar 2025 7	Mar 2025	7
Apr 2025 7	Apr 2025	7
May 2025 5	May 2025	5
Jun 2025 5	Jun 2025	5
Jul 2025 5	Jul 2025	5
Aug 2025 5	Aug 2025	5
Sep 2025 4	Sep 2025	4
Oct 2025 5	Oct 2025	5
Nov 2025 5	Nov 2025	5
Dec 2025 5	Dec 2025	5
Jan 2026 5	Jan 2026	5

How Other Brands Compare

Dairy Queen is ranked third for NPS among its competitors. Baskin Robbins and McDonald's come in first and second, with Burger King coming in at #4. Among those competitors, it is the lowest valued company behind McDonald's.

	Dairy Queen	McDonald's	Baskin Robbins	Burger King
Global Ranking	#426	#85	#87	#-
NPS	4	19	28	-13
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	$5.22B	$167.91B	$8.78B	$23.87B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Dairy Queen NPS by Gender

Female customers rated Dairy Queen's NPS 4 points higher than Male customers.

Male

-13

Dairy Queen's NPS was rated -13 by Male customers on Comparably.

39%

Promoters

Passives

52%

Detractors

Female

-9

Dairy Queen's NPS was rated -9 by Female customers on Comparably.

41%

Promoters

Passives

50%

Detractors

Dairy Queen NPS by Ethnicity

Dairy Queen's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -28	Caucasian	-28
Hispanic or Latino -20	Hispanic or Latino	-20
African American/Black 10	African American/Black	10
Asian or Pacific Islander 37	Asian or Pacific Islander	37
Native American 0	Native American	0
Other 4	Other	4

Dairy Queen NPS by Age

Dairy Queen's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

100

Summary

Age

Promoters

Passives

Detractors

18-25

55%

12%

33%

26-30

36%

64%

31-35

26%

16%

58%

36-40

30%

70%

41-45

22%

78%

46-50

33%

17%

50%

51-55

20%

13%

67%

56-60

29%

12%

59%

61-65

36%

60%

66+

43%

54%

Dairy Queen NPS by Usage

Dairy Queen's NPS was rated the highest by customers who have used Dairy Queen's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 25	Less than 1 Year	25
1 to 2 Years -50	1 to 2 Years	-50
2 to 5 Years 20	2 to 5 Years	20
5 to 10 Years -11	5 to 10 Years	-11
Over 10 Years -17	Over 10 Years	-17

Dairy Queen NPS vs. Competitors

Compared to its competitors, Dairy Queen's NPS is rated right above Burger King, and is preceded by McDonald's.

COMPANY		NPS Score
	CREAM	100
	Baskin Robbins	28
	McDonald's	19
	Dairy Queen	4
	Burger King	-13

Dairy Queen NPS vs Companies in Food and Beverages

In the Food and Beverages industry, Dairy Queen's NPS is rated right below McDonald's.

COMPANY		NPS Score
	Chick-fil-A	55
	Red Bull	42
	The Coca-Cola Company	39
	Hershey Company	35
	Starbucks	30
	Mars	27
	PepsiCo	24
	McDonald's	19
	Dairy Queen	4

Dairy Queen Customer Reviews

Out of the 49 Dairy Queen customer reviews 30 were positive and 19 were constructive. Dairy Queen customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Dairy Queen Customer Loyalty

77%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

77% of Dairy Queen users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

77%

23%

Dairy Queen Customer Loyalty Score by Gender

Female customers rated Dairy Queen's Customer Loyalty score 4% higher than Male customers.

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Male

77%

Yes

Female

81%

Yes

Dairy Queen Customer Loyalty Score by Ethnicity

Dairy Queen's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Dairy Queen Customer Loyalty Score by Age

Dairy Queen's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Dairy Queen.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 77%	18-25	77%
26-30 74%	26-30	74%
31-35 86%	31-35	86%
36-40 64%	36-40	64%
41-45 80%	41-45	80%
46-50 85%	46-50	85%
51-55 76%	51-55	76%
56-60 84%	56-60	84%
61-65 86%	61-65	86%
66+ 83%	66+	83%

Dairy Queen Customer Loyalty Score by Usage

Dairy Queen's Customer Loyalty score was rated the highest by customers who have used Dairy Queen's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	87%
1 to 2 Years	70%
2 to 5 Years	78%
5 to 10 Years	73%
Over 10 Years	81%

Dairy Queen Customer Loyalty Score by Industry

Dairy Queen's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Energy and Manufacturing industry customers.

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Tech	71%
Accounting	80%
Aerospace and Aviation	100%
Architecture and Planning	74%
Arts and Entertainment	84%
Banking and Financial Services	100%
Business and Consumer Services	91%
Chemicals	78%
Computer Hardware	70%
Construction	82%
Consulting	82%
Consumer Services	100%
Education	85%
Government and Public Policy	78%
Healthcare, Hospitals and Medicine	70%
Hospitality	66%
Marketing, Advertising and Research	78%
Military and Defense	70%
Energy and Manufacturing	33%
Politics	40%
Restaurants	100%
Retail	100%
Transportation	80%

Dairy Queen Customer Loyalty vs. Competitors

Compared to its competitors, Dairy Queen's Customer Loyalty score is rated right above Burger King, and is preceded by Baskin Robbins.

COMPANY		Customer Loyalty Score
	CREAM	100%
	McDonald's	79%
	Baskin Robbins	77%
	Dairy Queen	77%
	Burger King	72%

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Customer Loyalty for Other Food and Beverages Brands

In the Food and Beverages industry, Dairy Queen's Customer Loyalty score is rated right below Mars.

COMPANY		Customer Loyalty Score
	Chick-fil-A	87%
	The Coca-Cola Company	85%
	PepsiCo	82%
	Red Bull	81%
	Hershey Company	81%
	McDonald's	79%
	Starbucks	78%
	Mars	78%
	Dairy Queen	77%

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Dairy Queen Product Quality

3.3/5

Dairy Queen has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.

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Dairy Queen Product Information

Dairy Queen’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Dairy Queen's product the highest. Reviewers from the Arts and Entertainment industry rated Dairy Queen the lowest at 3.2.

Website: http://dairyqueen.com

Company Size: 10,000+ Employees

Industry

Restaurants

Travel

Quick Insights into Dairy Queen Product Quality

Dairy Queen's Product Quality score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Energy and Manufacturing industry.

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Ranked Dairy Queen Product Quality the Highest

Marketing, Advertising and Research	4.7
Asian or Pacific Islander	4
18-25	3.7

Ranked Dairy Queen Product Quality the Lowest

1 to 2 Years	2.4
41-45	2
Energy and Manufacturing	1.5

Dairy Queen Product Quality Score by Gender

Male customers rated Dairy Queen's Product Quality score 0.1 stars higher than Female customers.

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Male

3/5

Female

2.9/5

Dairy Queen Product Quality Score by Ethnicity

Dairy Queen's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 2.5	Caucasian	2.5
Hispanic or Latino 3.1	Hispanic or Latino	3.1
African American/Black 3.3	African American/Black	3.3
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Native American 3	Native American	3
Other 3.2	Other	3.2

Dairy Queen Product Quality Score by Age

Dairy Queen's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 3.7	18-25	3.7
26-30 2.2	26-30	2.2
31-35 2.3	31-35	2.3
36-40 2	36-40	2
41-45 2	41-45	2
46-50 2.7	46-50	2.7
51-55 2.3	51-55	2.3
56-60 2.8	56-60	2.8
61-65 2.5	61-65	2.5
66+ 2.9	66+	2.9

Dairy Queen Product Quality Score by Usage

Dairy Queen's Product Quality score was rated the highest by customers who have used Dairy Queen's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	3.6
1 to 2 Years	2.4
2 to 5 Years	3.6
5 to 10 Years	3.1
Over 10 Years	2.7

Dairy Queen Product Quality Score by Industry

Dairy Queen's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Energy and Manufacturing industry customers.

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Tech	3.4
Accounting	2.8
Aerospace and Aviation	3
Architecture and Planning	2.4
Arts and Entertainment	3.2
Banking and Financial Services	3.5
Business and Consumer Services	2.6
Chemicals	3
Computer Hardware	3.5
Construction	2
Consulting	2.7
Consumer Services	3
Education	3
Government and Public Policy	2.1
Healthcare, Hospitals and Medicine	3.1
Hospitality	1.9
Marketing, Advertising and Research	4.7
Military and Defense	3.1
Energy and Manufacturing	1.5
Politics	4.3
Restaurants	4.2
Retail	3.1
Transportation	3.5

Dairy Queen Product Quality vs. Competitors

Compared to its competitors, Dairy Queen's Product Quality score is rated right above Burger King, and is preceded by McDonald's.

COMPANY		Product Quality Score
	CREAM	5/5
	Baskin Robbins	4.1/5
	McDonald's	3.7/5
	Dairy Queen	3.3/5
	Burger King	3.1/5

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Product Quality for Other Food and Beverages Brands

In the Food and Beverages industry, Dairy Queen's Product Quality score is rated right below McDonald's.

COMPANY		Product Quality Score
	Chick-fil-A	4.3/5
	The Coca-Cola Company	4.2/5
	Red Bull	4.2/5
	Starbucks	4.1/5
	Hershey Company	4.1/5
	Mars	4/5
	PepsiCo	4/5
	McDonald's	3.7/5
	Dairy Queen	3.3/5

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Dairy Queen Pricing

Dairy Queen ROI & Value For Money

3/5

Dairy Queen has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.

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Dairy Queen Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Energy and Manufacturing industry think that they had the lowest ROI from Dairy Queen.

Quick Insights into Dairy Queen ROI

Dairy Queen's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Energy and Manufacturing industry.

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Ranked Dairy Queen ROI the Highest

Marketing, Advertising and Research	4.6
African American/Black	3.5
18-25	3.3

Ranked Dairy Queen ROI the Lowest

1 to 2 Years	2.2
41-45	1.7
Energy and Manufacturing	1.5

Dairy Queen ROI Score by Gender

Male customers rated Dairy Queen's ROI score 0.3 stars higher than Female customers.

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Male

2.9/5

Female

2.6/5

Dairy Queen ROI Score by Ethnicity

Dairy Queen's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 2.4	Caucasian	2.4
Hispanic or Latino 2.8	Hispanic or Latino	2.8
African American/Black 3.5	African American/Black	3.5
Asian or Pacific Islander 3.5	Asian or Pacific Islander	3.5
Native American 2.8	Native American	2.8
Other 3.1	Other	3.1

Dairy Queen ROI Score by Age

Dairy Queen's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 3.3	18-25	3.3
26-30 2.2	26-30	2.2
31-35 2.4	31-35	2.4
36-40 1.8	36-40	1.8
41-45 1.7	41-45	1.7
46-50 2.9	46-50	2.9
51-55 2	51-55	2
56-60 2.6	56-60	2.6
61-65 2.5	61-65	2.5
66+ 3	66+	3

Dairy Queen ROI Score by Usage

Dairy Queen's ROI score was rated the highest by customers who have used Dairy Queen's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	3.3
1 to 2 Years	2.2
2 to 5 Years	3
5 to 10 Years	2.7
Over 10 Years	2.7

Dairy Queen ROI Score by Industry

Dairy Queen's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Energy and Manufacturing industry customers.

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Tech	3.3
Accounting	2.4
Aerospace and Aviation	2.5
Architecture and Planning	2.3
Arts and Entertainment	3.1
Banking and Financial Services	4
Business and Consumer Services	2.1
Chemicals	2.5
Computer Hardware	2.8
Construction	2.3
Consulting	3.1
Consumer Services	2
Education	2.5
Government and Public Policy	2.4
Healthcare, Hospitals and Medicine	2.7
Hospitality	2
Marketing, Advertising and Research	4.6
Military and Defense	2.5
Energy and Manufacturing	1.5
Politics	3.1
Restaurants	4.2
Retail	3.6
Transportation	3.3

Dairy Queen Pricing vs. Competitors

Compared to its competitors, Dairy Queen's ROI score is rated right above Burger King, and is preceded by McDonald's.

COMPANY		Pricing Score
	CREAM	5/5
	Baskin Robbins	3.6/5
	McDonald's	3.6/5
	Dairy Queen	3/5
	Burger King	2.9/5

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ROI for Other Food and Beverages Brands

In the Food and Beverages industry, Dairy Queen's ROI score is rated right below McDonald's.

COMPANY		Pricing Score
	Chick-fil-A	4.1/5
	The Coca-Cola Company	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Mars	3.8/5
	PepsiCo	3.8/5
	Starbucks	3.6/5
	McDonald's	3.6/5
	Dairy Queen	3/5

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Dairy Queen Customer Satisfaction (CSAT)

Dairy Queen Customer Satisfaction (CSAT) Score

55 / 100

Dairy Queen has an overall Customer Satisfaction score of 55 rated by its users and customers.

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Very Satisfied	34%
Satisfied	21%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	7%
Very Dissatisfied	30%

Very Satisfied

34%

Satisfied

21%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

30%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Dairy Queen Customer Satisfaction

Dairy Queen's Customer Satisfaction score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Government and Public Policy industry.

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Ranked Dairy Queen Customer Satisfaction the Highest

Marketing, Advertising and Research	100%
Asian or Pacific Islander	66%
18-25	65%

Ranked Dairy Queen Customer Satisfaction the Lowest

1 to 2 Years	30%
36-40	0%
Government and Public Policy	0%

Dairy Queen Customer Satisfaction Score by Gender

Male customers rated Dairy Queen's Customer Satisfaction score 4 points higher than Female customers.

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48 / 100

Male

	Very Satisfied	30%
	Satisfied	18%
	Neither Satisfied nor Dissatisfied	13%
	Dissatisfied	7%
	Very Dissatisfied	32%

44 / 100

Female

	Very Satisfied	32%
	Satisfied	12%
	Neither Satisfied nor Dissatisfied	7%
	Dissatisfied	7%
	Very Dissatisfied	42%

Dairy Queen Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Dairy Queen's Customer Satisfaction (CSAT) score was rated 42% according to Caucasian users and customers.

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42 / 100

Very Satisfied	30%
Satisfied	12%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	9%
Very Dissatisfied	43%

Very Satisfied

30%

Satisfied

12%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

43%

CSAT according to Hispanic or Latino

Dairy Queen's Customer Satisfaction (CSAT) score was rated 48% according to Hispanic or Latino users and customers.

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48 / 100

Very Satisfied	32%
Satisfied	16%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	4%
Very Dissatisfied	28%

Very Satisfied

32%

Satisfied

16%

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

Very Dissatisfied

28%

CSAT according to African American/Black

Dairy Queen's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.

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50 / 100

Very Satisfied	39%
Satisfied	11%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	6%
Very Dissatisfied	33%

Very Satisfied

39%

Satisfied

11%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

33%

CSAT according to Asian or Pacific Islander

Dairy Queen's Customer Satisfaction (CSAT) score was rated 66% according to Asian or Pacific Islander users and customers.

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66 / 100

Very Satisfied	33%
Satisfied	33%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	7%
Very Dissatisfied	7%

Very Satisfied

33%

Satisfied

33%

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

Very Dissatisfied

CSAT according to Native American

Dairy Queen's Customer Satisfaction (CSAT) score was rated 34% according to Native American users and customers.

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34 / 100

Very Satisfied	17%
Satisfied	17%
Neither Satisfied nor Dissatisfied	17%
Dissatisfied	0%
Very Dissatisfied	49%

Very Satisfied

17%

Satisfied

17%

Neither Satisfied nor Dissatisfied

17%

Dissatisfied

Very Dissatisfied

49%

CSAT according to Other

Dairy Queen's Customer Satisfaction (CSAT) score was rated 55% according to Other users and customers.

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55 / 100

Very Satisfied	41%
Satisfied	14%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	0%
Very Dissatisfied	38%

Very Satisfied

41%

Satisfied

14%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

38%

Dairy Queen Customer Satisfaction Score by Age

Dairy Queen's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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100

Breakdown

Age

Score

18-25

65%

26-30

25%

31-35

39%

36-40

41-45

26%

46-50

55%

51-55

30%

56-60

36%

61-65

39%

66+

45%

Dairy Queen Customer Satisfaction Score by Usage

Dairy Queen's Customer Satisfaction score was rated the highest by customers who have used Dairy Queen's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	60
1 to 2 Years	30
2 to 5 Years	54
5 to 10 Years	49
Over 10 Years	44

Dairy Queen Customer Satisfaction Score by Industry

Dairy Queen's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Government and Public Policy industry customers.

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{
	"title": "Dairy Queen Customer Satisfaction Score by Industry",
	"text": "Dairy Queen's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Government and Public Policy industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Dairy Queen's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 47,
			"stars": 0,
			"csatScore": 47,
			"text": "Dairy Queen's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 47
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 38,
			"stars": 0,
			"csatScore": 38,
			"text": "Dairy Queen's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 38
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Dairy Queen's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 53,
			"stars": 0,
			"csatScore": 53,
			"text": "Dairy Queen's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 53
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "Dairy Queen's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 38,
			"stars": 0,
			"csatScore": 38,
			"text": "Dairy Queen's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 38
		},
		{
			"label": "Chemicals",
			"groupId": 506,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Dairy Queen's Customer Satisfaction score is  rated by Chemicals customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Computer Hardware",
			"groupId": 509,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Dairy Queen's Customer Satisfaction score is  rated by Computer Hardware customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "Dairy Queen's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "Dairy Queen's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Dairy Queen's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 27,
			"stars": 0,
			"csatScore": 27,
			"text": "Dairy Queen's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 27
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Dairy Queen's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "Dairy Queen's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 34,
			"stars": 0,
			"csatScore": 34,
			"text": "Dairy Queen's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 34
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Dairy Queen's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Military and Defense",
			"groupId": 538,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Dairy Queen's Customer Satisfaction score is  rated by Military and Defense customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Dairy Queen's Customer Satisfaction score is  rated by Energy and Manufacturing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Dairy Queen's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Transportation",
			"groupId": 567,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "Dairy Queen's Customer Satisfaction score is  rated by Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		}
	]
}

Tech	50
Accounting	47
Aerospace and Aviation	38
Architecture and Planning	50
Arts and Entertainment	53
Banking and Financial Services	86
Business and Consumer Services	38
Chemicals	50
Computer Hardware	67
Construction	25
Consulting	60
Consumer Services	33
Education	27
Government and Public Policy	0
Healthcare, Hospitals and Medicine	60
Hospitality	34
Marketing, Advertising and Research	100
Military and Defense	67
Energy and Manufacturing	0
Retail	100
Transportation	60

Dairy Queen Customer Satisfaction vs. Competitors

Compared to its competitors, Dairy Queen's Customer Satisfaction score is rated right above Burger King, and is preceded by McDonald's.

COMPANY		Customer Satisfaction (CSAT) Score
	CREAM	100%
	Baskin Robbins	80%
	McDonald's	72%
	Dairy Queen	55%
	Burger King	52%

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Customer Satisfaction for Other Food and Beverages Brands

In the Food and Beverages industry, Dairy Queen's Customer Satisfaction score is rated right below McDonald's.

COMPANY		Customer Satisfaction (CSAT) Score
	The Coca-Cola Company	87%
	Starbucks	84%
	Red Bull	82%
	Chick-fil-A	81%
	Hershey Company	80%
	PepsiCo	79%
	Mars	74%
	McDonald's	72%
	Dairy Queen	55%

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Dairy Queen Customer Service

3.2/5

Dairy Queen has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.

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About Dairy Queen's Customer Service

Address

Minneapolis, MN

Website

http://dairyqueen.com

Phone Number

(905) 639-1492

Quick Insights into Dairy Queen Customer Service

Dairy Queen's Customer Service score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Energy and Manufacturing industry.

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Ranked Dairy Queen Customer Service the Highest

Marketing, Advertising and Research	4.6
Asian or Pacific Islander	3.9
Less than 1 Year	3.7

Ranked Dairy Queen Customer Service the Lowest

Caucasian	2.4
41-45	1.8
Energy and Manufacturing	1.5

Dairy Queen Customer Service Score by Gender

Male customers rated Dairy Queen's Customer Service score 0.2 stars higher than Female customers.

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Male

2.9/5

Female

2.7/5

Dairy Queen Customer Service Score by Ethnicity

Dairy Queen's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.4	Caucasian	2.4
Hispanic or Latino 2.9	Hispanic or Latino	2.9
African American/Black 3.3	African American/Black	3.3
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Native American 2.7	Native American	2.7
Other 3.1	Other	3.1

Dairy Queen Customer Service Score by Age

Dairy Queen's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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100

Summary	Age	Customer Service Score
18-25 3.6	18-25	3.6
26-30 2	26-30	2
31-35 2.1	31-35	2.1
36-40 1.9	36-40	1.9
41-45 1.8	41-45	1.8
46-50 2.6	46-50	2.6
51-55 2.3	51-55	2.3
56-60 2.7	56-60	2.7
61-65 2.5	61-65	2.5
66+ 3	66+	3

Dairy Queen Customer Service Score by Usage

Dairy Queen's Customer Service score was rated the highest by customers who have used Dairy Queen's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.7
1 to 2 Years	2.7
2 to 5 Years	3.3
5 to 10 Years	2.8
Over 10 Years	2.6

Dairy Queen Customer Service Score by Industry

Dairy Queen's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Energy and Manufacturing industry customers.

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Tech	3.2
Accounting	2.4
Aerospace and Aviation	2.8
Architecture and Planning	2.3
Arts and Entertainment	3.5
Banking and Financial Services	4.2
Business and Consumer Services	2.3
Chemicals	3.1
Computer Hardware	3.5
Construction	1.9
Consulting	3
Consumer Services	2.6
Education	3
Government and Public Policy	2.1
Healthcare, Hospitals and Medicine	3.1
Hospitality	1.9
Marketing, Advertising and Research	4.6
Military and Defense	2.8
Energy and Manufacturing	1.5
Politics	2.8
Restaurants	3.2
Retail	3.6
Transportation	3.4

Dairy Queen Customer Service vs. Competitors

Compared to its competitors, Dairy Queen's Customer Service score is rated right above Burger King, and is preceded by McDonald's.

COMPANY		Customer Service Score
	CREAM	5/5
	Baskin Robbins	3.8/5
	McDonald's	3.6/5
	Dairy Queen	3.2/5
	Burger King	2.9/5

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Customer Service for Other Food and Beverages Brands

In the Food and Beverages industry, Dairy Queen's Customer Service score is rated right below McDonald's.

COMPANY		Customer Service Score
	Chick-fil-A	4.3/5
	Starbucks	4.1/5
	The Coca-Cola Company	4/5
	Red Bull	4/5
	Hershey Company	3.9/5
	Mars	3.9/5
	PepsiCo	3.8/5
	McDonald's	3.6/5
	Dairy Queen	3.2/5

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Dairy Queen as an Employer

2.5/5

Dairy Queen has a 2.5/5 stars for its overall company culture rated by their employees

bottom

15%

CEO of Dairy Queen

Troy Bader

In the Bottom 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Dairy Queen scored a 4 for Net Promoter Score and a -40 for Employee Net Promoter Score. NPS gauges how likely a customer of Dairy Queen would recommend the brand to a friend. ENPS measures how likely Dairy Queen employees would recommend working at Dairy Queen to a friend.

Net Promoter Score

NPS Score

45%	Promoters
14%	Passive
41%	Detractors

Employee Net Promoter Score

-40

eNPS Score

22%	Promoters
16%	Passive
62%	Detractors

Global Ranking Snapshot

Dairy Queen is ranked #426 in the Global Top 100 Brands. It ranks just behind Toast and just ahead of Revlon.

RANK			INDUSTRY
424	Warner Music Group	Stephen Cooper	Media and Entertainment
425	Toast	Aman Narang	Tech
426	Dairy Queen	Troy Bader	Food and Beverages
427	Revlon	Debra Perelman	Fashion and Beauty
428	Cabela's	Thomas Millner	Retail
429	Olive Garden	Dan Kiernan	Food and Beverages
430	Banana Republic		Retail

Food and Beverages Ranking Snapshot

Dairy Queen is ranked #33 in the Food and Beverages Industry. It ranks just behind Toast and just ahead of Olive Garden.

RANK		Location
31	Frito-Lay	Plano, TX
32	Toast	Boston, MA
33	Dairy Queen	Minneapolis, MN
34	Olive Garden	Orlando, FL
35	Outback Steakhouse	Tampa, FL
36	The Coffee Bean & Tea Leaf	Los Angeles, CA
37	Texas Roadhouse	Louisville, KY